NorthStar Safety

What NorthStar Safety does

NorthStar Safety is a U.S.-based, privately held specialty trade contractor headquartered in West Fargo, North Dakota, operating since 1984. The company describes itself as a full-service traffic control and pavement marking contractor, serving road infrastructure projects in its regional market. Its service offering centers on the physical execution of traffic control (signage, cones, flagging, lane closures) and pavement marking (striping, markings) work typically procured by municipalities, state Departments of Transportation, and general contractors on public and private roadway jobs.

The firm operates with a small workforce (11–50 employees), consistent with a regionally focused subcontractor model. No public information on certifications, fleet size, bonded capacity, or specific project portfolio is available, and the company maintains only a basic web presence at northstarsafety.com. The underlying technology stack is traditional for the trade — vehicles, striping equipment, and signage inventory — with no disclosed software, API, or digital platform layer. There is no documented product line beyond the core traffic control and pavement marking services.

NorthStar Safety's business model is project-based contractor revenue: bidding on public and private roadway projects, performing traffic control setup/maintenance and pavement marking application, and billing on unit-price or lump-sum contract terms. The company is privately held with no disclosed funding rounds, investors, management team bios, or financial statements in the available data. Its longevity (40 years in operation) suggests a stable, incumbent regional player rather than a high-growth venture-backed business.

Name

NorthStar Safety

Website

https://northstarsafety.com

Company type

Private

Founded year

1984

Headcount range

11–50 employees

Short description

NorthStar Safety is a privately held, West Fargo, ND-based specialty trade contractor founded in 1984 that provides full-service traffic control and pavement marking services to municipal, DOT, and general contractor clients in its regional market.

Ownership category

akta.pro rank

Product category

Traffic Control & Pavement Marking Services

NAICS

Highway, Street, and Bridge Construction (23731)

akta.pro industry

PRIMARYBPABAKAE

Traffic Control & Work Zone Management (Flagging, Lane Closures)

Business & Public Services/Facilities Management & Building Services/Parking & Traffic Management Services

SECONDARYTLAJAGAB

Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Road Safety Infrastructure & Services (Barriers, Signage, Speed/Red-Light Enforcement)

SECONDARYTLAJALAE

Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Construction Work Zone Traffic Management & Temporary Traffic Control

SECONDARYTLAJALAG

Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Construction Work Zone Traffic Management & Temporary Traffic Control

Keywords

• Traffic control services
• Pavement marking
• Road construction services
• Highway flagging
• Traffic safety contracting

Headquarters

HQ city

West Fargo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Core offering

NorthStar Safety is a full-service traffic control and pavement marking contractor providing services for all types of road and infrastructure projects. The company deploys field crews and equipment to manage traffic flow and apply pavement markings on roadway jobs, serving public and private sector clients in the road construction and maintenance market.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Control Services Deployment of flaggers, signage, cones, lane closures, and work-zone traffic management to keep road construction and maintenance sites safe and moving. Sold to general contractors, municipalities, and DOTs on a subcontracted basis.
• Pavement Marking Services Application of pavement markings including lane lines, crosswalks, symbols, and other roadway striping for new construction, resurfacing, and maintenance projects. Sold to road construction contractors and public agencies.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Traffic Control Devices Inc. Traffic control and pavement marking services firm operating in the Midwest. Comparable as a regional peer offering the same flagging and pavement marking scope at a similar scale to NorthStar.
• Direct Traffic Control: Regional traffic control services provider with comparable work-zone management offerings and a similar small-to-mid contractor operating model.
• Highway Traffic Services: Traffic control and pavement marking contractor serving DOTs and contractors. Matches NorthStar in service mix and target buyer profile.
• Safety Services Inc. Mid-sized traffic control and pavement marking contractor serving multiple states with similar bundled services. Closely matches NorthStar's full-service contractor model and target customer base.
• All Barricades Company: Provides traffic control, barricades, and pavement marking services. Comparable because it operates as a specialty contractor in the same work-zone and roadway-marking services category as NorthStar.

Broad incumbents

• RoadSafe Traffic Systems: National provider of traffic control, pavement markings, signs, and road safety services. Directly comparable in full-service scope (control + markings), competing for the same DOT and prime-contractor work NorthStar targets.
• AWP Safety (Area Wide Protective): One of the largest North American traffic control and work-zone safety services companies, operating across most U.S. states. Comparable because it offers the same flagging, lane closure, and work-zone management services that NorthStar provides, but at vastly greater scale and geographic reach.
• 3M Transportation Safety Division: Manufactures pavement marking materials, retroreflective sheeting, and road safety products. Comparable because NorthStar's pavement marking service relies on these materials and the broader road-safety value chain.

Regional players

• Quality Traffic Control Services: Regional traffic control contractor that competes for the same municipal and prime-contractor bids in adjacent geographies. Comparable business model and service scope to NorthStar.

Others

• Ennis-Flint (Apex Pavement Solutions): Major pavement marking material manufacturer and applicator support provider. Comparable as an adjacent industry participant whose products NorthStar would specify and apply on its marking jobs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NorthStar Safety