Mirvac Residential
Mirvac Residential is the residential property development division of ASX-listed Mirvac Limited, developing and selling apartments, townhomes, land, and house-and-land packages across masterplanned communities in NSW, VIC, QLD, and WA, serving first home buyers, apartment buyers, families, and land buyers in Australia.
- Company typePublic
- Founded1972
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mirvac Residential does
Mirvac Residential is the residential property development division of Mirvac Limited (ASX: MGR), an Australian integrated property group founded in 1972. The unit develops and sells residential real estate across four product categories: apartments (1-4 bedrooms), townhomes (3-4 bedrooms), land lots within masterplanned communities, and house-and-land packages. Active projects span New South Wales, Victoria, Queensland, Western Australia, and the Australian Capital Territory, with notable developments including Harbourside Residences, Highforest, Isle Waterfront Newstead, Prince and Parade, Trielle, The Albertine, Everleigh, Cobbitty, Smiths Lane, The Fabric, Olivine, and Darling Bullsbrook. The division is differentiated by third-party quality signals (5 Star iCIRT rating, 5 Star Gold construction rating, 800+ industry awards) and by an integrated in-house model that covers urban planning, design, development, construction, finance, marketing, and sales.
The core technology of the division is its integrated delivery platform rather than a software product. Revenue is generated primarily through one-time residential property sales (apartments, townhomes, land, and house-and-land packages) and secondarily through recurring rental income via the LIVMirvac build-to-rent brand. Pricing is quote-based, varying by project, location, property type, and specifications, with no public list pricing. The go-to-market is direct-to-consumer: on-site project sales offices, a corporate website with per-state project pages and online registration, a Refer-a-Friend program, and content marketing channels including The Right Place magazine, a First Home Buyer Hub, and video content with stylist Steve Cordony. The customer base spans four primary segments: first home buyers, apartment buyers, family home buyers seeking 3-5 bedroom homes, and land buyers within masterplanned communities.
Recent strategic activity has expanded the residential footprint into new masterplanned communities (Wantirna South via a Boral partnership for 1,750 homes, Darling Bullsbrook in WA) and into adjacent verticals (SEED industrial and enterprise precinct with Australian Retirement Trust), supported by a sustainability R&D partnership with the University of Technology Sydney on green roof technology. The unit is a single segment of a publicly listed parent that also operates retail, office and industrial, and build-to-rent lines.
Mirvac Residential firmographics
Firmographics- Name
- Mirvac Residential
- Legal name
- Mirvac Limited
- Website
- https://residential.mirvac.com
- Company type
- Public
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mirvac Residential is the residential property development division of ASX-listed Mirvac Limited, developing and selling apartments, townhomes, land, and house-and-land packages across masterplanned communities in NSW, VIC, QLD, and WA, serving first home buyers, apartment buyers, families, and land buyers in Australia.
- Ownership category
- akta.pro rank
Mirvac Residential industry classification
Industry- Product category
- Residential Property Development
- NAICS
- Lessors of Real Estate (5311)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
Keywords
Where Mirvac Residential is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Mirvac Residential business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Residential Property Sales: Mirvac generates revenue through the sale of residential properties including apartments, townhomes, land lots, and house and land packages. Properties are sold directly to consumers at various price points depending on location, size, and type.
- Property Rental: Mirvac operates a rental portfolio including build-to-rent properties under the LIVMirvac brand, generating recurring rental income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based residential property sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mirvac Residential product offering
Product offeringCore offering
Mirvac Residential develops, builds and sells residential real estate across Australia, offering apartments, townhomes, land lots, and house and land packages within masterplanned communities and inner-urban developments across NSW, Victoria, Queensland, Western Australia and the ACT. The division also operates a build-to-rent rental platform under the LIVMirvac brand and supports first-time purchasers through a dedicated First Home Buyer Hub. Distribution is direct-to-consumer via on-site sales offices, the corporate website, and a customer referral program.
Product overview
Mirvac Residential is an integrated property development company offering a comprehensive portfolio of residential products across Australia. The company operates a single unified property development model encompassing four core product lines: Apartments (1-4 bedrooms with 5 star iCIRT quality rating), Townhomes (3-4 bedrooms with landscaped courtyards), Land (masterplanned community parcels), and House & Land packages. These core products are complemented by branded residential projects including Harbourside Residences, Highforest, Isle Waterfront Newstead, Prince & Parade, Olivine, The Fabric, Trielle, Cobbitty, Smiths Lane, The Albertine, and Everleigh. The company also offers a Build to Rent platform under the LIVMirvac brand and maintains a First Home Buyer Hub for customer support. Projects span across NSW, VIC, QLD, and WA with over 800 industry awards recognizing the company's quality.
Differentiator
Problem solved
Functional benefit
Brands
- Harbourside Residences: Luxury 3 and 4 bedroom waterfront apartments at Darling Harbour, Sydney
- Highforest
- Isle Waterfront Newstead
- Prince & Parade
- Olivine
- The Fabric
- Trielle
- The Albertine
- Everleigh
- Cobbitty by Mirvac
- Smiths Lane
- Darling Bullsbrook
- LIVMirvac
Products and services
- Apartments Meticulously designed 1, 2, 3 and 4 bedroom metropolitan apartments sold directly to homebuyers across NSW, Victoria, Queensland and Western Australia, backed by a 5 Gold Star iCIRT independent quality rating.
- Townhomes 3 and 4 bedroom townhomes with generous living spaces and landscaped courtyards and gardens, delivered within Mirvac's masterplanned communities across Australia.
- Land Vacant land parcels sold within Mirvac masterplanned communities for buyers who wish to bring their own builder, located in desirable, amenity-rich planned neighbourhoods across Australia.
- House and Land Complete house and land packages tailored to different needs, sizes and budgets, delivered at Mirvac's award-winning masterplanned communities across Australia.
- LIVMirvac Build to Rent Build-to-rent residential rental platform under the LIVMirvac brand, providing long-term professionally managed rental tenancies in Mirvac-developed buildings.
- First Home Buyer Hub Online resource hub that guides first home buyers through the property purchase process, providing educational guides, how-to resources, and the latest information on government grants and incentives.
Companies that use Mirvac Residential
Customer profileSegments4 records
Ideal customer profiles5 records
Mirvac Residential technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mirvac Residential partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered research, major and sponsorship.
- University of Technology Sydney (UTS)researchTwo-year research partnership with UTS and RACE for 2030 to study environmental performance of green roof technology at Harbourside development
- BoralmajorPartnership with landowner Boral to transform former industrial site in Wantirna South into masterplanned community delivering 1,750 new homes
- GWS GIANTSsponsorshipProud sponsors of the GWS GIANTS AFL team - sporting sponsorship for brand visibility and community engagement
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mirvac Residential competitors and assessment
Company assessmentRegional players
- Grocon: Australian private property developer focused on high-rise residential apartments in Sydney and Melbourne; directly comparable to Mirvac's premium apartment sub-brands such as Harbourside, Trielle, and The Albertine.
Direct peers
- Frasers Property Australia: Australian arm of Frasers Property (Singapore-listed) developing masterplanned communities and apartments across NSW, VIC, and QLD — direct competitor in medium-density apartments and residential land development.
- Peet Limited: ASX-listed Australian residential land developer focused on masterplanned communities; directly comparable to Mirvac's land and house & land product lines across eastern seaboard projects.
- Lendlease: ASX-listed integrated property developer with a major Australian residential apartment and masterplanned community business alongside build-to-rent; directly comparable to Mirvac on product mix, customer base (Australian homebuyers), and integrated development model.
- AVJennings: ASX-listed Australian residential homebuilder and land developer with masterplanned communities across east coast; comparable to Mirvac's family home buyer and land buyer segments.
- Stockland: ASX-listed Australian residential land developer and homebuilder with masterplanned communities across NSW, VIC, QLD, and WA — direct head-to-head competitor in house & land packages and land-only lots.
Broad incumbents
- GPT Group: ASX-listed Australian property group with residential, retail, office, and logistics assets; broader portfolio than Mirvac Residential but with overlapping residential and build-to-rent exposure in Sydney and Melbourne.
- Sekisui House: Japan-headquartered global homebuilder with significant Australian operations (including acquisition of McDonald Jones Homes); competes with Mirvac in medium-to-high density residential and masterplanned housing.
- Brookfield Property Partners (Australian operations): Global real estate investor with Australian residential and build-to-rent exposure; competes with Mirvac for institutional capital partnerships and large-scale precinct development deals.
Emerging players
- Cbus Property: Australian superannuation-backed property developer with growing build-to-rent and residential portfolio; competes with Mirvac's LIVMirvac platform and mixed-use precincts in Melbourne and Sydney.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mirvac Residential social profiles
Digital presenceMirvac Residential compliance and trust
Trust signalCompliance2 records
Mirvac Residential financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirvac Residential leadership team
Management profileNumber of profiles
Mirvac Residential funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirvac Residential M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirvac Residential
What does Mirvac Residential do?
Mirvac Residential develops, builds and sells residential real estate across Australia, offering apartments, townhomes, land lots, and house and land packages within masterplanned communities and inner-urban developments across NSW, Victoria, Queensland, Western Australia and the ACT. The division also operates a build-to-rent rental platform under the LIVMirvac brand and supports first-time purchasers through a dedicated First Home Buyer Hub. Distribution is direct-to-consumer via on-site sales offices, the corporate website, and a customer referral program.
Is Mirvac Residential a public or private company?
Mirvac Residential is a public company. It is classified as public and is currently operating.
When was Mirvac Residential founded?
Mirvac Residential was founded in 1972. It employs 11 to 50 people.
Where is Mirvac Residential based?
Mirvac Residential is headquartered in Sydney, Australia, in the Oceania region.
How does Mirvac Residential make money?
Two revenue lines are on record. Residential Property Sales are the primary driver. The others are property Rental.
Who are Mirvac Residential's main competitors?
Grocon is listed as a regional player. Direct peers are Frasers Property Australia, Peet Limited, Lendlease, AVJennings and Stockland. Broad incumbents are GPT Group, Sekisui House and Brookfield Property Partners (Australian operations). Cbus Property is listed as an emerging player.
Does Mirvac Residential have an API?
No public API is recorded for Mirvac Residential.
What industry is Mirvac Residential in?
Mirvac Residential's product category is Residential Property Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders). Its NAICS code is 5311 and its SIC code is 6552.