What Studio GOOD does

Studio GOOD is a Berlin-based creative agency founded in 2009 that designs brands, digital experiences, campaigns, and communications exclusively for mission-driven organizations. The studio serves international and German humanitarian NGOs (Médecins Sans Frontières, Welthungerhilfe, SOS Children's Villages, action medeor, Oxfam Germany), foundations (Allianz Foundation, Deutsche Stiftung für junge Erwachsene mit Krebs, DKJS), public institutions and federal agencies (Umweltbundesamt, BMZ/digital.global, DGUV, GIZ, Visit Berlin), universities and research institutes (Charité, Max Delbrück Center, DESY, FAU Erlangen-Nürnberg, Berlin University Alliance, Leibniz-IGB), and cultural organizations (ARTE, Deutsche Grammophon/STAGE+, Historisches Museum Frankfurt, Deutschlandradio). Service offerings span branding, motion design, integrated campaigns, social media management, graphic design, website and app development, and event & space design, with a stated focus on creating "brands and experiences that drive social change."

The studio operates an asset-light delivery model: the ~15-person in-house team handles strategy, concept, and design, while technical website implementation is subcontracted to a stable network of partner agencies (Bleech, werk21, goodDev, Hello IT) working primarily on Drupal and WordPress CMS platforms. Revenue is generated on a per-project basis (no disclosed retainers or subscriptions) with bespoke, quote-driven pricing, and new business is sourced via the studio's portfolio website, professional social channels (Instagram, LinkedIn), the "GOOD News" newsletter, and referrals within the Berlin social-impact ecosystem. A strategic differentiator is the studio's published "End-to-End Donor Journey" advisory framework, which packages the agency's nonprofit-sector methodology into a five-phase consulting offering for foundations and NGOs.

Commercially, Studio GOOD is a privately held, founder-operated firm with no disclosed investors, funding rounds, or parent company, and no public revenue figures. The studio was recognized with the European Design Awards Silver Winner 2025 for the STAGE+ streaming platform project for Deutsche Grammophon. Customer concentration risk is moderate in aggregate but tilted toward German public-sector and NGO procurement, and there is no measurable AI/ML capability at the studio itself — AI is referenced only as a recommended element of client technology stacks within the Donor Journey framework.

Name

Studio GOOD

Legal name

Studio GOOD

Website

https://studio-good.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio GOOD is a Berlin-based creative agency, founded in 2009, that provides branding, motion design, campaigns, websites, apps, and event design exclusively for NGOs, foundations, public institutions, universities, and cultural organizations.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Branding and identity design
• Social media management
• Website design and development
• Campaign and motion design
• NGO creative services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Studio GOOD generates revenue through project-based professional services including branding, motion graphics, campaigns, social media management, graphic design, website/app development, and event & space design for mission-driven organizations. Services are delivered on a per-project basis, with clients including NGOs, foundations, public institutions, universities, and cultural organizations. No subscription or recurring revenue model is indicated.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Studio GOOD is a Berlin-based creative agency that delivers branding, motion design, campaigns, social media, graphic design, website and app development, and event & space design services for mission-driven organizations. Engagements are delivered as project-based creative services for NGOs, foundations, public institutions, universities, and cultural organizations. The studio complements its service portfolio with the End-to-End Donor Journey consulting framework for foundations and NGOs.

Product overview

Studio GOOD is a Berlin-based creative agency that creates brands and experiences driving social change. Rather than a unified software platform, they offer a portfolio of professional services including Branding, Motion, Campaigns, Social Media, Graphic Design, Websites, and Event & Space design. Their service offerings span multiple disciplines (creative strategy, design, digital production) delivered as client projects, often with technical implementation supported by partner agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Brand development, identity systems, and visual positioning for NGOs, foundations, public institutions, universities, and cultural organizations.
• Motion Design Animated graphics, video content, and motion design for digital campaigns, presentations, and multimedia storytelling for mission-driven clients.
• Campaigns Integrated marketing and communication campaigns combining multiple channels and formats to drive engagement and awareness for NGOs, foundations, and public institutions.
• Social Media Services Social media strategy, content creation, and community management across platforms for mission-driven organizations.
• Graphic Design Visual communication design including publications, infographics, print materials, and design systems for mission-driven clients.
• Website Development Website conception, design, and project management, with technical implementation often delivered through partner agencies using CMS platforms such as Drupal and WordPress.
• Event & Space Design Exhibition design, event branding, and spatial communication for conferences, festivals, and institutional spaces.
• App Design Mobile and web application UI/UX design, including native apps and responsive web apps for NGOs, cultural institutions, and public bodies.
• End-to-End Donor Journey Framework A consulting methodology and framework mapping the complete donor journey from first contact through retention and referral, structured around five phases (Attention & Awareness, Interest & Engagement, Donation & Conversion, Retention & Loyalty, and Recovery & Referral) and integrating technology (CRM, analytics, AI), communication (targeted messaging, storytelling), and organizational culture for foundations and NGOs.

Named customers44 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• BleechminorImplementation/ SI/ Consulting PartnerBleech is a technical implementation partner that collaborates with Studio GOOD on website development projects. They have worked together on multiple projects including the German Marine Research Alliance (DAM) website and the GHPP website relaunch. Bleech handles the technical development while Studio GOOD focuses on concept and design.
• werk21minorImplementation/ SI/ Consulting Partnerwerk21 is a technical implementation partner that has collaborated with Studio GOOD on Drupal-based website projects including the Weathering Risk website and the International Carbon Action Partnership (ICAP) website. Studio GOOD provides concept and design while werk21 handles technical development.
• goodDevminorImplementation/ SI/ Consulting PartnergoodDev is a technical implementation partner that developed the DKJS Reflection Tool website on Drupal CMS for Studio GOOD. The partnership follows the same model: Studio GOOD handles design and concept, goodDev handles technical implementation.
• Hello ITminorImplementation/ SI/ Consulting PartnerHello IT is a technical implementation partner that worked with Studio GOOD on the USK website relaunch (WordPress-based) and the AFRIKA KOMMT! GIZ website. Studio GOOD provides design services while Hello IT handles the technical build.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studio-good
• Instagraminstagram.com/studiogoodberlin
• Xx.com/studiogood_bln
• Facebookfacebook.com/StudioGOODBerlin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio GOOD