Matkahuolto

What Matkahuolto does

Matkahuolto is a privately held Finnish mobility and logistics platform founded in 1933 and owned by Linja-autoliitto ry (the Finnish Bus Transport Association) together with regional bus entrepreneur associations. The company operates two principal business lines from its base in Helsinki: Travel Services (intercity bus and rail ticketing, multi-modal journey chains across bus, train, ferry, and local city transit) and Parcel Services (domestic and international parcel shipping via a nationwide service point and parcel locker network). Its customer base spans individual Finnish consumers (B2C) and corporate/e-commerce shippers (B2B), with a stated strategic focus on expanding international client accounts.

The technology backbone combines the Matkat unified travel app (formerly Reitit ja Liput, rebranded February 2026) for end-to-end journey planning and ticketing, the Paketit parcels app for sending, tracking, locker-pickup, home delivery (via a Wolt integration), returns, and loyalty redemption, and an open public transport API platform launched in 2016 — the first market-driven operator to expose schedule, stop, route, and pricing data in Finland. The platform integrates HSL, Föli, Epassi, Viking Line ferries, OnniBus.com coaches, K-kaupat and R-kioski service points, ReceiptHero digital receipts, and third-party developers such as Outdoor Active. Following the 2023 acquisition of Smartmile's 148 parcel lockers, Matkahuolto is building toward a network of more than 2,000 automated parcel lockers, backed by a €10 million investment announced in October 2024.

Matkahuolto's revenue model is transaction-based: per-parcel shipping fees (domestic from €6.80, international from €9.90, including a Baltic service to Estonia, Latvia, and Lithuania), per-journey ticket sales with category-based pricing, contract-based B2B pricing through the Paketit Yritysportaali (Parcels Corporate Portal), and an emerging API/data licensing stream under an explicit API-economy strategy. The company has announced a combined €35 million in self-funded growth investment across 2023 (€25M) and 2024 (€10M), achieved EcoVadis Gold in September 2025, and has been repeatedly named Finland's most respected parcel brand by Taloustutkimus/Alma Media between 2022 and 2025.

Name

Matkahuolto

Legal name

Matkahuolto

Website

https://matkahuolto.fi

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

Matkahuolto is a Finnish, privately held mobility and parcel platform (founded 1933) that sells bus, rail, and ferry tickets through the Matkat app and runs a nationwide parcel shipping, locker, and service-point network serving Finnish consumers and B2B shippers.

Ownership category

akta.pro rank

Product category

Travel and Parcel Services

NAICS

Couriers and Express Delivery Services (4921), Other Transit and Ground Passenger Transportation (48599)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

Ground Transport Booking Platforms (Rail/Bus/Shuttle) (THALAFAD)

akta.pro secondary industries

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), SMB/Commercial B2C Standard Parcel Delivery (TLAAACAB), B2B Standard Parcel & Ground Parcel Networks (TLAAACAC)

Keywords

• Parcel delivery services
• Bus travel ticketing
• Multi-modal journey planning
• Public transport APIs
• Parcel locker networks

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Domestic parcel shipping: Per-parcel shipping fees for XXS, XS, S, and M parcels within Finland starting at €6.80, including series parcel bundles of 10 parcels and seasonal promotional pricing.
2. International parcel shipping: Per-parcel shipping fees for international destinations starting at €9.90, including a new Baltic service (Estonia, Latvia, Lithuania) launched in late 2020.
3. Travel ticket sales and multi-modal journeys: Transaction-based revenue on bus, train, and ferry tickets sold through Matkahuolto platforms including the Matkat app, route-based ticket marketplace, and bundled journey chains with category-based pricing (adult, student, child, special groups).
4. Corporate and e-commerce shipping services: B2B parcel services for online retailers and corporate customers via the Paketit Yritysportaali (Parcels Corporate Portal) with contract-based pricing, dedicated customer service, and a stated strategic focus on international customer accounts.
5. Open API and data platform licensing: Open API platform since 2016 exposing public transport and ticketing data to third-party developers and partners, with strategic intent to monetize through API economy and partner services.
6. Add-on home delivery via Wolt integration: Consumer add-on service providing home delivery of parcels delivered to parcel lockers, in cooperation with Wolt (capital region first), enabling Matkahuolto to capture additional delivery fees.

Pricing tiers

Go-to-market motion5 records

Distribution channels1 record

Marketing channels6 records

Core offering

Matkahuolto provides nationwide Finnish multi-modal travel ticketing (bus, rail, ferry, and local city transit bundled into single-transaction journey chains) and domestic and international parcel shipping services, supported by the Matkat travel app, the Paketit parcels app, and a nationwide network of service points and automated parcel lockers. B2B parcel services for online retailers and corporate customers are delivered through the Paketit Yritysportaali (Parcels Corporate Portal), while consumer users access self-serve ticketing and shipping via the website and apps.

Differentiator

Problem solved

Functional benefit

Brands

• Matkahuolto Matkat: Mobile app for buying public transport tickets and planning journey chains (previously branded Reitit ja Liput; renamed in February 2026).
• Matkahuolto Paketit

Products and services

• Domestic parcel shipping service Per-parcel shipping across Finland in XXS, XS, S, and M sizes, starting at €6.80, with series bundles of 10 parcels and seasonal promotional pricing. Targeted at Finnish consumers and small businesses sending parcels within Finland.
• International parcel shipping service Per-parcel international shipping starting at €9.90, including a new Baltic service to Estonia, Latvia, and Lithuania launched in late 2020. Targeted at Finnish consumers and businesses shipping parcels abroad.
• Matkat unified multi-modal travel app Single mobile app for planning and purchasing multi-modal public transport journeys including local city transit, long-distance bus, rail, and ferry connections (including Viking Line sailings to Tallinn, Stockholm, and Åland) and bundled travel chains across Finland. Targeted at individual travelers in Finland.
• Paketit parcels app Mobile app for sending, receiving, and tracking parcels; retrieving parcel locker codes; ordering home delivery through Wolt; extending storage time; managing returns; and earning loyalty points across thousands of service points. Targeted at Finnish consumers sending and receiving parcels.
• Open public transport APIs Public API platform launched in 2016 as the first market-driven operator in Finland, exposing timetable, stop, route, and pricing data to third-party developers, travel industry partners, and international tourism portals (e.g., Outdoor Active). Targeted at developers and travel platforms building products on top of Finnish transit data.
• Paketit Yritysportaali (Parcels Corporate Portal) B2B parcel shipping portal for online retailers and corporate customers with contract-based pricing, dedicated customer service, and international customer focus. Replaced the legacy MPaketti customer interface in 2024. Targeted at e-commerce shippers and corporate clients.
• Wolt-powered home parcel delivery Add-on consumer service providing home delivery of parcels already arrived at parcel lockers, in cooperation with Wolt (capital region first), enabling Matkahuolto to capture additional last-mile delivery fees. Targeted at Finnish consumers who prefer home delivery over locker pickup.
• Travel ticket sales (multi-modal) Transaction-based sales of bus, train, and ferry tickets through Matkahuolto platforms including the Matkat app, route-based ticket marketplace, and bundled journey chains with category-based pricing (adult, student, child, special groups). Targeted at individual travelers in Finland.

Quantifiable outcome

• App ticket sales grew 35% in March 2026
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• Viking LineflagshipStrategic or Co-development Partner · 4 March 2026Viking Line integrated its ferry services into Matkahuolto's Matkat app, becoming the first shipping company globally to connect. Travelers can now book and pay for all Finnish travel connections (local transit, coach, rail) together with Viking Line sailings to Tallinn, Stockholm, and Åland in a single transaction, with customizable seats, timetables, and routes replacing the previous Rutter and Biljetter apps.
• Tori (Tori.fi)minorGTM or Marketing Partner · 22 April 2025Cooperation between Tori and Matkahuolto to make buying and selling used goods easier, building on earlier joint initiatives such as a €5 discount code for S-size parcels.
• SmartmilecoreStrategic or Co-development Partner · 20 December 2023Matkahuolto acquired Smartmile's full network of 148 parcel lockers in 2023 to launch its own automated locker network across Finland.
• WoltcoreChannel Partner/ Reseller/ Distributor · 31 October 2022Cooperation with Wolt enables consumer customers in the capital region to order home delivery of parcels that have already arrived at a parcel locker, extending Matkahuolto's last-mile service beyond the locker network.
• Zadaa+minorStrategic or Co-development Partner · 30 May 2022Cooperation with the Zadaa+ subscription service towards a more sustainable future, supporting circular economy and second-hand fashion resale shipping.
• OnniBus.comcoreChannel Partner/ Reseller/ Distributor · 4 January 2021All OnniBus.com tickets sold through the Matkahuolto online shop, integrating OnniBus.com's long-distance bus inventory into Matkahuolto's platforms.
• HSL (Helsinki Region Transport)coreTechnology or Integration · 1 September 2020HSL tickets made available within the Matkahuolto Matkat app (then Reitit ja Liput) alongside long-distance bus tickets, enabling end-to-end journey planning in the Helsinki region.
• Nearby.fiminorGTM or Marketing Partner · 18 May 2020Cooperation aimed at helping small regional businesses expand from brick-and-mortar to online sales, leveraging Matkahuolto's nationwide delivery network.
• RePackminorStrategic or Co-development Partner · 15 May 2020Cooperation to address growing packaging waste from rising parcel volumes by introducing reusable packaging solutions.
• Kyyti GroupflagshipStrategic or Co-development Partner · 4 December 2019Joint development of the world's first nationwide multi-modal mobility chain solution, providing first/last-mile connections to rural public transport and integrated bus-rail journey chains for Finnish travelers.
• Outdoor ActiveminorStrategic or Co-development Partner · 6 November 2019Joint development with Europe's largest hiking and outdoor portal of additional services for sustainable overland travel, hiking, and outdoor activities, including a feature to reserve a bicycle space on buses at ticket purchase.

Scale indicators12 records

Recent moves7 records

Emerging players

• Wolt: Wolt (part of DoorDash) operates a courier-based on-demand delivery platform that overlaps with Matkahuolto's parcel home-delivery service in the Helsinki capital region through a 2022 partnership. Wolt represents both a complementary partner and a competitive last-mile alternative for B2C parcel delivery.
• Smartmile: Smartmile is a parcel locker operator whose 148 Finnish lockers were acquired by Matkahuolto in 2023. Prior to the acquisition it was an emerging direct competitor in automated last-mile delivery in Finland, and Smartmile continues to operate as a peer in other Nordic and European markets.

Broad incumbents

• DHL Express / DHL eCommerce: DHL operates global express, parcel, and e-commerce logistics with extensive Nordic and Finnish operations. It competes with Matkahuolto in cross-border parcels (including to the Baltics) and in serving international e-commerce shippers, albeit as a much broader portfolio player.
• FedEx: FedEx is a global parcel and logistics incumbent with cross-border express services into Finland and the Baltics. It competes with Matkahuolto's international parcel service (Estonia, Latvia, Lithuania) for e-commerce shippers and is a relevant benchmark for cross-border parcel unit economics.
• VR Group: VR Group is the state-owned Finnish national railway operator that competes with Matkahuolto's long-distance bus travel offering and is integrated into the Matkat app as a rail ticketing partner. As an incumbent transport provider in Finland, it shares Matkahuolto's exposure to Finnish domestic travel demand and sustainability mandates.
• UPS: UPS is a global parcel and logistics giant with parcel, freight, and supply-chain services across Europe and the Nordics. It is directly comparable to Matkahuolto's international parcel ambitions and is also referenced in Matkahuolto's executive backgrounds (Jani Ståhlhammar ex-UPS).
• DB Schenker: DB Schenker is a global logistics and freight forwarding incumbent operating across road, air, sea, and contract logistics, including parcel and last-mile services in Europe. It overlaps with Matkahuolto's B2B/contract logistics ambitions and is also referenced in Matkahuolto's leadership backgrounds (Aleksi Manninen ex-DB Schenker).

Direct peers

• PostNord: PostNord is the Nordic region's primary postal and logistics operator, offering parcel, freight, and e-commerce logistics across Sweden, Denmark, Norway, and Finland. It competes with Matkahuolto in cross-border parcels to the Baltics and Sweden and in Nordic e-commerce logistics contracts.
• Posti: Posti is Finland's national postal service and the dominant parcel and logistics operator in the country, directly competing with Matkahuolto's domestic parcel shipping, pickup-point, and locker services. Both serve the same Finnish consumers and e-commerce shippers, with overlapping parcel size tiers and pickup-point networks.
• Bring: Bring is a Nordic parcel and logistics carrier owned by Norwegian Post, with strong positions in Norway, Sweden, Denmark, and Finland. It directly overlaps with Matkahuolto's B2B and e-commerce parcel services in Finland and the Nordics, and is also referenced in Matkahuolto's own leadership background (Jani Ståhlhammar ex-Country Manager of Bring).

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/matkahuolto
• LinkedInlinkedin.com/company/matkahuolto
• Instagraminstagram.com/matkahuolto

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matkahuolto