What Elite PR School does

Elite PR School is a Vietnamese for-profit professional training institution founded in 2014 and headquartered at 37 Vũ Phạm Hàm, Yên Hòa ward, Hanoi, with a secondary training location in Ho Chi Minh City. The school delivers in-person short-format courses (2–6 sessions each) in public relations, communications, marketing, personal branding, and crisis management, structured around its proprietary MECGRIS 7-module framework covering Media Planning, Government Lobbying, Reputation Management, Internal Communication, Event Management, Crisis Management & Resolution, and Social Responsibilities. The catalog spans 12+ titles including Nghệ thuật PR, CONCOP (Content Marketing & Copywriting), PR2SALES, Personal Branding, BrandX, Media Relations, IMC, Event Management, Reputation Management, and a recently added AI applications course.

The business operates two revenue streams: scheduled public courses with per-student tuition of 3,240,000–7,560,000 VND (~$130–$300), and customized in-house corporate training (Đào tạo doanh nghiệp) covering crisis communication, personal branding, internal culture, and media relations. Distribution is direct-to-consumer via the WordPress website, Facebook, alumni referrals (10% alumni discount), and event formats like Elite CoffeeTalk; enrollment is closed via hotline and email. The go-to-market is event-driven, organized around published "khoá học public" opening dates throughout the year.

Instruction is delivered by three co-founder-practitioners — Lê Quốc Vinh (Chairman/CEO of Le Group), Nguyễn Đình Thành (Managing Director of Elite PR School and strategic advisor at Le Bros), and Phan Tất Thứ (author of Sales6G, Chairman of KNV Group) — positioning the school as practitioner-led rather than academic. The customer base is a broad mix of mid-market and enterprise communications professionals across industries (Shopee Vietnam, Hilton Hanoi Opera, Bitexco, Zeekr Vietnam, Vinafco, Marie Stopes International, and government agencies), supported by a recurring Eliter alumni community that drives referrals. No external funding, parent company, or revenue figures are disclosed; operations remain Vietnam-domestic and offline-first.

Name

Elite PR School

Legal name

Elite PR School

Website

https://eliteprschool.edu.vn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Elite PR School is a Vietnamese for-profit training institution that delivers in-person short courses in public relations, communications, and marketing in Hanoi and Ho Chi Minh City, structured around its proprietary MECGRIS framework, serving working PR/marketing professionals and corporate clients.

Ownership category

akta.pro rank

Product category

Professional Education and Training

NAICS

Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Leadership, Character Education & Values Development (EDAMAIAG)

Keywords

• Public relations training
• Communications education
• Crisis communication courses
• Brand management training
• Personal branding courses

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Course Tuition: Tuition fees from scheduled public courses offered in classroom format in Hanoi and Ho Chi Minh City. Fees range from 3,240,000 VND to 7,560,000 VND depending on course duration (2-6 sessions). This is the primary revenue stream.
2. Enterprise In-House Training: Customized in-house training programs (Đào tạo doanh nghiệp) delivered at client organizations, covering crisis communication, personal branding, internal culture, and media relations. Revenue generated per corporate engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Elite PR School is a Vietnamese professional training institution that sells in-person public relations, marketing communications, brand management, and crisis communication courses to individual professionals and corporate clients. Its flagship offering is built on the proprietary MECGRIS 7-module framework (Media Planning, Government Lobbying, Reputation Management, Internal Communication, Event Management, Crisis Management & Resolution, and Social Responsibilities). The school also delivers customized in-house corporate training programs covering crisis communication, personal branding, enterprise culture, and media relations.

Product overview

Elite PR School is a professional PR and communications training institution offering a comprehensive portfolio of courses for individuals and organizations in Vietnam. The school provides two main categories: Public courses (open enrollment) and Enterprise/In-house training. Core offerings include the foundational MECGRIS PR framework course, specialized courses in content marketing (CONCOP), personal branding (PB series), brand management (BrandX), crisis management (CM), media relations (MR), event management (EM), integrated marketing communications (IMC), reputation management (RM), and the recently launched AI applications course. The school operates in-person in Hanoi and Ho Chi Minh City, with courses ranging from 2 to 6 sessions. The educational approach emphasizes practical, experience-based learning taught by industry professionals.

Differentiator

Problem solved

Functional benefit

Brands

• MECGRIS: PR toolkit and methodology framework developed by Elite PR School, comprising 7 modules: Media Planning, Government Lobbying, Reputation Management, Internal Communication, Event Management, Crisis Management & Resolution, and Social Responsibilities

Products and services

• Nghệ thuật PR – Bộ công cụ MECGRIS (PR Art – MECGRIS Toolkit) Flagship foundational PR course teaching the proprietary 7-module MECGRIS framework covering Media Planning, Government Lobbying, Reputation Management, Internal Communication, Event Management, Crisis Management & Resolution, and Social Responsibilities. 6 sessions, 7,560,000 VND (incl. 8% VAT). For PR, marketing, and communications professionals seeking a systematic PR toolkit.
• CONCOP – Content Marketing & Copywriting Course focusing on content marketing strategy and copywriting skills for brand communication. For marketers, content creators, and brand communicators seeking to develop content production capabilities.
• PERSONAL BRANDING – Xây dựng thương hiệu cá nhân Personal branding course teaching individuals to build and manage their professional reputation and public image. For executives, entrepreneurs, and professionals seeking to develop their personal brand.
• PR ADVANCED – Xây dựng hệ sinh thái truyền thông đột phá Advanced PR course focused on building breakthrough communication ecosystems for organizations. For senior communications leaders seeking ecosystem-level strategy development.
• Xây dựng Văn hóa Doanh nghiệp & Hệ thống Truyền thông Nội bộ (Enterprise Culture & Internal Communications) Course on corporate culture building and internal communication systems development. 4 sessions, 4,320,000 VND. For HR leaders, internal communications managers, and business owners seeking to build organizational culture.
• PR2SALES – Ứng dụng PR trong bán hàng Course teaching application of PR techniques in sales processes and revenue generation. For sales leaders and business owners seeking to integrate PR with commercial outcomes.
• BrandX – Quản trị trải nghiệm thương hiệu (Brand Experience Management) Brand experience management course covering customer experience strategies and brand touchpoint optimization. For brand managers and marketing leaders. Opens August in Hanoi.
• Media Relations – Quan hệ báo chí chuyên sâu (MR) In-depth media relations course covering press relations and media engagement strategies. 4 sessions, 5,400,000 VND. For PR professionals and communications managers working with media. Opens July in Hanoi.
• IMC – Lập kế hoạch truyền thông tích hợp (Integrated Marketing Communications) Integrated marketing communications planning course covering multi-channel communication strategy development. 4 sessions, 5,400,000 VND. For marketing leaders and communications planners. Opens May in Hanoi.
• EM – Quản trị sự kiện chuyên sâu (Event Management) Event management course covering professional event planning and execution for PR purposes. 4 sessions, 5,400,000 VND. For event managers and PR professionals. Opens July in Hanoi.
• PB – Personal Branding & Public Speaking Personal branding combined with public speaking skills development course. 4 sessions, 4,320,000 VND. For professionals and leaders seeking public communication skills. Opens December in Hanoi.
• CM – Xử lý khủng hoảng truyền thông (Crisis Communication Management) Crisis communication management course teaching reputation protection during emergency situations. 4 sessions, 5,400,000 VND. For PR leaders and crisis management teams. Opens October in Hanoi.
• RM – Quản trị danh tiếng dành cho Lãnh đạo (Reputation Management for Leaders) Reputation management course designed specifically for organizational leaders and executives. 4 sessions, 5,400,000 VND. For C-suite executives and senior leaders. Opens April in Hanoi.
• AI – Ứng dụng AI trong truyền thông, marketing AI application course teaching prompt engineering, AI tools (ChatGPT, Gemini, Claude, Grok), image/video/voice creation, landing page design, and content automation. 4 sessions, 4,320,000 VND. For communications and marketing professionals. Opens June 27-28 in Hanoi.
• EP – Phong thái phụ nữ trong ngành truyền thông (Women in Communications) Professional presence course for women in the communications industry. 2 sessions, 3,240,000 VND. For female communications professionals. Opens September in Hanoi.
• Đào tạo doanh nghiệp (In-House Corporate Training) Customized in-house corporate training programs covering crisis communication, personal branding, internal communication, and media relations delivered at client premises. For organizations seeking tailored team capability development.

Quantifiable outcome

• Learners develop competency across 7 PR domains through structured MECGRIS modules

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Alpha BooksminorGTM or Marketing PartnerAlpha Books co-sponsored the PB08 Personal Branding course graduation, providing intellectual gift packages to graduates. The partnership represents a joint community outreach effort to deliver knowledge resources to students.
• Repu DigitalminorOthersRepu Digital is credited as the website designer for Elite PR School (Thiết kế website: Repu Digital), indicating a vendor relationship for digital presence and web development services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PRCA - Public Relations and Communications Association: UK-based international professional body for PR practitioners, offering training, certifications, and CPD. Most direct comparable to Elite PR School in PR-specific professional training, though it is membership-driven and operates globally rather than as a single branded school.
• FPT University (School of Business): Major Vietnamese private university offering degree programs in business, marketing, and communications. Competes with Elite PR School for Vietnamese learners pursuing communications careers, though at degree level rather than short professional courses.
• CIM - Chartered Institute of Marketing: UK-based global professional body offering marketing qualifications, training, and continuing education. Comparable to Elite PR School in providing structured marketing/communications credentials, but operates internationally and through accredited partner institutions rather than direct classroom delivery.
• RMIT Vietnam (School of Business & Management): Australian-Vietnamese university in Ho Chi Minh City and Hanoi offering undergraduate and postgraduate marketing and communications programs. Competes for the same Vietnamese professional-class learner base as Elite PR School, but at degree-granting level.

Emerging players

• Hootsuite Academy: Online training and certification platform for social media marketing and communications professionals. Adjacent to Elite PR School's curriculum (social media, content, brand communications) and competes for the same learner wallet, especially via lower-cost digital delivery.
• HubSpot Academy: Free online marketing, content, and inbound communications training and certification platform. Overlaps with Elite PR School's content marketing (CONCOP), personal branding, and IMC topics and pressures pricing for entry-level learners.
• Coursera for Business: Online learning platform offering professional courses and certificates in marketing, communications, and AI. Competes with Elite PR School on enterprise training RFPs and individual learner attention, with vastly broader course catalog and brand recognition.

Direct peers

• BrainStation: Global digital skills training school offering industry-taught courses in marketing, data, design, and product. Operates the same short-format, practitioner-instructed, cohort-based model as Elite PR School but at broader international scale and in adjacent marketing/digital disciplines.
• General Assembly: Global short-format professional training school focused on technology, business, and design skills, with curriculum taught by industry practitioners. Closely mirrors Elite PR School's model of paid, cohort-based classroom training for working professionals, although General Assembly operates at much larger global scale.
• Arena Multimedia Vietnam: Vietnam-based private professional training school for multimedia, design, and digital content. Closely mirrors Elite PR School's Vietnam footprint, classroom-based cohort model, and practitioner-taught professional courses, though in an adjacent creative discipline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elite-pr-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite PR School