Supernova
Supernova AI is a no-code business intelligence platform that connects startups to 150+ SaaS tools and data warehouses, enabling non-technical teams to build dashboards, run analytics, and access a fractional data team without SQL.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Supernova does
Supernova AI (formerly Canvas, operating as Infinite Canvas Inc., a Delaware corporation headquartered at 2261 Market St #4098, San Francisco) is a no-code business intelligence and analytics platform purpose-built for early-stage startups that lack dedicated data teams. The cloud-based SaaS product connects to more than 150 native data sources spanning SaaS applications (Stripe, Salesforce, HubSpot, QuickBooks, Shopify, Zendesk), advertising platforms, product analytics tools, and major data warehouses (Snowflake, BigQuery, Redshift, Postgres, MongoDB), exposing them through a spreadsheet-like interface with pivot tables, Excel-style formulas, and pre-built templates for ARR, revenue, and LTV. Infrastructure runs on AWS across three availability zones with mTLS, KMS-encrypted secrets, Terraform-managed infrastructure as code, and SOC 2 Type 2 certification.
The company monetizes through a three-tier SaaS subscription: a Startup plan at $1,000/month billed annually for internal product and business analytics with 10 million active rows and five connectors; a Full-Stack plan at $3,000/month billed annually adding a fractional data team service, unlimited connectors, and 50 million active rows; and a custom Enterprise tier offering embedded data analysts, SSO/SAML, and bring-your-own-data-stack flexibility under multi-year contracts. A 14-day free trial and a startup program for pre-revenue companies support a product-led growth motion, supplemented by a second AI hackathon with Figma as flagship sponsor, Product Hunt presence (former #1 Product of the Day), and influencer endorsements from product leaders at Airbnb, Walmart, and category founders.
In January 2026, Supernova launched its AI Copilot in preview, a natural-language-to-SQL assistant powered by Vercel AI Accelerator that converts plain-English questions into SQL queries. The platform also exposes a Canvas API for programmatic table downloads and a Login Token API for embedding dashboards in customer-facing applications. The named customer base of 18+ startups (Airhouse, Anvil, Barcast, Duro, Hometap, Exec, Solace Health, Slatewell, Commandbar, Doppler, Earth, Novel, Protege, Stellar, Trek Health, Turbot, Wagtopia, 8base) spans healthcare, legal tech, ecommerce, real estate, logistics, and SaaS, all early-stage. Leadership includes CEO Frank Tobé, co-founder and CEO Luke Zapart, co-founder Ryan Buick, and CTO/co-founder Will Pride. Total disclosed funding to date is approximately $4.2 million across rounds in 2020 and 2022, with Banana Capital and a Sequoia Capital-led round among disclosed backers.
Supernova firmographics
Firmographics- Name
- Supernova
- Legal name
- Infinite Canvas Inc.
- Website
- https://supernova.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Supernova AI is a no-code business intelligence platform that connects startups to 150+ SaaS tools and data warehouses, enabling non-technical teams to build dashboards, run analytics, and access a fractional data team without SQL.
- Ownership category
- akta.pro rank
Supernova industry classification
Industry- Product category
- Business Intelligence and Analytics Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
- akta.pro secondary industries
- Data Lake Platforms (HDAEABAC), Low-Code/No-Code Application Platforms (HDAEAKAA), Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
Keywords
Where Supernova is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Supernova business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription (Startup Plan): Monthly or annual subscription at $1,000/month (billed annually) providing internal business and product analytics with basic support, 10 million active rows, and 5 connectors. This is the entry-level tier targeting early-stage startups.
- SaaS Subscription (Full-Stack Plan): Monthly or annual subscription at $3,000/month (billed annually) providing internal and customer-facing analytics with a fractional data team, 50 million active rows (then $100/month per additional 1M), and unlimited connectors.
- Enterprise Custom: Custom enterprise contracts with dedicated data analysts embedded within the team, bring-your-own-data-stack flexibility, SSO/SAML, and custom pricing negotiated through sales.
- Professional Services (Fractional Data Team): Ongoing data expert services included in Full-Stack and Enterprise plans, covering dashboards, reports, company metrics, KPIs, custom data models, fundraising prep, board metrics, product launch instrumentation, and quality checks via a dedicated Slack channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Startup plan at $1,000/month billed annually |
| Subscription | Annual | Full-Stack plan at $3,000/month billed annually |
| Subscription | Multi-year contract | Enterprise Custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Supernova product offering
Product offeringCore offering
Supernova (formerly Canvas) is a no-code business intelligence and analytics SaaS platform that lets startups connect to over 150 SaaS tools and data warehouses (Snowflake, BigQuery, Redshift, Postgres) and build dashboards, reports, and embedded analytics without SQL or engineering. It sells tiered subscriptions (Startup $1,000/mo, Full-Stack $3,000/mo, Enterprise custom) bundled with a fractional data team service, and offers an AI natural-language-to-SQL Copilot in preview.
Product overview
Supernova AI (formerly Canvas, Infinite Canvas Inc. d/b/a Supernova AI) is a no-code business intelligence and analytics platform designed for startups. The core product is the Supernova AI platform, a unified analytics workspace that connects to over 150 SaaS tools and data warehouses (Snowflake, BigQuery, Redshift, Postgres, and numerous business applications) without requiring SQL or data engineering. The platform is organized as a multi-tier SaaS with three pricing plans: a Startup Plan ($1,000/month) for basic internal analytics, a Full-stack Plan ($3,000/month) adding unlimited connectors and a fractional data team service, and a Custom Enterprise Plan. Key product modules include a Dashboard Builder, Templates for standard startup metrics (ARR, LTV, revenue), a SQL Editor, Alerts for real-time event notifications, Embeds for embedding charts in external applications with scope-based access control, Live Collaboration, Data Lineage, and Column Descriptions. A notable recent addition is the Supernova Copilot (in preview/waitlist), an AI-powered natural language SQL assistant that allows users to query data by asking questions in plain English. The platform also offers a Canvas API for programmatic table downloads and a Login Token API for secure embedding, both supporting enterprise integration use cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Supernova AI Platform Cloud-based no-code business intelligence and analytics SaaS platform that connects to over 150 SaaS tools and data warehouses (Snowflake, BigQuery, Redshift, Postgres) and lets startups build dashboards, run reports, and analyze business and product metrics without SQL or data engineering. Sold via tiered subscriptions to startups and scale-ups.
- Supernova Copilot AI-powered natural-language-to-SQL copilot that lets users query their connected data by asking questions in plain English and receive generated SQL queries and data answers. Powered by Vercel AI Accelerator.
- Fractional Data Team On-demand data expert service included in the Full-Stack plan and Enterprise tier, where Supernova's analysts build complex models, dashboards, KPIs, board metrics, fundraising prep, product launch instrumentation, and quality checks for customers without an in-house data team. Accessed via a dedicated Slack channel.
- Supernova Canvas API Programmatic API enabling team owners to download tables built within Supernova programmatically, authenticated via API key (x-api-key header) using POST requests. A separate Login Token API generates libsodium-signed login links for embedding dashboards in external applications.
Quantifiable outcome
- Saves hours each month of data collection and analysis time per customer
- +2 more outcomes
Companies that use Supernova
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
Supernova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration193 records
AI capability3 records
Feature16 records
Supernova partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FigmaflagshipFigma is listed as an event partner and sponsor for Supernova's second AI hackathon. The hackathon brings together designers from over 50 countries competing in teams across multiple time zones, with approximately 150 spots available. Figma's sponsorship includes brand visibility at the event.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Supernova competitors and assessment
Company assessmentDirect peers
- ThoughtSpot: AI-powered analytics platform with natural-language search and embedded analytics. Competes head-on in both the AI-copilot narrative and the embedded-analytics OEM use case Supernova targets.
- Sigma Computing: Cloud-native BI platform with a spreadsheet-style interface and deep SaaS-source connectors, targeting business users at growth-stage companies. Closest direct competitor to Supernova on positioning, persona, and integration breadth.
- Mode Analytics: Collaborative BI and analytics platform combining SQL notebooks, dashboards, and reporting. Now part of ThoughtSpot, it overlaps with Supernova on the startup-friendly, SQL-optional positioning.
- Hex: Collaborative data workspace combining notebooks, data apps, and AI-assisted SQL/coding for analytics teams. Competes for the same 'modern, easy-to-use BI for startups' narrative and has shipped AI copilots at scale.
Broad incumbents
- Tableau: Salesforce-owned legacy BI leader with broad enterprise adoption and visualization depth. Sets the incumbent benchmark Supernova's no-code, embedded, and AI features must beat for switchers.
- Domo: Cloud BI and data app platform with hundreds of pre-built connectors and embedded analytics. Competes for the multi-source SaaS analytics and embedded OEM use cases.
- Power BI: Microsoft's enterprise BI platform tightly integrated with the Microsoft 365, Azure, and Teams stack. Anchors the incumbent alternative as Supernova targets scale-up companies.
- Looker: Google Cloud-owned enterprise BI and data platform with a modeled semantic layer. Represents the upmarket incumbent Supernova's Enterprise tier aspires to displace as startups scale.
Emerging players
- Preset: Cloud-hosted commercial offering built on Apache Superset, targeting teams that want open-source BI without self-hosting. Overlaps on the no-SQL-needed dashboarding use case for startups.
- Metabase: Open-source/self-host-friendly BI tool widely adopted by startups for fast, low-cost dashboards. A partial-overlap competitor at the free/cheap end of the startup BI market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Supernova social profiles
Digital presenceSupernova compliance and trust
Trust signalCompliance2 records
Supernova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supernova leadership team
Management profileNumber of profiles
Profiles4 records
Supernova funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supernova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supernova
What does Supernova do?
Supernova (formerly Canvas) is a no-code business intelligence and analytics SaaS platform that lets startups connect to over 150 SaaS tools and data warehouses (Snowflake, BigQuery, Redshift, Postgres) and build dashboards, reports, and embedded analytics without SQL or engineering. It sells tiered subscriptions (Startup $1,000/mo, Full-Stack $3,000/mo, Enterprise custom) bundled with a fractional data team service, and offers an AI natural-language-to-SQL Copilot in preview.
Is Supernova a public or private company?
Supernova is a private company. It is classified as venture growth investor backed and is currently operating.
When was Supernova founded?
Supernova was founded in 2022. It employs 1 to 10 people.
Where is Supernova based?
Supernova is headquartered in London, United Kingdom, in the Europe region.
How does Supernova make money?
Four revenue lines are on record. SaaS Subscription (Startup Plan) is the primary driver. The others are saaS Subscription (Full-Stack Plan), enterprise Custom and professional Services (Fractional Data Team).
Who are Supernova's main competitors?
Direct peers on record are ThoughtSpot, Sigma Computing, Mode Analytics and Hex. Broad incumbents are Tableau, Domo, Power BI and Looker. Emerging players are Preset and Metabase.
Does Supernova have an API?
Yes. Supernova offers a Canvas API enabling programmatic download of tables built within Supernova. Authenticated via API key (x-api-key header) using POST requests to https://api.supernova.ai/api/data/table, accepting canvasId and elementId in JSON payload. A separate Login Token API enables generating signed login links for embedding dashboards in external applications, using libsodium for token encryption. The API is available to team owners who can generate keys from the Settings page. Developer documentation is at supernova.ai/docs/api/canvas.
What industry is Supernova in?
Supernova's product category is Business Intelligence and Analytics Software. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites, with a secondary code of HDAEABAC, Data Lake Platforms. Its NAICS code is 513210 and its SIC code is 7372.