Estate Media
Estate Media AS is Norway's leading specialist media and communications house for the real estate industry, operating digital news, magazines, newsletters, job listings, and ~20 annual conferences to serve property developers, brokers, investors, and service providers.
- Company typePrivate
- Founded2000
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Estate Media does
Estate Media AS is Norway's leading specialist media and communications house for the real estate industry, operating as a 100%-owned subsidiary of Bonnier News AB alongside sister entities Estate Danmark and Fastighetsnytt in Sweden. Founded in 2000 and headquartered at Rådhusgata 5, Oslo, the company employs approximately 30 people and operates an integrated portfolio of digital, print, and event products targeting Norwegian real estate decision-makers. Its product surface includes Estate Nyheter (a daily digital news platform reaching 35,000+ weekly readers and 14,000+ newsletter subscribers with a 50% open rate), Estate Magasin (industry magazine, 5,000 circulation, 20,000 readers per issue, 6 issues per year), NæringsEiendom magazine and Ne.no (commercial tenant channel), Estate Vest (regional Bergen platform), Estate Lørdag (Saturday newsletter), job listings, the Oppdrag Eiendom podcast, and Estate Kunnskap (a conference division running approximately 20 events annually including the flagship Eiendomsdagene).
The underlying technology is a standard WordPress-based digital platform with Google Analytics, Facebook Pixel, LinkedIn integration, Google reCAPTCHA, and Google Maps — there is no proprietary AI/ML capability. Blake AS, a wholly-owned subsidiary, handles data processing and cookie consent management under shared Bonnier News AB ownership.
The business model is multi-stream B2B advertising and services: unit-priced banner and newsletter advertising across digital properties (e.g., NOK 14,900-33,900 per week for banners, NOK 23,900 per week for newsletter ads), magazine advertising (NOK 20,000-29,800 per full-page placement across 6 issues), conference ticket and sponsorship revenue, content production services for sponsored articles, job listing packages (NOK 33,900 per week), and a recurring digital subscription tier called Estate Pluss. Distribution is direct sales-led across Norway, with a partnership-led international extension to MIPIM in Cannes. Customer segments include real estate developers, commercial brokers, property owners and investors, employers recruiting in the sector, and service providers to real estate — with 75% of readers reported as owners, directors, or senior managers, making the audience profile highly monetizable to B2B advertisers.
Estate Media firmographics
Firmographics- Name
- Estate Media
- Legal name
- Estate Media AS
- Website
- https://estatemedia.no
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Estate Media AS is Norway's leading specialist media and communications house for the real estate industry, operating digital news, magazines, newsletters, job listings, and ~20 annual conferences to serve property developers, brokers, investors, and service providers.
- Ownership category
- akta.pro rank
Estate Media industry classification
Industry- Product category
- Real Estate Media
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Estate Media is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Estate Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising: Banner advertising on digital platforms (estatenyheter.no, Estate Vest, Ne.no), newsletter advertising, and magazine display advertising across Estate Magasin and NæringsEiendom publications.
- Job Listings: Job posting packages targeting real estate industry professionals, including banner ads on website and newsletter placement.
- Subscriptions: Estate Nyheter digital subscription (Estate Pluss) providing access to premium content with additional in-depth articles.
- Conference Tickets and Sponsorships: Revenue from conference attendance tickets and commercial sponsorship partnerships for events like Eiendomsdagene, Citykonferansene, Boligdagene, and Eiendomsutviklingsdagene.
- Content Production Services: Content production services for both text and video content, producing sponsored articles published on estatenyheter.no homepage and distributed via LinkedIn.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Weekly | Job Package - Full week of job listing with banner on estatenyheter.no and newsletter inclusion |
| Unit Pricing | Weekly | Homepage Banner Only - Single week homepage placement |
| Unit Pricing | Weekly | Newsletter Ad - Weekly newsletter placement to 14,000+ recipients |
| Unit Pricing | Quarterly | Estate Lørdag - Weekly Saturday newsletter |
| Unit Pricing | Per issue | Estate Magasin Full Page - Premium magazine ad placement |
| Unit Pricing | Per issue | NæringsEiendom Magazine - Commercial real estate magazine |
| Unit Pricing | Per article | Content Articles - Sponsored editorial content |
| Unit Pricing | Weekly | Estate Vest Banner - Regional Bergen news site |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Estate Media product offering
Product offeringCore offering
Estate Media AS is a Norwegian B2B media company serving the commercial real estate industry. It publishes digital news platforms, magazines, and newsletters (Estate Nyheter, Estate Lørdag, Estate Vest, Estate Magasin, NæringsEiendom), maintains the ne.no website, runs industry conferences under the Estate Kunnskap brand, and operates a job board for real estate professionals.
Product overview
Estate Media is Norway's leading media and communications house for the real estate industry, operating a multi-channel portfolio of digital products, magazines, newsletters, job listings, and conferences. The core product is Estatenyheter.no, a digital news platform supported by complementary offerings including the daily Estate Nyheter newsletter (14,000+ recipients), weekly Estate Lørdag Saturday newsletter, and regional Estate Vest for Bergen. Print/digital magazine products include Estate Magasin (industry magazine, 5,000 circulation) and NæringsEiendom (commercial tenant magazine). Additional services include Ne.no (tenant information portal) and job listings for the real estate sector. The conference division, Estate Kunnskap, organizes approximately 20 events annually including major conferences like Eiendomsdagene, Citykonferansen series, and Boligdagene. The company has over 30 employees and is 100% owned by Bonnier News AB.
Differentiator
Problem solved
Functional benefit
Brands
- Estate Kunnskap: Conference and event division of Estate Media that organizes approximately 20 conferences and events per year for the real estate industry, including Eiendomsdagene on Norefjell, Citykonferansene, Boligdagene in Strömstad, and Eiendomsutviklingsdagene at Farris Bad.
- Estate Nyheter
- Estate Magasin
- NæringsEiendom
- Estate Lørdag
- Ne.no
- Estatevest.no
- Estate Forlag
Products and services
- Estate Nyheter Digital news platform providing daily coverage of the Norwegian commercial real estate industry for industry professionals.
- Estate Lørdag Weekly Saturday newsletter summarizing real estate industry news and developments for Norwegian commercial real estate professionals.
- Estate Vest Regional digital news platform covering commercial real estate news and developments in western Norway.
- Estate Magasin Magazine publication offering in-depth features, analysis, and interviews relevant to the Norwegian commercial real estate sector.
- NæringsEiendom Publication covering the Norwegian commercial real estate market, providing news and analysis for industry participants.
- Ne.no (Website) Corporate website of Estate Media that aggregates its news content, magazine offerings, job board, and conference information.
- Estate Kunnskap Conferences Industry conference series (Estate Kunnskap) organized by Estate Media that brings together Norwegian commercial real estate professionals for knowledge sharing, networking, and sponsored sessions.
- Estate Media Job Board Online job listings platform where employers in the Norwegian real estate industry post open positions and candidates search for roles.
Quantifiable outcome
- 14% increase in subscriptions in 2024 despite challenging media market conditions
- +2 more outcomes
Companies that use Estate Media
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Estate Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Estate Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Norsk EiendomcoreCo-organizer of Citykonferansen Trondheim, the first Citykonferansen event in Trondheim after 10 years of regional conferences in Stavanger, Bergen, and Bodø. Partners collaborate on program committee and speaker recruitment.
- PrivatmeglerencoreCo-organizer of Estate Media's annual 'Roof-top' dinner event during MIPIM in Cannes, bringing together 80-90 Norwegian real estate professionals the evening before the main exhibition opens.
- DLA PipercoreCo-organizer of Estate Media's annual 'Roof-top' dinner event during MIPIM in Cannes, bringing together 80-90 Norwegian real estate professionals the evening before the main exhibition opens.
- Compass GroupcoreCo-organizer of Estate Media's annual 'Roof-top' dinner event during MIPIM in Cannes, bringing together 80-90 Norwegian real estate professionals the evening before the main exhibition opens.
- Blake AScoreBlake AS is a subsidiary of Estate Media AS under Bonnier News AB ownership. The companies collaborate on data processing with formal data processing agreements in place. Blake handles some shared services and information processing.
- Finn.nominorRecruitment platform where Estate Media posts job advertisements. Candidates apply through Finn.no and Estate Media collects applicant information for recruitment processing.
Scale indicators16 records
Recent moves8 records
Expansion highlights5 records
Estate Media competitors and assessment
Company assessmentDirect peers
- Estate Danmark: Danish sister entity of Estate Media under Bonnier News, offering real estate trade media and events to the Danish market with an identical business model and brand extension strategy.
- Commercial Observer: US commercial real estate news and events media brand serving owners, developers, and brokers in major US metros. Directly comparable to Estate Media's NæringsEiendom and Ne.no commercial-tenant-oriented offerings in business model and audience.
- Bisnow: US commercial real estate media company operating daily newsletters, digital news, and a large events franchise. Highly comparable to Estate Media on multi-channel B2B real estate media + events model, though at significantly larger scale.
- PERE (Private Equity Real Estate): Global media brand covering private equity real estate via news, magazines, and conferences. Closely comparable on the niche B2B real estate media + events business model and high-value decision-maker audience monetization.
- The Real Deal: US real estate news media covering commercial and residential real estate with digital and print properties. Comparable in content focus (real estate news for industry decision-makers) and advertising-led B2B revenue model.
- Fastighetsnytt: Bonnier News sister entity serving the Swedish real estate industry with news, magazines, and events under a near-identical business model to Estate Media. Most directly comparable peer given shared parent, content focus, and multi-channel GTM.
Broad incumbents
- CoStar Group: Dominant US-listed commercial real estate data, analytics, and media platform. Operates adjacent real estate media (apartments.com, LoopNet-adjacent) at vastly greater scale, representing the upper bound of what real estate information/media businesses can become.
Regional players
- Property Week: Long-established UK commercial property trade publication offering news, magazines, and events to British real estate professionals. Highly comparable in format and audience, though operating in a different geography.
- React News: UK commercial real estate news and events platform covering offices, retail, logistics, and investment. Comparable on B2B real estate events + digital media model, serving UK market rather than Nordic.
- Mingtiandi: Asia-focused real estate news and analysis platform covering commercial property and capital flows. Comparable on B2B real estate trade media model, though serving Asian rather than European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Estate Media social profiles
Digital presenceEstate Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Estate Media leadership team
Management profileNumber of profiles
Profiles12 records
Estate Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Estate Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Estate Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Estate Media
What does Estate Media do?
Estate Media AS is a Norwegian B2B media company serving the commercial real estate industry. It publishes digital news platforms, magazines, and newsletters (Estate Nyheter, Estate Lørdag, Estate Vest, Estate Magasin, NæringsEiendom), maintains the ne.no website, runs industry conferences under the Estate Kunnskap brand, and operates a job board for real estate professionals.
Is Estate Media a public or private company?
Estate Media is a private company. It is classified as corporate owned and is currently operating.
When was Estate Media founded?
Estate Media was founded in 2000. It employs 11 to 50 people.
Where is Estate Media based?
Estate Media is headquartered in Oslo, Norway, in the Europe region.
How does Estate Media make money?
Five revenue lines are on record. Advertising is the primary driver. The others are job Listings, subscriptions, conference Tickets and Sponsorships and content Production Services.
Who are Estate Media's main competitors?
Direct peers on record are Estate Danmark, Commercial Observer, Bisnow, PERE (Private Equity Real Estate), The Real Deal and Fastighetsnytt. CoStar Group is listed as a broad incumbent. Regional players are Property Week, React News and Mingtiandi.
Does Estate Media have an API?
No public API is recorded for Estate Media.
What industry is Estate Media in?
Estate Media's product category is Real Estate Media. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines. Its SIC code is 2721.