Mix 106
Mix 106 (KCIXFM) is a Townsquare Media-owned Hot Adult Contemporary radio station broadcasting at 105.9 FM in Boise, Idaho. It serves Treasure Valley adult listeners with music, local news, and community events while monetizing through multimedia advertising packages sold to local small and medium-sized businesses.
- Company typePrivate
- Founded-
- HeadquartersBoise, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mix 106 does
Mix 106 (KCIXFM) is a Hot Adult Contemporary radio station broadcasting at 105.9 FM in Boise, Idaho, operated as part of Townsquare Media's regional radio cluster alongside sister stations such as 103.5 KISS FM, Power Boise, Lite Online, 104.3 WOW Country, and Kido Talk Radio. The station delivers music programming, local news, weather, traffic, and community content targeted at adults aged 25–54 in the Boise and Treasure Valley market. Distribution spans traditional FCC-licensed FM broadcast, web streaming via mix106radio.com, native iOS and Android mobile applications, and smart speaker integrations on Amazon Alexa and Google Home, with on-demand content including The Jubal Show, Carly & Dunken, Deanna, and PopCrush Nights.
The business model is anchored in B2B multimedia advertising sales to local small and medium-sized businesses, with quote-based, customized pricing rather than published rate cards. Four revenue streams are explicitly identified: traditional radio advertising spots, digital advertising (targeted display, mobile, social, pre-roll video, and website takeovers), event sponsorships (anchored by the Boise Music Festival, Idaho's largest one-day live music event held annually at Expo Idaho since 2010), and ancillary marketing services such as website design, hosting, SEO, and social media management delivered through the Townsquare Ignite digital advertising platform. The station sells to a primary segment of local SMBs in the Treasure Valley and a secondary segment of regional/enterprise advertisers seeking larger multimedia campaigns, celebrity DJ endorsements, and event partnerships. Audience scale at last disclosure stood at 211,100 radio CUME, 198,390 monthly digital unique visitors, and 197,595 social media followers.
Mix 106 operates as a subsidiary of privately held Townsquare Media, Inc., headquartered at 827 E. Park Blvd., Ste 100, Boise. The company is reported at 51–100 employees, with leadership comprising Market President Mike Owens, Director of Sales Pete Mills, and Promotions Director Hugo Luna. Go-to-market combines an event-driven motion (signature events such as Boise Music Festival, Spirit of Boise Balloon Classic, Canyon County Kids Expo, and Idaho's Largest Garage Sale) with a direct sales-led motion targeting local businesses via a dedicated sales team. Regulatory exposure is managed through FCC licensing oversight of KCIXFM 105.9 FM, and community presence is reinforced through coverage partnerships with Boise Hawks and Boise State University.
Mix 106 firmographics
Firmographics- Name
- Mix 106
- Legal name
- Townsquare Media, Inc.
- Website
- https://mix106radio.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mix 106 (KCIXFM) is a Townsquare Media-owned Hot Adult Contemporary radio station broadcasting at 105.9 FM in Boise, Idaho. It serves Treasure Valley adult listeners with music, local news, and community events while monetizing through multimedia advertising packages sold to local small and medium-sized businesses.
- Ownership category
- akta.pro rank
Mix 106 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industry
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Mix 106 is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mix 106 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Traditional radio spots aired during programming broadcasts targeting adult contemporary listeners in Boise market
- Digital Advertising: Targeted digital display ads, mobile advertising, social media advertising, pre-roll video ads, and website takeovers offered as cross-platform advertising packages
- Event Sponsorships: Brand partnerships and sponsorships for station events including Boise Music Festival and other community events
- Marketing Services: Website design, hosting, SEO services, and social media management offered as additional services to advertising clients
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Mix 106 product offering
Product offeringCore offering
Mix 106 (KCIXFM) is a Townsquare Media-owned Hot Adult Contemporary radio station broadcasting at 105.9 FM in Boise, Idaho, delivering music programming, local news, weather, traffic, and community content across traditional FM, mobile apps (iOS/Android), web streaming, and smart speakers (Alexa, Google Home). The station also generates revenue by selling multimedia advertising packages — radio spots, digital display, social, video, SEO, and event sponsorships — to local Boise/Treasure Valley businesses.
Product overview
Mix 106 (KCIXFM) is a Hot Adult Contemporary radio station operated by Townsquare Media in Boise, Idaho, broadcasting at 105.9 FM. The station offers a unified platform combining traditional over-the-air radio broadcasting with digital streaming services including a mobile app (iOS/Android), web streaming, and smart speaker integrations (Alexa, Google Home). Additional offerings include on-demand radio shows, the annual Boise Music Festival event, and local community content. Townsquare Media provides complementary advertising and marketing solutions for local businesses through the station. The core product is the radio station itself, supported by mobile applications, streaming services, and event programming.
Differentiator
Problem solved
Functional benefit
Products and services
- Mix 106 FM Radio (KCIXFM) FCC-licensed Hot Adult Contemporary radio station broadcasting at 105.9 FM in Boise, Idaho, delivering a mix of contemporary music, local news, weather, traffic, and community content to adult listeners in the Treasure Valley market.
- Mix 106 Mobile App Native iOS and Android applications enabling listeners to stream Mix 106 live, access recently played playlists, listen to on-demand content, and receive station notifications.
- Listen Live Streaming Web-based and voice-activated live audio streaming of Mix 106 via the mix106radio.com website, plus Alexa and Google Home smart speaker integrations allowing listeners to tune in from any device.
- On-Demand Radio Shows and Podcasts On-demand audio programming including Mix 106 personality shows such as The Jubal Show, Carly & Dunken, Deanna, and PopCrush Nights, available through the Mix 106 website and mobile apps.
- Boise Music Festival Annual outdoor music festival presented by Mix 106 and Townsquare Media at Expo Idaho, featuring national recording artists on a main stage along with local bands, food vendors, and carnival rides. The largest one-day live music event in Idaho.
- Townsquare Marketing and Advertising Solutions Multi-platform advertising and marketing packages for local Boise/Treasure Valley businesses including radio spots, targeted digital display advertising, mobile solutions, social content, video solutions, website design and SEO services, and event sponsorships.
Quantifiable outcome
- 211,100 radio CUME reach in Boise market
- +2 more outcomes
Companies that use Mix 106
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Mix 106 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Mix 106 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Spirit of Boise Balloon ClassiccoreMix 106 is a media partner for the Spirit of Boise Balloon Classic, a signature community event. Micron has invested in this event and the station covers it as featured content.
- Boise Music FestivalcoreMix 106 organizes and promotes the Boise Music Festival, Idaho's largest one-day live music event held at Expo Idaho since 2010. The station serves as primary organizer and promoter.
- Canyon County Kids ExpominorStation is a partner/marketing supporter for the Canyon County Kids Expo community event.
- Idaho's Largest Garage SaleminorStation is a partner/marketing supporter for Idaho's Largest Garage Sale community event.
- Micron TechnologyminorMicron has invested in Boise community and the Spirit of Boise Balloon Classic event. Mix 106 has covered Micron's community investments.
- Boise HawksminorMinor League Baseball team partnership for community events and local sports coverage.
- Boise State UniversityminorStation covers Boise State sports, news, and campus events as part of local community coverage.
- FCC (Federal Communications Commission)coreFCC regulatory oversight of broadcast licensing (KCIXFM, 105.9 FM). Station maintains public inspection file and EEO compliance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mix 106 competitors and assessment
Company assessmentBroad incumbents
- Audacy: Major US radio operator (formerly Entercom/CBS Radio) running FM stations, digital streaming, podcasts, and local sales teams; competes with Mix 106 for both audience and advertisers in the same Hot Adult Contemporary / CHR formats.
- Cox Media Group: Diversified broadcaster operating radio and TV stations plus digital ad solutions; overlaps with Mix 106 in selling local multimedia ad packages combining broadcast, digital, and event sponsorships.
- Cumulus Media: Large US radio broadcaster with stations in mid-sized markets, offering comparable cross-platform audio advertising; competes with Mix 106 in Boise and uses a similar local-station-cluster commercial model.
- iHeartMedia: Largest US radio broadcaster with stations and digital platforms in the Boise market, directly competing for local ad dollars; operates the same multi-channel (FM + streaming + app + events) model as Mix 106 but at national scale.
Direct peers
- Emmis Communications: Independent US radio operator focused on mid-market local stations, magazines, and digital; offers a directly comparable model of a single-market local FM station with multi-revenue-stream ad sales.
- Alpha Media: US radio group operating FM/AM stations in mid-sized markets with integrated digital ad and event sponsorship offerings; closely comparable to Mix 106 in scale, format mix, and SMB advertiser focus.
- Townsquare Media: Mix 106's parent and direct peer: Townsquare Media owns and operates clusters of local FM stations, runs similar cross-platform sales, organizes signature local events, and uses its own Townsquare Ignite digital ad platform — making the parent the closest comparable operating model to Mix 106.
- Bonneville International: Family-owned US radio group with stations in several markets using a comparable mix of on-air personalities, local events, and digital sales tools; mirrors Mix 106's mid-market, community-anchored operating model.
- Hubbard Radio: Privately held US radio group operating mid-market FM stations with cross-platform distribution (FM + streaming + digital ad sales); a like-for-like peer for Mix 106's station-level economics and go-to-market motion.
- Salem Communications: US radio operator running clusters of local stations and complementary digital ad products; comparable to Mix 106 in operating a multi-station local cluster with bundled broadcast + digital ad sales.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mix 106 social profiles
Digital presenceMix 106 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mix 106 leadership team
Management profileNumber of profiles
Profiles4 records
Mix 106 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mix 106 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mix 106
What does Mix 106 do?
Mix 106 (KCIXFM) is a Townsquare Media-owned Hot Adult Contemporary radio station broadcasting at 105.9 FM in Boise, Idaho, delivering music programming, local news, weather, traffic, and community content across traditional FM, mobile apps (iOS/Android), web streaming, and smart speakers (Alexa, Google Home). The station also generates revenue by selling multimedia advertising packages — radio spots, digital display, social, video, SEO, and event sponsorships — to local Boise/Treasure Valley businesses.
Is Mix 106 a public or private company?
Mix 106 is a private company. It is classified as corporate owned and is currently operating.
When was Mix 106 founded?
Mix 106 was founded in -1. It employs 51 to 100 people.
Where is Mix 106 based?
Mix 106 is headquartered in Boise, United States, in the North America region.
How does Mix 106 make money?
Four revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising, event Sponsorships and marketing Services.
Who are Mix 106's main competitors?
Broad incumbents on record are Audacy, Cox Media Group, Cumulus Media and iHeartMedia. Direct peers are Emmis Communications, Alpha Media, Townsquare Media, Bonneville International, Hubbard Radio and Salem Communications.
Does Mix 106 have an API?
No public API is recorded for Mix 106.
What industry is Mix 106 in?
Mix 106's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 516110 and its SIC code is 4832.