The Cre8ion.Lab
The Cre8ion.Lab is a Dutch B2B creative agency in 's-Hertogenbosch offering integrated strategy, branding, design, web/e-commerce development, and campaign services. Its 25-person team serves cultural institutions, festivals, retailers, and corporate clients across the Benelux and select European markets.
- Company typePrivate
- Founded2000
- Headquarters's-hertogenbosch, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Cre8ion.Lab does
The Cre8ion.Lab B.V. is a privately held Dutch creative agency founded in 2000 and headquartered at De Gruyter Fabriek in 's-Hertogenbosch, with a team of approximately 25 professionals. It operates as a fully integrated B2B agency delivering strategy & branding, concept & design, tech development, campaigns, and online marketing services — covering everything from brand positioning and visual identity through web/e-commerce build, campaign execution, and SEO/SEA/lead generation. The company sells project-based professional services without disclosed pricing, distributed via a direct sales team led by the Managing Director and Sales Director.
Its technical stack is conventional rather than proprietary: Vue.js front-end, .NET Core / C# / MVC back-end, MSSQL databases, SOAP/REST APIs, and custom CMS development. The agency's defensible technical claim is integration depth — it has built and maintained integrations with ten ticketing systems (Ticketmatic, Ticketworks, TicketLab, Ovatic, Active Tickets, Eventix, Stager, Eventkit, Ticketmaster, Paylogic), four library management systems (Iguana, Vsmart, Vubis, Wise), and multiple ERP/HRIS back-ends (Microsoft Navision/Business Central, Afas, Coachview, Cursad). It is GDPR-compliant (AVG) and positions itself as a data processor for client builds.
The client base is concentrated in the Dutch cultural sector (Pinkpop, Paaspop, Soenda, Forum Groningen, Internationaal Theater Amsterdam, Schouwburg Tilburg, Effenaar, Metropool) alongside retail/e-commerce (Orangebag, Bolletje, Luxaflex), corporate and loyalty (BrandLoyalty since 2012, VNAB, Jumpsquare, Fastned), and healthcare (Máxima MC). Customer outcomes cited include 28% site-traffic lift, 17% ticket-sales lift, 14% annual booking growth, and a 99% recommendation rate for Orangebag. Revenue is not publicly disclosed, and there is no external funding, parent company, or M&A activity identified.
The Cre8ion.Lab firmographics
Firmographics- Name
- The Cre8ion.Lab
- Legal name
- The Cre8ion.Lab B.V.
- Website
- https://cre8ion.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Cre8ion.Lab is a Dutch B2B creative agency in 's-Hertogenbosch offering integrated strategy, branding, design, web/e-commerce development, and campaign services. Its 25-person team serves cultural institutions, festivals, retailers, and corporate clients across the Benelux and select European markets.
- Ownership category
- akta.pro rank
Where The Cre8ion.Lab is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
The Cre8ion.Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Agency Services: Full-service creative agency providing strategy, branding, concept, design, digital development, content creation, and marketing campaigns. Services are custom project-based work for B2B clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Cre8ion.Lab product offering
Product offeringCore offering
The Cre8ion.Lab is a fully integrated Dutch creative agency that delivers strategy, branding, concept, design, digital/web development, content creation and online marketing services to B2B clients. It builds custom web applications, corporate websites and e-commerce platforms with deep integrations into ticketing (Ticketmatic, Eventix, Ticketmaster), library (Iguana, Wise), CMS (CAS) and course administration systems for clients in culture, festivals, retail, healthcare, education and corporate sectors.
Product overview
The Cre8ion.Lab is a fully integrated creative agency offering strategy and branding, concept and design, tech development, campaigns, and online marketing services. The company operates as a project-based service provider rather than a single unified product platform. Key service pillars include Strategy & Branding (brand story, visual identity, naming, employer branding), Concept & Design (product design, content creation, motion graphics), Tech Development (web applications, corporate websites, e-commerce platforms, web design), Campagnes (gamification, brand activation, awareness campaigns), and Online Marketing (SEO, SEA, social media advertising, lead generation, B2B marketing). The company specializes in serving cultural institutions, festivals, retail/e-commerce, and healthcare sectors, with extensive experience integrating ticketing systems (Ticketmatic, Eventix, Ticketmaster), library management systems (Iguana, Vsmart, Wise), and payment platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Branding
Quantifiable outcome
- 28% increase in site traffic for ITA Amsterdam campaign
- +4 more outcomes
Companies that use The Cre8ion.Lab
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
The Cre8ion.Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature3 records
The Cre8ion.Lab partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights5 records
The Cre8ion.Lab competitors and assessment
Company assessmentDirect peers
- Born05: Dutch creative agency specializing in brand strategy, design, and digital platforms. Similar mid-sized integrated agency profile serving a comparable B2B client mix across the Netherlands.
- iO: Dutch digital agency combining strategy, content, technology, and marketing services with Benelux roots and pan-European reach. Directly comparable integrated service offering and customer base.
- Emakina: Belgian/Dutch creative agency group offering integrated strategy, branding, technology, and marketing services with strong Benelux presence. Comparable integrated agency model serving enterprise B2B clients across multiple verticals.
- Dept: Large Dutch-headquartered full-service digital creative agency offering strategy, design, technology, marketing, and data services to enterprise clients. Closely comparable operating model to The Cre8ion.Lab but at substantially greater scale, with similar integrated service pillars and B2B client mix.
- Vandejong: Dutch creative agency with strong cultural and public-sector portfolio, offering strategy, branding, design, and digital development. Comparable vertical mix and integrated service structure.
- N=5: Dutch creative agency with integrated brand, design, and digital offerings targeting Dutch enterprise clients. Similar scale and integrated service pillars to The Cre8ion.Lab.
- WeAreJam: Dutch creative agency focused on brand, design, and digital transformation work for cultural and commercial clients. Comparable boutique-agency model and integrated brand-to-delivery capabilities.
Broad incumbents
- Total Design: Long-established Dutch design and brand consultancy founded in 1963, offering broader strategic design and identity services. Historical incumbent in Dutch brand design with wider portfolio than a mid-sized integrated agency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Cre8ion.Lab social profiles
Digital presenceThe Cre8ion.Lab compliance and trust
Trust signalCompliance1 record
The Cre8ion.Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cre8ion.Lab leadership team
Management profileNumber of profiles
Profiles3 records
The Cre8ion.Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cre8ion.Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cre8ion.Lab
What does The Cre8ion.Lab do?
The Cre8ion.Lab is a fully integrated Dutch creative agency that delivers strategy, branding, concept, design, digital/web development, content creation and online marketing services to B2B clients. It builds custom web applications, corporate websites and e-commerce platforms with deep integrations into ticketing (Ticketmatic, Eventix, Ticketmaster), library (Iguana, Wise), CMS (CAS) and course administration systems for clients in culture, festivals, retail, healthcare, education and corporate sectors.
Is The Cre8ion.Lab a public or private company?
The Cre8ion.Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Cre8ion.Lab founded?
The Cre8ion.Lab was founded in 2000. It employs 1 to 10 people.
Where is The Cre8ion.Lab based?
The Cre8ion.Lab is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does The Cre8ion.Lab make money?
One revenue line is on record: creative Agency Services.
Who are The Cre8ion.Lab's main competitors?
Direct peers on record are Born05, iO, Emakina, Dept, Vandejong, N=5 and WeAreJam. Total Design is listed as a broad incumbent.
Does The Cre8ion.Lab have an API?
No public API is recorded for The Cre8ion.Lab.