Edde
Edde is a Bali-based private technology company building an AI and IoT platform with patented loan risk reduction technology to enable the EV ecosystem across the Asia-Pacific region, spanning vehicle retail, distribution, and financing participants.
- Company typePrivate
- Founded2019
- HeadquartersBali, Indonesia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Edde does
Edde is a privately held, Indonesia-headquartered (Bali) technology company founded in 2019 that builds an AI and IoT-enabled platform for the EV ecosystem across the Asia-Pacific region. The core offering, the Edde EV Platform, combines an AI + IoT data layer with patented loan risk reduction technology to deliver what the company describes as actionable insights across vehicle retail, EV financing, and dealer or financial institution workflows.
The company positions itself around three product pillars: a data-driven platform for actionable ecosystem insights, a digitalised customer journey delivered through a lifestyle-oriented, digital-first brand experience, and a reinvented distribution model explicitly characterised as high-margin and low-capital-expenditure. The patented loan risk reduction methodology is the primary distinctive technology claim, targeting inefficiencies in EV adoption and financing risk.
Business model mechanics are not publicly disclosed: no pricing model, customer logos, ARR figures, or funding history are available in the input. Segment targeting is described geographically as EV ecosystem participants in Asia-Pacific, encompassing vehicle buyers, dealers, and financial institutions. Leadership comprises a single disclosed executive, CEO Alexander Kleinberg, and inbound contact is routed through a development mailbox, indicating an early-stage operating posture.
Edde firmographics
Firmographics- Name
- Edde
- Legal name
- Edde
- Website
- https://edderides.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Edde is a Bali-based private technology company building an AI and IoT platform with patented loan risk reduction technology to enable the EV ecosystem across the Asia-Pacific region, spanning vehicle retail, distribution, and financing participants.
- Ownership category
- akta.pro rank
Edde industry classification
Industry- Product category
- EV Ecosystem Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Urban Electric Delivery Vehicles Rental/Leasing (EDVs/Step Vans) (TLABAGAF)
Keywords
Where Edde is headquartered
LocationHeadquarters
- HQ city
- Bali
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Edde business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Distribution channels1 record
Edde product offering
Product offeringCore offering
Edde operates an AI + IoT platform serving the electric vehicle ecosystem across the Asia-Pacific region, delivering digital-first vehicle retail and a patented loan risk reduction technology for dealers and financial institutions. The platform produces actionable insights across the EV value chain and supports enterprise customers with reinvented distribution and a lifestyle-oriented digital brand.
Product overview
Edde is a unified platform for the EV ecosystem in Asia-Pacific, combining AI and IoT technologies to deliver actionable insights, patented loan risk reduction, and reinvented vehicle distribution. The platform integrates a data-driven approach with digitized customer journeys and lifestyle-oriented, digital-first brand experiences for vehicle retail in the AI age.
Differentiator
Problem solved
Functional benefit
Products and services
- Edde AI + IoT EV Platform
Companies that use Edde
Customer profileSegments1 record
Ideal customer profiles3 records
Edde technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Edde partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Edde competitors and assessment
Company assessmentDirect peers
- Grab: Singapore-headquartered super-app for ride-hailing, deliveries, and embedded financial services across Southeast Asia. Comparable as a regional mobility + digital financial services platform that also touches vehicle financing and merchant/lender partnerships in APAC.
- Gogoro: Taiwan-based electric two-wheeler platform combining smart scooters, battery swapping, and connected vehicle services. Comparable as an EV-focused ecosystem player in Asia that layers data, financing, and digital distribution around EV adoption — a narrower but structurally similar stack to Edde's.
- Carsome: Malaysia-based used car marketplace with integrated financing and inspection services across Southeast Asia. Directly comparable as a data-driven vehicle retail platform that owns the financing UX end-to-end, an adjacent model to Edde's EV retail + loan risk stack.
- Carro: Singapore-headquartered car marketplace with proprietary financing arm and dealer management software across Southeast Asia. Comparable as a regional vehicle retail + embedded-fintech platform pursuing a digital-first customer journey similar to Edde's stated model.
- WeMo Scooter: Taiwan-based electric scooter sharing and fleet service platform with IoT-connected fleets and data analytics. Comparable as an Asia-focused EV mobility operator leveraging IoT and data-driven fleet/vehicle insights in a similar digital-first, asset-light style to Edde.
- GoTo Group (Gojek + Tokopedia): Indonesian super-app combining mobility (Gojek) with fintech and consumer services. Relevant because it shows the dominant local template of layering financial services onto a mobility/vehicle user base — directly comparable to Edde's EV ecosystem + financing thesis within the same Indonesian market.
Emerging players
- Astara Mobility: Global mobility platform offering distribution, financing, and subscription services for auto OEMs and dealers, with active presence in emerging Asia. Comparable as a capital-light, data-driven vehicle distribution and financing operator, an emerging incumbent shaping the same value chain Edde plays in.
Broad incumbents
- Hyundai Motor Group (including Hyundai Capital): Korean automotive group with growing EV lineup, captive financing arms (Hyundai Capital), and digital retail initiatives across Asia. Comparable as a broad incumbent in EV + auto financing in APAC that sets the competitive benchmark Edde must differentiate against.
- VinFast: Vietnamese EV manufacturer with expanding retail, financing, and battery subscription offerings across Southeast Asia. Comparable as a much larger incumbent shaping EV retail and financing economics in APAC markets Edde targets, but operates at the OEM level rather than as an agnostic platform.
- Indonesia Vehicle Registration (Signal) ecosystem players — e.g., Astra International (used vehicle financing): Indonesian conglomerate with deep auto financing, dealer, and used vehicle businesses via FIF and Astra Auto. Comparable as a deeply entrenched incumbent in Indonesian vehicle financing and distribution that Edde's digital-native EV financing model must displace or partner with.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Edde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edde leadership team
Management profileNumber of profiles
Profiles1 record
Edde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edde
What does Edde do?
Edde operates an AI + IoT platform serving the electric vehicle ecosystem across the Asia-Pacific region, delivering digital-first vehicle retail and a patented loan risk reduction technology for dealers and financial institutions. The platform produces actionable insights across the EV value chain and supports enterprise customers with reinvented distribution and a lifestyle-oriented digital brand.
Is Edde a public or private company?
Edde is a private company. It is classified as unknown and is currently operating.
When was Edde founded?
Edde was founded in 2019. It employs 1 to 10 people.
Where is Edde based?
Edde is headquartered in Bali, Indonesia, in the Asia region.
Who are Edde's main competitors?
Direct peers on record are Grab, Gogoro, Carsome, Carro, WeMo Scooter and GoTo Group (Gojek + Tokopedia). Astara Mobility is listed as an emerging player. Broad incumbents are Hyundai Motor Group (including Hyundai Capital), VinFast and Indonesia Vehicle Registration (Signal) ecosystem players — e.g., Astra International (used vehicle financing).
Does Edde have an API?
No public API is recorded for Edde.
What industry is Edde in?
Edde's product category is EV Ecosystem Platform. Its primary akta.pro industry code is TLABAGAF, Urban Electric Delivery Vehicles Rental/Leasing (EDVs/Step Vans). Its NAICS code is 5132 and its SIC code is 7372.