CRPT
CRPT operates Russia's national digital product marking and traceability system, Честный ЗНАК, under a public-private partnership. The platform uses Data Matrix codes to track goods across 24 mandatory product categories, serving 779,000+ manufacturers, retailers, and government regulators.
- Company typePrivate
- Founded2017
- HeadquartersMoscow, Russia
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What CRPT does
CRPT (Центр развития перспективных технологий / Center for Advanced Technology Development) is the operator of Честный ЗНАК (Chestny ZNAK), Russia's national digital product marking and traceability system, structured as the country's first public-private partnership (ГЧП) in IT and implemented without state budget funding. Founded in 2017 and headquartered in Moscow with a second office in Saint Petersburg, CRPT employs 501–1,000 people and serves 779,000+ registered participants. The platform uses cryptographically protected Data Matrix codes — unique to each individual product unit — to track goods from manufacturer to final consumer across 24 active mandatory product categories (tobacco, pharmaceuticals, dairy, footwear, tires, beer, water, etc.) and 14 pilot categories. The technology stack is open-source-based, uses Russian cryptographic standards, and processes over 730,000 operations per second against 116 petabytes of stored data, handling more than 2.3 billion electronic documents annually. The system integrates with 16 state regulatory bodies and is accessed by 5,000+ authorized government users.
The company's product portfolio spans three offerings: (1) Честный ЗНАК, the core traceability system; (2) Национальный каталог товаров (National Product Catalog), a unified verified product database built on GS1 standards that issues digital product passports signed with enhanced qualified electronic signatures (УКЭП); and (3) ТрекМарк (TrekMark), a wholly-owned subsidiary that manufactures and distributes marking equipment (printers, scanners, software) with localized Russian production. A free consumer mobile app (Честный ЗНАК) has been downloaded 22.5 million+ times and used for 230 million+ product authenticity scans, creating a demand-pull mechanism on manufacturers and retailers.
CRPT's business model is transaction-based: revenue is generated from fees charged to system participants for code generation, system access, and reporting services, supplemented by hardware and integration services from ТрекМарк. Pricing is not publicly disclosed. The company sells to manufacturers and importers (primary, regulatory-mandated), wholesalers and retailers (primary, supply-chain compliance), government regulators (primary, enforcement and oversight), and end consumers (free app). Go-to-market combines regulatory-first enterprise engagement, consumer demand-pull via the app, and a dedicated equipment/integration channel through ТрекМарк.
CRPT firmographics
Firmographics- Name
- CRPT
- Legal name
- Общество с ограниченной ответственностью Центр развития перспективных технологий
- Website
- https://crpt.ru
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- CRPT operates Russia's national digital product marking and traceability system, Честный ЗНАК, under a public-private partnership. The platform uses Data Matrix codes to track goods across 24 mandatory product categories, serving 779,000+ manufacturers, retailers, and government regulators.
- Ownership category
- akta.pro rank
Where CRPT is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
CRPT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- System operation without budget funding: CRPT is the first public-private partnership project in Russian IT, implemented without attracting budget funds. Revenue is generated through fees charged to participants of the marking system for code generation, system access, and reporting services.
- ТрекМарк hardware and software sales: ТрекМарк, under operational management of CRPT, generates revenue from sale and integration of marking equipment (printers, scanners, software), with production localized in Russia, reducing costs compared to foreign alternatives.
- Professional services for marking integration: Full-cycle services including production site assessment, equipment selection, integration into enterprise information systems, and onboarding onto the national marking system.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
CRPT product offering
Product offeringCore offering
CRPT operates Russia's national digital product marking and traceability system (Честный ЗНАК / Chestny ZNAK) under a public-private partnership structure without state budget funding. The system uses cryptographically protected Data Matrix codes to track individual products from manufacturer to final consumer across 24 mandatory product categories, processing over 730,000 operations per second. The company also operates the National Product Catalog built on GS1 standards and provides Russian-manufactured marking equipment, software, and integration services through its TrekMark subsidiary.
Product overview
CRPT operates a platform-plus-modules architecture centered on the Честный ЗНАК system, Russia's largest digital product marking and traceability infrastructure. The platform processes approximately 730,000 operations per second and stores 116 petabytes of data. Three core products form the ecosystem: (1) Честный ЗНАК — the national marking and traceability system using Data Matrix codes; (2) Национальный каталог товаров — the national product catalog with verified product data and digital passports; and (3) ТрекМарк — a subsidiary providing Russian-manufactured marking equipment and software solutions.
Differentiator
Problem solved
Functional benefit
Brands
- ТрекМарк (TrekMark): Russian company specializing in manufacturing affordable and reliable equipment for goods marking, providing related services and software. Production localized in Russia.
Products and services
- Chestny ZNAK (Честный ЗНАК) National Digital Marking System National digital product marking and traceability system that guarantees authenticity and declared quality of products for all market participants. Uses cryptographically protected Data Matrix codes unique to each product item, tracking goods from manufacturer to consumer. Mandatory for businesses in covered categories with over 779,000 registered participants.
- National Product Catalog (Национальный каталог товаров)
Quantifiable outcome
- Illegal bicycle market share in Russia reduced by 43% thanks to marking
- +11 more outcomes
Companies that use CRPT
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
CRPT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
CRPT partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- ПФК ЦСКАflagshipЧестный ЗНАК became a strategic partner of PFC CSKA (professional football club), a major sports brand partnership for awareness and consumer engagement.
- Federal Treasury of Russia (Федеральное казначейство)flagshipЧестный ЗНАК and the Federal Treasury agreed on cooperation in information exchange for marked goods in government procurement, enabling verification of marking compliance in state purchases.
- Ассоциация поставщиков и производителей готовой едыcoreIndustry association of ready-to-eat food suppliers and producers advocates for marking introduction in the sector, indicating active industry engagement with the marking system.
- БелГИСС (Беларусь)coreCRPT and БелГИСС (Belarusian state certification body) will launch a pilot for verification of certificates and declarations for marked goods, advancing cross-border marking cooperation.
- Rosstandart (Росстандарт)flagshipRosstandart will receive access to Честный ЗНАК marking data for targeted market control of tires and construction materials, enhancing regulatory enforcement.
- Rospotrebnadzor (Роспотребнадзор)flagshipCRPT and Rospotrebnadzor agreed to develop digital tools for quality and safety control of goods, leveraging marking data for consumer protection.
- Ministry of Health of Russia (Минздрав РФ)flagshipThree-party agreement with Ministry of Health and Rosstat for data exchange and integration of marking data with state health information systems.
- ДВФУ (Дальневосточный федеральный университет)coreЧестный ЗНАК and ДВФУ will jointly prepare IT specialists for the Far East region, supporting talent development for the marking ecosystem.
- Иркутская областьminorRegional partnership to develop IT education for schoolchildren in Irkutsk Oblast, building awareness and skills for the digital economy.
- Еврейская автономная областьminorMemorandum signed under the ' честный Регион' (Honest Region) initiative for regional marking adoption and promotion.
- Фармоушен ЛабcoreAgreement signed for cooperation in pharmaceutical marking and verification, supporting integration of the marking system with pharmaceutical supply chain processes.
- КордиантcorePartnership with Кордиант, a major Russian tire manufacturer, for marking integration and data-driven business optimization in the tire industry.
- ВАРПЭ (Всероссийская ассоциация рыбохозяйственных предприятий)coreCooperation with the All-Russian Association of Fishery Enterprises for marking implementation in the seafood and fish products sector.
- OZONcoreCRPT signed a cooperation agreement with OZON marketplace to integrate marking data into the e-commerce platform, enabling verification of product legality for online consumers.
- GS1 / ЮНИСКАН/ГС1 РУСflagshipCRPT's subsidiary operates with partner status of the Russian office of the international identification association GS1. The National Product Catalog is built on GS1 international standards, enabling global interoperability of product identification.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
CRPT competitors and assessment
Company assessmentDirect peers
- TraceLink: TraceLink operates a global pharmaceutical serialization and traceability network used by manufacturers to comply with track-and-trace regulations. Like CRPT, it sits at the intersection of regulatory mandate, unique product identifiers, and multi-stakeholder supply chain data exchange — though its scope is pharma-centric and commercial rather than sovereign.
- Authentix: Authentix provides authentication and traceability solutions for fuel, pharmaceuticals, consumer goods, and other regulated products, working with governments and brand owners to combat counterfeiting. Its focus on regulatory-driven authentication mirrors CRPT's role operating a sovereign anti-counterfeiting platform.
- SML Group: SML Group provides RFID tags, labels, and item-level retail traceability solutions for global brands and retailers, including serialization infrastructure that interacts with regulatory marking systems. It is comparable to CRPT on the physical identifier + supply-chain-data side of the marking ecosystem.
- rfxcel (Ant Group): rfxcel provides serialization, traceability, and compliance solutions for pharmaceutical and consumer goods supply chains. Acquired by Ant Group, it operates in a similar regulatory-compliance niche to CRPT, helping manufacturers connect to national verification ecosystems.
- Kezzler: Kezzler offers a product serialization and traceability platform enabling brand owners and manufacturers to serialize items and share supply chain data with regulators and consumers. Its functionality around unique identifiers and consumer verification is highly analogous to CRPT's Честный ЗНАК approach.
- Optel Group: Optel provides end-to-end track-and-trace solutions including serialization, aggregation, and inspection systems used by manufacturers to meet regulatory compliance requirements. Its product DNA — connecting production lines to national verification systems via unique product codes — directly parallels CRPT's Честный ЗНАК model.
- Systech (Markem-Imaje): Systech provides serialization, traceability, and anti-counterfeiting technology used by manufacturers to authenticate and track products through the supply chain. Now part of Markem-Imaje/Dover, it offers directly comparable capabilities to CRPT's data-matrix-based marking and verification infrastructure.
Broad incumbents
- Zebra Technologies: Zebra Technologies is a large enterprise technology vendor providing barcode printers, scanners, RFID, and machine vision solutions used across supply chains and marking ecosystems. As the maker of much of the physical infrastructure that CRPT's marking system depends on, it is a broad incumbent adjacent to — rather than directly competing with — CRPT's platform layer.
- Avery Dennison: Avery Dennison is a large global materials science company specializing in labeling, RFID, and intelligent label solutions. It provides enabling hardware and materials for marking systems but is not a national traceability operator, making it a broader incumbent rather than a direct competitor to CRPT's platform.
Regional players
- China National Traceability Platform (CATC/MA): China's national traceability and food safety data platform, operated under market regulation authorities, performs an analogous sovereign role to CRPT's Честный ЗНАК but in a separate geography. It is comparable on architecture and policy intent and is explicitly referenced in CRPT's Beijing cooperation discussions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
CRPT social profiles
Digital presenceCRPT financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRPT leadership team
Management profileNumber of profiles
CRPT subsidiaries and ownership
Company hierarchySubsidiaries1 record
CRPT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRPT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRPT
What does CRPT do?
CRPT operates Russia's national digital product marking and traceability system (Честный ЗНАК / Chestny ZNAK) under a public-private partnership structure without state budget funding. The system uses cryptographically protected Data Matrix codes to track individual products from manufacturer to final consumer across 24 mandatory product categories, processing over 730,000 operations per second. The company also operates the National Product Catalog built on GS1 standards and provides Russian-manufactured marking equipment, software, and integration services through its TrekMark subsidiary.
Is CRPT a public or private company?
CRPT is a private company. It is classified as unknown and is currently operating.
When was CRPT founded?
CRPT was founded in 2017. It employs 501 to 1,000 people.
Where is CRPT based?
CRPT is headquartered in Moscow, Russia, in the Europe region.
How does CRPT make money?
Three revenue lines are on record. System operation without budget funding is the primary driver. The others are ТрекМарк hardware and software sales and professional services for marking integration.
Who are CRPT's main competitors?
Direct peers on record are TraceLink, Authentix, SML Group, rfxcel (Ant Group), Kezzler, Optel Group and Systech (Markem-Imaje). Broad incumbents are Zebra Technologies and Avery Dennison. China National Traceability Platform (CATC/MA) is listed as a regional player.
Does CRPT have an API?
No public API is recorded for CRPT.