What Alpha Books does

Alpha Books (Công ty Cổ phần Sách Alpha) is a privately-held Vietnamese book publisher founded in Hanoi in 2005, specializing in translated and adapted business management, leadership, finance, investment, marketing, and personal skills development titles. Over 20 years the company has assembled a catalog of 10,000+ titles and printed 15M+ copies, with rights relationships across 600+ domestic and international publishing partners and an exclusive Vietnamese license for Harvard Business Review content. Its product portfolio spans physical books, e-books, and the proprietary Alpha Cards flashcard learning line, supported by a Sub-brand ecosystem including BIZONE (publishing and consulting services), HBR, and Alpha Cards.

The company operates a multi-channel go-to-market: direct e-commerce via alphabooks.vn (built on Sapo infrastructure), 7 proprietary/affiliated retail locations across Hanoi, Ho Chi Minh City, and Nghe An, and wholesale distribution to approximately 47+ chain bookstore locations (Fahasa, Phương Nam, Tiền Phong, ADC Book, Chuột Học, Tri Tuệ) plus 14+ independent Đinh Lệ street bookstores. A separate enterprise channel via BIZONE sells publishing partnerships, corporate library consulting, custom enterprise flashcard printing, and school book-cabinet packages to corporate and institutional buyers.

Revenue is generated primarily through per-unit book sales (79,000-500,000+ VND, with a typical 20% promotional discount) supplemented by consulting, custom printing, and e-book sales. A September 2025 MOU with Tinh Vân Group targets 100 next-generation library locations by 2027, representing a strategic shift toward content-and-software ecosystem bundling for institutional buyers. Technology infrastructure is light: the e-commerce platform runs on Sapo, with auxiliary digital content and loyalty platforms; no proprietary AI/ML capabilities have been disclosed, with AI applications limited to partnership-mediated plans.

Name

Alpha Books

Legal name

Công ty Cổ phần Sách Alpha

Website

https://alphabooks.vn

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Alpha Books is a Hanoi-based Vietnamese publisher founded in 2005 that sells business management, finance, investment, and skills development books through its e-commerce site, 7 physical stores, and 60+ wholesale partner bookstores across Vietnam.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Book Retailers and News Dealers (459210)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Personal Finance & Careers Trade Publishing (MPAJAAAK)

akta.pro secondary industries

Finance, Accounting & Procurement Training (EDAGANAG), Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training) (MPAJABAL)

Keywords

• Business book publishing
• Professional development books
• Management training materials
• Finance and investment books
• Flashcard learning products

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Book Sales: Sale of printed books across business management, leadership, finance, investment, marketing, and skills development categories. Books are sold at individual retail prices ranging from approximately 79,000 VND to 500,000+ VND per unit, through both direct online channels and wholesale distribution to bookstore chains.
2. E-book Sales: Digital book sales through the alphabooks.vn platform and likely third-party e-book distributors (e.g., Google Play Books referenced on the Khởi Nghiệp & Vận Hành Đúng Hướng product page).
3. Alpha Cards (Flashcard Products): Sale of the Alpha Cards line of skill-flashcard products (flashcard Tư Duy Lãnh Đạo, Bản đồ mô hình doanh thu, Nhà Bán Hàng Số 1, SMART Goal, etc.). These are sold as physical card sets and represent a branded product line distinct from traditional books.
4. Publishing Partnership & Consulting Services (BIZONE): The Trung tâm Tư vấn & Hợp tác xuất bản (BIZONE) offers three services: (1) Hợp tác xuất bản (Publishing Partnership) — co-publishing and rights licensing, (2) Tư vấn thư viện doanh nghiệp (Corporate Library Consulting), and (3) Tư vấn chọn sách (Book Selection Consulting). Also includes enterprise custom flashcard printing services for corporate L&D.
5. School/Community Book Cabinet Program: The '1000 Tủ sách – 1000 Cơ hội học tập' program sells curated book packages to schools, communities, and organizations in gift/grant tiers (Đồng hành: 3M VND / 100 books; Chia sẻ: 5M VND / 180 books; Bền vững: 10M VND / 400 books).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Alpha Books publishes and sells business management, leadership, finance, investment, marketing, technology, and skills development books in Vietnamese, both in print and digital formats. The company also produces proprietary Alpha Cards flashcard learning tools and operates the BIZONE center offering publishing partnership, corporate library consulting, and book selection services to enterprise clients.

Product overview

Alpha Books is a Vietnamese book publishing company founded in 2005, specializing in business management, skills development, and professional education books. Their portfolio includes physical books across categories (Harvard Business Review, business management, finance, technology, marketing, skills), e-books, and Alpha Cards flashcard learning tools. Additional services include publishing partnerships (HTXB), digital content services, and enterprise custom flashcard printing for internal training. The company operates through its own e-commerce platform and distributes through bookstore chains across Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• ALPHA CARDS: Flashcard-based skill learning product line featuring pocket-sized knowledge cards covering topics such as leadership, sales, communication, and personal development.
• Harvard Business Review (HBR)
• BIZONE

Products and services

• Business Management Books (Sách Quản trị Kinh doanh) Collection of business management, leadership, strategy, HR, and entrepreneurship books covering foundational and advanced management knowledge from global authors such as Peter Drucker, Clayton Christensen, and Philip Kotler, localized for Vietnamese readers.
• Finance, Investment and Securities Books (Sách Tài chính - Đầu tư - Chứng khoán) Books covering personal finance, investment strategies, securities analysis, and wealth management, ranging from beginner to advanced levels.
• Technology and Digital Transformation Books (Sách Công nghệ & Chuyển đổi số) Books on artificial intelligence, blockchain, technology trends, and digital transformation for business and general readers.
• Marketing and Sales Books (Sách Marketing & Bán hàng) Books covering sales techniques, customer relations, marketing strategies, and persuasion methods.
• Skills Development Books (Sách Kỹ năng) Books covering communication, negotiation, creative thinking, personal development, and psychology.
• E-books (Sách điện tử) Digital/electronic versions of Alpha Books titles available for purchase and reading on digital platforms.
• Alpha Cards (Flashcard Learning Tools) Pocket-sized flashcard sets for skill-based learning including leadership, sales, communication, reading speed, critical thinking, teamwork, and personal development. Designed for short daily learning sessions.
• Publishing Partnership Services (HTXB)

Quantifiable outcome

• Over 10,000 book titles published across 20 years
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

One partnership is on record.

• Công ty Cổ phần Công nghệ Tinh Vân (Tinh Vân Group)coreStrategic or Co-development Partner · 12 September 2025On September 12, 2025, Alpha Books and Tinh Vân signed a Memorandum of Understanding (MOU) to develop comprehensive solutions for next-generation university and community libraries in Vietnam, targeting 100 new library locations by 2027. Alpha Books contributes curated content and publishing expertise; Tinh Vân contributes its Libol library management software (deployed in 130+ libraries) and AI integration capabilities. Collaboration covers digital content digitization, modernized library operations, e-publishing expansion, and AI application in publishing and library management. The partnership also includes joint marketing, seminars, and expanded distribution channels for books and technology solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Tiki: Major Vietnamese e-commerce marketplace that sells Alpha Books and competitor titles at scale, often at deep discounts. Comparable as a price-discovering distribution channel that pressures publisher margins.

Broad incumbents

• Phương Nam Book: Multi-store Vietnamese bookstore chain that distributes Alpha Books titles and operates its own publishing imprint. Comparable as a wholesale channel and adjacent competitor in Vietnamese book retail.
• Fahasa: Vietnam's largest bookstore chain, distributing Alpha Books titles through 13+ stores while also publishing its own catalog. Comparable as both a channel partner and a competitor in business and general-interest book publishing and retail.
• Nhà sách Tiền Phong: Northern Vietnamese bookstore chain distributing Alpha Books titles through six stores while also carrying competing publishers. Comparable as a multi-store wholesale channel and competitor for shelf space.

Direct peers

• Đinh Tị Books: Long-running Vietnamese publisher of translated and original business, finance, and personal development titles. Comparable in editorial positioning and reliance on global bestsellers translated into Vietnamese.
• Thái Hà Books: Established Vietnamese trade publisher with overlapping business, management, and self-help categories, plus a chain of physical bookstores. Directly comparable in product mix and multi-channel distribution.
• Waka: Leading Vietnamese e-book and audiobook subscription platform. Comparable as an e-book distribution channel and direct competitor for digital reading time and consumer wallet share in business/self-help content.
• First News: Ho Chi Minh City-based Vietnamese publisher specializing in translated business, self-help, and personal finance titles. Directly comparable to Alpha Books in category focus and reliance on foreign translation rights.
• Vinabook: Vietnamese online bookstore with a broad catalog of translated and original business titles. Comparable as a digital book retail channel competing with alphabooks.vn for Vietnamese readers.
• Nhã Nam: Major independent Vietnamese trade publisher with a similar profile of curated translated titles, author partnerships, and physical/DTC retail presence. Directly comparable in business model and target reader demographics to Alpha Books.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alphabooks
• Facebookfacebook.com/alphabooks
• LinkedInlinkedin.com/company/alpha-books-jsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Books