BELWRK AB

What BELWRK AB does

BELWRK AB is a Stockholm-based third-party logistics (3PL), outsourced customer service, staffing, and e-commerce consulting provider serving Swedish small and medium-sized e-commerce retailers and wholesalers. Founded in 1994 as Fru Olsson AB and rebranded to BELWRK in 2019, the company operates a single warehouse facility in the Vinsta industriområde area of Stockholm, relocated in February 2023, and employs 51-100 people. Service offerings span four pillars: 3PL logistics (warehousing, picking, packing, delivery); outsourced multilingual customer service with nearly 20 years of team experience; returns handling including inspection and refurbishment; and consulting plus staff leasing for logistics and customer service functions. The company serves Scandinavian markets — primarily Sweden, with active content marketing targeting Norway and customer cases spanning Denmark.

The underlying technology stack is built on third-party integrations rather than proprietary AI or ML systems. The Ongoing Warehouse Management System provides real-time inventory visibility, integrated with the nShift transport management system for freight bookings and dispatch notes. BELWRK exposes APIs enabling connection to common e-commerce platforms including Shopify and WooCommerce. There is no disclosed proprietary technology, no AI/ML capability, and no patents or proprietary IP beyond the brand. The tech positioning emphasizes interoperability and real-time visibility rather than algorithmic differentiation.

BELWRK's business model is B2B professional services and managed logistics, with revenue drawn from customized 3PL contracts, outsourced customer service engagements, and staffing/consulting engagements. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led via direct consultation, supported by content marketing (Swedish-language blog), LinkedIn, and Facebook. Customer concentration is spread across horizontal SMB clients in e-commerce and wholesale, with named cases including Divina Sports Sweden and Babylove (children's furniture). The company is privately held with no disclosed funding rounds, no parent entity, and no institutional investors referenced in the available data. CEO Amanda Sehlberg has led the company since 2020.

Name

BELWRK AB

Legal name

BELWRK AB

Website

https://belwrk.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

BELWRK AB is a Stockholm-based 3PL provider offering warehousing, outsourced multilingual customer service, returns handling, and staffing for small and medium-sized e-commerce retailers and wholesalers across Scandinavia.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) Services

NAICS

General Warehousing and Storage (493110), Warehousing and Storage (493)

SIC

Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

Keywords

• Third-party logistics services
• E-commerce fulfillment
• Warehouse management solutions
• Outsourced customer service
• Returns processing services

Headquarters

HQ city

Vällingby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Third-Party Logistics (3PL): Warehouse management, picking, packing, delivery and returns handling for e-commerce companies and wholesalers from their Stockholm facility. Provides real-time inventory overview and brand-customized packaging solutions.
2. Outsourced Customer Service: Nearly 20 years of customer service experience offered as outsourced service. Includes handling phone calls, response services, full-scale customer support, with customizable systems per client requirements. Sets clear KPIs including response times, resolution rates, and customer satisfaction metrics.
3. Staffing/Bemanning: Staff leasing and recruitment services for both urgent and long-term needs. Personnel can be integrated as close part of client's team for logistics and customer service operations.
4. Consulting/Rådgivning: Advisory services for e-commerce logistics optimization including startup guidance, growth strategies, and best-in-class practices for returns handling and customer service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BELWRK AB runs a third-party logistics (3PL) warehouse in central Stockholm providing warehousing, picking, packing, delivery, returns handling, and brand-customized packaging for e-commerce companies and wholesalers. Beyond logistics, the company offers outsourced multilingual customer service (Swedish, Danish, Norwegian), staff leasing, and consulting on e-commerce logistics optimization, all delivered as managed B2B services from a single facility.

Product overview

BELWRK AB is a third-party logistics (3PL) provider based in Stockholm, Sweden, offering a unified suite of logistics and e-commerce services. The core portfolio consists of four main service areas: (1) Logistik för e-handel - 3PL services including warehousing, picking, packing and delivery from their Stockholm warehouse; (2) Outsourcad kundtjänst - outsourced customer service with nearly 20 years of experience; (3) Returhantering - return processing and management; and (4) Rådgivning - consulting on e-commerce systems and logistics optimization. All services are powered by the Ongoing Warehouse Management System (WMS), which integrates with e-commerce platforms like Shopify and WooCommerce via APIs, as well as the nShift transport management system.

Differentiator

Problem solved

Functional benefit

Products and services

• Logistik för e-handel (3PL) Third-party logistics services from BELWRK's Stockholm warehouse including warehousing, picking, packing, and delivery for e-commerce retailers and wholesalers, with fast, sustainable, and flexible solutions.
• Outsourcad kundtjänst Outsourced customer service operations including phone handling, response services, and full-scale customer support with KPI tracking (response times, resolution rates, customer satisfaction) and multilingual capabilities, positioned as more cost-effective than hiring in-house staff.
• Returhantering

Quantifiable outcome

• More cost-effective than hiring own employees for customer service operations
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• nShiftcoreTechnology or IntegrationnShift is a transport management system (TA-system) integrated with Belwrk's warehouse management system. The integration enables efficient handling of freight bookings and dispatch notes, improving supply chain control and logistics operations for Belwrk's clients.
• OngoingcoreTechnology or IntegrationOngoing Warehouse Management System is the core WMS platform used by Belwrk to provide real-time inventory visibility, efficient warehouse operations, and logistics process optimization for their 3PL clients.

Scale indicators2 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Bring (Posten Norge): Norwegian postal and logistics group with parcel, warehousing and e-commerce fulfillment services across the Nordics — comparable to BELWRK in e-commerce fulfillment but serving a much wider geography.
• PostNord: State-owned Nordic postal and logistics incumbent offering warehousing, fulfillment and distribution at national scale — competes with BELWRK for SMB e-commerce fulfillment, but as part of a much broader portfolio.
• DHL Supply Chain Sweden: Global contract logistics leader with Swedish operations covering warehousing, e-commerce fulfillment and returns — competes with BELWRK but at vastly greater scale and with a broader service portfolio.

Direct peers

• Best Transport: Swedish 3PL provider focused on e-commerce and wholesale fulfillment with warehousing, picking, packing and distribution — directly overlapping BELWRK's core offering and customer segment.
• Logent: Nordic 3PL/logistics provider with warehousing, e-commerce fulfillment and staffing-adjacent workforce solutions — competes with BELWRK across multiple service lines including contract logistics.
• Catena Logistics: Nordic contract logistics and 3PL provider offering warehousing, distribution and e-commerce fulfillment — comparable operating model and Nordic customer footprint.
• Nowaste Logistics: Swedish e-commerce fulfillment specialist providing warehousing, pick-and-pack and last-mile coordination for online retailers — directly competes for the same SMB e-commerce and wholesale clients as BELWRK.
• Speed Group: Nordic 3PL and e-commerce fulfillment operator offering warehousing, returns handling and value-added logistics services — highly comparable in scope and target customer.

Emerging players

• Budbee: Tech-led Nordic e-commerce logistics company focused on last-mile delivery and fulfillment — partial overlap with BELWRK's fulfillment offering, with a stronger technology/digital brand.

Others

• Unifaun: Nordic transport management software provider used by many 3PLs and shippers — not a direct competitor, but adjacent ecosystem infrastructure alongside BELWRK's own nShift TMS integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BelwrkAB
• LinkedInlinkedin.com/company/fru-olsson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BELWRK AB