Direct Traffic Control
Direct Traffic Control is a family-owned Oklahoma traffic control and pavement marking contractor serving construction companies, government agencies, and utilities across Oklahoma, western Arkansas, and Kansas via three offices.
- Company typePrivate
- Founded1996
- HeadquartersMuskogee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Direct Traffic Control does
Direct Traffic Control, Inc. is a family-owned Oklahoma corporation founded in 1996 that operates as a full-service traffic control and pavement marking contractor. The company provides traffic control setup, maintenance, and removal for construction projects, along with highway and airport pavement markings (paint, thermoplastic, multi-polymer, tape, markers), surface preparation, and guardrail installation and maintenance. It also sells and rents traffic safety equipment including permanent signs, portable signs, cones, barricades, drums, lights, arrow boards, message boards, and truck-mounted attenuators, with delivery, pickup, and on-site maintenance as part of the rental offering.
The business operates from three locations in Muskogee (headquarters), Tulsa, and Oklahoma City, serving customers across Oklahoma, western Arkansas, and Kansas. Its core customers are construction companies and government agencies, with secondary work for event organizers and utilities needing temporary traffic control. Pricing is quote-based per project across equipment sales (one-time), equipment rentals (usage-based), and traffic control subcontracting services (professional services). Marketing and sales are conducted directly through the company website, phone, and email, with no public reseller or distribution channel.
The company's competitive positioning is built on regional coverage, an experienced specialist workforce, and compliance credentials including TERO certification, BBB accreditation, and membership in ATSSA, AGC of America, and OAPA. Management follows the Entrepreneurial Operating System (EOS), and leadership includes a President/Co-Owner, Vice President/Estimator, Integrator/Co-Owner, CFO, and Director-level operational roles, with a workforce of 11-50 employees. No external investors, funding rounds, subsidiaries, or M&A activity have been disclosed.
Direct Traffic Control firmographics
Firmographics- Name
- Direct Traffic Control
- Legal name
- Direct Traffic Control, Inc.
- Website
- https://directtrafficcontrol.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Direct Traffic Control is a family-owned Oklahoma traffic control and pavement marking contractor serving construction companies, government agencies, and utilities across Oklahoma, western Arkansas, and Kansas via three offices.
- Ownership category
- akta.pro rank
Direct Traffic Control industry classification
Industry- Product category
- Traffic Control Services
- akta.pro primary industry
- Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures) (TLAJALAG)
- akta.pro secondary industries
- Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB), Traffic Control & Work Zone Management (Flagging, Lane Closures) (BPABAKAE), Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB)
Keywords
Where Direct Traffic Control is headquartered
LocationHeadquarters
- HQ city
- Muskogee
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Direct Traffic Control business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of traffic control equipment including permanent signs, portable signs, traffic cones, barricades, safety lights, pavement markings materials, and safety clothing.
- Equipment Rentals: Rental of traffic control equipment including signs, barricades, lights, drums, cones, arrow boards, message boards, and truck mounted attenuators with delivery, pickup, and maintenance at job sites.
- Traffic Control Services: Full-service traffic control subcontracting including construction traffic control setup, maintenance, and removal; highway and airport markings; surface preparations; and guardrail installation and maintenance.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Direct Traffic Control product offering
Product offeringCore offering
Direct Traffic Control is a full-service traffic control and pavement marking company that sells and rents traffic safety equipment (signs, barricades, cones, lights, attenuators) and provides subcontracted traffic control setup, maintenance, and removal services for construction zones, highways, and airports. They also deliver, install, and maintain pavement markings using paint, thermoplastic, multi-polymer, tape, and markers, along with guardrail installation and maintenance.
Product overview
Direct Traffic Control, Inc. is a family-owned traffic control company offering a comprehensive portfolio of physical traffic safety products and services. The product lineup includes five core offerings: Permanent Signs (traffic, customized, street, navigation, and guidance signs), Portable Signs and Boards (temporary construction and emergency signage), Traffic Control Products (cones, lights, barricades, safety equipment, paint, and beads), Pavement Markings (arrows, crosswalks, highway and road markings), and Sales/Rentals (equipment rental and purchase of signs, barricades, lights, drums, and cones). Services include construction traffic control, highway and airport markings, surface preparations, guardrail installation and maintenance, and equipment rental with delivery, pickup, and maintenance.
Differentiator
Problem solved
Functional benefit
Companies that use Direct Traffic Control
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Direct Traffic Control technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Direct Traffic Control partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- American Traffic Safety Services AssociationminorIndustry membership organization for traffic safety professionals. Company is a member but no specific partnership activities described.
- Association of General Contractors of AmericaminorMajor construction industry association. Company holds membership for industry networking and business development.
- OAPAminorState-level industry association membership for Oklahoma area.
- Better Business BureauminorBBB accredited business - demonstrates commitment to ethical business practices and customer satisfaction standards.
- EOS WorldwideminorCompany runs on EOS (Entrepreneurial Operating System) - a business management framework and methodology. Company displays 'We Run On EOS' badge.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Direct Traffic Control competitors and assessment
Company assessmentBroad incumbents
- AWP Safety (formerly Area Wide Protective): North America's largest traffic control and pavement marking services provider. Operates a national footprint offering flagging, lane closures, pavement marking, and equipment rentals — directly overlapping DTC's service portfolio but at vastly greater scale and geographic reach.
- RoadSafe Traffic Systems: National traffic safety and pavement markings contractor providing traffic control, pavement markings, sign manufacturing/installation, and guardrail work. Directly comparable to DTC's full-service offering but with multi-state operations and significantly larger fleet.
- Highway Technologies: National provider of highway signing, pavement markings, guardrail, and traffic control services. Comparable across DTC's signage, markings, and guardrail installation lines with a broader geographic footprint and DOT contract base.
Direct peers
- Work Area Protection Corp. Manufacturer and supplier of traffic control devices, pavement marking equipment, and work zone safety products. Comparable to DTC's equipment sales/rental business (cones, barricades, signs, attenuators), serving similar construction and government end markets.
- TrafFix Devices Inc. Manufacturer of work zone traffic control devices including cones, barricades, drums, signs, and crash cushions. Comparable product overlap with DTC's sales/rental catalog and supplies many of the same contractor customers.
- Construction Traffic Control Inc. Regional full-service traffic control and pavement marking contractor serving construction and government clients. Closely comparable service offering to DTC including flagging, equipment rental, and pavement markings for road and highway projects.
- Pavement Surface Solutions (PSS): Pavement marking and traffic control services provider serving the south-central U.S. Overlaps with DTC's pavement markings (paint, thermoplastic, tape) and traffic control subcontracting business for highway and airport projects.
- National Barricade Company: Traffic control services and equipment rental provider for construction, utility, and government clients. Directly comparable to DTC's rental fleet (barricades, cones, signs, attenuators) and on-site traffic control services.
Regional players
- Safety Zone LLC: Regional traffic control services and equipment rental provider operating in the south-central U.S., offering flagging, lane closures, and equipment rentals similar to DTC's core service lines but in different state geographies.
Emerging players
- Ver-Mac (Innovative Signal & Safety): Manufacturer of portable message boards, arrow boards, speed trailers, and smart work zone ITS equipment. Comparable to DTC's rentals business for PCMS/VMS, arrow boards, and truck-mounted attenuators, representing both a supplier and emerging tech peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Direct Traffic Control social profiles
Digital presenceDirect Traffic Control compliance and trust
Trust signalCompliance2 records
Direct Traffic Control financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Traffic Control leadership team
Management profileNumber of profiles
Profiles6 records
Direct Traffic Control funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Traffic Control M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Traffic Control
What does Direct Traffic Control do?
Direct Traffic Control is a full-service traffic control and pavement marking company that sells and rents traffic safety equipment (signs, barricades, cones, lights, attenuators) and provides subcontracted traffic control setup, maintenance, and removal services for construction zones, highways, and airports. They also deliver, install, and maintain pavement markings using paint, thermoplastic, multi-polymer, tape, and markers, along with guardrail installation and maintenance.
Is Direct Traffic Control a public or private company?
Direct Traffic Control is a private company. It is classified as family owned and is currently operating.
When was Direct Traffic Control founded?
Direct Traffic Control was founded in 1996. It employs 11 to 50 people.
Where is Direct Traffic Control based?
Direct Traffic Control is headquartered in Muskogee, United States, in the North America region.
How does Direct Traffic Control make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals and traffic Control Services.
Who are Direct Traffic Control's main competitors?
Broad incumbents on record are AWP Safety (formerly Area Wide Protective), RoadSafe Traffic Systems and Highway Technologies. Direct peers are Work Area Protection Corp., TrafFix Devices Inc., Construction Traffic Control Inc., Pavement Surface Solutions (PSS) and National Barricade Company. Safety Zone LLC is listed as a regional player. Ver-Mac (Innovative Signal & Safety) is listed as an emerging player.
Does Direct Traffic Control have an API?
No public API is recorded for Direct Traffic Control.
What industry is Direct Traffic Control in?
Direct Traffic Control's product category is Traffic Control Services. Its primary akta.pro industry code is TLAJALAG, Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures), with a secondary code of TLAJALAB, Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators).