BRW Group

What BRW Group does

BRW Group (also operating as BRW Sports Group) is a privately held Brazilian holding company headquartered in Pinhais, Paraná, that acts as the exclusive importer, distributor and licensing partner for more than ten internationally recognized sports, fitness, fashion and toy brands in the Brazilian and Latin American markets. Founded in 2008 by Ronaldo Ferreira and Bernardo Grein Cavalcanti, the company began with the Ziva distribution agreement and progressively added Mikasa, arena, Tecnifibre, Munich, Santini, Florence Marine X, Everlast, Roppe, Keepplay, SHUA and Qman to its portfolio, organizing the business into Sports, Fitness, Fashion and Toys verticals.

Operationally, BRW runs an integrated omni-channel distribution platform built on SAP ERP, a Warehouse Management System, Android barcode/QR scanners, RD Station marketing automation, Microsoft PowerBI for real-time analytics, and PluggTo for marketplace integration. The platform supports a 7,000m² high-tech logistics center, a freezone warehouse in Uruguay for cross-border trade, and a network of 40+ commercial representatives, 3,000+ dealers and 30+ integrated marketplaces. On the B2B side the company serves fitness chains (Smart Fit, Fórmula, Bodytech and others), sports clubs (Flamengo, Palmeiras, Corinthians, Esporte Clube Pinheiros, Clube Curitibano), hotels and condominiums, sports schools, government bodies (the Brazilian Olympic Committee, CBDA, CBVela) and specialty retailers across 15+ Latin American countries; on the B2C side it operates brand-owned e-commerce storefronts and selective sponsorship programs featuring athletes such as Guilherme Caribé, Victor Alcará, Pedro Matos and Lucas Di Grassi.

Revenue is generated primarily through wholesale hardware sales of distributed brands to dealers, licensing royalties (notably for the Everlast, Munich and other licensed product programs) and direct e-commerce sales through the brand-specific storefronts; pricing is not publicly disclosed and is handled through quote-based consultative selling via the internal commercial team. Strategic direction over the past decade has emphasized Olympic-grade product positioning — including a 10-year Brazilian Olympic Committee partnership covering the Tokyo and Paris Olympic cycles — and more recent diversification into toys (Qman) and premium vertical-market fitness equipment, alongside an explicit public target of surpassing R$1 billion in annual revenue by 2029.

Name

BRW Group

Legal name

BRW Group

Website

https://brwgroup.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

BRW Group is a privately held Brazilian holding company that exclusively imports, distributes and licenses more than ten international sports, fitness, fashion and toy brands — including Mikasa, arena, Munich, Santini, Ziva, Everlast and SHUA — across Brazil and 15+ Latin American countries via a 3,000+ dealer omnichannel platform anchored on a 7,000m² SAP-integrated logistics facility.

Ownership category

akta.pro rank

Product category

Sporting Goods Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Cross-Border / Import-Export Cash & Carry (Ethnic & International Trade) (CRAEAEAJ)

Keywords

• Sports brand distribution
• Fitness equipment wholesale
• Brand licensing services
• Athletic apparel distribution
• Toy brand importation

Headquarters

HQ city

Várzea

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Brand Distribution & Licensing: BRW Group generates revenue as exclusive importer and distributor of internationally recognized sports, fitness, fashion, and toy brands in Brazil. Acts as licensee for brands like Everlast, producing and commercializing free weights, fitness accessories, and backpacks under license.
2. B2B Sales to Retailers: Sales of products from portfolio brands (Mikasa, arena, Ziva, Everlast, Munich, Santini, Tecnifibre, Florence, Keepplay, Roppe) to 3,000+ dealers, sports retail stores, gyms, clubs, hotels, and condominiums across Brazil and 15+ Latin American countries.
3. E-commerce and Direct Sales: Direct-to-consumer sales through brand-specific e-commerce sites including Mikasa, arena, Florence Marine X, Santini, Tecnifibre, Ziva, Everlast, managed by BRW Group with localized operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

BRW Group is a Brazilian holding company and the largest House of Brands for sports, fitness, fashion, and toys in Brazil. It operates as the exclusive importer, distributor, and licensee for 10+ internationally recognized brands including Mikasa, arena, Tecnifibre, Munich, Santini, Florence Marine X, Ziva, Everlast, Roppe, Keepplay, Qman, and SHUA. The company runs an OmniChannel distribution model combining B2B wholesale to 3,000+ retailers with B2C e-commerce via brand-specific storefronts and 30+ integrated marketplaces, supported by a 7,000 m² SAP-integrated logistics facility in Pinhais, Paraná.

Product overview

BRW Group is a holding company and the largest House of Brands for sports, fitness, toys, and fashion in Brazil. The company acts as exclusive distributor and licensing partner for over 10 international brands across multiple segments: aquatic sports (arena, Mikasa), racket sports (Tecnifibre), futsal (Munich), cycling (Santini), outdoor/surf (Florence Marine X), fitness equipment (Ziva, SHUA, Everlast, Roppe), and toys (Keepplay, Qman). BRW Group provides complete solutions including logistics, marketing, and sales services for these brands throughout Brazil and Latin America, operating an OmniChannel business model with proprietary logistics in a 7000m² facility in Curitiba, SAP-integrated operations, and over 3,000 resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mikasa Japanese brand and world leader in sports balls, providing official balls for volleyball, beach volleyball, water polo, futevolei, basketball, football, and handball. BRW Group distributes Mikasa products in Brazil, including the FT-5 futevolei ball and water polo balls supplied to CBDA.
• arena Italian brand and world reference in swimming competition wear, accessories, and equipment. Provides high-compression and high-elasticity aquatic sportswear technology for competitive swimmers, water polo players, and aquatic athletes. BRW is exclusive distributor in Brazil.
• Tecnifibre French premium brand specializing in tennis, badminton, and squash equipment including rackets, strings, grips, overgrips, and balls. Known for sponsoring top athletes including Iga Swiatek. BRW is exclusive distributor in Brazil.
• Munich Spanish brand with over 85 years of history in futsal shoes, recognized for performance, durability, and design. Exclusive license held by BRW Group in Brazil. Key models include Gresca 2.0, Continental V2, and Rondo.
• Santini Italian cycling apparel brand and official partner of the Tour de France since 2022, providing UCI World Champion jerseys since 1988. Offers jerseys, bretelles, windbreakers, jackets, winter accessories, and the Aero Race line with Polartec technology.
• Florence Marine X International outdoor lifestyle brand created by 3x world surf champion John John Florence. Distributed exclusively in Brazil by BRW, offering products for ocean life, surfing, kitesurfing, sailing, and outdoor activities.
• Keepplay Building block toys brand founded in 1994, focused on stimulating creativity, cognitive skills, and problem-solving in children. Distributed in Brazil by BRW Group.
• Ziva Premium free weights and functional fitness equipment brand. Official supplier to the Brazilian Olympic Committee since 2013. Products include dumbbells, kettlebells, weight plates, bars, storage racks, and functional accessories including the Lumina luxury line and HX Hyrox line.
• Everlast Iconic American brand with over 100 years of history in boxing and martial arts equipment, recognized for quality, innovation, and tradition. Offers boxing gear, cardio equipment, strong line, free weights, and fitness accessories including the Luxury line for vertical market.
• Roppe Brazilian-developed fitness accessory brand with official supplier status to Team Brazil. Offers functional accessories, agility equipment, recovery tools, and storage racks for complete fitness space solutions.
• SHUA Global fitness equipment giant headquartered in China and official supplier of the Chinese Olympic Committee. Present in over 110 countries, offering professional-grade gym equipment including the 88 line, stair climbers, and AI-enabled treadmills. BRW Group is exclusive Brazilian partner.
• Qman Chinese building block brand founded in 1994 by Zhan Kehua, based on love for children and imagination. One of the leading building block brands in Eastern Europe and Asia, known for quality, innovation, and social responsibility. Distributed in Brazil by BRW Group.

Quantifiable outcome

• Service level with 24-hour national delivery through major carriers
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Munich (exclusive Brazilian licensee)coreOEM/ Whitelabel/ Licensing Partner · 15 December 2025BRW Group holds exclusive license for Munich brand in Brazil. Munich is a Spanish brand with 85+ years of history in futsal footwear, present at Mundo do Futsal Experience 2025 with Coleção 2026. Partnership supports futsal feminine through Liga Feminina de Futsal ball sponsorship and Stein Cascavel sponsorship.
• Amazon BrasilcoreGTM or Marketing Partner · 2 December 2025BRW Group participated in Amazon Executive Breakfast as select partner group. Recognition highlights partnership relevance and mutual trust for large-scale project development. Strategic alignment on innovation, AI, logistics, and marketing transformation.
• Lucas Di GrassiminorGTM or Marketing Partner · 1 December 2025Partnership with Formula E champion Lucas Di Grassi for high-performance training space. Di Grassi will receive Shua, Ziva, and Everlast equipment for personal training facility. BRW brands will appear on his helmet during 2026 season.
• SHUAcoreOEM/ Whitelabel/ Licensing Partner · 1 August 2025Exclusive partnership announced for Brazil during Fitness Brasil Expo 2025. SHUA is global fitness equipment reference with headquarters in China, official supplier of Chinese Olympic Committee, present in 110+ countries. BRW chosen as exclusive partner for Latin America expansion.
• Santini Cycling (Brazil e-commerce)coreOEM/ Whitelabel/ Licensing Partner · 23 July 2025Santini officially launched in Brazil with e-commerce through BRW Group. Italian cycling apparel brand and official Tour de France partner since 2022. BRW manages official Brazil e-commerce at santinibrasil.com.br with local support.
• Bayard EsportesminorChannel Partner/ Reseller/ Distributor · 20 July 2025Tecnifibre conducted exclusive training for 22 Bayard Esportes managers at Paulista Tennis Center in São Paulo. Training focused on technical product knowledge, racket testing, and court practice to prepare managers as brand multipliers.
• CBVela (Confederação Brasileira de Vela)coreStrategic or Co-development Partner · 10 April 2025Florence Marine X, distributed exclusively by BRW in Brazil, became official sponsor of Brazilian Sailing Team uniforms through partnership with CBVela until 2028 Olympics. Partnership announced at Guanabara Bay with symbolic sailing event.
• CBDA (Confederação Brasileira de Desportos Aquáticos)coreStrategic or Co-development Partner · 1 January 2025Partnership between arena (BRW distributed brand) and CBDA for official sports material supply. Provides equipment for 5 aquatic modalities: swimming, water polo, diving, marathon swimming, and artistic swimming. Mikasa also partnered for official water polo balls.
• Stein Cascavel FutsalminorGTM or Marketing Partner · 1 January 2025Munich Brasil partnership with Stein Cascavel Futsal Feminino, world's best futsal feminine team (Futsal Planet Awards 2024). Direct sponsorship of main team athletes and technical commission with professional futsal footwear.
• Clube CuritibanominorStrategic or Co-development Partner · 1 February 2024Strategic partnership between arena (BRW brand) and Clube Curitibano for aquatic sports. About 300 athletes benefited. Top 10 promising aquatic athletes selected for brand-sponsored athletes roster.
• Everlast WorldwidecoreOEM/ Whitelabel/ Licensing Partner · 1 September 2022Everlast Worldwide signed license agreement with BRW Sports Group for production and commercialization of free weights, fitness accessories, and backpacks under Everlast brand in Brazil. Launch expected Q1 2023.
• COB (Comitê Olímpico Brasileiro)coreStrategic or Co-development Partner · 1 January 201510-year partnership with Brazilian Olympic Committee. BRW became sponsor and mounted training gym for Time Brasil at Tokyo Olympics. Sent 7 containers of equipment to Japan for Paris 2026 cycle. Functions as product development laboratory with athlete feedback.
• Guilherme CaribéminorGTM or Marketing PartnerBrazilian swimmer and arena athlete sponsored through BRW Group distribution. Silver medalist at 2024 Short Course World Championships, gold at 2023 Pan American Games. New international team member for arena.
• Pedro MatosminorGTM or Marketing PartnerKitesurf athlete partnership with Florence Marine X Brasil, distributed by BRW. Athlete highlights brand connection with nature experiences beyond competition.
• Victor AlcaráminorGTM or Marketing PartnerBrazilian swimmer sponsored by arena through BRW Group. 24-year-old athlete, World Military champion, competing at 2025 World Aquatics Championships in Singapore.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Decathlon Brasil: Brazilian operations of the French global sporting goods retailer. Decathlon is a broad incumbent competing with BRW-distributed brands in-store and online while also acting as a potential B2B customer for select categories.
• Netshoes (Magazine Luiza): Brazil's leading online sports retailer, now part of Magazine Luiza. Netshoes sells many of the same international brands BRW distributes and competes for marketplace visibility, particularly given BRW's own push into 30+ integrated marketplaces.
• Centauro (SBF Group): Brazil's largest sporting goods retail chain, now part of SBF Group. Centauro is both a downstream customer of BRW-distributed brands and a competitor at the consumer-facing retail layer, making it a broad incumbent in the same overall Brazilian sports ecosystem.
• Multilaser: Brazilian electronics and toys manufacturer/distributor with growing presence in branded toys (a segment where BRW carries Keepplay and Qman). Multilaser overlaps with BRW in the toy distribution channel and at Abrin (Latin America's largest toy fair).

Direct peers

• Alpargatas: Brazilian-listed holding operating Havaianas and holding the exclusive Mizuno license for Brazil. Alpargatas is directly comparable as another Brazilian operator of internationally licensed sports brands, serving similar retail and B2B channels.
• Fisia: Brazilian exclusive licensee of Wilson and Fila sporting goods brands. Fisia is the closest direct peer to BRW's business model: it imports and distributes premium international sports brands in Brazil under exclusive licensing arrangements, competing for the same retail shelf space and gym accounts.

Emerging players

• Movement: Brazilian multi-brand sports retail chain carrying international performance brands. Comparable as a downstream retail customer for some of BRW's portfolio and as a competitor for premium sports-brand shelf space.
• Authentic Feet: Brazilian multi-brand sports retail chain focused on footwear, including Munich (one of BRW's exclusive licenses). Comparable as a downstream channel partner that aggregates demand for the same international brands.
• Iron Berg: Brazilian functional fitness equipment brand that both manufactures and distributes locally. Iron Berg overlaps with BRW's Ziva, Roppe, Everlast, and SHUA lines in the fitness-equipment segment of the Brazilian market.

Others

• Wilson Sporting Goods (Amer Sports): Parent brand of one of the largest premium sports equipment portfolios globally. Wilson is a principal licensor in the same category BRW operates in (its Brazilian licensee is Fisia), making it a key ecosystem counterpart rather than a competitor in distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BrwgroupBr
• Facebookfacebook.com/brwgroup
• LinkedInlinkedin.com/company/brwgroup
• Instagraminstagram.com/brwgroupbr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRW Group