What Marketing Refresh does

Marketing Refresh is a privately held B2B digital marketing agency founded in 2009 by Terri Hoffman and headquartered in Houston, Texas, with a secondary office in Grand Junction, Colorado. The firm serves industrial and professional services clients across five primary verticals: Manufacturing, Energy, AEC (Architecture, Engineering, Construction), B2B/B2C Professional Services, and Environmental Waste. Customer logos span National Signs, Dyson Corp, Texas Gulf Bank, Gainsborough Waste, Finlyte, Pipeliners Podcast, Allegiance Staffing, and Owrey Construction, with case-study outcomes including 127% lead growth, 803% YOY pageviews, and 4,000 new qualified leads for named clients.

The agency's core product is a unified strategy-led marketing system organized into five service areas: Marketing Strategy (Brand Audit and System & Blueprint), Brand Design (Logo, Brand Guidelines, Collateral, Conference Design), Websites (Corporate, Ecommerce, Startup), Marketing Management (Content, SEO/AEO/GEO, Paid Media, Email, Spanish Marketing), and Analytics & Reporting. Technology is built on third-party platforms including HubSpot, Salesforce, Google Analytics, Google Ads, Microsoft Ads, LinkedIn, Shopify, and WP Engine, with AI-supported tools applied to SEO research, content production, and analytics anomaly detection. The firm has introduced SEO/GEO/AEO optimization services explicitly targeting visibility in AI-mediated search tools (ChatGPT, Perplexity) as B2B buyer research shifts away from traditional Google search.

The business model combines one-time project revenue with recurring retainers. Pricing starts at $15k+ for a 2-month Audit/Research phase, $25k+ for a 2-6 month Website engagement, $10-25k/month plus ad spend for Ongoing Marketing Management (SEO, paid media, content, email, Spanish), and $750/month for standalone Analytics & Reporting. Go-to-market is direct sales with each Account Manager managing 8-10 client relationships, supported by bi-weekly client meetings, weekly recap emails, and channel partnerships (Manufacturer's Edge MEP, Wheeler Environmental Waste Consulting). The company is bootstrapped with no disclosed funding, operates with 8-10 employees, and ranks No. 96 on the 2025 Inc. Regionals: Southwest list alongside 2023 AMA Crystal, Lantern, and Award of Excellence recognition.

Name

Marketing Refresh

Legal name

Marketing Refresh

Website

https://marketingrefresh.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Refresh is a bootstrapped Houston-based B2B digital marketing agency serving Manufacturing, Energy, AEC, Environmental Waste, and B2B Professional Services clients with strategy, web, content, paid media, SEO/AEO/GEO, email, and analytics services sold via direct account management.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

akta.pro secondary industries

Rebrand & Brand Refresh Programs (MPAAAEAJ), Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• B2B digital marketing
• Marketing strategy services
• Content marketing agency
• Search engine optimization
• Paid media management

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Audit & Research Services: Initial engagement phase involving discovery process, competitive benchmarking, and strategic recommendations. Timeline: 2 months with pricing starting at $15k+.
2. Website Design & Development: Corporate websites, ecommerce sites, and startup websites. Timeline: 2-6 months with pricing starting at $25k+.
3. Ongoing Marketing Management: Monthly retainer covering content marketing, SEO, paid media, email marketing, and Spanish marketing. Pricing: $10-25k/month plus ad spend. Includes dedicated account manager and bi-weekly meetings.
4. Analytics & Reporting: Monthly reporting services including regular summaries, month-over-month and year-over-year views, and analytics tracking setup. Pricing: $750/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Marketing Refresh is a B2B digital marketing agency that sells strategy-led marketing services organized around a single connected system. Its core offerings are paid marketing engagements including Brand Audit, Marketing Strategy & Blueprint, Brand Design (logo, guidelines, collateral, conference/exhibit), Website design and development (corporate, ecommerce, startup), and ongoing Marketing Management (content marketing, SEO/GEO/AEO, paid media, email, Spanish marketing) plus a separate Analytics & Reporting subscription. Services are sold as discrete paid engagements, with new client relationships beginning with an Audit/Research phase, then Website implementation, and then ongoing monthly retainer campaigns.

Product overview

Marketing Refresh is a B2B digital marketing agency offering strategy-led marketing services organized around a unified system approach. The core offering consists of five interconnected service areas: Marketing Strategy (Brand Audit and Strategy & Blueprint), Brand Design (Logo Design, Brand Guidelines, Brand Collateral, Conference & Exhibit Design), Websites (Corporate Website, Ecommerce Website, Startup Website), Marketing Management (Content Marketing, Search Optimization/SEO/AEO/GEO, Paid Media, Email Marketing, Spanish Marketing), and Analytics & Reporting. These services are designed to work together as a connected system rather than standalone tactics, with strategy and analytics serving as the foundation that guides brand, web, and ongoing marketing execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy & Blueprint A comprehensive strategy engagement that maps business goals, target buyers, and value proposition into a marketing program and blueprint, built for B2B clients that want to align leadership, sales, and marketing before any execution begins.
• Brand Audit A focused assessment that compares a B2B client's brand message and online presence against its top three competitors and delivers a 90-day action plan for strengthening its marketing system.
• Logo Design Design or refresh of logos and visual marks that reflect positioning and work consistently across digital and print applications for B2B brands.
• Brand Guidelines Documentation of visual and verbal brand rules including logo usage, color palette, typography, imagery style, and voice and tone principles for consistent brand application.
• Brand Collateral Sales and marketing materials including decks, one-pagers, brochures, case study formats, and campaign-specific assets for B2B sales teams.
• Conference & Exhibit Design Booth layouts, signage, banners, backdrops, and event materials designed to support pipeline conversations at B2B conferences and trade shows.
• Corporate Website Website design and development for established B2B companies that need a credible, sales-aligned digital presence, including strategy, design, development, and integration with CRM and analytics.
• Ecommerce Website Online store development with navigation, product pages, checkout flows, and integrations with inventory, pricing, CRM, and marketing systems for B2B manufacturers and distributors.
• Startup Website Website development for emerging companies needing clear positioning and a credible web presence to support investor, partner, and customer engagement.
• Content Marketing Quarterly content planning and production including blogging, video, and social media to support buyer journeys and improve SEO/GEO visibility for B2B clients.
• Search Optimization (SEO/AEO/GEO) Traditional SEO plus Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) for visibility in Google, AI tools, and answer engines where B2B buyers research solutions.
• Paid Media Paid search and social advertising including Google Ads, Microsoft/Bing Ads, and LinkedIn Ads managed as part of coordinated marketing programs for B2B clients.
• Email Marketing Email programs including monthly newsletters and automated drip campaigns designed to nurture buyers and support sales pipeline.
• Spanish Marketing Spanish-language marketing services including natural translations, Spanish SEO websites, and ongoing content management for Spanish-speaking audiences.
• Analytics & Reporting Marketing data analysis and reporting including monthly reports, MOM/YOY views, and analytics tracking setup to show pipeline and revenue contribution of marketing programs.

Quantifiable outcome

• Client National Signs achieved 127% increase in leads and 10% YOY revenue increase through PPC campaign
• +6 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wheeler Environmental Waste ConsultingcoreStrategic or Co-development Partner · 1 December 2024Strategic partnership with Wheeler Environmental Waste Consulting to empower waste organizations for growth. Leverages 35+ years of expert guidance to enhance profitability of waste management operations. Marketing Refresh provides digital marketing services while Wheeler Environmental provides industry expertise.
• Manufacturer's EdgecoreStrategic or Co-development PartnerMarketing Refresh is an approved supplier for Manufacturer's Edge, Colorado's official Manufacturing Extension Partnership (MEP) Center. Dedicated partner to manufacturers across Colorado and beyond, providing digital marketing services to manufacturing sector clients.
• HubSpotcoreTechnology or IntegrationCRM and marketing automation platform integration. HubSpot enables clients to monitor marketing performance, track lead generation effectiveness, and tweak strategy in real time. Marketing Refresh certified and experienced with HubSpot implementations.
• SalesforcecoreTechnology or IntegrationCRM platform assessment and implementation support. Marketing Refresh assesses existing Salesforce instances and determines areas for improvement in system integrations and automations for sales efficiency.
• GooglecoreTechnology or IntegrationGoogle Partner status with expertise in Google Ads, Google Analytics, and Google Reviews management. Enables effective paid search campaigns and tracking implementation for clients.
• EOS (Entrepreneurial Operating System)minorStrategic or Co-development PartnerMembership and certification in the EOS framework, which Marketing Refresh applies to client engagements and internal operations for business organization and execution.
• NAWBO (National Association of Women Business Owners)minorGTM or Marketing PartnerMembership in NAWBO supporting women entrepreneurs and business leaders, aligning with Marketing Refresh's commitment to community and professional networking.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• New Breed Marketing: B2B-focused inbound marketing agency with HubSpot roots offering strategy, content, and demand generation for industrial and SaaS clients — comparable size and go-to-market.
• Walker Sands: B2B marketing agency serving manufacturing, technology, and professional services with content, PR, demand gen, and ABM — directly comparable in service stack and target verticals.
• Tilt Metrics: B2B digital marketing agency specializing in industrial manufacturing and technically complex verticals — closest peer on vertical specialization in industrial lead gen.
• TopRank Marketing: B2B marketing agency focused on B2B content, SEO, and ABM — comparable mid-market positioning and content-led demand generation approach.
• Square 2 Marketing: Mid-size B2B digital marketing agency focused on lead generation for services and industrial companies — very similar vertical mix and strategy-led positioning to Marketing Refresh.
• Revenue River: B2B digital marketing and sales enablement agency serving industrial, SaaS, and services — comparable strategy + management retainer model and HubSpot-centric stack.
• IMPACT: B2B and industrial digital marketing agency offering content, SEO, web design, and sales enablement under a "They Ask, You Answer" framework — directly comparable inbound model.

Broad incumbents

• KlientBoost: Performance marketing agency with paid media, CRO, and lifecycle services — a broader incumbent in the same paid media + conversion optimization category.
• Disruptive Advertising: Larger digital marketing agency offering paid media, SEO, and lifecycle marketing broadly across verticals — a broader incumbent competing for similar mid-market B2B clients.
• WebFX: Large full-service digital marketing agency offering SEO, paid media, web design, and content at scale — broader incumbent covering similar service lines for mid-market B2B clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MarketingRefresh
• Facebookfacebook.com/MarketingRefresh
• LinkedInlinkedin.com/company/marketing-refresh
• Instagraminstagram.com/marketing_refresh
• Xx.com/MrketingRefresh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Refresh