CONAID

What CONAID does

CONAID (Consejo Nacional de la Industria Deportiva) is a Mexican non-governmental Civil Association founded in 2016 that operates as the representative body for Mexico's sports industry. It serves as a membership-based industry association connecting manufacturers, distributors, sports professionals, athletes, facility operators, and service providers across four primary sectors: construction and sports infrastructure, sales and commercialization of sporting goods, sports services, and sports professionals/athletes. The organization addresses industry fragmentation by providing a unified voice, ethical standards under a published Code of Ethics, and business networking capabilities, with a stated goal of professionalizing and consolidating the Mexican sports market.

CONAID's product portfolio is service-based rather than technology-based, comprising nine core offerings: the Sello Miembro CONAID certification badge, business and labor training programs (Capacitación Empresarial y Laboral), private bidding/licitation services (Licitaciones Privadas), company validation services (Validación de Empresas), an affiliate directory (Directorio de Afiliados), networking events (Círculo de Negocios), provider registration, a job board (Bolsa de Trabajo), and supplier registration. These services are delivered through the conaid.org website, in-person events, and a network of affiliated member companies; no public API, software SDK, or AI/ML components are offered.

The business model is primarily subscription-based, generating revenue through annual affiliation fees (cuota de afiliación), paid training courses and workshops available to both members and non-members, and transaction-oriented private bidding services that connect project developers with verified affiliates. The organization operates nationally within Mexico through regional organs and sectoral directorates, supported by strategic partnerships with government bodies including CONADE, Bancomext, IMSS, Prodecon, and ProMexico, alongside an industry association partnership with CAPIM. No venture capital, private equity, or institutional investor ownership was identified; the legal entity handling website data is Grupo Deportivo Carsin SA de CV, suggesting an operational relationship with CONAID.

Name

CONAID

Legal name

Grupo Deportivo Carsin SA de CV

Website

https://conaid.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

CONAID is a Mexican non-governmental Civil Association founded in 2016 that serves as the national representative body and membership services platform for Mexico's sports industry, connecting manufacturers, distributors, professionals, athletes, and facility operators through certification, training, networking, and private bidding services.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAD

Amateur Sport Governing Bodies & Federations (National/Regional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Sports industry association
• Industry certification services
• Professional training programs
• Business networking events
• Member directory services

Headquarters

HQ city

Atizapán De Zaragoza

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: CONAID generates revenue through affiliation fees (cuota de afiliacion) charged to members including individuals and organizations in the sports industry. Membership provides access to the Sello Miembro CONAID certification, training programs, networking events, and business opportunities.
2. Training and Certification Services: The organization offers paid training courses, workshops, and seminars on topics including business administration, sports training, and professional development. These services are available to both members and non-members, with preferential rates for affiliates.
3. Private Bidding/Licitation Services: CONAID connects project developers with its affiliate network for sports industry projects through private bidding services, facilitating business relationships between members and external parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CONAID is a non-governmental Civil Association that represents Mexico's sports industry by offering a unified suite of membership services: the Sello Miembro CONAID certification mark, company validation, member directory, private bidding/licitation matchmaking, training programs (Capacitación), Círculo de Negocios networking events, provider registration, and a job board. Its core revenue comes from annual affiliation fees paid by individuals and companies across sports construction, sporting goods commercialization, sports services, and sports professional segments.

Product overview

CONAID (Consejo Nacional de la Industria Deportiva) is a non-governmental organization representing Mexico's sports industry. It operates as a unified membership services platform rather than a traditional software product, offering a portfolio of member-focused services including the Sello Miembro CONAID certification badge, Capacitación Empressarial y Laboral training programs, Licitaciones Privadas private bidding system, Validación de Empresas validation service, Directorio de Afiliados member directory, Círculo de Negocios networking events, Registro de Proveedores provider registration, Bolsa de Trabajo job board, and private bidding services. The organization connects sports industry stakeholders including manufacturers, distributors, sports professionals, athletes, facilities, and sports service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sello Miembro CONAID (CONAID Member Seal) A certification badge that identifies members of the National Council of Sports Industry who have voluntarily met specific affiliation requirements and adhered to the Council's Code of Ethics. It confirms the affiliate as a legitimate, professional organization committed to dignifying and professionalizing the sports industry in Mexico.
• Capacitación Empresarial y Laboral (Business and Workforce Training) Training services offering courses for administrative, operational, managerial staff and sports professionals including fiscal updates, intellectual property, social networks, accounting assistance, digital marketing, workplace safety, and sports-specific training programs. Available to both members and non-members, with preferential rates for affiliates.
• Licitaciones Privadas (Private Bidding/Licitation Service) A private bidding service that connects project developers requiring sports industry services or products with verified CONAID affiliates, ensuring work with legitimate, professional and ethical organizations.
• Validación de Empresas CONAID (CONAID Company Validation) A formal validation service that recognizes sports industry companies demonstrating through documented review that they are legally established with adequate capital, solvency, administrative stability, business experience, and competitive advantage.
• Directorio de Afiliados (Affiliate Directory) A directory service allowing organizations or individuals seeking sports market services or products to find affiliates that best meet their requirements, with assurance of dealing with legitimate companies committed to quality.
• Círculo de Negocios (Business Networking Events) Business networking events that connect economically active actors in Mexico's sports industry to generate business opportunities, expand contact networks, promote alliances, facilitate growth, exchange market intelligence, and strengthen market conditions.
• Registro de Proveedores (Provider Registration) A provider registration service connecting suppliers of raw materials, administrative services, logistics, and other offerings with CONAID affiliates, enabling commercial relationships with legitimate, professional and ethical sports industry members.
• Bolsa de Trabajo (Job Board) Job board service enabling member companies to publish vacancies on CONAID's website, connecting employers with candidates interested in the sports industry.

Named customers9 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, moderate and minor.

• CONADE (Comision Nacional de Cultura Fisica y Deporte)coreStrategic or Co-development PartnerGovernment body for physical culture and sports. CONAID maintains partnership for industry representation, policy advocacy, and sports development initiatives at national level.
• Bancomext (Banco Nacional de Comercio Exterior)coreStrategic or Co-development PartnerNational bank for foreign trade. Partnership supports international market development and export opportunities for Mexican sports industry companies.
• IMSS (Instituto Mexicano del Seguro Social)moderateStrategic or Co-development PartnerMexican Social Security Institute. Partnership provides social security coordination and worker benefits for sports industry employees.
• Prodecon (Procuraduria de la Defensa del Contribuyente)minorOthersTaxpayer Defense Attorney. Provides tax-related advisory services and support for CONAID affiliates regarding fiscal compliance.
• ProMexicocoreStrategic or Co-development PartnerFormer government agency for international trade promotion. Previously supported Mexican sports industry companies in accessing foreign markets and attracting international investment.
• CAPIMminorOthersAssociation of sporting goods importers/manufacturers. Industry partner providing sector representation and market intelligence.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• World Federation of the Sporting Goods Industry (WFSGI): Global umbrella federation for the sporting goods industry with members across continents. Broader scope than CONAID, but operates the same model: industry representation, networking, and advocacy — useful as a global incumbent benchmark.
• National Sporting Goods Association (NSGA): U.S. trade association for retailers, manufacturers, and team dealers in sporting goods. Operates similarly to CONAID with membership services, education, and trade show (Team Dealer Summit), serving as an established peer for the commercialization and retail side of CONAID's membership.
• IHRSA (International Health, Racquet & Sportsclub Association): Global trade association for the fitness and health club industry. Comparable to CONAID's sports facilities and sports services segments; offers benchmark for membership-based industry association models serving facility operators.

Regional players

• Cámara de la Industria del Deporte (CAPIM): Mexican association of sporting goods importers/manufacturers explicitly named as a CONAID partner (CAPIM). Closest direct domestic peer; partially overlaps with CONAID's sporting-goods commercialization segment.
• Sports Industries Federation (UK): UK trade body representing manufacturers, distributors, and retailers in the sports and leisure industry. Comparable peer in terms of sector coverage (goods, services, infrastructure) but serving the UK market — relevant benchmark for CONAID's organizational structure.
• Canadian Sporting Goods Association (CSGA): Canadian trade association representing sporting goods retailers, suppliers, and sports organizations. Similar membership and advocacy model to CONAID but serving Canada; useful benchmark for North American peer activity.
• Sporting Goods Industry Association of Australia (SGIA): Australian industry body for sporting goods and active apparel. Comparable mission and member composition; another regional benchmark for how national sports-industry councils are structured and funded.

Direct peers

• Sports & Fitness Industry Association (SFIA): U.S.-based trade association for the sports and fitness industry, providing market research, advocacy, networking, and industry standards. Closest international analog to CONAID in mission (unifying sports industry actors) and member services (research, lobbying, networking events).
• Federation of the European Sporting Goods Industry (FESI): European federation representing sporting goods brands, manufacturers and retailers at the EU level. Directly comparable to CONAID in representing the commercial side of the sports industry, lobbying on policy, and providing industry-wide initiatives.

Emerging players

• Sports Industry Federation of India (SIFI): Indian federation representing sports infrastructure, equipment, and services companies. Smaller and earlier-stage than CONAID but operating the same horizontal industry-association model in an emerging sports market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/conaidoficial
• Facebookfacebook.com/conaidoficial
• LinkedInlinkedin.com/company/conaid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONAID