Dunlop Motorcycle
Dunlop Motorcycle is a US manufacturer and distributor of specialty motorcycle racing tires — including slicks, rains, track day, drag, flat track, supermoto, Moto3, and mini moto lines — selling primarily to professional and amateur racers through a nationwide authorized dealer network and direct online store, operating as a business unit of Sumitomo Rubber North America.
- Company typePrivate
- Founded-
- HeadquartersRancho Cucamonga, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dunlop Motorcycle does
Dunlop Motorcycle is a US-based manufacturer and distributor of specialty motorcycle racing tires, operating as a business unit of Sumitomo Rubber North America, Inc., itself a wholly-owned subsidiary of Japanese conglomerate Sumitomo Rubber Industries. Headquartered at 8656 Haven Avenue, Rancho Cucamonga, CA, the company produces tires for road racing, drag racing, flat track, supermoto, Moto3 Grand Prix, and mini moto disciplines, supplying professional racers, amateur competitors, and track day enthusiasts in the United States. Its product portfolio includes the Sportmax Slick KR151 (Official Tire of MotoAmerica), DT4 and K180 (Official Tire of American Flat Track), the KR rain series (KR189, KR389, KR405), the Dragmax for drag racing, KR448/KR451 for supermoto, dedicated Moto3 tires, and a Mini Moto line including TT93GP Pro, KR345, Sportmax Slick, and Sportmax Rain.
The company's technical differentiation rests on proprietary compounding and construction technologies developed across Sumitomo Rubber Industries' global manufacturing footprint. Key technologies include N-TEC (cut-breaker construction combined with continuously wound aramid-fiber and Jointless Band construction), JLB (Jointless Belt), JLT (Jointless Tread, allowing rear tires to be flipped for extended life), IRP (Intuitive Response Profile), MT Multi-Tread (silica-infused center compound with softer edge compounds), Carbon R Technology, Racing Type Fine Carbon Technology, and 2 Cut Belt Construction.
Revenue is generated through one-time unit-priced tire sales to consumers via a nationwide authorized dealer network covering all 50 US states, supplemented by direct e-commerce shipping from three distribution centers (Las Vegas NV, Argyle TX, Carrollton GA) with 2-3 day delivery. Distribution is augmented by exclusive channel arrangements — DME Racing for Dragmax, Racers Edge Performance for Nevada, SRX for South Carolina, and Gear Racewear for the GNCC loyalty program. Marketing leverages Official Tire status with MotoAmerica and AFT, the racing-focused @ridedunlop Instagram channel, and the GNCC buy-six-get-one-free loyalty program. The company is privately held under a diversified conglomerate, has no public stock listing, and operates with 101-250 employees.
Dunlop Motorcycle firmographics
Firmographics- Name
- Dunlop Motorcycle
- Legal name
- Sumitomo Rubber North America, Inc.
- Website
- https://dunlopracing.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dunlop Motorcycle is a US manufacturer and distributor of specialty motorcycle racing tires — including slicks, rains, track day, drag, flat track, supermoto, Moto3, and mini moto lines — selling primarily to professional and amateur racers through a nationwide authorized dealer network and direct online store, operating as a business unit of Sumitomo Rubber North America.
- Ownership category
- akta.pro rank
Dunlop Motorcycle industry classification
Industry- Product category
- Motorcycle Racing Tires
- NAICS
- Tire Manufacturing (except Retreading) (326211), Motorcycle, Bicycle, and Parts Manufacturing (336991), Tire and Tube Merchant Wholesalers (423130), Rubber Product Manufacturing (3262)
- SIC
- Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Motorcycle & Scooter Tires Manufacturing (IMANAKAF)
- akta.pro secondary industries
- Tires Manufacturing (IMACAIAK), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)
Keywords
Where Dunlop Motorcycle is headquartered
LocationHeadquarters
- HQ city
- Rancho Cucamonga
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Dunlop Motorcycle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Motorcycle Racing Tire Sales: Dunlop generates revenue through direct sales of motorcycle racing tires to consumers via authorized dealers and online store. Products include slicks, rain tires, track day tires, drag tires, flat track tires, and mini moto tires across multiple racing disciplines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing through dealers |
| Unit Pricing | Pay-as-you-go | GNCC Loyalty Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Dunlop Motorcycle product offering
Product offeringCore offering
Dunlop Motorcycle manufactures and distributes original equipment and aftermarket motorcycle racing tires across multiple disciplines including road racing, drag racing, flat track, supermoto, Moto3 Grand Prix, mini moto, and track day riding. Products span slicks, rain tires, drag tires, flat track tires, and street-legal hypersport tires built with proprietary compounds and construction technologies. The company distributes through an authorized US dealer network, regional distributors, an exclusive Dragmax distributor (DME Racing), and a direct online store, and serves as the Official Tire of MotoAmerica, American Flat Track, and the MotoAmerica Mini Cup.
Product overview
Dunlop Motorcycle is a motorcycle racing tire manufacturer and distributor operating under Sumitomo Rubber North America. The product portfolio consists of specialized racing tires organized by discipline: Sportmax Slick (KR151) as the flagship road racing slick for MotoAmerica; Sportmax Q5S and Q5 for track day/hypersport use; Moto3 tires for Grand Prix competition; KR448 and KR451 for Supermoto; DT4 and K180 for American Flat Track; KR189/KR389/KR405 rain tires for wet conditions; Dragmax for drag racing; and a complete Mini Moto line including TT93GP Pro, KR345, Sportmax Slick, and Sportmax Rain. Products utilize proprietary technologies including N-TEC (cut-breaker with aramid-fiber construction), JLB (Jointless Belt), JLT (Jointless Tread), IRP (Intuitive Response Profile), and MT Multi-Tread. The company distributes through authorized dealers and direct trackside vendors.
Differentiator
Problem solved
Functional benefit
Products and services
- Sportmax Slick (KR151) Road racing slick tire for professional and club racers using N-TEC and JLB technologies; Official Tire of the MotoAmerica Series.
- KR189, KR389, KR405 (Rain Series) Official Rain Tires of MotoAmerica offering ultimate performance in wet conditions using N-TEC, JLB, and JLT technologies.
- Dragmax DOT-legal drag racing tire for pro and amateur drag racers riding GSXR, Hayabusa, Turbo Harley Davidson, and other drag bikes; combines Dunlop's most advanced racing technologies with grip, stability, and consistency.
- DT4 Official Tire of American Flat Track with an aggressive tread pattern offering a fine balance between grip and control.
- K180 (DT3) Benchmark professional and amateur flat track racing tire featuring multiple compounds for demanding racing conditions; all AFT racers compete on this tire.
- Sportmax Q5S Street-legal high-performance track day tire offering enhanced construction, profiles, compounds, and tread patterns; does not require tire warmers.
- Sportmax Q5 Purpose-built, street-legal, high-performance tire with enhanced constructions over the previous Sportmax generation and expanded sizing.
- KR448 & KR451 Supermoto tires offering grip, stability, and rider feedback through proprietary compounds combined with N-TEC, JLB, and JLT technologies.
- Moto3 Tire Tire designed for the Moto3 class of the MotoGP World Championship Series for 125-250GP bikes, offering grip and handling tuned to the class.
- Mini Moto Tires (TT93GP Pro, KR345, Sportmax Slick, Sportmax Rain) Mini road racing tires in 10-inch and 12-inch sizes for Honda Grom, Ohvale GP-2, and other mini bikes; Sportmax Slick and Sportmax Rain serve as official MotoAmerica Mini Cup tires.
Quantifiable outcome
- Tire warmers can be set at 70°-80°C for 45 minutes to 1 hour (maximum) for optimal performance
- +1 more outcomes
Companies that use Dunlop Motorcycle
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles6 records
Dunlop Motorcycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Dunlop Motorcycle partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- American Flat Track (AFT)coreDunlop's DT4 tire is the Official Tire of American Flat Track. All AFT racers compete on the class-leading Dunlop DT3 tire, the same tire available to all amateur racers. This partnership positions Dunlop as the exclusive tire supplier for professional and amateur flat track racing.
- MotoAmericacoreDunlop Sportmax Slicks are the Official Tires of the MotoAmerica Series. The KR Rain Series (KR189, KR389, KR405) are Official Rain Tires of MotoAmerica. Sportmax Slick and Sportmax Rain are official MotoAmerica Mini Cup tires.
- DME RacingcoreDME Racing is the exclusive distributor for the Dunlop Dragmax drag racing tire line. Contact DME for dealer inquiries or general information about Dragmax products.
- Racers Edge PerformanceminorAuthorized Dunlop Racing distributor for Nevada territory, located in Las Vegas, NV. Provides local sales and support for racing customers in the region.
- SRXminorAuthorized Dunlop Motorcycle Racing distributor for South Carolina territory, located in Spartanburg, SC. Provides local sales and support for racing customers in the region.
- Gear RacewearminorPartner for GNCC loyalty program where customers can purchase 6 tires and receive the 7th tire free. Sales available at GNCC events.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Dunlop Motorcycle competitors and assessment
Company assessmentDirect peers
- Metzeler: Metzeler (a Pirelli brand) specializes in motorcycle tires with strong racing heritage (Racetec, Sportec). Directly comparable given racing specialization and overlapping product categories.
- Avon Motorcycle Tires: Avon specializes in motorcycle tires with a strong flat-track and vintage racing presence. Comparable as a specialty motorcycle tire peer with overlapping racing disciplines.
- Michelin Motorcycle Tires: Michelin's Power Cup, Power Slick, and Power GP tires compete head-to-head in motorcycle racing and track-day segments. A direct peer given overlapping racing series relationships and comparable premium positioning.
- Continental Motorcycle Tires: Continental's ContiSportAttack and ContiRaceAttack lines target the same track-day and racing segments. Direct peer given similar product positioning and European racing heritage.
- Bridgestone Motorcycle Tires: Bridgestone's Battlax and Racing V02 lines compete directly in motorcycle road racing and track day. Comparable as a major tire manufacturer with global motorsport involvement and similar customer base.
- Pirelli Motorcycle Tires: Pirelli is a global motorcycle tire manufacturer with a strong presence in racing and hypersport segments (Diablo Supercorsa, Diablo Rosso, Diablo Superbike). Directly comparable as a premium motorcycle tire peer competing for the same racing series and track-day customers.
Regional players
- Mitas Motorcycle Tires: Mitas is a European motorcycle tire manufacturer with racing heritage. Comparable as a regional player with overlapping product categories, though primarily focused on European markets.
Emerging players
- Shinko Tire: Shinko is a Korean motorcycle tire manufacturer offering value-oriented and racing products. Comparable as an emerging player in the motorcycle tire space with growing racing presence.
- IRC Tire: IRC is a Japanese motorcycle tire manufacturer with racing products. Comparable as an emerging specialty motorcycle tire peer, particularly in mini moto and off-road segments.
- Maxxis Motorcycle Tires: Maxxis produces motorcycle tires including racing and track-day products. Comparable as an emerging player expanding in the motorcycle racing tire segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dunlop Motorcycle social profiles
Digital presenceDunlop Motorcycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dunlop Motorcycle leadership team
Management profileNumber of profiles
Dunlop Motorcycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dunlop Motorcycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dunlop Motorcycle
What does Dunlop Motorcycle do?
Dunlop Motorcycle manufactures and distributes original equipment and aftermarket motorcycle racing tires across multiple disciplines including road racing, drag racing, flat track, supermoto, Moto3 Grand Prix, mini moto, and track day riding. Products span slicks, rain tires, drag tires, flat track tires, and street-legal hypersport tires built with proprietary compounds and construction technologies. The company distributes through an authorized US dealer network, regional distributors, an exclusive Dragmax distributor (DME Racing), and a direct online store, and serves as the Official Tire of MotoAmerica, American Flat Track, and the MotoAmerica Mini Cup.
Is Dunlop Motorcycle a public or private company?
Dunlop Motorcycle is a private company. It is classified as corporate owned and is currently operating.
When was Dunlop Motorcycle founded?
Dunlop Motorcycle was founded in -1. It employs 101 to 250 people.
Where is Dunlop Motorcycle based?
Dunlop Motorcycle is headquartered in Rancho Cucamonga, United States, in the North America region.
How does Dunlop Motorcycle make money?
One revenue line is on record: motorcycle Racing Tire Sales.
Who are Dunlop Motorcycle's main competitors?
Direct peers on record are Metzeler, Avon Motorcycle Tires, Michelin Motorcycle Tires, Continental Motorcycle Tires, Bridgestone Motorcycle Tires and Pirelli Motorcycle Tires. Mitas Motorcycle Tires is listed as a regional player. Emerging players are Shinko Tire, IRC Tire and Maxxis Motorcycle Tires.
Does Dunlop Motorcycle have an API?
No public API is recorded for Dunlop Motorcycle.
What industry is Dunlop Motorcycle in?
Dunlop Motorcycle's product category is Motorcycle Racing Tires. Its primary akta.pro industry code is IMANAKAF, Motorcycle & Scooter Tires Manufacturing, with a secondary code of IMACAIAK, Tires Manufacturing. Its NAICS code is 326211 and its SIC code is 3011.