What MS Queensland does

MS Queensland is a Queensland-based not-for-profit organization founded in 1959 that delivers comprehensive support services for people living with neurological conditions, anchored in its historical focus on multiple sclerosis. The organization serves an addressable population of approximately 5,500 Queenslanders living with MS and the broader 1.3 million Queenslanders affected by neurological conditions, organized around four service pillars: information and advice (NeuroAssist InfoLine answering 10,955 calls, MS Nurse Advisory, support groups, webinars), allied health services (physiotherapy, exercise physiology, occupational therapy, continence nursing), NDIS services (support coordination, access support, home and community care, employment services), and Specialist Disability Accommodation with 24/7 Supported Independent Living across at least eight Queensland locations (Hope Island, Albany Creek, Toowoomba Newtown, Toowoomba South, Goodna, Caboolture, Southport, Springfield).

The business model operates through diversified revenue streams. The primary commercial channel is NDIS-funded service delivery as a registered NDIS provider, with pricing following the NDIS Price Guide and billing tied to individual participant plans. Charitable fundraising supplements operating revenue through individual donations, regular giving programs, workplace giving, tribute donations, gifts in wills/bequests, and community events. MS Lotteries operates a separate fundraising program at msqlotteries.com.au with capped 10,000-ticket draws for luxury prize packages. Underlying technology consists of a telehealth video consultation platform for support coordination and physiotherapy delivery, with digital infrastructure including the Funraisin fundraising platform, Google Analytics, and Cloudflare security.

With 101-250 employees and headquarters at the Neuro Wellness Hub in Milton, QLD, MS Queensland operates as the peak body for MS in Queensland under affiliation with MS Australia. The organization holds NDIS Practice Standards compliance, Privacy Act 1988 compliance, and registered NDIS/DNIS provider certifications, and engages in multi-channel community-led go-to-market through annual fundraising events (MS Brissie to the Bay, MS Moonlight Walk, MS Super Splash, MS Readathon), social media platforms (Facebook, Instagram, LinkedIn, X, YouTube), webinars, and email communications.

Name

MS Queensland

Legal name

MS Queensland

Website

https://msqld.org.au

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

MS Queensland is a Queensland not-for-profit founded in 1959 that delivers NDIS-funded allied health, NDIS support coordination, Specialist Disability Accommodation, and community services to Queenslanders living with neurological conditions, especially multiple sclerosis.

Ownership category

akta.pro rank

Product category

Disability and Neurological Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Disability support services
• Neurological condition services
• NDIS service provider
• Allied health services
• Specialist disability accommodation

Headquarters

HQ city

Victoria Park

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. NDIS Funded Services: MS Queensland is a registered NDIS provider offering Supported Independent Living (SIL) and Specialist Disability Accommodation (SDA), funded through NDIS plans for eligible participants requiring high support needs.
2. Donations and Fundraising: Individual donations, regular giving programs, major gifts, and community fundraising events including workplace giving and tribute donations.
3. Lottery Ticket Sales: MS Lotteries offers exclusive ticket draws with limited tickets (10,000) for luxury prize packages, providing better odds while supporting MS Queensland.
4. Gifts in Wills/Bequests: Bequests and legacy giving through wills, allowing supporters to include MS Queensland in their estate planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

MS Queensland is a not-for-profit provider of services for Queenslanders living with multiple sclerosis and other neurological conditions. Its core offering spans information and advice (NeuroAssist InfoLine, MS Nurse Advisory), allied health services (physiotherapy, exercise physiology, occupational therapy, continence nursing), NDIS-funded supports (support coordination, access support, home and community care), and Specialist Disability Accommodation with 24/7 Supported Independent Living across multiple Queensland locations.

Product overview

MS Queensland operates as a comprehensive service provider for Queenslanders with neurological conditions, offering a unified portfolio of support services organized around four pillars: Information & Advice (NeuroAssist InfoLine, MS Nurse Advisory, Support Groups, Webinars), Allied Health Services (Physiotherapy, Exercise Physiology, Occupational Therapy, Continence Nurse), NDIS Services (Support Coordination, Access Support, Home and Community Care), and Specialist Disability Accommodation (SDA housing with 24/7 Supported Independent Living). The organization also runs fundraising events (MS Brissie to the Bay, MS Moonlight Walk, MS Super Splash, MS Readathon) and MS Lotteries to fund services. Services are delivered through the Neuro Wellness Hub and multiple SDA locations across Queensland including Hope Island, Albany Creek, Toowoomba, Goodna, Caboolture, Southport, and Springfield.

Differentiator

Problem solved

Functional benefit

Brands

• NeuroAssist InfoLine: Information and support hotline for people and families living with MS and neurological conditions
• Neuro Wellness Hub
• MS Lotteries

Products and services

• NeuroAssist InfoLine Telephone information line (1800 177 591) providing tailored advice for people navigating neurological diagnoses. Empowers self-management and supports overall wellbeing for people with MS and other neurological conditions and their families.
• MS Nurse Advisory Specialist nursing support for people living with MS and their families, helping manage symptoms, pain, and medications.
• Support Groups Community-based support groups connecting people living with neurological conditions with peers for shared experiences and mutual support.
• Webinars Online educational sessions covering topics related to neurological conditions, health, wellbeing, and symptom management for patients and families.
• Neurological Physiotherapy Physiotherapy services delivered by allied health professionals to help people with neurological conditions maintain or regain mobility and physical function.
• Exercise Physiology Specialized exercise programs designed for people with neurological conditions to improve fitness, mobility and wellbeing.
• Neurological Occupational Therapy Occupational therapy services to help people with neurological conditions maintain independence in daily activities.
• Continence Nurse Service Specialist nursing support for continence issues related to neurological conditions.
• NDIS Support Coordination Support coordination services helping NDIS participants navigate, understand, and access appropriate funded supports through their NDIS plans.
• NDIS Access Support Assistance with NDIS access requests and planning processes for people with neurological conditions.
• Home and Community Care In-home support services to help people with neurological conditions remain living independently in their own homes.
• Supported Independent Living (SIL) 24/7 on-call support from trained staff to help people with disabilities live as independently as possible in their own homes. Provided in conjunction with Specialist Disability Accommodation.
• Specialist Disability Accommodation (SDA) Purpose-built accessible housing for NDIS participants with very high support needs, designed to maximize independence under High Physical Support standards. Includes individual apartments/villas with accessible kitchens, bathrooms, and laundry facilities. Operates multiple locations across Queensland including Hope Island, Albany Creek, Toowoomba (Newtown and South Toowoomba), Caboolture, Southport, Springfield, and Goodna.
• Disability Employment Services Employment support services helping people with neurological conditions find and maintain employment.
• Telehealth Services Online video consultation services enabling support coordinators and physiotherapists to deliver support remotely, allowing continued access to services from home across Queensland.
• Neuro Wellness Hub
• MS Lotteries Exclusive lottery ticket draws offering luxury prize packages, with only 10,000 tickets per draw providing better odds, with proceeds supporting MS Queensland's services.

Quantifiable outcome

• 10,955 NeuroAssist calls answered to support people and families living with MS
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• MS AustraliacoreStrategic or Co-development PartnerMS Queensland is affiliated with MS Australia as the state-based organization for multiple sclerosis support and advocacy in Queensland. MS Australia is the national peak body coordinating MS research, information, and advocacy across Australian states.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Stroke Foundation: National stroke-specific charity providing information, support, and advocacy. Comparable as a neurological-condition-focused organization but with a narrower service portfolio than MS Queensland.
• FightMND: Australian MND (motor neuron disease) research and support charity with major fundraising campaigns. Comparable in neurological-condition focus and event-driven fundraising, but research-led rather than service-delivery.

Direct peers

• MS Australia: National peak body for multiple sclerosis in Australia and MS Queensland's direct parent affiliate. Both organizations advocate for MS-affected Australians and coordinate research and support programs at a national level.
• Multiple Sclerosis Limited (MSL): Operates MS services across Victoria, NSW, Tasmania and the ACT, providing allied health, NDIS support coordination, and respite services. Direct comparable to MS Queensland as a state/regional MS service charity.
• MSWA: Western Australia-based MS and neurological condition support organization providing allied health, accommodation, and NDIS services. Directly comparable state-level MS/neuro charity with similar service portfolio.

Broad incumbents

• Yooralla: One of Victoria's largest disability service providers, offering allied health, accommodation, and NDIS support coordination. Comparable as a multi-service disability non-profit operating under NDIS funding models.
• Cerebral Palsy Alliance: Large Australian disability non-profit providing NDIS therapy, accommodation, and assistive technology services. Comparable in service breadth (allied health, SDA-equivalent housing, NDIS coordination) but with a different disability focus.
• Spinal Cord Injuries Australia: Australian disability charity providing NDIS support coordination, accommodation, and peer support for people with spinal cord injuries. Comparable operational model focused on a single neurological disability cohort.

Regional players

• Ability Options: NSW-based disability and NDIS service provider offering accommodation, employment services, and support coordination. Comparable service mix but operating in a different Australian state than MS Queensland.
• St Vincent de Paul Society Queensland: Large Queensland-focused social services non-profit operating community support, housing, and welfare programs. Comparable as a Queensland-headquartered non-profit with multiple social service streams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/msqld
• YouTubeyoutube.com/user/MSAustraliaQ
• Facebookfacebook.com/msqld
• LinkedInlinkedin.com/company/ms-queensland
• Instagraminstagram.com/msqld

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about MS Queensland