Lundbergs
Lundbergs is a Swedish specialty retailer of bags, luggage, backpacks, gloves, and accessories, founded in 1928 in Lund. Operating multiple physical stores across Sweden alongside an e-commerce platform, it serves individual consumers via curated multi-brand assortments including its own North Pioneer label and partners like Samsonite.
- Company typePrivate
- Founded1928
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lundbergs does
Lundbergs (legal entity: Lundbergs Intressenter AB) is a privately held Swedish specialty retailer of bags, luggage, backpacks, gloves, and accessories, headquartered in Lund and operating multiple physical stores across Sweden alongside a direct-to-consumer e-commerce platform at lundbergsvaskor.se. The company was founded in 1928 as a glove manufacturer with a small retail store at Västra Mårtensgatan 1 in Lund — a location it still occupies — and expanded into bags in 1980, growing over more than 90 years into a Sweden-wide multi-store chain. The product assortment is curated across more than ten brands, including premium global names such as Samsonite, Scandinavian labels like House of Nordic, Lycke Oslo, and Duffy, and an owned-label Scandinavian luggage brand, North Pioneer, which features proprietary technology including LiteShield polycarbonate shells, Hinomoto wheels with Lisof tires, and a 10-year Anti-Break warranty.
The business operates a pure retail model with one-time unit-based sales of bags, suitcases, handbags, backpacks, wallets, gloves, umbrellas, and leather care products. Pricing spans approximately 279 SEK for entry-level Duffel crossbody bags to 3,999 SEK for North Pioneer hardshell suitcases and 2,499–2,699 SEK for House of Nordic leather totes, with seasonal discounts up to 30%, free shipping over 999 SEK, and a 30-day open purchase policy. Distribution combines a physical retail network across Sweden with nationwide e-commerce fulfillment via PostNord (1–3 day delivery, 69 SEK under 999 SEK) and Klick & Hämta (click and collect) at selected stores. Payment processing is handled through Klarna and Swish, and email marketing is operated via MailChimp.
The go-to-market is dual-track: a direct-to-consumer specialist retail motion combining physical stores staffed by advisory 'service heroes' with an integrated e-commerce experience, supplemented by content marketing (an inspiration blog covering travel, packing, and leather care) and organic social media. The customer base is exclusively individual consumers (general public), and the company holds no identified parent entity, institutional ownership, or public listing. No funding rounds, M&A activity, or leadership changes are documented in the available data. Lundbergs employs 11–50 people and operates exclusively within Sweden.
Lundbergs firmographics
Firmographics- Name
- Lundbergs
- Legal name
- Lundbergs Intressenter AB
- Website
- https://lundbergsvaskor.se
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lundbergs is a Swedish specialty retailer of bags, luggage, backpacks, gloves, and accessories, founded in 1928 in Lund. Operating multiple physical stores across Sweden alongside an e-commerce platform, it serves individual consumers via curated multi-brand assortments including its own North Pioneer label and partners like Samsonite.
- Ownership category
- akta.pro rank
Lundbergs industry classification
Industry- Product category
- Specialty Retail - Bags and Luggage
- NAICS
- Luggage and Leather Goods Retailers (45832)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Leather Travel Goods & Luggage (CRAKAEAC)
- akta.pro secondary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Lundbergs is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Lundbergs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail product sales: Revenue is generated through the sale of bags, travel luggage, backpacks, leather goods, gloves, wallets, and accessories both in physical retail stores across Sweden and through the e-commerce platform lundbergsvaskor.se. Sales are one-time transactions with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing per product |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Lundbergs product offering
Product offeringCore offering
Lundbergs is a Swedish specialty retailer selling bags, travel luggage, backpacks, wallets, gloves, and accessories through physical retail stores across Sweden and an e-commerce platform (lundbergsvaskor.se). The company curates a portfolio of well-known brands including Samsonite and Duffy alongside its own Scandinavian luggage brand North Pioneer, targeting individual consumers seeking quality products for everyday, work, travel, and special occasions. Founded in 1928 in Lund as a glove factory, the business expanded into bags in 1980 and now operates a multi-store retail chain with nationwide shipping.
Product overview
Lundbergs is a Swedish retail chain specializing in bags, luggage, backpacks, gloves, and accessories. The company operates a brick-and-mortar and e-commerce business offering products from multiple well-known brands including Samsonite (premium global luggage leader) and North Pioneer (Lundbergs' own Scandinavian suitcase brand). Product portfolio includes handbags, shoulder bags, clutch bags, totes, travel suitcases (cabin, medium, large, children), weekend bags, duffel bags, backpacks, laptop bags, wallets, card holders, key cases, gloves, umbrellas, and leather care products. Lundbergs was founded in 1928 in Lund as a glove factory and expanded to include bags in 1980. The company positions itself as specialist retail offering curated, quality products from brands like Puccini, House of Nordic, Lycke Oslo, Duffy, MCO, Ted Cole, Le Salle, Escape Nordic, HK Handskkompaniet, The Monte, and Drops alongside their own-branded North Pioneer luggage.
Differentiator
Problem solved
Functional benefit
Products and services
- North Pioneer
- Travel Suitcases
- Handbags
- Shoulder Bags
- Clutch Bags
- Tote Bags
- Weekend Bags
- Duffel Bags
- Backpacks
- Laptop Bags
- Wallets and Card Holders
- Gloves
- Umbrellas
- Travel Accessories
- Leather Care Products
Companies that use Lundbergs
Customer profileSegments1 record
Ideal customer profiles1 record
Lundbergs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Lundbergs partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered operational, minor and core.
- PostNordoperationalPostNord is the primary logistics partner for Lundbergs' e-commerce orders, providing nationwide delivery across Sweden with a delivery time of 1-3 business days. Lundbergs uses PostNord Service Point for parcel delivery to nearby pickup points.
- KlarnaoperationalKlarna provides payment processing services for Lundbergs' e-commerce checkout. Lundbergs also uses Klarna for payment solutions including invoice, card, and other payment methods. Customer payment data is processed in accordance with Klarna's privacy policy.
- MailChimpminorMailChimp is used as the email newsletter service provider for Lundbergs' marketing communications, including news, offers, and campaign emails.
- SamsonitecoreSamsonite is a key brand partner, with Lundbergs serving as an official retailer of Samsonite luggage products. Samsonite is a leading global premium luggage brand known for lightweight materials like Curv and polypropylene, technical innovation, and durability.
- North PioneercoreNorth Pioneer is Lundbergs' own Scandinavian luggage brand featuring polypropylen construction, Hinomoto wheels, LiteShield™ technology, and 10-year Anti-Break™ warranty. The brand is developed with extreme testing standards exceeding industry benchmarks.
- DuffycoreDuffy is an affordable bag and backpack brand sold at Lundbergs, featuring bags in fabric and faux leather with seasonal colors and timeless designs suitable for everyday, work, and travel.
- House of NordiccoreHouse of Nordic is a brand sold at Lundbergs featuring leather bags and accessories with Scandinavian design, popular OHARA leather, and vintage-inspired details.
- Lycke OslocoreLycke Oslo is a Norwegian bag brand sold at Lundbergs, known for trendy, spacious, and elegant bag models made from synthetic materials with leather-like details in summer-inspired designs.
- PuccinicorePuccini is a bag brand sold at Lundbergs, offering stylish handbags and accessories.
- The MontecoreThe Monte is a leather bag brand sold at Lundbergs, offering premium leather backpacks and totes.
- HK HandskkompanietcoreHK Handskkompaniet is a glove specialist brand sold at Lundbergs, offering leather gloves among other glove products.
- Escape NordicminorEscape Nordic is a brand sold at Lundbergs, offering bags and backpacks in outdoor-inspired Nordic style.
- DropsminorDrops is a brand sold at Lundbergs, specializing in umbrellas.
- Ted ColeminorTed Cole is a wallet and accessory brand sold at Lundbergs.
- MCOminorMCO is a bag brand sold at Lundbergs, featuring leather bags.
- Le SalleminorLe Salle is a wallet brand sold at Lundbergs, offering leather wallets.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Lundbergs competitors and assessment
Company assessmentDirect peers
- Rains: Danish fashion-forward waterproof bag and outerwear brand with strong Nordic retail presence and e-commerce. Comparable to Lundbergs in target demographic (style-conscious urban consumers) and product overlap (backpacks, totes, travel bags).
- Bellroy: Premium specialist bag and wallet brand selling directly to consumers globally. Comparable to Lundbergs in curating sleek leather and technical bags (work, travel, everyday) with strong product-design narrative and growing direct-to-consumer presence.
- Peak Design: Direct-to-consumer specialist bag brand focused on travel, camera, and everyday carry. Comparable to Lundbergs in technical bag positioning, premium pricing, and curated single-brand specialty assortment.
- Timbuk2: Specialist bag and backpack brand with strong messenger, travel, and commuter bag heritage. Comparable to Lundbergs' specialty positioning and curated bag assortment for everyday, work, and travel use cases.
- Samsonite: Global premium luggage market leader and Lundbergs' flagship brand partner. Samsonite operates its own retail stores worldwide and competes directly with multi-brand luggage specialists; it is the most relevant peer given the close commercial and product overlap.
- Sandqvist: Swedish bag and backpack brand with strong domestic heritage and a similar Scandinavian design language to House of Nordic and The Monte carried by Lundbergs. Competes directly in the same Swedish specialty bag and backpack category.
- Herschel Supply Co. Lifestyle backpacks and bags brand with global retail and direct e-commerce. Comparable to Lundbergs' Duffy and Escape Nordic assortments targeting design-conscious consumers across backpack, tote, and travel categories.
- Tumi: Premium global luggage and business bag brand (owned by Samsonite) operating its own retail stores. Directly comparable to Lundbergs' premium assortment strategy targeting business and frequent travelers with higher-margin technical luggage and bags.
Broad incumbents
- Victorinox: Swiss heritage brand offering premium travel gear, luggage, and accessories alongside its core knives and tools. Comparable to Lundbergs as a multi-category premium accessories specialist with technical travel-luggage products overlapping North Pioneer and Samsonite lines.
Regional players
- Fjällräven: Swedish heritage outdoor brand with a major bags and backpack category (Kånken, Keb). Comparable to Lundbergs' Escape Nordic offering in Nordic outdoor-style backpacks and bags, and a fellow Swedish brand competing for the same consumer with similar design heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lundbergs social profiles
Digital presenceLundbergs compliance and trust
Trust signalCompliance3 records
Lundbergs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lundbergs leadership team
Management profileNumber of profiles
Lundbergs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lundbergs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lundbergs
What does Lundbergs do?
Lundbergs is a Swedish specialty retailer selling bags, travel luggage, backpacks, wallets, gloves, and accessories through physical retail stores across Sweden and an e-commerce platform (lundbergsvaskor.se). The company curates a portfolio of well-known brands including Samsonite and Duffy alongside its own Scandinavian luggage brand North Pioneer, targeting individual consumers seeking quality products for everyday, work, travel, and special occasions. Founded in 1928 in Lund as a glove factory, the business expanded into bags in 1980 and now operates a multi-store retail chain with nationwide shipping.
Is Lundbergs a public or private company?
Lundbergs is a private company. It is classified as unknown and is currently operating.
When was Lundbergs founded?
Lundbergs was founded in 1928. It employs 11 to 50 people.
Where is Lundbergs based?
Lundbergs is headquartered in Stockholm, Sweden, in the Europe region.
How does Lundbergs make money?
One revenue line is on record: retail product sales.
Who are Lundbergs's main competitors?
Direct peers on record are Rains, Bellroy, Peak Design, Timbuk2, Samsonite, Sandqvist, Herschel Supply Co. and Tumi. Victorinox is listed as a broad incumbent. Fjällräven is listed as a regional player.
Does Lundbergs have an API?
No public API is recorded for Lundbergs.
What industry is Lundbergs in?
Lundbergs's product category is Specialty Retail - Bags and Luggage. Its primary akta.pro industry code is CRAKAEAC, Leather Travel Goods & Luggage, with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 45832 and its SIC code is 5600.