ConceptX
- Company typePrivate
- Founded2019
- HeadquartersYangon, Myanmar (Burma)
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What ConceptX does
ConceptX is a Yangon-headquartered, Myanmar-only online learning platform that delivers video-based Grade 11 instruction — principally in mathematics — to Myanmar students preparing for matriculation exams. The company was founded in 2019 and operates as ConceptX Co, Ltd., led by CEO Ko Soe Htet, with a headcount of 1–10 employees and a reported base of 3,048+ enrolled students, 30+ courses, and 600+ educational videos.
The platform is mobile-first, distributed through Google Play (Android), the Apple App Store (iOS), TV applications, and a website, and is built around a dual-instructor teaching methodology in which each math chapter is taught by one instructor for theory and a second for example walkthroughs. Course content is produced by instructors graduated from institutions in the United States, Thailand, and Malaysia. The platform also bundles a free digital textbook with the Grade 11 math course and curates difficulty-calibrated problem sets spanning easy to advanced exam questions.
ConceptX runs a freemium model: a portion of courses are free to drive acquisition, while paid courses are monetized through a 1-year access license priced by agreement between the company and each instructor. Purchases are processed via an internal digital currency called Xcode (refillable through payment codes) or through a set of Myanmar-specific payment rails including MPT carrier billing, AYA Bank transfer, Wavemoney mobile money, and debit/credit cards. Authentication and instrumentation rely on Google and Facebook SSO plus Google Analytics for Firebase and Firebase Crashlytics. No external funding rounds, institutional investors, or parent company are disclosed.
ConceptX firmographics
Firmographics- Name
- ConceptX
- Legal name
- ConceptX Co, Ltd.
- Website
- https://conceptxmm.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ConceptX industry classification
Industry- Product category
- Online Education
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
Keywords
Where ConceptX is headquartered
LocationHeadquarters
- HQ city
- Yangon
- HQ country
- Myanmar (Burma)
- HQ region
- Asia
Offices1 record
Markets served
ConceptX business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Course Sales (Premium Content): Revenue generated from selling paid courses to students. Pricing is determined by agreement between ConceptX and instructors. Students access courses through Xcode (internal digital currency) or third-party payment systems including mobile carriers (MPT), bank transfers (AYA), mobile money services (Wavemoney), and debit/credit cards.
- Free Course Content: Platform offers both free and paid courses. Free courses serve as acquisition tools to attract students to the platform, with revenue generated from premium course upsells.
- 1-Year Course License: Most courses provide 1-year access license to enrolled students, providing recurring engagement and renewal revenue opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free courses available for basic access |
| Subscription | Annual | Premium paid courses with 1-year access license |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ConceptX product offering
Product offeringCore offering
ConceptX sells video-based online courses for Myanmar students, primarily focused on grade 11 mathematics and matriculation exam preparation. The platform delivers content via a mobile app (Android/iOS), a TV app, and a website, with paid courses purchased using an in-app wallet (Xcode) or local payment methods (MPT, AYA Bank, Wavemoney, debit/credit cards). Most courses are sold with a 1-year access license.
Product overview
ConceptX is an online learning platform focused on improving Myanmar's education system through grade 11 courses. The platform operates across three main products: the ConceptX Mobile Application (Android), the ConceptX TV Application, and the ConceptX Website. The primary offering is the Grade 11 Math Course, which features video-based instruction taught by experienced instructors from the US, Thailand, and Malaysia. Each math chapter is carefully categorized into theory and example sections explained by two different instructors, with exam questions explained by difficulty level. The platform also provides free textbooks for grade 11 math students. The company follows an open education approach, creating video content accessible to anyone wishing to learn without boundaries.
Differentiator
Problem solved
Functional benefit
Products and services
- ConceptX Mobile Application Main mobile learning application for Myanmar students, focused on grade 11 courses (especially mathematics), featuring video-based lessons taught by experienced instructors from the US, Thailand, and Malaysia, with theory and example videos organized by chapter and exam-question explanations.
- ConceptX Website Web platform for ConceptX online learning services, providing access to course content, account management, and platform services for Myanmar learners.
- Grade 11 Math Course Comprehensive mathematics course for grade 11 Myanmar students, including theory videos, example explanations by different instructors, exam-question breakdowns by difficulty level, and a complimentary digital textbook, designed to support matriculation exam preparation.
Quantifiable outcome
- 3048+ students enrolled on the platform
- +1 more outcomes
Companies that use ConceptX
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
ConceptX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
ConceptX partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
ConceptX competitors and assessment
Company assessmentDirect peers
- Doubtnut: India-based, mobile-first learning app focused on math problem-solving via short video explanations. Same single-subject math wedge into a price-sensitive emerging market, with similar concept-focused pedagogy rather than memorization.
- Snapask: Asia-wide mobile tutoring and learning platform operating across Southeast Asia. Comparable in distribution model (mobile app, local payments), target learner (K-12 / exam-prep students), and emerging-market positioning.
- Ruangguru: Indonesia's largest EdTech platform offering mobile-delivered tutoring, video courses, and exam prep. Directly analogous as a Southeast Asian, mobile-first learning platform addressing affordability and quality gaps in a neighboring emerging market.
- Udemy: Global multi-instructor course marketplace delivering video-based learning via web and mobile apps. ConceptX's own Terms of Use even link to Udemy's support and instructor-agreement pages, suggesting the platform was modeled directly on Udemy's structure.
- Skillshare: Subscription-based online learning platform delivering video-led courses on a freemium/paid model. Similar course-discovery and self-paced consumption mechanics, but oriented to creative and professional skills rather than K-12 academics.
Broad incumbents
- Preply: Global online learning marketplace combining self-paced content with tutor-led sessions delivered via web and mobile. Competes for the same learner wallet and uses app-store-led, mobile-first acquisition.
- edX: University-backed MOOC platform with structured courses and certifications. Provides directly competing web and mobile access to learners in Myanmar at free or low price points, with stronger institutional brand equity.
- Byju's: India-based K-12 and test-prep EdTech leader offering mobile-delivered video courses and tutor-led learning. Comparable in mobile-first courseware model and exam-prep positioning, with vastly greater scale, content breadth, and capital.
- Coursera: Large-scale MOOC platform offering video courses, certificates, and credentials to a global learner base. Competes for the same mobile learners in Myanmar via the same app stores, but at much broader scale, higher brand awareness, and credential-backed offerings.
Regional players
- Khmer Academy: Cambodia-based nonprofit providing free video courses and digital textbooks in Khmer, with open education mission. Closely mirrors ConceptX's offering model (free + paid video lessons plus free textbook) in a culturally and economically analogous Southeast Asian country.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ConceptX social profiles
Digital presenceConceptX financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConceptX leadership team
Management profileNumber of profiles
Profiles1 record
ConceptX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConceptX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConceptX
What does ConceptX do?
ConceptX sells video-based online courses for Myanmar students, primarily focused on grade 11 mathematics and matriculation exam preparation. The platform delivers content via a mobile app (Android/iOS), a TV app, and a website, with paid courses purchased using an in-app wallet (Xcode) or local payment methods (MPT, AYA Bank, Wavemoney, debit/credit cards). Most courses are sold with a 1-year access license.
Is ConceptX a public or private company?
ConceptX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ConceptX founded?
ConceptX was founded in 2019. It employs 1 to 10 people.
Where is ConceptX based?
ConceptX is headquartered in Yangon, Myanmar (Burma), in the Asia region.
How does ConceptX make money?
Three revenue lines are on record. Course Sales (Premium Content) is the primary driver. The others are free Course Content and 1-Year Course License.
Who are ConceptX's main competitors?
Direct peers on record are Doubtnut, Snapask, Ruangguru, Udemy and Skillshare. Broad incumbents are Preply, edX, Byju's and Coursera. Khmer Academy is listed as a regional player.
Does ConceptX have an API?
No public API is recorded for ConceptX.
What industry is ConceptX in?
ConceptX's product category is Online Education. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 611 and its SIC code is 8200.