What VSS Macropaver does

VSS Macropaver, headquartered in Hickman, California, designs and manufactures heavy construction equipment for pavement preservation, operating as a division of Reed International. The company produces the Macropaver product line, including the continuous-run Macropaver CR, the 12-EX, 12-E, 12-D, and 12-B micro-surfacing pavers, the Minimac, the NT Nurse Truck, emulsion and modified-asphalt plants, Noble feeders, and spreader boxes; it also distributes infrared asphalt repair technology from subsidiary Kasi Infrared and complementary pavement maintenance equipment from Stepp Manufacturing. Core technical differentiators include patented ground-drive, dual-flow feeder, and loading conveyor systems that underpin continuous-run micro-surfacing operations.

The company sells capital equipment to pavement preservation contractors, municipal public works departments, and state and provincial transportation agencies. Pricing is quote-based on new equipment, with used machines transacting in the $230K-$280K band, and is supplemented by aftermarket parts and service revenue. Go-to-market combines direct sales in the United States with an international dealer and representative network spanning more than 12 countries, including Canada, Mexico, and emerging markets in Latin America, the Middle East, and the Caribbean.

Recent corporate activity signals a buildout phase: VSS acquired Kasi Infrared in 2022 and Stepp Manufacturing in 2023, and launched the Macropaver CR continuous-run paver in 2023, a slide-out pugmill option for the 12-EX in mid-2024, and the Macropaver NT Nurse Truck in 2025. These moves extend the company's solution set from single-unit micro-surfacing machines toward integrated, continuous-operation paving systems, supported by a globally distributed service footprint.

Name

VSS Macropaver

Legal name

VSS Macropaver

Website

https://macropaver.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

VSS Macropaver, a Reed International division based in Hickman, California, designs and manufactures heavy equipment for pavement preservation, including micro-surfacing pavers, nurse trucks, and emulsion plants. The company sells to specialty contractors, municipal agencies, and state DOTs across the US and 12+ international markets via dealers.

Ownership category

akta.pro rank

Product category

Pavement Preservation Equipment

NAICS

Construction Machinery Manufacturing (33312), Construction Machinery Manufacturing (333120)

SIC

Construction Machinery & Equip (3531), Special Industry Machinery, Nec (3559), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Road Building & Paving Equipment Vehicle Manufacturing (Pavers/Rollers/Milling) (IMACAFAE)

akta.pro secondary industries

Pavers & Road Construction Equipment (IMAHAAAI), Municipal & Public Works Specialty Vehicles (Street Sweepers, Sewer Jetters) (IMAHAIAI)

Keywords

• Slurry seal equipment
• Microsurfacing machines
• Asphalt emulsion plants
• Pavement preservation equipment
• Modified asphalt blending

Headquarters

HQ city

Hickman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new and used slurry seal and microsurfacing equipment including the Macropaver CR (continuous run), Macropaver 12-EX, Macropaver 12-E, and Minimac machines. Equipment is sold through direct sales in USA and international dealer network.
2. Emulsion Manufacturing Systems: Sale of emulsion manufacturing plants (SD, XD models), laboratory mills, emulsifier soap systems, and related equipment for asphalt emulsion production.
3. Aggregate Feeders: Sale of VSS Noble Aggregate Feeders including single-flow and dual-flow models for material handling in various applications.
4. Modified Asphalt Equipment: Sale of scalable asphalt rubber blending systems and PMA (Polymer Modified Asphalt) blending plants for hot mix operations.
5. Spreader Boxes and Attachments: Sale of spreader boxes (standard slurry, micro surfacing, residential, rut, expandable/adjustable) and related attachments.
6. Mobile Support Units: Sale of Macropaver NT Nurse Truck mobile support units for continuous paving operations, providing aggregate, emulsion, and water supply.
7. Parts and Service: Dedicated parts and service divisions supporting customer equipment with phone contacts (Parts: 209-614-9049, Service: 209-655-9104).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VSS Macropaver manufactures heavy construction equipment for pavement preservation, including continuous-run and truck-mounted slurry seal and microsurfacing machines, asphalt emulsion manufacturing plants, modified asphalt blending systems, aggregate feeders, spreader boxes, and mobile support units. Equipment is sold direct in the USA and through an international dealer network to road construction contractors, municipalities, and government transportation departments.

Product overview

VSS Macropaver offers a comprehensive portfolio of pavement preservation equipment as a division of Reed International. The core products include the Macropaver CR (continuous-run micro surfacing), Macropaver 12-EX/12-E (truck-mounted machines), and Minimac (one-man self-propelled unit). Supporting equipment includes multiple spreader boxes (Standard Slurry Box, Micro Surfacing Box, Residential, Rut, and Expandable/Adjustable boxes). The company also manufactures emulsion manufacturing systems (SD Plant, XD Plant, Laboratory Plant, and soap systems) and modified asphalt equipment (Scalable Asphalt Rubber, PMA Blending Plant). Aggregate handling includes Noble Dual Flow and Single Flow Feeders. The Macropaver NT Nurse Truck provides mobile material support for continuous operations. Used equipment is also available through their dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Macropaver CR Continuous-run micro surfacing machine with patented ground drive system enabling speeds up to 25 mph in forward and reverse, and 12,400 lbs./min loading conveyor capacity with 20" cleated belt.
• Macropaver 12-EX Truck-mounted micro-surfacing machine featuring innovative fixed aggregate gate design for precise material flow control, marketed as the fastest and most productive machine in the industry.
• Minimac

Quantifiable outcome

• Record-breaking production with over 5,000 tonnes of emulsion and 46,000 tonnes of aggregate in first full season
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

20 partnerships are on record, tiered flagship, core, regional and minor.

• Reed InternationalflagshipStrategic or Co-development PartnerVSS Macropaver is a division of Reed International, a larger conglomerate alongside Kasi Infrared and Stepp Manufacturing. Reed International offers comprehensive solutions for asphalt paving and maintenance. VSS Macropaver's precision in asphalt placement is complemented by Kasi Infrared's infrared asphalt repair expertise and Stepp Manufacturing's specialized equipment.
• Kasi InfraredcoreStrategic or Co-development PartnerPart of Reed International conglomerate. Specializes in infrared asphalt repair. VSS Macropaver was confirmed as acquiring Kasi Infrared through Allied Paving Equipment publication in August 2022.
• Stepp ManufacturingcoreStrategic or Co-development PartnerPart of Reed International conglomerate. Specializes in pavement and asphalt maintenance equipment. Acquisition confirmed in Allied Paving Equipment Publication May 2023.
• Sistemas Mecánicos e Hidráulicos, S.A. de C.V.coreChannel Partner/ Reseller/ DistributorMexico dealer and service center. Contact: Alejandro García Suarez, Director General. Phone: +52-818-336-1628. Located in Mexico.
• Rodriguez & Londono S.A.regionalChannel Partner/ Reseller/ DistributorColumbia dealer. Contact: Hugo A. Diaz, Gerente Comercial. Mobile: (57) 311-514-1962.
• Quimica Latinoamericana S.A.regionalChannel Partner/ Reseller/ DistributorChile dealer. Contact: Roberto Lazo, Technical Manager. Office: (562) 2335588, Mobile: +56227084910.
• Intermaq S.A.C.regionalChannel Partner/ Reseller/ DistributorPeru dealer. Contact: Juan Manuel Draxel, Gerente General. Phone: 995 743 828.
• C&K International Co.regionalChannel Partner/ Reseller/ DistributorSouth Korea dealer. Contact: Young Choi. Office: (82) 42 526 2776, Mobile: (82) 10 5428 7305.
• Empire Tech Co., Ltd.regionalChannel Partner/ Reseller/ DistributorThailand dealer. Contact: Perapat Thinsuntisuk, Managing Director. Mobile: (66) 93 136 8819.
• Dalian Kailian Trading Co., LtdregionalChannel Partner/ Reseller/ DistributorChina dealer. Contact: Mary Shu. Office: (0411) 8252 0068, Mobile: (1390) 9849186.
• Innovative InfratechregionalChannel Partner/ Reseller/ DistributorIndia dealer. Contact: Debatosh Roy. Mobile: +91-9810897913.
• ESSA Grup Ltd.regionalChannel Partner/ Reseller/ DistributorTurkey dealer. Contact: Serkan Ugurlu, Foreign Trade Manager. Office: (90) 312 3860920.
• Covema SACIFregionalChannel Partner/ Reseller/ DistributorArgentina dealer. Contact: Mateo Gaya. Office: (54) 11 54 53 13003, Mobile: (54) 9 11 6940 9543.
• REPATEKregionalChannel Partner/ Reseller/ DistributorEcuador dealer. Contact: Ing. Javier Paredes. Phone: 593 99 251 0526.
• SIMEHSAcoreChannel Partner/ Reseller/ DistributorMexico-based authorized distributor and service center for Danfoss Power Solutions, specializing in hydraulic systems and specialized equipment service for road construction. Using Macropaver 12-D for 12 years. Founded March 1, 1985, headquartered in Mexico City. Currently mounting two Macropaver units for road resurfacing client in Guanajuato.
• Danfoss Power SolutionscoreTechnology or IntegrationSIMEHSA is an authorized distributor and service center for Danfoss Power Solutions, providing trained technicians for hydraulic system diagnostics and servicing of complex hydraulic systems in Macropaver equipment.
• International Road Federation (IRF)minorOthersIndustry affiliation through conference participation. IRF is a global road infrastructure organization.
• California Asphalt Pavement Association (CALAPA)minorOthersRegional industry affiliation for asphalt pavement industry.
• Association of Equipment Manufacturers (AEM)minorOthersIndustry affiliation for equipment manufacturers.
• International Slurry Seal Association (ISSA)minorOthersIndustry affiliation for slurry seal and microsurfacing. Company provides ISSA Calibration Presentation as educational resource.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wirtgen Group (John Deere): Wirtgen Group, owned by John Deere, is a broad incumbent in road construction machinery (milling, paving, compaction). While it does not specialize in slurry seal/microsurfacing, its VÖGELE and Hamm brands cover adjacent road construction workflows and represent potential competitive expansion from a much larger incumbent.
• Roadtec (Astec Industries): Roadtec, part of Astec Industries, manufactures asphalt pavers, milling machines, and material transfer vehicles for the broader road construction market. It is a broad incumbent that could expand into the microsurfacing niche where VSS Macropaver competes.

Emerging players

• Schwarze Industries: Schwarze Industries primarily builds street sweepers and municipal specialty vehicles, but operates in the same municipal and contractor channel that buys pavement preservation equipment. It is an adjacent equipment peer rather than a direct head-to-head competitor.

Others

• Valley Slurry Seal / VSS (legacy parent): Valley Slurry Seal Co. is the originating family business that spawned VSS Macropaver as its equipment division in 1983. It is an ecosystem peer (customer/parent lineage) but not a direct equipment competitor today.
• Stepp Manufacturing Co. Stepp Manufacturing is a sister company under Reed International (acquired 2023) that builds specialized asphalt and pavement maintenance equipment. As a complementary, not competing, brand under the same parent, it is an ecosystem peer rather than a direct competitor.
• Kasi Infrared: Kasi Infrared is a sister company under Reed International (acquired 2022) that manufactures infrared asphalt repair equipment. It is an ecosystem peer, complementary to VSS Macropaver's paving placement focus under the same parent umbrella.

Direct peers

• Bergkamp Inc. Bergkamp Inc. is a direct competitor in pavement preservation equipment, manufacturing slurry seal and microsurfacing machines (e.g., the M2 and B-series pavers) and emulsion production systems. It competes head-to-head with VSS Macropaver for the same contractor and municipal customers worldwide.
• Cimline: Cimline (formerly Crafco/MAG) manufactures pavement maintenance equipment including crack sealing and slurry/micro surfacing systems, addressing overlapping customer needs in road preservation with similar quote-based enterprise sales motions.
• Crafco Inc. Crafco is a leading manufacturer of pavement preservation products and equipment (crack sealants, sealcoat machines, sprayers), and its equipment line partially overlaps with VSS Macropaver's slurry/micro surfacing focus within the same pavement preservation category.
• Rayner Equipment Systems: Rayner Equipment Systems designs and builds slurry seal and micro surfacing equipment (e.g., the R/S-1500, R-1 series) and serves the same pavement preservation contractor base. It is a direct peer in equipment specification, customer profile, and go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vssmacropaver
• YouTubeyoutube.com/channel/UC0DKFJpyuGsNgykc16gtLug
• Facebookfacebook.com/Macropaver
• LinkedInlinkedin.com/company/vss-macropaver
• Instagraminstagram.com/vssmacropaver

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VSS Macropaver