Swd Lubricants
Swd Lubricants GmbH & Co. KG is a privately held German specialty lubricant manufacturer founded in 1965 and headquartered in Duisburg, producing branded and private-label engine oils, industrial lubricants, specialty products, additives and car care items for automotive, industrial and consumer markets across 60+ countries via a partner distribution network.
- Company typePrivate
- Founded1965
- HeadquartersDuisburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Swd Lubricants does
Swd Lubricants GmbH & Co. KG (Schmierstoffwerk Duisburg) is a privately held German specialty lubricant manufacturer and distributor headquartered in Duisburg. Founded in 1965 and operating under a GmbH & Co. KG legal structure with 11-50 employees, the company develops, produces and distributes branded lubricants across four main product pillars: automotive (engine oils under the Primus, Synergie Racing, Ultimate Racing, Primol Power Synth, and Promotol brands; Synkrol gear oils; automatic transmission fluids; motorcycle oils), industrial (Hydralube hydraulic oils, Impulsor CLP gear oils, Turbinol turbine oils, Thermocur heat transfer oils, Adhesol slideway oils, Robotan machine oils, gas engine oils), specialty products (Silvacur chain saw oils, greases, GW-series antifreeze, DOT 4 brake fluid) and additive/car care ranges. The company maintains DIN EN ISO 9001:2008, OHSAS 18001:2007, and ISO/TS 16949:2002 certifications and operates an in-house quality laboratory; products meet OEM specifications from VW, BMW, Mercedes-Benz, Ford, Opel and Volvo among others.
Swd operates a hybrid distribution model combining direct sales to industrial customers (oil companies, steel works, mechanical engineering firms, transportation services, agriculture, forestry, government, and mineral oil dealers) with a channel partner network covering 60+ countries across Europe, Middle East, Asia Pacific, Africa, Caucasus and North America. Regional partners include dedicated entities such as Rheinol Vietnam Co., Ltd in Ho Chi Minh City, ABL Anne Brockmann Lubricants in Taiwan, Rheinischer Schmierstoffvertrieb GmbH in Germany, TOPSIS S.A. in Greece, Dongguan SWD Automobile Technology in China, SVB Imports Inc in the USA, IRE C&A Co., Ltd in South Korea, and Lubristar LLC in Azerbaijan. Packaging spans 1-liter bottles through 208-liter barrels, 1,000-liter IBC containers and full tank truck loads.
The company's revenue model combines one-time product sales of branded lubricants with professional-services revenue from private label manufacturing and toll blending for third-party companies, including a Metal Processing product line and custom formulation work. End markets are split between automotive (primary), industrial (primary), specialty (secondary) and private label/contract manufacturing (secondary). Marketing is supported by a digital Oil Finder tool, flipbook catalog, downloadable technical/safety data sheets, and a social presence on Facebook and YouTube. Pricing is not publicly disclosed and is negotiated bilaterally through the partner network.
Swd Lubricants firmographics
Firmographics- Name
- Swd Lubricants
- Legal name
- Swd Lubricants GmbH & Co. KG
- Website
- https://swdrheinol.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swd Lubricants GmbH & Co. KG is a privately held German specialty lubricant manufacturer founded in 1965 and headquartered in Duisburg, producing branded and private-label engine oils, industrial lubricants, specialty products, additives and car care items for automotive, industrial and consumer markets across 60+ countries via a partner distribution network.
- Ownership category
- akta.pro rank
Swd Lubricants industry classification
Industry- Product category
- Industrial & Automotive Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Automotive Lubricants & Fluids (IMAEAMAA)
- akta.pro secondary industries
- Lubricant Additives & Performance Chemicals (EUALAJAB), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Gear Oils & Transmission Fluids (IMAEAMAE), Industrial & Heavy-Duty Lubricants (IMAEAMAB), Fuel Additives & Lubricant Additives (IMAEAMAL)
Keywords
Where Swd Lubricants is headquartered
LocationHeadquarters
- HQ city
- Duisburg
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Swd Lubricants business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lubricant Product Sales: Direct sales of branded lubricants including engine oils, gear oils, hydraulic oils, and specialty products to automotive, industrial, and consumer markets.
- Private Label Manufacturing: Contract manufacturing and toll blending services for third-party brands seeking German-manufactured lubricants.
- Toll Blending Services: Custom blending services for partners requiring specific formulations.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Swd Lubricants product offering
Product offeringCore offering
Swd Lubricants develops, produces, and distributes branded lubricant products including engine oils, gear oils, automatic transmission fluids, hydraulic oils, industrial gear oils, turbine oils, heat transfer oils, greases, antifreeze, brake fluids, fuel additives, and car care products. The company serves automotive, industrial, and specialty applications through an international partner network spanning 60+ countries, and additionally offers Private Label manufacturing and Toll Blending services to third-party customers.
Product overview
Swd Lubricants GmbH & Co. KG (Schmierstoffwerk Duisburg) is a German manufacturer of high-quality lubricants offering a comprehensive product portfolio across five main categories: Automotive Products (engine oils under Primus, Synergie Racing, Ultimate Racing, Primol Power Synth, and Promotol brands; gear oils under Synkrol brand; automatic transmission fluids; additives; and car care products), Industrial Products (Hydralube hydraulic oils, Impulsor CLP industrial gear oils, Turbinol LTD turbine oils, Thermocur heat transfer oils, Adhesol SW slideway oils, Robotan machine oils, adhesive oils, and gas engine oils), Speciality Products (Silvacur K chain saw oils, greases, antifreeze GW-series, and brake fluids), and private label/toll blending services. The company distributes products globally through a network of international partners in over 60 countries, with manufacturing based in Duisburg, Germany. Products are available in packaging from 1-liter bottles to 1,000-liter IBC containers and full tank truck loads.
Differentiator
Problem solved
Functional benefit
Products and services
- Engine Oils for Passenger Cars (Primus)
Companies that use Swd Lubricants
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Swd Lubricants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Swd Lubricants partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Rheinischer Schmierstoffvertrieb GmbHcoreGerman national distribution subsidiary located in Duisburg, handling domestic sales and distribution of SWD/Rheinol branded products within Germany.
- ATP Autotreffpunkt GmbH & Co. KGminorGerman automotive partner based in Espelkamp, specializing in automotive products distribution in postal code areas 32+ regions.
- KADE OIL GmbHminorGerman lubricant distributor based in Bramsche, serving regions outside primary postal code areas.
- Max Heidkamp e.K.minorGerman partner serving postal code areas 40+44 in Bochum region.
- Rheinol Vietnam Co., LtdcoreExclusive distribution partner for Vietnam market, operating from HCMC with full sales and support capabilities.
- ABL Anne Brockmann Lubricants - Taiwan BranchcoreRegional distribution partner for Taiwan, providing sales and support for SWD/Rheinol products in Taiwan market.
- TOPSIS S.A.coreMajor Greek distribution partner with multiple locations in Giannitsa and Thessaloniki, serving automotive and industrial markets.
- Dongguan SWD Automobile Technology Co., Ltd.coreChinese distribution partner handling automotive lubricant sales and support in Guangdong Province.
- SVB IMPORTS INCcoreUS import partner based in Sun Valley, California, serving North American markets with Bay Automotive Distribution Group as sub-distributor in California.
- IRE C&A Co., LtdcoreSouth Korean distribution partner located in Incheon, providing regional sales and support.
- Lubristar LLCcoreAzerbaijan distribution partner based in Baku, serving Caspian region markets.
- KIM GERMAN AGminorAlbanian distribution partner serving Balkan markets from Tirana.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Swd Lubricants competitors and assessment
Company assessmentBroad incumbents
- Castrol (BP): Global lubricant major within BP's downstream portfolio, competing head-on with Swd in automotive engine oils, gear oils and transmission fluids with much larger R&D and OEM-approval depth.
- Mobil (ExxonMobil): Global lubricant major competing across automotive, industrial and specialty applications with strong OEM relationships. Provides benchmark for premium-tier competition facing Swd's Primus and Synergie ranges.
- Valvoline: US-headquartered lubricant specialist with global presence in engine oils, transmission fluids and industrial lubricants. Comparable in product mix and channel-led distribution philosophy to Swd.
- Fuchs Petrolub: Large German-headquartered lubricant specialist covering automotive, industrial, and food-grade lubricants globally. Larger and more diversified than Swd but the most directly comparable European-listed peer for industrial and automotive lubricant strategy.
- Shell Lubricants: One of the world's largest lubricant marketers with automotive, industrial and specialty portfolios. Represents the upper bound of competitive intensity Swd faces across its product lines.
- TotalEnergies Lubrifiants: Global lubricant arm of TotalEnergies serving automotive and industrial markets with broad OEM approvals. Comparable in product scope to Swd's industrial and automotive ranges but at significantly greater scale.
Direct peers
- Addinol Lube Oil: German lubricant manufacturer producing engine oils, industrial lubricants, greases and specialty products with international distribution. Comparable in scale, German-mid-market positioning, and product mix to Swd.
- Liqui Moly: German mid-market lubricant manufacturer serving automotive and industrial customers with a comparable product breadth (engine oils, gear oils, additives, car care). Closest direct competitor given shared German production heritage and similar channel/distributor model.
- Ravenol: German specialist lubricant producer (Ravensberger Schmierstoffvertrieb) offering engine oils, racing oils, transmission fluids, and industrial lubricants with a similar international partner-driven distribution model. Directly overlaps Swd's automotive and specialty product categories.
- Wolf Oil Corporation: Belgian independent lubricant blender offering engine oils, industrial lubricants, and private-label/toll-blending services — directly comparable to Swd's private label and toll blending revenue stream and product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Swd Lubricants social profiles
Digital presenceSwd Lubricants compliance and trust
Trust signalCompliance3 records
Swd Lubricants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swd Lubricants leadership team
Management profileNumber of profiles
Swd Lubricants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swd Lubricants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swd Lubricants
What does Swd Lubricants do?
Swd Lubricants develops, produces, and distributes branded lubricant products including engine oils, gear oils, automatic transmission fluids, hydraulic oils, industrial gear oils, turbine oils, heat transfer oils, greases, antifreeze, brake fluids, fuel additives, and car care products. The company serves automotive, industrial, and specialty applications through an international partner network spanning 60+ countries, and additionally offers Private Label manufacturing and Toll Blending services to third-party customers.
Is Swd Lubricants a public or private company?
Swd Lubricants is a private company. It is classified as unknown and is currently operating.
When was Swd Lubricants founded?
Swd Lubricants was founded in 1965. It employs 11 to 50 people.
Where is Swd Lubricants based?
Swd Lubricants is headquartered in Duisburg, Germany, in the Europe region.
How does Swd Lubricants make money?
Three revenue lines are on record. Lubricant Product Sales are the primary driver. The others are private Label Manufacturing and toll Blending Services.
Who are Swd Lubricants's main competitors?
Broad incumbents on record are Castrol (BP), Mobil (ExxonMobil), Valvoline, Fuchs Petrolub, Shell Lubricants and TotalEnergies Lubrifiants. Direct peers are Addinol Lube Oil, Liqui Moly, Ravenol and Wolf Oil Corporation.
Does Swd Lubricants have an API?
No public API is recorded for Swd Lubricants.
What industry is Swd Lubricants in?
Swd Lubricants's product category is Industrial & Automotive Lubricants. Its primary akta.pro industry code is IMAEAMAA, Automotive Lubricants & Fluids, with a secondary code of EUALAJAB, Lubricant Additives & Performance Chemicals. Its NAICS code is 324191 and its SIC code is 2890.