Salam Web

What Salam Web does

Salam Web is a Dubai, United Arab Emirates-registered private internet company founded in 2017, operating with 11–50 employees per the firmographic record. Its only documented operating asset is the salamweb.com domain, which hosts a single-product offering branded TOGELUP — an online Togel (lottery) and Toto 4D betting platform targeted at individual consumers in Indonesia.

The TOGELUP product is a web-based gambling platform that supports player registration, login, deposits via Indonesian mobile credit (pulsa) and e-wallets, and play across Toto 4D and related lottery-style games. The minimum deposit is Rp.10,000 (~US$0.65) credited 100% without deduction, and the operator advertises prize payouts in the tens of millions of Rupiah and "fast" withdrawals as its core differentiators. Underlying technology is a standard web application; the source material lists no proprietary features, APIs, SDKs, mobile apps, or AI/ML components.

Commercially, Salam Web operates as a direct-to-consumer online gambling operator with no disclosed SaaS, subscription, or advertising layer. Revenue is generated through the house edge embedded in Togel bets and player losses, distributed entirely through the salamweb.com web channel with acquisition relying on Indonesian-language SEO and player word-of-mouth. The firm does not disclose revenue, funding, ownership, management, or regulatory licensing, and Indonesian online gambling sits in a heavily restricted legal environment — a material risk factor for any prospective investor.

Name

Salam Web

Website

https://salamweb.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Salam Web is a Dubai-based private internet company whose salamweb.com domain hosts TOGELUP, a direct-to-consumer online Togel and Toto 4D gambling platform serving individual bettors in Indonesia via pulsa and e-wallet deposits.

Ownership category

akta.pro rank

Product category

Online Lottery and Togel Gambling

NAICS

Gambling Industries (7132)

akta.pro industry

PRIMARYMPAEAFAD

Digital Lottery & iLottery Platforms (Web/App)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

SECONDARYMPAEAFAE

Draw-Based Lottery Management (Number Games, Keno as Lottery)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

SECONDARYMPAEAFAH

Lottery Payments, Wallets & Cashing Solutions

Media, Entertainment & Sports/Gambling, Betting & Casinos/Lottery & Lottery Services

Keywords

• Online lottery platform
• Togel betting services
• Toto 4d games
• Mobile credit payments
• Online gambling Indonesia

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Gambling transaction fees and losses: Platform generates revenue through players placing bets on Toto 4D and lottery games. Revenue comes from house edge built into gambling odds and player losses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Salam Web operates TOGELUP, a direct-to-consumer online lottery and gambling platform accessible via salamweb.com. The platform offers Toto 4D games and Togel betting with draws sourced from Hong Kong and Macau markets, allowing Indonesian players to register, log in, deposit funds via mobile credit (pulsa) or e-wallet, place bets, and withdraw winnings. It positions itself as a trusted online lottery operator with minimum deposits of Rp.10,000 credited at 100% and quick withdrawal processing.

Product overview

Salam Web operates the TOGELUP platform, a single-product online lottery and gambling service. The platform provides Toto 4D games, online gambling services, and Togel betting. Users can register, login, and deposit using pulse (mobile credit) and E-wallet payment methods. The service is positioned as a trusted online lottery operator.

Differentiator

Problem solved

Functional benefit

Products and services

• TOGELUP Online Lottery and Togel Platform Web-based online Togel and Toto 4D gambling platform for Indonesian individual consumers. Allows players to register, log in, deposit via mobile credit (pulsa) or e-wallet, place bets on Hong Kong and Macau lottery markets, and withdraw winnings. Operates as the company's single core offering under the TOGELUP brand.

Quantifiable outcome

• Toto 4D prizes up to tens of millions of Rupiah per win

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Magnum Corporation: Malaysian-listed operator of 4D-style numbers games (Magnum 4D) and other lottery products targeting Southeast Asian players. Most directly comparable to TOGELUP in product format (numbers-based wagering) and regional player base, though Magnum operates under a licensed Malaysian framework.
• TheLotter: Online lottery messenger and betting service letting consumers purchase entries in international lottery draws. Closely analogous business model to TOGELUP: web-based, direct-to-consumer access to multi-jurisdiction lottery games with online payment.
• Singapore Pools: Singapore's state-authorized lottery and sports betting operator running Toto, 4D, and Singapore Sweep. Highly comparable product mix (4D numbers games) and serves an Indonesian-aware regional audience, though operates under exclusive government license.
• Lottoland: Online lottery operator enabling consumers to bet on the outcomes of major international lottery draws globally. Comparable to Salam Web because both deliver draw-based lottery wagering online to consumers, with Lottoland representing the licensed Western equivalent of the TOGELUP model.
• Jackpot.com: US-licensed online lottery courier and betting platform. Comparable to Salam Web because both are direct-to-consumer, web-based lottery wagering platforms focused on a single national market with online deposit and withdrawal flows.
• Sports Toto Malaysia: Licensed Malaysian operator running Toto 4D/5D/6D draw games alongside sports betting. Comparable to Salam Web/TOGELUP because both sell number-prediction lottery products to Malaysian and broader Southeast Asian audiences.
• Lottery.com: US-focused online lottery courier and results platform that enables remote purchase of state lottery tickets. Comparable business mechanics to Salam Web — web-direct, consumer-funded, draw-based lottery wagering — though licensed and regulated within US state frameworks.

Broad incumbents

• SBOBET: Established Asian online gambling brand covering sportsbook, casino, and lottery-style products. Comparable as a broader incumbent serving similar Southeast Asian player demographics and payment preferences, though operating at much larger scale and with a wider product suite.
• Dafabet: Asia-facing online gambling operator offering sports betting, casino, and lottery products. Comparable to Salam Web because both target Asian online gambling consumers with multi-payment-method deposit flows, though Dafabet is a much broader incumbent across verticals.

Others

• Lotteria (lottery messaging platforms): Aggregator-style online lottery platforms operating in emerging markets. Comparable as adjacent ecosystem participants that channel lottery demand online, similar in operating model to TOGELUP's web-direct approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/teamsalamweb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salam Web