Plano de Saúde

What Plano de Saúde does

Plano de Saúde São Paulo (PSSP) is a privately held health insurance brokerage operating from São Paulo, Brazil, with 11-50 employees. The firm functions as an intermediary between consumers and businesses seeking health coverage and a broad portfolio of Brazilian insurance operators including Amil, SulAmérica, Bradesco Saúde, Porto Seguro, NotreDame Intermédica, Care Plus, One Health, Omint, Sompo, AllCare, Alice Saúde, Santa Helena, São Cristóvão, Trasmontano, Ameplan, and Allianz. It does not underwrite insurance, does not carry technical risk, and does not operate proprietary technology beyond a standard website and online plan simulator. PSSP earns recurring commissions on policies sold and maintained across operator partners.

PSSP serves five primary customer segments: individuals (Pessoa Física), families (Família), microentrepreneurs (MEI from 2+ lives), corporate clients (Empresarial from 3+ lives up to large enterprises of 100+), and seniors (Terceira Idade), with secondary segments including liberal professionals seeking adhesion plans. Its go-to-market is sales-led and consultative, anchored on a WhatsApp-first contact channel (11 94230-1000), supplemented by online plan simulation, physical office consultations at Rua 24 de Maio in central São Paulo, and an SEO- and content-driven blog that generates top-of-funnel demand.

Coverage options span Regional, Nacional, and Internacional tiers, with both coparticipation and fixed-premium models available depending on operator. Additional offerings include dental plans (Amil Dental, Bradesco Dental, SulAmérica Odonto) and hospital-only plans. Pricing is not publicly disclosed and varies by operator, plan type, age band, number of lives, accommodation type (ward versus apartment), and coparticipation elections. The firm has no disclosed funding, no parent entity, no M&A activity, and no AI/technology capabilities beyond standard brokerage tooling.

Name

Plano de Saúde

Legal name

Plano de Saúde São Paulo

Website

https://plano-de-saude-saopaulo.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Plano de Saúde São Paulo (PSSP) is a privately held Brazilian health insurance brokerage based in São Paulo that compares and brokers plans from major operators (SulAmérica, Amil, Bradesco, Porto Seguro, NotreDame, One Health) for individuals, families, MEIs, corporates, and seniors nationwide, earning commissions via a WhatsApp-led consultative sales channel.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

Keywords

• Health insurance brokerage
• Health plan comparison
• Insurance intermediary services
• Corporate health benefits
• Dental insurance plans

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission: Earn commissions from health insurance operators (SulAmérica, Bradesco, Amil, Porto Seguro, NotreDame, and others) for each plan sold and maintained. Revenue is recurring based on active policy portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PSSP is a health insurance brokerage firm that intermediates between Brazilian customers and health insurance operators. It compares and sells plans from major operators (Amil, Bradesco Saúde, SulAmérica, Porto Seguro, NotreDame Intermédica, Care Plus, One Health, Sompo, Omint, Allianz, and others), offering individual, family, MEI, senior, business, hospital, dental, and adhesion plans, supported by WhatsApp-based consulting and an online plan simulator.

Product overview

Plano de Saúde São Paulo (PSSP) is a health insurance brokerage firm that operates as a comparison and consultation service, not an insurance carrier itself. The company offers a portfolio of health insurance products including Individual, Family, Business (Empresarial), MEI, Senior (Terceira Idade), Hospital, Dental (Odontológico), and Adhesion plans. These plans are offered through partnerships with major Brazilian health insurance operators including Amil, Bradesco Saúde, SulAmérica, Notredame Intermédica, Porto Seguro, Care Plus, Unimed, Sompo, One Health, Lincx, and Caixa Seguro Saúde. The company provides additional services including an online simulator for plan comparisons, WhatsApp-based quick quotes, and guidance on reimbursement policies. Coverage options include Regional, National, and International tiers with coparticipation or fixed monthly payment models.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and secondary.

• Alice SaúdecoreChannel Partner/ Reseller/ DistributorModern health operator offering innovative corporate health solutions. PSSP offers Alice Saúde plans to customers seeking modern, tech-enabled health coverage.
• AllCarecoreChannel Partner/ Reseller/ DistributorAdministrator known for collective adhesion plans with broad regional coverage. PSSP offers AllCare adhesion plans for professional associations.
• Ameplan SaúdesecondaryChannel Partner/ Reseller/ DistributorRegional operator offering competitive local coverage with lower price points. PSSP offers Ameplan for budget-conscious customers seeking regional coverage.
• AmilcoreChannel Partner/ Reseller/ DistributorMajor national health insurer with extensive network and brand recognition. PSSP offers Amil individual, family, MEI, and enterprise plans nationwide.
• Santa Helena SaúdesecondaryChannel Partner/ Reseller/ DistributorTraditional operator in ABC region of São Paulo. PSSP offers Santa Helena plans for regional customers in greater São Paulo area.
• São Cristóvão SaúdecoreChannel Partner/ Reseller/ DistributorTraditional São Paulo operator with variety of plan types and coverage options. PSSP offers São Cristóvão plans for individual, family, and business customers.
• Trasmontano SaúdesecondaryChannel Partner/ Reseller/ DistributorRegional operator focused on local network in São Paulo. PSSP offers Trasmontano plans for customers seeking local coverage options.
• Care PluscoreChannel Partner/ Reseller/ DistributorPremium health insurer focused on differentiated experience and superior coverage. PSSP offers Care Plus for customers seeking high-end corporate health benefits.
• SulAmérica SaúdecoreChannel Partner/ Reseller/ DistributorLargest independent insurance group in Brazil with 120+ years history, 7+ million clients, and partnership with 30,000+ brokers. PSSP offers SulAmérica corporate and adhesion plans with national coverage, wellness platform, and comprehensive benefits including travel assistance.
• Porto Seguro SaúdecoreChannel Partner/ Reseller/ DistributorFull-service insurer with health, dental, auto, home coverage. PSSP offers Porto Seguro plans from 3+ lives with national coverage for emergencies, app-based claim submission, and tiered plans (Cristal, Bronze, Prata, Ouro, Diamante).
• NotreDame Intermédica (GNDi)coreChannel Partner/ Reseller/ DistributorMajor health group since 1968 with 15,000+ employees and 4.9 million beneficiaries. PSSP offers NotreDame plans (Smart, Advance, Premium, Infinity) with own hospital network, preventive medicine focus, and national coverage options.
• Unimed PaulistanasecondaryChannel Partner/ Reseller/ DistributorPart of largest health system in Latin America. Note: Sales suspended indefinitely. PSSP historical partner for Unimed Paulistana corporate plans.
• Sompo SeguroscoreChannel Partner/ Reseller/ DistributorPart of Sompo Holdings (global insurance group). PSSP offers Sompo corporate plans (Acesso, Clássico, Estilo, Supremo) with regional/state group coverage options.
• One HealthcoreChannel Partner/ Reseller/ DistributorPremium health operator with best international coverage in Brazil. PSSP offers One Health plans (LT3, LT4, One Black) for SMEs (3-99 lives) and large enterprises with exclusive network access, aeromedical transport, and concierge services.
• OmintcoreChannel Partner/ Reseller/ DistributorPremium health insurer known for superior reimbursement limits and international coverage. PSSP offers Omint plans for customers seeking maximum flexibility and global coverage.
• Caixa Seguro SaúdecoreChannel Partner/ Reseller/ DistributorInsurance-backed health plans from Caixa Seguradora. PSSP offers Caixa Seguro plans (Primordial, Fundamental, Vital, Pronto, Completo, Completo+) for corporate clients with national coverage and wellness programs.
• Bradesco SaúdecoreChannel Partner/ Reseller/ DistributorMajor insurance brand with extensive health network. PSSP offers Bradesco plans for corporate and individual customers with fast reimbursement processing.
• Allianz SaúdesecondaryChannel Partner/ Reseller/ DistributorGlobal insurer with national health coverage and 4 product categories. PSSP offers Allianz health plans for customers seeking international brand reputation and flexible reimbursement options.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Qualicorp: Brazil's largest administrator and broker of collective health plans for corporate clients and professional associations (adesão). Closest direct functional peer to PSSP, with a similar adhesion/corporate plan focus and consultative sales model, but at much greater scale.
• AllCare Administradora: Brazilian administrator of collective adhesion health plans for professional associations, explicitly named in PSSP's partner roster. Operates in the same adhesion/collective-administrator segment that PSSP sells into for liberal professionals.

Broad incumbents

• Bradesco Saúde: Major Brazilian health operator (and dental) and named PSSP core partner for corporate and individual coverage. Competes with brokers via its own bancassurance and digital distribution arms.
• Unimed: Largest cooperative health system in Latin America with hundreds of regional Unimed operators; PSSP historically partnered with Unimed Paulistana (now suspended). Represents both a massive partner universe and a distributed competitive footprint across Brazil.
• Porto Seguro Saúde: Full-service insurer offering health, dental, auto, and home coverage, and a core PSSP partner for enterprise plans (3+ lives). Its app-based claims and digital reimbursement push overlap with the broker value proposition.
• Amil: Major Brazilian health operator whose plans PSSP distributes (individual, family, MEI, enterprise, dental). Provides the underlying risk-bearing product for a meaningful share of PSSP's book while also competing for end-customer relationships via its own DTC channel.
• Hapvida NotreDame Intermédica: Largest vertically integrated health plan operator in Brazil after the GNDI merger, focused on lower-cost regional markets. Indirect competitor for the same pool of Brazilian consumer and SME health-plan buyers.
• NotreDame Intermédica (GNDI): Major Brazilian health group (since 1968, 4.9M beneficiaries) and core PSSP carrier partner with own hospital network. Both a supply partner and a competitor for the same São Paulo corporate and individual segments.
• SulAmérica Saúde: Largest independent insurance group in Brazil and a 'core' PSSP carrier partner (7M+ clients, 30,000+ broker network). A direct incumbent whose direct channel competes with PSSP's intermediary role for the same customer base.

Emerging players

• Sami: Digital-first Brazilian health plan operator serving SMEs and companies with a tech-led model. Competes with PSSP at the SME/MEI point of sale by offering a direct, app-based alternative to broker-mediated plans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PlanoSaudeSP
• Facebookfacebook.com/planodesaudesaopaulosp
• Instagraminstagram.com/Planodesaudesaopaulo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plano de Saúde