Back on Track Chiropractic
Back on Track Chiropractic is a single-location, family-focused chiropractic practice in Birmingham, Alabama, founded and led by Dr. Marvin Vickers for approximately 30 years, serving local patients with a three-phase care model of relief, corrective, and wellness treatments, including DTS therapy and pediatric services.
- Company typePrivate
- Founded1993
- HeadquartersBirmingham, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Back on Track Chiropractic does
Back on Track Chiropractic is a privately held, single-location chiropractic practice based in Birmingham, Alabama, founded and operated by Dr. Marvin Vickers for approximately 30 years. The practice serves individual patients and families in the Birmingham metropolitan area with a structured three-phase care model: Phase 1 Relief Care for acute pain, Phase 2 Corrective Care to address underlying spinal issues, and Phase 3 Wellness Care for ongoing maintenance. Services are delivered in person at the clinic located at 3940 Grants Mill Rd, with all treatment performed under the direct clinical authority of Dr. Vickers as the principal practitioner.
The service portfolio combines traditional chiropractic adjustments with specialized modalities including Decompression Traction System (DTS) therapy for spinal decompression, a 3D Spine Simulator used as a patient education tool, and a Wellness4Kids pediatric outreach program featuring an educational character (Mac the Martian). The practice is paired with a digital infrastructure that includes an iMatrix/ChiroMatrix-hosted website, online intake forms, virtual office tour, online appointment scheduling, and an extensive content marketing library of more than 610 wellness articles, supplemented by an award-winning email newsletter, Facebook, and Twitter/X channels.
Revenue is generated through a mix of one-time examination visits (examination, X-rays, doctor's report) and recurring treatment visits across the corrective and wellness care phases, priced on a pay-as-you-go basis. A new-patient promotional offer prices the exam package at $40 versus a stated $250 value as part of a 30-year anniversary promotion. The business is a sole proprietorship serving a local consumer market; there is no parent company, no external investment, and no evidence of multi-location expansion.
Back on Track Chiropractic firmographics
Firmographics- Name
- Back on Track Chiropractic
- Legal name
- Back on Track Chiropractic
- Website
- https://vickerschiro.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Back on Track Chiropractic is a single-location, family-focused chiropractic practice in Birmingham, Alabama, founded and led by Dr. Marvin Vickers for approximately 30 years, serving local patients with a three-phase care model of relief, corrective, and wellness treatments, including DTS therapy and pediatric services.
- Ownership category
- akta.pro rank
Back on Track Chiropractic industry classification
Industry- Product category
- Chiropractic Services
- NAICS
- Offices of Chiropractors (62131), Offices of Chiropractors (621310)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Pediatric & Family Chiropractic (HSADALAC), Corrective Chiropractic & Spinal Decompression (HSADALAE)
Keywords
Where Back on Track Chiropractic is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Back on Track Chiropractic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Chiropractic Examination and Treatment: One-time examination visits including consultation, chiropractic exam, X-rays, and doctor's report, followed by ongoing treatment visits for relief, corrective, and wellness care phases.
- Ongoing Care Plans: Recurring treatment visits for patients in corrective and wellness care phases, providing ongoing chiropractic adjustments and therapy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Patient Special - Examination Package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Back on Track Chiropractic product offering
Product offeringCore offering
Back on Track Chiropractic provides chiropractic examination, diagnosis, and treatment services in Birmingham, AL, centered on a three-phase care model of Relief Care, Corrective Care, and Wellness Care. The practice delivers spinal adjustments, X-rays, and adjunctive therapies including DTS (Decompression Traction System) therapy, and supports care with patient education tools such as a 3D Spine Simulator and a children's Wellness4Kids program.
Product overview
Back on Track Chiropractic is a single-location chiropractic practice in Birmingham, AL, led by Dr. Marvin Vickers. The practice offers a structured three-phase approach to care: Relief Care (immediate pain management), Corrective Care (spinal correction), and Wellness Care (ongoing maintenance). The service portfolio includes specialized therapies such as DTS Therapy for spinal decompression, a 3D Spine Simulator for patient education, an Exercise Library for at-home care, and the Wellness4kids Program featuring Mac the Martian for children's health education. Additional offerings include Online Forms for patient convenience, Virtual Office Tours, and access to over 610 wellness newsletter articles covering topics such as stress management, exercise, nutrition, senior health, and lifestyle wellness.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiropractic Care Services Comprehensive chiropractic wellness care services including examination, X-rays, and spinal adjustments delivered by Dr. Marvin Vickers to support spinal health and overall well-being for individual patients and families in Birmingham, AL.
- DTS Therapy Decompression Traction System (DTS) therapy offered as a specialized spinal decompression treatment modality for patients with spinal conditions such as herniated discs.
- Wellness4Kids Program Children's wellness education program featuring Mac the Martian, including a printable wellness coloring book, games, puzzles, and educational materials about healthy living and chiropractic care, designed for families seeking chiropractic care for children.
Quantifiable outcome
- Patients report relief from leg pain, back and neck tension with improved sleep, work, and play activities
Companies that use Back on Track Chiropractic
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Back on Track Chiropractic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Back on Track Chiropractic partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Back on Track Chiropractic competitors and assessment
Company assessmentDirect peers
- Arrowhead Clinic: Chiropractic chain specializing in auto accident and personal injury cases, including spinal decompression. Comparable to Back on Track's auto-injury and DTS decompression offerings.
- 100% Chiropractic: Chiropractic franchise offering family chiropractic, adjustments, and wellness care across multiple U.S. states. Directly comparable in family-focused, multi-phase care positioning.
- Better Health Chiropractic: Independent and small-chain chiropractic offices emphasizing family wellness, adjustments, and ongoing care plans. Closely aligned with a single-practitioner community clinic model.
- Palmercare Chiropractic: Chiropractic clinic network offering family chiropractic, decompression, and wellness care. Comparable service portfolio and family/health positioning.
- Specific Care Chiropractic: Multi-location chiropractic group providing personalized treatment plans and family wellness. Operates a similar direct-to-consumer, multi-phase care model.
- HealthSource Chiropractic: Growing chiropractic franchise focused on corrective and wellness care with proprietary treatment protocols. Closely overlaps Back on Track's three-phase Relief/Corrective/Wellness approach.
Others
- ChiroTouch: Chiropractic practice management software and EHR vendor used by thousands of solo and small-group clinics. Not a direct competitor but an enabler for practices like Back on Track.
Broad incumbents
- Chiro One Wellness Centers: Regional chiropractic group with multiple clinics in the U.S. delivering family chiropractic and wellness care plans. Comparable service model centered on recurring adjustments and family wellness.
- The Joint Chiropractic: National chiropractic franchise chain with hundreds of locations offering recurring adjustment memberships. Operates at much larger scale than Back on Track but competes for the same walk-in wellness and pain-relief patients.
Regional players
- AFC Chiropractic: Regional chiropractic provider offering adjustments, decompression, and wellness care. Comparable treatment modalities and patient targeting to Back on Track.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Back on Track Chiropractic social profiles
Digital presenceBack on Track Chiropractic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Back on Track Chiropractic leadership team
Management profileNumber of profiles
Profiles1 record
Back on Track Chiropractic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Back on Track Chiropractic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Back on Track Chiropractic
What does Back on Track Chiropractic do?
Back on Track Chiropractic provides chiropractic examination, diagnosis, and treatment services in Birmingham, AL, centered on a three-phase care model of Relief Care, Corrective Care, and Wellness Care. The practice delivers spinal adjustments, X-rays, and adjunctive therapies including DTS (Decompression Traction System) therapy, and supports care with patient education tools such as a 3D Spine Simulator and a children's Wellness4Kids program.
Is Back on Track Chiropractic a public or private company?
Back on Track Chiropractic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Back on Track Chiropractic founded?
Back on Track Chiropractic was founded in 1993. It employs 1 to 10 people.
Where is Back on Track Chiropractic based?
Back on Track Chiropractic is headquartered in Birmingham, United States, in the North America region.
How does Back on Track Chiropractic make money?
Two revenue lines are on record. Chiropractic Examination and Treatment is the primary driver. The others are ongoing Care Plans.
Who are Back on Track Chiropractic's main competitors?
Direct peers on record are Arrowhead Clinic, 100% Chiropractic, Better Health Chiropractic, Palmercare Chiropractic, Specific Care Chiropractic and HealthSource Chiropractic. ChiroTouch is listed as an others. Broad incumbents are Chiro One Wellness Centers and The Joint Chiropractic. AFC Chiropractic is listed as a regional player.
Does Back on Track Chiropractic have an API?
No public API is recorded for Back on Track Chiropractic.
What industry is Back on Track Chiropractic in?
Back on Track Chiropractic's product category is Chiropractic Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAC, Pediatric & Family Chiropractic. Its NAICS code is 62131 and its SIC code is 8011.