bbr companies

What bbr companies does

bbr companies (dba bbr marketing) is a privately held, founder-led professional services marketing consultancy incorporated in 2009 as bbr companies llc in Georgia, USA, and headquartered in Atlanta. The firm provides outsourced, part-time, or fractional CMO/Marketing Director services to professional services firms, with primary emphasis on accounting/CPA firms and law firms, and secondary focus on engineering, technical, and small business clients.

Core offerings include strategic marketing plans (situation/market/SWOT analysis and tactical programs), hiring and coaching of internal marketing staff, DEI training and planning, M&A brand-transition communications, social media policy development, client interviews and opportunity research, speaking and training engagements, and two founder-aligned sub-brands: Rally Rounds (mastermind groups for accounting growth professionals) and the Accounting MOVE Project (research and guidance on retaining and advancing women and people of color in accounting). Customers cited in case studies include BKR International, Bailey Scarano, Network 1, HiFi Buys, Onepath Systems, DHJJ, Sensiba San Filippo, Schwartz International, and PerryCrabb.

The business operates on a professional services revenue model with multi-year, engagement-based or retainer pricing, delivered directly via referral-driven client engagements rather than through any proprietary technology platform. The founder, Bonnie Buol Ruszczyk, anchors the firm through her published AICPA book, multiple Accounting Today Top 100 recognitions, and an active conference speaking presence; the company does not employ proprietary AI, software products, or APIs, and there are no subsidiaries, institutional funding, or external ownership.

Name

bbr companies

Legal name

bbr companies llc

Website

https://bbrmarketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

bbr companies (dba bbr marketing) is an Atlanta-based, founder-led professional services marketing consultancy founded in 2009, providing outsourced and fractional CMO services, strategic marketing plans, branding, and DEI and M&A communications primarily to accounting and law firms.

Ownership category

akta.pro rank

Product category

Professional Services Marketing Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Performance & Accountability Coaching (EDABANAD), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Outsourced CMO services
• Professional services marketing
• Marketing strategy consulting
• Firm growth advisory
• Marketing coaching staff

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Outsourced CMO/Marketing Director Services: Retainer-based or project-based professional services revenue providing part-time or fractional CMO services to professional services firms, including strategic planning, marketing implementation, staff coaching, and ongoing marketing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

bbr companies provides outsourced, part-time Chief Marketing Officer (CMO) and marketing director services to professional services firms including accounting, legal, and engineering organizations. Deliverables span strategic marketing plan creation, website design and redesign, branding, internal marketing staff hiring and coaching, DEI consulting, M&A communications, social media policy development, speaking and training, and client/market research. Services are sold on retainer or project-based engagements as customized CMO-level expertise delivered without the cost of a full-time marketing hire.

Product overview

bbr companies is a professional services marketing consulting firm founded by Bonnie Buol Ruszczyk in 2009. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Its core offerings include outsourced CMO services, strategic marketing planning, hiring and coaching for internal marketing staff, DEI consulting, M&A communications, speaking and training, mastermind groups (Rally Rounds), client research, the Accounting MOVE Project, and social media policy development. The company specializes in serving professional services firms, particularly in the accounting, legal, and engineering sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Rally Rounds: Mastermind groups for accounting growth professionals, co-owned by Bonnie Buol Ruszczyk
• Accounting MOVE Project

Products and services

• Outsourced & Part-time CMO/Marketing Director Provides part-time or fractional CMO services to professional services firms, delivering strategic marketing expertise without the cost of a full-time hire.
• Marketing Strategy & Plans Creates comprehensive strategic marketing plans including business situation analysis, market analysis, competition assessment, SWOT analysis, and detailed tactical programs.
• Hiring, Coaching & Direction for Internal Marketing Staff Assists firms with hiring marketing professionals, training existing staff, and providing strategic oversight of internal marketing teams.
• Diversity, Equity & Inclusion Training, Planning & Implementation Provides DEI consulting including leadership training, firm-wide training, strategic plan development, and facilitating difficult conversations around unconscious bias and inclusion.
• Mergers & Acquisition Communication Consulting Guides firms through brand transitions during M&A activities, including consistent messaging development, branding evaluation, and employee communication strategies.
• Speaking, Training & Presentations Provides keynote presentations and training sessions on marketing topics for professional services firms, including LinkedIn, content marketing, and marketing plan development.
• Rally Rounds (CPA Firm Mastermind Groups) Mastermind groups co-owned by Bonnie Buol Ruszczyk for accounting growth professionals, offering education, peer accountability, brainstorming, collaboration and support.
• Client Interviews & Opportunity Research Conducts client interviews and surveys to gather feedback on firm perception, gauge loyalty, and identify opportunities for growth and improvement.
• Accounting MOVE Project Owned by Bonnie Buol Ruszczyk, provides research data and guidance on finding, retaining, developing and advancing women and people of color in the accounting profession.
• Social Media Policy Development, Evaluation & Training Creates and updates social media policies that protect firms legally while establishing standards for appropriate public communication.

Quantifiable outcome

• HiFi Buys achieved 35% business growth in first two months of 2020 following website redesign
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Rally RoundscoreStrategic or Co-development PartnerCo-owned by Bonnie Buol Ruszczyk, Rally Rounds facilitates mastermind groups for accounting growth professionals, providing peer accountability, brainstorming, and collaborative support in a safe environment.
• Accounting MOVE ProjectcoreStrategic or Co-development PartnerOwned by Bonnie Buol Ruszczyk, the Accounting MOVE Project provides comprehensive data and guidance on finding, retaining, developing, and advancing women and people of color in the accounting profession.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marketing Refresh: Boutique marketing agency providing outsourced CMO and marketing execution services to B2B and professional services firms. Comparable business model and target client profile to BBR Marketing.
• Insights Marketing & Communications: Marketing firm focused on accounting and professional services firms, providing strategy, branding, and content. Directly comparable as a vertical-specialist agency competing in the same niche.
• Chief Outsiders: Fractional CMO consortium that places part-time chief marketing officers into mid-market and growth companies. Directly comparable to BBR because both sell outsourced/fractional CMO engagements to companies that don't want or can't afford a full-time marketing leader.
• Stark & Associates Marketing: Marketing firm dedicated to accounting and CPA firms offering websites, branding, and marketing strategy. Comparable vertical focus and service mix to BBR's accounting practice.
• HiveMind Marketing: Specialized marketing agency serving accounting, legal, and other professional services firms with strategy, branding, and content. Directly comparable as a vertical-focused professional services marketing agency competing for the same client budget.

Broad incumbents

• Wpromote: Large full-service digital marketing agency that serves professional services firms alongside many other verticals. Comparable as a much larger incumbent offering overlapping capabilities to BBR's target audience.
• Greentarget: Specialized B2B marketing and public relations agency serving legal, accounting, and consulting firms. Comparable vertical focus though a broader portfolio and larger team.

Others

• Association for Accounting Marketing (AAM): Professional association that convenes and educates marketers serving the accounting industry. BBR's founder is a recognized volunteer here; the organization shapes the same buyer pool and is an influential ecosystem channel.
• CosmoGlo (Brands inside AccountingToday ecosystem): Accounting Today media brand publishes the Top 100 Most Influential list and industry content that drives BBR's inbound leads. Important ecosystem touchpoint comparable in function to a marketing channel rather than direct competitor.

Emerging players

• Franke Stoner Marketing: Marketing firm focused on accounting, tax, and wealth management firms, providing strategy and execution. Comparable emerging/specialist player in the same vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/bonniebuolruszczyk
• Xx.com/bbrconsults

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bbr companies