Beyond Visual

What Beyond Visual does

Beyond Visual is a Hungarian PropTech company founded in 2013 and headquartered in Budapest, specializing in real-time 3D visualization and interactive sales systems for residential and commercial real estate developers. The company serves real estate sales teams — primarily across Central Europe — by replacing traditional physical scale models and printed brochures with digital alternatives that allow buyers to configure apartments, explore floor plans in 3D, and access real-time unit availability and pricing. Named customers include Cordia (a Futureal Group company), OTP Ingatlan, Bayer Properties, CPI Group, Atenor, Metrodom, KESZ, Living, Indotek, Hello Parks, Alesonor, and SUBA, with relationships often spanning multi-year, multi-project engagements.

The company's core product suite comprises two main offerings: the Interactive Sales App, a touchscreen-based point-of-sale solution deployed on-site in sales offices, and the Webshow (Web Sales Solution), a browser-based version for remote buyer access. These products are built on Unreal Engine and Beyond Visual's proprietary Interactive Sales Engine, and integrate with real-estate developer CRMs and ERP systems. A Custom Sales Systems offering extends the productized SKU set toward bespoke enterprise deployments. Beyond Visual has completed 127 development projects covering more than 48,253 apartments and currently maintains 22 active point-of-sale installations. The company has expanded beyond its Hungarian core into Switzerland (Hirzenpark) and Romania (Amber Forest), and has begun extending into commercial real estate (Gateway Office Park).

Beyond Visual operates a hybrid revenue model combining one-time license and customization fees for new development projects with recurring subscription and hosting fees for the Webshow platform, supplemented by professional services for digital marketing assets, custom configurators, and ongoing support. Distribution is increasingly structured around a three-tier Partner Program (Referral, Reseller, Tech Partners) intended to scale indirect reach beyond direct enterprise sales. The firm has also invested in a generative AI capability branded 'Beyond Kong' (with Noémi Szántai as the AI lead), applying AI-assisted content generation to its sales and marketing workflows.

Name

Beyond Visual

Legal name

Beyond Visual Kft.

Website

https://beyond-visual.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Beyond Visual is a Hungarian PropTech firm that provides real-time 3D visualization and interactive digital sales systems for residential and commercial real estate developers across Central Europe.

Ownership category

akta.pro rank

Product category

Real Estate Visualization Software

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Rendering, Graphics & Simulation Middleware (MPAFAFAB)

Keywords

• Real estate visualization
• Interactive sales software
• 3D property showrooms
• PropTech platforms
• Digital sales enablement

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interactive Sales App (Touchscreen/On-site): Premium hardware + software solution sold to property developers for installation in sales offices and showrooms. Includes touchscreen-optimized Interactive Sales Engine with 4K resolution, immersive presentation features, and cloud-based remote streaming capability. Sold as a turnkey sales and marketing solution for on-site and trade show use. Revenue appears to be project-based/custom per development.
2. Web Sales Solution (Webshow): Browser-based spatial apartment search platform integrated into developer websites. Supports lead generation and remote sales. Sold as a software platform license, potentially per-project or per-development pricing.
3. Digital Marketing Content: High-quality architectural renderings, animations, 360 panoramic tours, and cinematic teaser films created as part of the full marketing package. Often bundled with the Interactive Sales Engine and Webshow platforms.
4. Custom Sales Systems: Fully custom interactive systems tailored to complex or multi-phase developments. Integrated with existing marketing and sales processes, scalable as projects grow. Premium custom development service for large-scale developments.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Beyond Visual develops and sells interactive 3D sales enablement software for residential and commercial real estate developers, built around a proprietary Interactive Sales Engine. Core products are the Interactive Sales App (a touchscreen-based immersive sales office/showroom solution) and the Web Sales Solution or Webshow (a browser-based, platform-independent apartment search platform embedded into client websites via a single line of code). Beyond Visual also delivers photorealistic architectural renderings, animations, 360 panoramic tours, cinematic teaser films, and fully custom sales systems tailored to large multi-phase developments.

Product overview

Beyond Visual is a real estate sales enablement company offering a portfolio of interactive sales and marketing solutions for property developers. The product suite centers on two core offerings: the Interactive Sales App (a touchscreen-based showroom and sales office solution) and the Web Sales Solution (a browser-based online apartment search platform). Both products share a common technology foundation of real-time 3D visualization, photorealistic rendering, and spatial apartment search capabilities, and they can be combined for optimal results. Additionally, Custom Sales Systems are available for complex multi-phase developments requiring tailored solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Sales App Immersive touchscreen sales application designed for showrooms, sales offices, and trade shows. Enables sales representatives to present developments in real time, explore units, compare options, and guide buyers through the sales process using interactive 3D models, apartment filtering, and dynamic visualizations. Designed for enterprise developers with dedicated sales offices where buyer presentations occur in person.
• Web Sales Solution (Webshow) Browser-based, platform-independent 3D apartment search system integrated into property developer websites for lead generation and remote sales. Features include interactive project presentation, spatial apartment search with real-time filtering (price, size, floor, rooms), balcony views, daylight simulation, and CRM connectivity for live availability and pricing updates. Embeddable via a single line of code, works in any modern browser on any device.
• Custom Sales Systems Fully customized interactive sales systems designed for complex or multi-phase real estate developments. These tailored solutions integrate with existing marketing and sales workflows and scale from single buildings to large multi-phase projects, combining elements of the Interactive Sales Engine with bespoke features for premium enterprise clients.

Quantifiable outcome

• Speed up property sales cycle by 20% and maximise ROI
• +5 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Referral PartnerscoreChannel Partner/ Reseller/ DistributorReferral Partner Program for individuals and businesses promoting Beyond Visual solutions for commission. Partners earn attractive commissions for each successful referral. Open to anyone including individuals, bloggers, small businesses, and enterprises. Support includes marketing materials (banners, brochures, presentations) and dedicated assistance throughout the referral process.
• Reseller PartnerscoreChannel Partner/ Reseller/ DistributorReseller Partner Program for marketing agencies and businesses to enrich their portfolio by reselling Beyond Visual products. Resellers receive exclusive pricing for significant margins, comprehensive product training, dedicated support, and marketing materials. No joining fees or upfront costs. Sold to end-client developer companies.
• Tech PartnerscoreTechnology or IntegrationTech Partner Program for companies with complementary technology offerings to integrate their software with Beyond Visual solutions. Creates synergies and expands capabilities for mutual customers. Collaboration focused on innovation and integration in the PropTech industry.
• Imagina AGminorImplementation/ SI/ Consulting PartnerSwiss project management partner for the Hirzenpark Switzerland project. Managed the implementation and coordinated with Beyond Visual's Webshow system for the rental process of 136 apartments.
• Zoa StudiominorImplementation/ SI/ Consulting PartnerAnimation partner for the Hirzenpark Switzerland project. Contributed to the visual presentation and digital content for the development.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Matterport: Matterport is the leading platform for 3D capture and digital twins of real-world spaces, used across real estate, architecture, and construction. While primarily focused on existing (as-built) properties rather than pre-construction sales, it competes in adjacent 3D visualization use cases.

Emerging players

• Giraffe360: Giraffe360 provides automated 3D camera hardware and a platform to produce virtual tours for real estate listings. Focused on existing properties rather than off-plan visualization, but competes for developer PropTech budgets.
• PlanRadar: A European construction and real estate SaaS platform with digital-twin and visualization modules. An adjacent PropTech incumbent that competes for developer digital transformation budgets and could expand into Beyond Visual's territory.

Direct peers

• EnvisionVR: EnvisionVR builds VR-based sales experiences and 3D walkthroughs for property developers selling off-plan units. Directly comparable in the pre-sale immersive visualization niche.
• Archilogic: Archilogic builds a 3D digital-twin platform for buildings and developments, supporting sales, marketing, and operations for real estate. Overlaps with Beyond Visual's digital-twin-based approach and spatial apartment search capabilities.
• Virtual Staging Solutions: Provides 3D rendering, virtual staging, and interactive walkthroughs for real estate agents and developers. Comparable pre-sale visualization services targeting the same marketing-to-sale workflow Beyond Visual serves.
• roOomy: roOomy offers 3D virtual staging and visualization for real estate listings and new construction marketing. Its technology stack and customer base (developers, agents) overlap with Beyond Visual's pre-sale and visualization services.
• Yulio: Yulio provides cloud-based VR and 3D visualization tools for architects and real estate marketers, allowing them to publish interactive 3D walkthroughs of off-plan and conceptual projects. Directly comparable to Beyond Visual's Webshow/Interactive Sales App combination for pre-sale visualization.
• SpaceCreator: SpaceCreator delivers a 3D visualization and interactive apartment search platform for residential developers. Closely aligned to Beyond Visual's Webshow product in features and target customer.
• CubeVision (Render Vision): CubeVision produces interactive 3D visualizations, virtual tours, and configurators for property developers across Europe. Comparable offering to Beyond Visual's Interactive Sales App for marketing unbuilt projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Visual