What Repu does

Repu Digital is a Hanoi-headquartered digital marketing agency and certified martech reseller operating in Vietnam since at least 2006, with a regional office in Ho Chi Minh City (Vincom Center, District 1). The company delivers professional services spanning website design, Facebook and Google Ads management, email marketing strategy and execution, marketing automation consulting, CRM implementation (notably HubSpot), deployment monitoring, and digital marketing training via its Repu Academy. Its proprietary product surface is limited but includes the LinkLeads branded email marketing platform and proprietary training courses on digital marketing and chatbot marketing automation.

Underlying technology rests on certified integrations with four global martech platforms: HubSpot (Expert partner since 2017), Zoom (official Vietnam representative since 2019), Mailchimp (first and only Vietnam Pro Expert), and GetResponse (Vietnam partner), together with broader partnership coverage including Lark Suite. The company also runs a WooCommerce-based online shop for direct SMB software purchases and deploys Vietnamese-language support across all resale offerings.

Repu's revenue model blends three streams: project-based professional services fees (the largest stream), SaaS resale margins on Zoom/Mailchimp/GetResponse subscriptions, and one-time setup and training fees (including a ₫900,000 Email Marketing setup service and recurring GetResponse support packages at ₫900,000/month). Pricing is denominated in Vietnamese Dong with VAT-inclusive options. Customer segments are anchored in Vietnamese banking and financial services (VPBank, Ngân hàng Bản Việt, Kiên Long Bank, SCB, Bảo Việt Nhân Thọ, Bảo hiểm BSH), enterprise corporations across manufacturing and consumer goods (VICOSTONE, AOSMITH, Kangaroo, NASCO), and SMBs purchasing software via its online shop. Distribution is split between direct enterprise sales (led by named Sales Directors Mr. Khánh and Mr. Cường), inside sales, the e-commerce shop, and the channel partner/reseller relationships with global SaaS vendors.

Name

Repu

Legal name

Công ty Cổ phần Công nghệ thông tin và Truyền thông Repu Việt Nam

Website

https://repu.vn

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Repu Digital is a Hanoi-based digital marketing agency and certified martech reseller serving Vietnamese enterprises and SMBs. It delivers website design, paid media, email marketing, CRM implementation, and training, and resells HubSpot, Zoom, Mailchimp, GetResponse, and Lark Suite with Vietnamese-language support.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Professional services revenue from website design, Facebook Marketing, Google Ads, Email Marketing setup and management, Marketing Automation consulting, and CRM implementation.
2. Software Resale (Zoom, GetResponse, Mailchimp): Resale of software licenses (Zoom Pro/Business, GetResponse packages, Mailchimp Essential) with localized Vietnamese support and setup services.
3. Training Courses (Repu Academy): Revenue from digital marketing training courses including 'Digital Marketing cho Nhà quản lý' and 'Chatbot Marketing Automation'.
4. Email Marketing Setup Services: One-time setup services for email marketing including initial optimization for inbox delivery rates, ongoing support packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Repu Digital is a Vietnamese digital marketing agency that delivers Website Design, Facebook Marketing, Google Ads, and Email Marketing services, alongside Marketing Automation and CRM implementation on HubSpot. The company also resells international martech platforms (Zoom, GetResponse, Mailchimp, LinkLeads) with localized Vietnamese-language setup, support, and training, and runs the Repu Academy training program. Its revenue comes from project-based professional services, recurring software license resale, and course fees.

Product overview

Repu Digital operates as a digital marketing agency and certified martech partner in Vietnam, offering a portfolio of marketing services and resale of third-party SaaS platforms. Its core service offerings include Website Design (built to sales, SEO, and marketing standards), Facebook Marketing, Google Ads, and Email Marketing (covering strategy, setup, and campaign management). As a value-added reseller, Repu also distributes and supports Zoom (Video Conferencing), GetResponse (Email Marketing & Marketing Automation), and Mailchimp (Email Marketing) alongside its own training academy offering courses on Digital Marketing for Managers and Chatbot Marketing Automation. The company operates from offices in Hanoi and Ho Chi Minh City.

Differentiator

Problem solved

Functional benefit

Brands

• LinkLeads: Email Marketing platform brand

Products and services

• Website Design Service (Thiết kế Website) End-to-end website design and build service optimized for sales conversion, SEO, and marketing goals, delivered to enterprise and mid-market clients across multiple verticals.
• Facebook Marketing Service Managed Facebook advertising and social media marketing service for Vietnamese businesses, including content strategy, campaign management, and audience engagement optimization.
• Google Ads Service (GoogleAdwords) Managed Google Ads / GoogleAdwords paid search advertising service including campaign strategy, keyword management, and performance optimization for Vietnamese advertisers.
• Email Marketing Service End-to-end email marketing service spanning platform selection (GetResponse, Mailchimp, LinkLeads), setup, inbox-rate optimization, campaign management, and ongoing Vietnamese-language support.
• Digital Marketing Strategic Consulting (Tư vấn chiến lược) Digital marketing strategic consulting service that helps Vietnamese businesses define and refine their online marketing direction.
• HubSpot CRM and Marketing Automation Implementation Implementation service for HubSpot CRM and Marketing Automation as a certified HubSpot Vietnam Expert, including All-In-One HubSpot system deployment for enterprise clients.
• Lark Suite Implementation and Training Deployment, configuration, and training service for the Lark Suite collaboration platform to Vietnamese client organizations.
• Chatbot Marketing Automation Training Course (Khóa học Chatbot Marketing Automation) Repu Academy training course covering chatbot marketing automation techniques for sales and marketing automation.
• Digital Marketing for Managers Training Course (Khóa học Digital Marketing cho Nhà quản lý) Repu Academy training course designed to teach digital marketing concepts to managers and business leaders.
• GetResponse Email Marketing Package (Resale) Resale of the GetResponse email marketing software package for campaign automation and audience management, with localized Vietnamese support.
• Mailchimp Essential MCE2.5K Package (Resale) Resale of Mailchimp Essential MCE2.5K package (5,000 contacts tier) priced at ₫18,216,000 including VAT, with localized Vietnamese onboarding.
• Zoom Pro Package (Resale) Resale of the Zoom Pro video conferencing package at ₫432,000/month with VAT, distributed through Repu as Zoom Vietnam representative.
• Zoom Business Package (Resale) Resale of the Zoom Business package at ₫5,760,000/month with VAT, providing business-grade video conferencing and webinar features.
• Email Marketing Inbox-Rate Optimization Setup Service One-time email marketing initial setup service focused on optimizing inbox delivery rates, priced at ₫900,000 per setup, with optional ongoing support packages.
• Invalid Email Filtering Service Bad-email contact list filtering and verification service to clean prospect lists before email marketing campaigns.

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Zoom VietnamcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Repu Digital serves as the official Zoom Vietnam representative since 2019, reselling Zoom Pro and Business packages with localized Vietnamese support and hosting webinars for the Vietnamese market.
• HubSpot VietnamcoreTechnology or Integration · 1 January 2017Repu Digital is a HubSpot Vietnam Expert partner since 2017, providing CRM implementation, Marketing Automation, and related digital marketing services to Vietnamese enterprises.
• Mailchimp VietnamcoreChannel Partner/ Reseller/ DistributorRepu Digital is the first and only Mailchimp Vietnam Pro Expert partner, reselling Mailchimp Essential packages with localized support in Vietnamese.
• GetResponsecoreChannel Partner/ Reseller/ DistributorRepu Digital serves as GetResponse Vietnam partner, offering email marketing platform resale with Vietnamese language support and setup services.
• Táo MarcomminorGTM or Marketing PartnerRepu Digital participates as organizer and sponsor at Táo Marcom conference events (2023 'The Way of Marcom', 2025), a Vietnamese marketing communications industry event.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Novaon: Vietnamese digital marketing and martech group providing Google/Facebook ads, automation and SaaS, closely mirroring Repu's agency-plus-software model.
• PMAX: Vietnamese total performance marketing agency offering paid media, analytics and martech services to enterprises, competing directly with Repu's digital marketing offering.
• CleverAds: Vietnamese digital advertising agency and official Google/Facebook partner focused on paid media management, overlapping with Repu's core ad services.
• GIGAN JSC: Vietnam-based performance and growth marketing agency serving enterprises, comparable to Repu across paid media and digital services.

Emerging players

• ONNET Consulting: Vietnamese CRM/ERP and HubSpot implementation consultancy, overlapping with Repu's marketing automation and CRM deployment services.

Others

• Six & Flow: HubSpot Diamond partner agency delivering inbound marketing and CRM implementation, comparable martech-partner model but in a different geography.
• WebFX: Full-service digital marketing agency (SEO, PPC, web design) with a similar service portfolio to Repu but operating primarily in Western markets.

Regional players

• Adtima: Vietnamese advertising and media agency (VNG) offering digital campaigns; overlaps in advertising services but operates at larger media scale.
• Nexus Media & Communications: Vietnamese digital marketing services provider serving local enterprises, comparable across website and campaign offerings.

Broad incumbents

• Isobar Vietnam: Global network digital agency with a Vietnam presence offering broad advertising and digital services, a larger incumbent overlapping Repu's space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/repuvietnam
• Facebookfacebook.com/repudigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repu