Sucre Sale
Sucre Sale is a French premium food photography agency founded in 2000, operating the PhotoCuisine platform with 250,000+ culinary images, a royalty-free sub-brand, and an in-house studio. It serves press, publishers, and food/CPG brands like Mondelez, Danone, and Heineken, distributing globally via a StockFood partnership covering 150+ countries.
- Company typePrivate
- Founded2000
- HeadquartersMeudon, France
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Sucre Sale does
Sucre Sale SAS, operating under the PhotoCuisine brand, is a French premium food photography agency founded in 2000 and headquartered in Boulogne-Billancourt, France. The company operates a stock photography platform (photocuisine.fr) distributing a curated library of 250,000+ professional culinary images, with 1,500 new images added monthly, alongside an in-house studio offering commissioned food photography with food styling, and a recipe development service producing 2,000+ recipe texts annually. Its product portfolio spans three tiers: the premium PhotoCuisine collection, the SoFood (PhotoCuisine RF) royalty-free sub-brand with 70,000+ images priced from €19, and exclusive French distribution of the StockFood international archive (600,000+ images, 9,000+ videos). The technology stack is a traditional stock-image platform with browse, lightbox, and digital download functionality.
The business monetizes through two primary streams: per-image royalty-free licensing at fixed prices by file size (€19-€329), and bespoke professional services including studio shoots, food styling, and custom recipe creation. Customers span French press and editorial (Gala, Marmiton, Cuisine Actuelle), book publishers (Hachette, Marabout, Albin Michel), food manufacturers and CPG brands (Mondelez, Danone, Heineken, Cuisinart, Thiriet), and consumer goods companies. International distribution outside France is handled via a March 2015 partnership with StockFood and 20+ regional distributors covering 150+ countries, while direct French sales occur through the self-serve website.
The company operates with 1-10 employees and is privately held, founded and art-directed by photographers Pierre Hussenot and Pierre Cabannes, with current direction held by Tom Gastmans and Patrick Alloncle. No external venture or private equity backing is evidenced, and the company operates as an independent specialty content business with no disclosed subsidiaries or M&A activity.
Sucre Sale firmographics
Firmographics- Name
- Sucre Sale
- Legal name
- Sucré Salé SAS
- Website
- https://photocuisine.fr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sucre Sale is a French premium food photography agency founded in 2000, operating the PhotoCuisine platform with 250,000+ culinary images, a royalty-free sub-brand, and an in-house studio. It serves press, publishers, and food/CPG brands like Mondelez, Danone, and Heineken, distributing globally via a StockFood partnership covering 150+ countries.
- Ownership category
- akta.pro rank
Where Sucre Sale is headquartered
LocationHeadquarters
- HQ city
- Meudon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Sucre Sale business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Royalty-free image licensing: Licensing of culinary photography images under royalty-free terms. Customers pay fixed prices based on file size/resolution. Can use images without time limitations on all desired media.
- Studio photography services: Custom commissioned photography shoots at their dedicated studio. Includes project management, food styling, recipe development, and image post-processing.
- Recipe development and editorial: Creation of custom recipes and recipe texts by professional culinary editors and stylists. Service includes nutritional information and dietary customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Web Resolution - 60KB |
| Unit Pricing | Pay-as-you-go | Web Resolution - 0.5MB |
| Unit Pricing | Pay-as-you-go | Low Resolution - 1MB |
| Unit Pricing | Pay-as-you-go | Medium Resolution - 10MB |
| Unit Pricing | Pay-as-you-go | High Resolution - 28MB |
| Unit Pricing | Pay-as-you-go | Super High Resolution - 50MB |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Sucre Sale product offering
Product offeringCore offering
Sucre Sale operates a premium culinary photography agency offering a curated library of over 250,000 professional food images under its PhotoCuisine brand, plus a royalty-free sub-brand (SoFood) with 70,000+ images. The company also provides commissioned food photography via an in-house studio with food styling, custom recipe development, and editorial writing services, alongside exclusive distribution of the international StockFood collection (600,000+ images) in France and selected markets.
Product overview
Sucre Sale (PhotoCuisine) operates as a premium food photography agency offering a multi-product portfolio. The core offering is PhotoCuisine, a premium collection of over 250,000 professional food images updated monthly. This is complemented by SoFood (PhotoCuisine RF), a royalty-free sub-brand with 70,000+ images starting at 19€. Sucre Sale also exclusively distributes the international StockFood collection featuring 600,000+ images and 9,000+ videos. The company provides additional services including an in-house photography studio with food styling capabilities and professional recipe creation/editing services. The agency was founded in 2000 and partners with over 200 photographers and food stylists.
Differentiator
Problem solved
Functional benefit
Brands
- PhotoCuisine: Premium collection of culinary images including over 250,000 professional images of recipes, still life, ingredients, conceptual shots, step-by-step preparations, and featured sets.
- PhotoCuisine RF / SoFood
Products and services
- PhotoCuisine
Quantifiable outcome
- 1,500 new images added monthly to collection
- +2 more outcomes
Companies that use Sucre Sale
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles4 records
Sucre Sale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sucre Sale partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship/primary and regional.
- StockFoodflagship/primaryMarch 2015 groundbreaking distribution partnership with StockFood, the world's leading food image agency. Both agencies share quality and service as top priorities. This strategic partnership enables Sucré Salé to market its premium PhotoCuisine collection internationally while giving customers access to StockFood's collection of 600,000+ images from 1,200+ photographers worldwide.
- Harbour Media (Australia)regionalDistributor for Australia
- Fa. Harald Jahn (Austria)regionalDistributor for Austria
- Latin Stock (Brazil)regionalDistributor for Brazil
- maXxImages (Canada)regionalDistributor for Canada
- GuliverImage (Croatia, Slovenia, Serbia, Bosnia)regionalDistributor for Croatia, Slovenia, Serbia, and Bosnia & Herzegovina
- Tekstikuva Oy (Finland)regionalDistributor for Finland
- PuzzlePix Kft (Hungary)regionalDistributor for Hungary
- La Camera Chiara (Italy)regionalDistributor for Italy
- Click Photos (Malaysia, Singapore)regionalDistributor for Malaysia and Singapore
- Graphics Tree LLC (MENA)regionalDistributor for Middle East and North Africa region
- BeeldigBeeld (Netherlands)regionalDistributor for Netherlands
- OneShot (New Zealand)regionalDistributor for New Zealand
- Atlantico Press (Portugal)regionalDistributor for Portugal
- Fotodom Agency (Russia)regionalDistributor for Russia
- Great Stock (South Africa)regionalDistributor for South Africa
- GtresOnline (Spain)regionalDistributor for Spain
- Ina Agency (Sweden)regionalDistributor for Sweden
- Dijital Imaj Ajansi (Turkey)regionalDistributor for Turkey
- StockFood Ltd (UK, Ireland)regionalDistributor for United Kingdom and Ireland
- StockFood America Inc (USA)regionalDistributor for United States of America
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Sucre Sale competitors and assessment
Company assessmentEmerging players
- Depositphotos: Subscription-based stock photography platform competing on price; relevant as a price-point competitor for Sucre Sale's SoFood royalty-free sub-brand in the SMB and digital publisher segment.
- EyeEm: Community-driven stock photography marketplace with AI curation; an emerging platform that competes for SMB and digital marketing image budgets alongside royalty-free libraries.
Broad incumbents
- Adobe Stock: Stock imagery integrated into the Adobe creative ecosystem; a broad incumbent that competes for the same marketing and editorial buyers, including significant food and beverage content.
- Masterfile: Established rights-managed stock photography agency with editorial and commercial collections; comparable competitor for premium licensing customers in publishing and CPG.
- Getty Images: Global stock photography incumbent with a large food and lifestyle vertical; competes with Sucre Sale for CPG and editorial licensing budgets but serves a far broader content spectrum.
- Alamy: Large global stock photography marketplace with food and editorial content; competes for the same publishing and SMB licensing customers but as a generalist platform.
- Shutterstock: Mass-market stock photography and video platform with extensive food and beverage content; competes on price and enterprise API breadth rather than culinary specialization.
Direct peers
- Offset (by Shutterstock): Premium curated stock photography collection from Shutterstock; comparable as a higher-end, curated image offering targeted at advertising and editorial use cases.
- Westend61: German food and lifestyle stock photography agency with international distribution; directly comparable specialty food imagery peer operating across similar editorial and CPG customer segments.
- StockFood: World-leading food image agency and Sucre Sale's exclusive international distribution partner; directly comparable as a specialty food stock photography library serving CPG, publishing, and advertising clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sucre Sale social profiles
Digital presenceSucre Sale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sucre Sale leadership team
Management profileNumber of profiles
Profiles9 records
Sucre Sale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sucre Sale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sucre Sale
What does Sucre Sale do?
Sucre Sale operates a premium culinary photography agency offering a curated library of over 250,000 professional food images under its PhotoCuisine brand, plus a royalty-free sub-brand (SoFood) with 70,000+ images. The company also provides commissioned food photography via an in-house studio with food styling, custom recipe development, and editorial writing services, alongside exclusive distribution of the international StockFood collection (600,000+ images) in France and selected markets.
Is Sucre Sale a public or private company?
Sucre Sale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sucre Sale founded?
Sucre Sale was founded in 2000. It employs 1 to 10 people.
Where is Sucre Sale based?
Sucre Sale is headquartered in Meudon, France, in the Europe region.
How does Sucre Sale make money?
Three revenue lines are on record. Royalty-free image licensing is the primary driver. The others are studio photography services and recipe development and editorial.
Who are Sucre Sale's main competitors?
Emerging players on record are Depositphotos and EyeEm. Broad incumbents are Adobe Stock, Masterfile, Getty Images, Alamy and Shutterstock. Direct peers are Offset (by Shutterstock), Westend61 and StockFood.
Does Sucre Sale have an API?
No public API is recorded for Sucre Sale.