BIXA

Name

BIXA

Legal name

Bixa Research

Website

https://bixaresearch.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Research Projects: Bixa conducts bespoke primary market research projects for clients, including customer interviews, focus groups, surveys, UX testing, brand tracking, and product research. Projects are tailored to client objectives and likely priced as one-time engagements or retainer arrangements.
2. Corporate Training: Custom training programs for organizations delivered in virtual, in-person, or hybrid formats. Programs are built around team skill levels, business goals, and real research challenges facing the organization.
3. Online Courses: Courses available on LinkedIn Learning covering market research, UX research, pricing studies, audience segmentation, and related topics taught by Bixa researchers. Revenue comes from course subscriptions on the LinkedIn Learning platform.
4. Trend Reports: Syndicated trend reports providing consumer behavior insights and emerging trends, custom-curated for various sectors and markets with monthly tracker subscriptions available.
5. Speaking Engagements: Keynotes and speaking engagements at events, bringing research expertise and consumer insights to corporate conferences and industry events.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Bixa is a market research and UX agency that delivers qualitative and quantitative research services for enterprise clients. Core offerings include custom research projects such as market research, UX and usability testing, brand tracking, audience segmentation, product/concept testing, messaging research, and pricing research using methodologies like conjoint analysis, MaxDiff, Van Westendorp, and cluster analysis. Supplementary offerings include syndicated trend reports, corporate training, online courses, and white-label agency partnerships.

Product overview

BIXA is a market research and UX agency offering a comprehensive suite of human-centered research services. The core offerings include Market Research, Product Research, UX Research & Usability Testing, Brand Tracking Programs, Qualitative Research, Messaging Research, Audience Segmentation & Personas, and Pricing & Willingness-to-Pay Research. These are delivered alongside supplementary services such as Trend Reports, Corporate Training & Online Classes, Keynotes & Speaking Engagements, and an Agency Partner Program for white-label research. The firm combines qualitative and quantitative methodologies including surveys, in-depth interviews, focus groups, usability testing, conjoint analysis, MaxDiff studies, and video diary studies to deliver actionable customer insights for strategic decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Qualitative and quantitative market research services including surveys, focus groups, in-depth interviews, and audience research to uncover customer behavior, identify tradeoffs, and help teams prioritize what matters most.
• Product Research Concept testing, pricing research, messaging testing, and product research surveys to generate evidence that helps teams prioritize features, refine positioning, and launch with confidence.
• UX Research & Usability Testing UX research and usability testing that uncovers friction points, behavioral barriers, and opportunities to increase adoption and conversions across digital platforms, including moderated and unmoderated testing.
• Brand Tracking Programs Brand tracking research measuring awareness, brand perception, competitive positioning, and brand momentum over time to help leadership teams see what is changing, what drives growth, and where to invest next.
• Qualitative Research Qualitative research methods including in-depth interviews, focus groups, image-based projective interviews, virtual ethnography, and video diary studies to understand motivations and perceptions.
• Messaging Research Messaging research that helps organizations identify value propositions and language that resonate with customers through message testing surveys and qualitative in-depth interviews.
• Audience Segmentation & Personas Audience segmentation research identifying groups of customers with distinct needs, motivations, and behaviors using survey research with cluster analysis and qualitative interviews to develop customer personas.
• Pricing & Willingness-to-Pay Research Pricing research revealing what customers are willing to pay using methods like Conjoint analysis, MaxDiff, Van Westendorp pricing studies, and Gabor-Granger analysis.
• Trend Reports Syndicated trend reports providing comprehensive consumer behavior insights and emerging trends, custom-curated for various sectors and markets with monthly updates.
• Corporate Training & Online Classes Expert-led training programs in research methodologies, consumer behavior, and data-driven decision-making, including custom corporate training and LinkedIn Learning courses.
• Keynotes & Speaking Engagements Speaking engagements bringing market research expertise and captivating insights to events, inspiring teams and empowering audiences.
• Agency Partner Program Research partnership program for agencies providing white-labeled market research and UX research services, including statistical significance for quantitative work and nuanced qualitative analyses.

Quantifiable outcome

• Research insights influence over 19 billion consumer purchases each year
• +1 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• GooglecoreGTM or Marketing PartnerBixa is in Google's vendor system and has conducted multiple research projects for Google, including studies on ad formatting for shopping, travel, local/maps, education, and jobs to improve Gen Z engagement.
• Facebook (Meta)coreGTM or Marketing PartnerBixa is in Meta's vendor system for research engagements.
• Cox CommunicationscoreGTM or Marketing PartnerBixa is in Cox Communications' vendor system and has conducted market validation research for Cox2M (IoT devices) including studies in auto, construction, parks and recreation, traffic engineering, and fuel tanks.
• OgilvycoreGTM or Marketing PartnerBixa white-labels research services for Ogilvy on their IBM and Mikimoto accounts, providing extensive market research and UX testing to support strategic positioning.
• IDEOcoreGTM or Marketing PartnerBixa is in IDEO's vendor system for research engagements.
• Ogilvy (Agency Partnership)coreStrategic or Co-development PartnerWhite-labels research for Ogilvy on IBM and Mikimoto accounts, conducting extensive market research and UX testing that bolsters strategic positioning and enhances user experience.
• SEO & Paid Ads AgencysecondaryChannel Partner/ Reseller/ DistributorConducted over 10 projects including UX testing and comprehensive CRO audits, empowering strategies that boost client conversions and amplify SEO initiative impact.
• Matchstic (Branding Agency)secondaryChannel Partner/ Reseller/ DistributorEngaged in multifaceted research projects supporting Matchstic in banking, gambling, and eCommerce sectors through recruiting, quantitative research, and video diary studies that facilitated successful brand overhauls.
• Lousy (UI Design Agency)secondaryChannel Partner/ Reseller/ DistributorCollaborated for over a decade on in-depth UX research guiding design decisions through iterative concept testing, enabling refined and optimized design outcomes based on actionable insights.
• Clover Collective (Branding & Design Agency)secondaryChannel Partner/ Reseller/ DistributorPlanned and facilitated stakeholder workshops, conducted UX research, and created personas, journey maps, task analysis, and concept testing. Data-backed insights refined strategies and enhanced project implementations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ipsos: Global market research incumbent covering brand tracking, consumer research, product testing, and UX — competes with Bixa on enterprise RFPs but at much larger scale and broader portfolio.
• Kantar: World's largest marketing data and analytics firm with extensive brand tracking, consumer research, and audience measurement — an incumbent competitor for the same enterprise client budget.

Emerging players

• Qualtrics: Experience management platform with strong survey-based research capabilities — competes for quantitative and customer-experience research budgets that Bixa also targets.
• dscout: Research platform specializing in diary studies and in-the-moment qualitative research — overlaps with Bixa's video diary and screen recording methodologies as a tech-enabled alternative.

Direct peers

• PSB Insights: Full-service market research consultancy combining qualitative and quantitative research with global fieldwork — a directly comparable boutique competing for the same enterprise research budgets.
• C Space: Consumer insights agency offering qualitative communities, custom research, and brand strategy work — comparable size, methodology, and customer base to Bixa.
• C+R Research: Mid-sized, full-service market research agency offering qualitative and quantitative consumer research, similar in services mix (custom research, UX, brand tracking) and customer profile to Bixa.
• Material: Insights and strategy consultancy providing mixed-method custom research and CX/UX studies for major enterprises, with a comparable services portfolio and Fortune 500 client base.
• Hall & Partners: Brand and communications research firm specializing in brand tracking, audience segmentation, and messaging research — directly overlapping Bixa's brand tracking and messaging research offerings.
• Greenberg Strategy: Boutique consumer insights and market research consultancy focused on qualitative and quantitative mixed-method studies for major brands — closely comparable in size, methodology, and target clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIXA