ModestoffenONLINE

What ModestoffenONLINE does

ModestoffenONLINE is a Dutch e-commerce retailer specializing in fabrics, sewing supplies, and sewing patterns, serving hobbyist sewists and small designers in the Netherlands. The company operates a single-channel direct-to-consumer online storefront from Leeuwarden and is registered with KVK number 61473537. The public profile is that of a privately held niche operator with no disclosed leadership, founding year, headcount, revenue, or external funding.

The catalog comprises more than 5,600 products, including over 3,000 fabric SKUs and 4,300 fabric products, alongside haberdashery, patterns, and accessories. Merchandising is anchored by distribution partnerships with established fabric brands such as Swafing, Stenzo, By Poppy, Qjutie, Nooteboom, and Mutsaers. A material share of inventory is positioned around sustainability/safety credentials — over 4,280 SKUs carry OEKO-TEX 100 certification and more than 275 SKUs are GOTS certified — addressing consumer demand for traceable, certified textiles.

The business model is a transactional DTC e-commerce operation with no physical retail footprint. Revenue mechanics rely on direct online sales, with operational differentiators including same-day shipping for orders placed before 13:00, free shipping above €75, WhatsApp-based customer service, and a sustained WebwinkelKeur rating of 9.7/10 from 625 reviews. Product line extensions include Mystery Box bundles and digital gift cards. No financial, funding, or executive information is disclosed in the input.

Name

ModestoffenONLINE

Legal name

ModestoffenONLINE

Website

https://modestoffenonline.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

ModestoffenONLINE is a Dutch e-commerce retailer selling fabrics, sewing supplies, and patterns to hobbyist sewists and small designers in the Netherlands through its own online storefront based in Leeuwarden.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fabric and Sewing Supplies Retail: One-time transaction-based revenue from selling fabrics per meter, sewing supplies, and patterns to consumers. Products sold directly through e-commerce platform with pricing per unit (meter for fabrics, individual items for supplies).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ModestoffenONLINE is a Dutch online retailer selling fabrics by the meter (Tricot/Jersey, French Terry, Paneelstoffen, Canvas, Viscose, Stretch Corduroy, Sports & Swim Jersey, Alpen Fleece, Jogging), sewing supplies (thread, needles, interfacing, elastic, notions), and sewing patterns from multiple designers, targeted at hobbyist sewists and small professional designers in the Netherlands. The platform offers over 5,600 products with a minimum order of 0.5 meters, same-day shipping before 13:00, and free shipping over €75.

Product overview

ModestoffenONLINE is a Dutch e-commerce platform specializing in fabrics, sewing supplies, and sewing patterns for hobbyists and crafters. The core offering centers on an extensive fabric collection (Stoffen) encompassing over 4,300 products across fabric types including Tricot/Jersey, French Terry, Paneelstoffen (panel fabrics), Canvas, Viscose, and specialty fabrics like Stretch Corduroy and Sports & Swim Jersey. The company also stocks a comprehensive range of sewing supplies (Fournituren) including thread, interfacing, needles, elastic, and notions, as well as sewing patterns (Patronen) from multiple designers. Product lines are organized by fabric type, brand (including Swafing, Stenzo, By Poppy, Nooteboom, Qjutie, and Hilco), and print category. The business operates as a traditional e-commerce platform without API integrations or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabrics (Stoffen) Online catalog of over 3,000 fabrics sold by the meter (minimum 0.5 m), including knit fabrics (Tricot/Jersey, French Terry), panel fabrics with printed/licensed designs, woven fabrics (Canvas, Pique), specialty fabrics (Viscose, Stretch Corduroy, Alpen Fleece), and performance fabrics (Sports & Swim Jersey). Targeted at hobbyist sewists, DIY crafters, and small professional designers in the Netherlands. Fabrics carry OEKO-TEX 100 certification across 4,280+ products and GOTS organic certification across 275+ products.
• Sewing Supplies (Fournituren) Essential sewing notions including thread (Garen, Lockgaren), interfacing (Vlieseline), needles (Naalden), elastic (Elastiek), cords, ribbons, lace and trim (Kantjes & Bandjes), Velcro tape, eyelets on faux leather (Nestels op skai), cord ends (Koordeinden), and general sewing accessories (Naaibenodigdheden). For hobbyist and professional sewists purchasing complement supplies to fabrics.
• Sewing Patterns (Patronen) Paper and digital sewing patterns from multiple designers including Kibadoo, Supernova, Marijke Sewing Patterns, and Bel'Etoile, plus magazine-based pattern collections (Poppy meets Pomme, B-Trendy, My Image, Qjutie & the Qjutest, Miss Doodle). Targeted at hobbyist sewists building DIY garments and projects.
• Mystery Box Curated box of surprise fabric items sold at a discount for customers who enjoy discovery-based purchasing.
• Gift Cards (Cadeaubon) Digital and physical gift cards available in various denominations for gifting to other sewing enthusiasts.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• SwafingcoreOthersMajor fabric brand supplier. Swafing products are prominently featured throughout the catalog with dedicated product categories and hundreds of items including panel fabrics, French Terry, and Tricot prints.
• StenzocoreOthersLeading Dutch fabric brand specializing in viscose and digital print fabrics. Strong presence in catalog with hundreds of Stenzo-branded products.
• By PoppycoreOthersPopular pattern and fabric brand. Products featured extensively across Tricot, French Terry, and panel fabric categories.
• QjutiecoreOthersRecognized fabric brand with dedicated product lines including Tricot prints and panel fabrics in the catalog.
• NooteboomcoreOthersEstablished fabric brand supplier with extensive presence in Tricot, French Terry, and panel fabric categories.
• MutsaerscoreOthersDutch fabric brand with significant catalog representation across multiple fabric types.
• KibadoominorOthersSewing pattern brand featured in the patterns category, offering downloadable and paper patterns.
• SupernovaminorOthersSewing pattern brand available in the patterns category section.
• Marijke Sewing PatternsminorOthersPattern brand offering sewing patterns with beginner-friendly instructions in the patterns category.
• WebwinkelKeurcoreStrategic or Co-development PartnerThird-party review platform that verifies and displays customer reviews. Provides trust badge and rating verification for the e-commerce shop.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Others

• Cotton + Steel: Designer fabric brand whose prints are stocked by ModestoffenONLINE and similar retailers; relevant as a supplier/ecosystem participant rather than a direct competitor.

Direct peers

• Naaispullen.nl: Dutch online retailer focused on sewing notions, patterns, and supplies, overlapping with ModestoffenONLINE's Fournituren and Patronen categories.
• Textielstad: Dutch online textile retailer selling fabrics, sewing supplies, and patterns to hobbyists; directly overlapping assortment and customer segment with ModestoffenONLINE.
• Minerva: US-based online fabric and sewing supplies retailer with similar direct-to-consumer model, broad SKU catalog, and hobbyist target customer.
• Stoffen.net: Dutch online fabric and sewing supplies retailer with comparable e-commerce model, broad fabric catalog, and hobbyist/DIY customer base in the Netherlands and Belgium.
• Lapidus Stoffen: Dutch specialty fabric retailer focused on quality textiles for dressmaking and home sewing, serving a similar DIY sewist persona.
• Boer Stoffen: Dutch fabric specialist with a strong catalog of jersey, French Terry, and designer prints, competing for the same hobbyist sewist audience.

Broad incumbents

• bol.com: Largest Dutch/Benelux marketplace; while not a specialty fabric player, it captures meaningful share of sewing hobbyist purchases and acts as a default search destination.
• Fabric.com: One of the largest online fabric retailers in the US, part of Amazon; competes on catalog scale, pricing, and fulfillment speed, serving as a benchmark for category e-commerce best practices.
• Etsy: Global marketplace for handmade and craft supplies including fabrics and sewing patterns; competes for hobbyist sewing traffic and discovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ModestoffenONLINE
• Instagraminstagram.com/modestoffenonline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ModestoffenONLINE