Outside Ideas
Outside Ideas is a private Adelaide-based Australian contracting firm founded in 2003, offering landscaping, civil construction, and maintenance services with a workforce of 101-250 employees under founder and director Aaron Superina.
- Company typePrivate
- Founded2003
- HeadquartersAdelaide, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Outside Ideas does
Outside Ideas is a private, Adelaide-based Australian contracting firm founded in 2003 by Aaron Superina, who continues to serve as founder and director. The company provides three principal service lines: landscaping, civil construction, and maintenance, operating with a workforce of 101-250 employees. Its customer base and project portfolio are not disclosed in available sources, and the business appears to operate primarily within the South Australian and broader Australian market.
The company's offerings are service-delivery based rather than technology or product based, with no proprietary platforms, software products, mobile applications, or APIs indicated in the available data. The website (outsideideas.com.au) presents only a loading/verification page rather than substantive product or capability information. No certifications, awards, patents, technology stack, or partnership ecosystem are documented in the available data.
The business model is consistent with a traditional trade services contractor: revenue is generated through project-based and contracted service delivery for landscaping, civil works, and ongoing maintenance engagements. Pricing models, customer segments, contract structures, and revenue figures are not disclosed. The company has no disclosed parent, subsidiaries, funding rounds, M&A activity, or ownership structure beyond its founder-director's role, leaving the capital structure and governance model largely opaque from available data.
Outside Ideas firmographics
Firmographics- Name
- Outside Ideas
- Website
- https://outsideideas.com.au
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 101–250 employees
- Short description
- Outside Ideas is a private Adelaide-based Australian contracting firm founded in 2003, offering landscaping, civil construction, and maintenance services with a workforce of 101-250 employees under founder and director Aaron Superina.
- Ownership category
- akta.pro rank
Outside Ideas industry classification
Industry- Product category
- Landscaping & Civil Construction Services
- NAICS
- Landscaping Services (561730), Landscaping Services (56173)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Landscape Construction Project Management & General Contracting (HSAIABAK)
Keywords
Where Outside Ideas is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Outside Ideas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Outside Ideas product offering
Product offeringCore offering
Outside Ideas is a contracting company that provides landscaping, civil construction, and maintenance services to clients in Australia. Founded in 2003 and headquartered in Adelaide, the firm employs 101–250 people and delivers outdoor built-environment and grounds-related services across its domestic market.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscaping Services Outdoor landscaping services delivered as part of Outside Ideas' contracting portfolio for Australian clients requiring grounds and landscape works.
- Civil Construction Civil construction services for outdoor built-environment projects, delivered to Australian clients as part of Outside Ideas' contracting portfolio.
- Maintenance Services Ongoing maintenance services supporting the upkeep of landscaping and civil construction assets, delivered to Australian clients.
Companies that use Outside Ideas
Customer profileIdeal customer profiles1 record
Outside Ideas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Outside Ideas partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Outside Ideas competitors and assessment
Company assessmentBroad incumbents
- Service Stream: ASX-listed provider of infrastructure maintenance and construction services to utilities, telecommunications, and transport clients across Australia. Relevant comparator for the maintenance-heavy side of Outside Ideas' offering.
- Downer Group: Large ASX-listed Australian infrastructure services group that includes landscaping, facilities maintenance, and civil construction among its many service lines. A broader incumbent, but a relevant comparator for sizing and competitive intensity.
- Lendlease: Global real estate and infrastructure group with significant Australian construction and urban regeneration (including landscape) capability. Useful broad-incumbent comparator for project scale, tenders, and competitive landscape.
- Programmed: Australian workforce and maintenance solutions provider across property maintenance, civil, and infrastructure. Comparable on outsourced maintenance contracts and integrated service delivery to commercial/government clients.
- Veolia Australia: Environmental services provider with municipal and commercial landscaping/grounds maintenance offerings in Australia and New Zealand. Relevant adjacency given that some of Outside Ideas' work touches environmental remediation and grounds care.
- Spotless Group: Large facilities management and maintenance services group operating across Australia and New Zealand. Comparable on the property/grounds maintenance side of the business, though Spotless operates at much greater scale across many verticals.
Regional players
- Cockram Construction: Australian construction services firm with capabilities in civil and landscape-adjacent projects. Comparable on the contracting/civil construction angle, with somewhat different end-market specialisation.
Direct peers
- Green by Nature: One of Australia's largest commercial landscaping services providers, offering design, construction, and maintenance across multiple states. Highly comparable to Outside Ideas given the overlapping landscaping + maintenance service mix and Australian footprint.
- Fulton Hogan: Australasian civil infrastructure contractor with significant landscaping and maintenance capabilities across road, airport, and public realm projects. Comparable on the civil construction + landscape maintenance combination and ANZ geographic footprint.
Emerging players
- Jim's Group (Jim's Mowing): Australian franchised lawn and garden maintenance network with national scale. Comparable on the residential maintenance/landscading service line, though operating via a franchise model rather than direct contracting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Outside Ideas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outside Ideas leadership team
Management profileNumber of profiles
Profiles1 record
Outside Ideas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outside Ideas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outside Ideas
What does Outside Ideas do?
Outside Ideas is a contracting company that provides landscaping, civil construction, and maintenance services to clients in Australia. Founded in 2003 and headquartered in Adelaide, the firm employs 101–250 people and delivers outdoor built-environment and grounds-related services across its domestic market.
When was Outside Ideas founded?
Outside Ideas was founded in 2003. It employs 101 to 250 people.
Where is Outside Ideas based?
Outside Ideas is headquartered in Adelaide, Australia, in the Oceania region.
Who are Outside Ideas's main competitors?
Broad incumbents on record are Service Stream, Downer Group, Lendlease, Programmed, Veolia Australia and Spotless Group. Cockram Construction is listed as a regional player. Direct peers are Green by Nature and Fulton Hogan. Jim's Group (Jim's Mowing) is listed as an emerging player.
Does Outside Ideas have an API?
No public API is recorded for Outside Ideas.
What industry is Outside Ideas in?
Outside Ideas's product category is Landscaping & Civil Construction Services. Its primary akta.pro industry code is HSAIABAK, Landscape Construction Project Management & General Contracting. Its NAICS code is 561730 and its SIC code is 7340.