Jørgen Hansen Biler A/S
Jørgen Hansen Biler A/S is a Danish regional automotive dealership group operating dual showrooms in Skærbæk and Esbjerg, serving as the sole authorized dealer for Kia, MG, and ISUZU in their respective West Coast and Southern Jutland territories, offering new and used vehicle sales, leasing, and authorized workshop services.
- Company typePrivate
- Founded1960
- HeadquartersSkærbæk, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jørgen Hansen Biler A/S does
Jørgen Hansen Biler A/S is a privately held Danish automotive dealership group (Aktieselskab, CVR 25500938) founded in 1960, operating two physical locations in Skærbæk (Ribevej 40, headquarters) and Esbjerg (Sædding Ringvej 1b). The company is an authorized dealer for three OEMs: Kia (sole authorized dealer on Denmark's West Coast, partnership since 2002), MG (sole authorized dealer on the West Coast and in Southern Jutland), and ISUZU (sole authorized dealer in Sønderjylland). It also retails multi-brand used vehicles (~74 in inventory) and serves both private consumers and business/fleet customers across Southwest Jutland.
The company's revenue mix spans new vehicle sales, used vehicle resale, private and business leasing (privatleasing/erhvervsleasing), authorized workshop services for Kia, MG, and ISUZU, an aftaleværksted damage-repair arrangement with 35+ insurance companies, day-rate car rental (dagsleje), accessories and aftermarket installations (towbars, permanent rear lights, cruise control), number plate registration services, car wash and care, and a Jørgen Hansen Biler complete-package offering bundling financing, insurance, and service agreements. Operational technology includes online workshop booking, a dedicated mobile app, self-service key drop-off/pickup kiosks (Skærbæk 04:30–23:00, Esbjerg 05:30–20:00) with SMS access-code delivery, and a financing partnership with Nordania that supports 0% interest promotions on selected MG EV models and 0 DKK down payment options.
Distribution is primarily direct-to-consumer through owned showrooms, supplemented by an e-commerce/informational website, a Google presence (4.4/5 rating from 311 reviews), and a Facebook page. Marketing channels are digital-first but anchored to physical retail. Customer concentration is split across long-tail individual buyers, business leasing accounts, and insurance-company-driven workshop demand via the aftaleværksted channel; the business remains dependent on three OEM franchise partners for new vehicle supply.
Jørgen Hansen Biler A/S firmographics
Firmographics- Name
- Jørgen Hansen Biler A/S
- Legal name
- Jørgen Hansen Biler A/S
- Website
- https://jh-biler.dk
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jørgen Hansen Biler A/S is a Danish regional automotive dealership group operating dual showrooms in Skærbæk and Esbjerg, serving as the sole authorized dealer for Kia, MG, and ISUZU in their respective West Coast and Southern Jutland territories, offering new and used vehicle sales, leasing, and authorized workshop services.
- Ownership category
- akta.pro rank
Jørgen Hansen Biler A/S industry classification
Industry- Product category
- Automotive Retail and Services
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)
- akta.pro secondary industry
- Accident Management Services (Incident Response, Towing, Repair Coordination) (TLABANAI)
Keywords
Where Jørgen Hansen Biler A/S is headquartered
LocationHeadquarters
- HQ city
- Skærbæk
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Jørgen Hansen Biler A/S business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New vehicle sales: Sales of new Kia, MG, and ISUZU vehicles through authorized dealership agreements
- Used vehicle sales: Resale of pre-owned vehicles with approximately 74 listings including various makes (Ford, Mitsubishi, VW, Renault, Hyundai, Toyota)
- Private and business leasing: Privatleasing (private leasing) and erhvervsleasing (business leasing) arrangements for vehicles
- Workshop and service: Authorized maintenance, repairs, damage work, and regular service for Kia, MG, ISUZU, and other brands. Aftaleværksted (agreement workshop) for 35+ insurance companies.
- Car rental: Day-to-day vehicle rental (dagsleje) for customers, particularly while their vehicles are being serviced
- Accessories and add-ons: Mats, rubber mats, trunk trays, P-urers (parking timers), and other accessories for Kia and MG vehicles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used vehicle inventory with various price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Jørgen Hansen Biler A/S product offering
Product offeringCore offering
Jørgen Hansen Biler A/S is a multi-brand authorized automotive retailer selling new Kia, MG, and ISUZU vehicles alongside a multi-brand used car inventory, and provides authorized workshop servicing, a damage repair center for insurance claims, private and business vehicle leasing, and daily car rental. The company also offers number plate services and in-house accessory installations such as towbars, permanent rear lights, cruise control retrofits, and floor mats across two dealership locations in Skærbæk and Esbjerg, Denmark.
Product overview
Jørgen Hansen Biler A/S operates as an authorized multi-brand car dealership with locations in Skærbæk and Esbjerg, Denmark. The company offers new vehicles from Kia (West Coast's only authorized dealer), MG (West Coast and Southern Denmark's only authorized dealer), and ISUZU (Southern Denmark's only authorized dealer), alongside a broad selection of used vehicles from multiple brands. The business model combines vehicle sales with comprehensive after-sales services including authorized workshops, damage repair, car rental, and both private and business leasing. Additional offerings include number plate services, vehicle accessories (towbars, floor mats, permanent rear lights, cruise control), and self-service key drop-off/pickup facilities. The company provides over 60 years of automotive experience with nearly 25 years of Kia expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- New Kia Vehicles Sales of new Kia passenger and commercial vehicles as the exclusive authorized Kia dealer for Denmark's West Coast, including new model launches such as the EV2, EV4, and PV5 Cargo.
- New MG Vehicles Sales of new MG vehicles as the exclusive authorized MG dealer for the West Coast and Southern Jutland, including the MG4 Electric and MGS6 EV performance SUV.
- New ISUZU Vehicles Sales of new ISUZU vehicles as the exclusive authorized ISUZU dealer for Southern Jutland, primarily covering commercial-oriented models such as the D-Max.
- Used Vehicles Multi-brand used car inventory of approximately 74 vehicles with prices ranging from 67,800 DKK to over 500,000 DKK, available across the Skærbæk and Esbjerg locations.
- Workshop and Authorized Servicing Authorized workshop servicing for Kia, MG, ISUZU, and other brands at both Skærbæk and Esbjerg, including routine maintenance, repairs, and manufacturer warranty work, with self-service key drop-off and pickup kiosks open 04:30-23:00.
- Private Leasing (Privatleasing) Private customer vehicle leasing product offering fixed monthly payments for individuals purchasing a vehicle for personal use.
- Business Leasing (Erhvervsleasing) Business and fleet leasing product offering tailored terms for commercial customers and sole proprietors needing vehicles for business use.
- Daily Car Rental (Dagsleje) Short-term daily vehicle rental service for customers needing temporary transport, available through the dealership.
- Damage Repair Center (Skadecenter) Insurance-approved vehicle damage repair center partnered with 35+ Danish insurance companies, handling insurance-claim body repair work on behalf of policyholders.
- Number Plate Service Vehicle registration number plate issuance and handling service at the dealership.
- Vehicle Accessories and Installation In-house accessory installation service including towbars (available for cars without tow bar prep requiring original wiring), permanent rear lights on tow-equipped vehicles, cruise control retrofit kits, and tailored-fit floor mats for specific car models.
Quantifiable outcome
- 4.4/5 Google rating from 311 reviews
Companies that use Jørgen Hansen Biler A/S
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Jørgen Hansen Biler A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Jørgen Hansen Biler A/S partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Kia (as authorized dealer)coreExclusive authorized Kia dealer for the West Coast of Denmark (Vestkystens eneste Kia forhandler). Also authorized Kia workshop. Offers full Kia lineup including new EV models (EV2, EV4, EV6, PV5 Cargo) with Kia's 7-year factory warranty.
- MG (as authorized dealer)coreExclusive authorized MG dealer for both the West Coast and Southern Jutland (Vestkystens og Sønderjyllands eneste MG forhandler). Also authorized MG workshop. Offers MG lineup including MG4 Electric, MG Cyberster, MG HS plug-in hybrid with 7-year factory warranty.
- ISUZU (as authorized dealer)coreSønderjyllands only authorized ISUZU dealer and workshop. Offers ISUZU D-Max pickup truck.
- 35+ Insurance companies (agreement workshop)coreAftaleværksted (agreement workshop) for over 35 insurance companies. Specialized in damage repair and windshield replacement for all vehicle brands, offering free loaner cars during repairs.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Jørgen Hansen Biler A/S competitors and assessment
Company assessmentOthers
- AutoScout24: Leading European online used vehicle marketplace operating across multiple countries including Denmark. Not a direct competitor but an adjacent channel that affects how dealers like JHB acquire used car inventory and how consumers discover dealer listings, including JHB's own 74 used vehicles.
- Bilbasen: Denmark's largest online used vehicle marketplace. Adjacent to JHB's used car business as the primary channel Danish consumers use to discover and compare used vehicles, including inventory from JHB and its competitors.
Broad incumbents
- Semler Gruppen: Largest Danish automotive group, operating authorized dealerships for Volkswagen, Audi, Porsche, Skoda, SEAT, and Cupra across Denmark. Comparable as a multi-brand authorized franchised dealer serving Danish consumers, but operates at vastly larger scale and with different OEM relationships than JHB.
- Hedin Mobility Group: Swedish-headquartered automotive group with operations in Denmark and other Nordic countries, operating authorized dealerships and distribution for multiple brands. Comparable as a multi-brand authorized dealer with workshop and retail services in the Nordic region, though operating at substantially larger scale and broader geography.
- Ejner Hessel: Established Danish automotive dealer group primarily for Mercedes-Benz, smart, and other brands with multiple locations. Comparable as an authorized franchised dealer with workshop services and multi-region coverage in Denmark, though focused on premium German OEMs rather than mass-market Korean/Chinese brands.
- K.W. Bruun: Major Danish automotive importer and dealer for Peugeot, Citroën, and Opel with multiple locations nationwide. Comparable as a multi-brand authorized franchised dealer serving the Danish consumer and fleet market, though focused on different OEM brands and at much larger scale.
- Andersen & Martini: Large Danish automotive group operating authorized dealerships for Volvo, Ford, Land Rover, and Jaguar. Comparable as a multi-brand authorized franchised dealer operating physical showrooms with workshop services across Denmark, though at significantly larger scale and with premium-leaning OEM relationships.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Jørgen Hansen Biler A/S social profiles
Digital presenceJørgen Hansen Biler A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jørgen Hansen Biler A/S leadership team
Management profileNumber of profiles
Jørgen Hansen Biler A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jørgen Hansen Biler A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jørgen Hansen Biler A/S
What does Jørgen Hansen Biler A/S do?
Jørgen Hansen Biler A/S is a multi-brand authorized automotive retailer selling new Kia, MG, and ISUZU vehicles alongside a multi-brand used car inventory, and provides authorized workshop servicing, a damage repair center for insurance claims, private and business vehicle leasing, and daily car rental. The company also offers number plate services and in-house accessory installations such as towbars, permanent rear lights, cruise control retrofits, and floor mats across two dealership locations in Skærbæk and Esbjerg, Denmark.
Is Jørgen Hansen Biler A/S a public or private company?
Jørgen Hansen Biler A/S is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jørgen Hansen Biler A/S founded?
Jørgen Hansen Biler A/S was founded in 1960. It employs 11 to 50 people.
Where is Jørgen Hansen Biler A/S based?
Jørgen Hansen Biler A/S is headquartered in Skærbæk, Denmark, in the Europe region.
How does Jørgen Hansen Biler A/S make money?
Six revenue lines are on record. New vehicle sales are the primary driver. The others are used vehicle sales, private and business leasing, workshop and service, car rental and accessories and add-ons.
Who are Jørgen Hansen Biler A/S's main competitors?
Others on record are AutoScout24 and Bilbasen. Broad incumbents are Semler Gruppen, Hedin Mobility Group, Ejner Hessel, K.W. Bruun and Andersen & Martini.
Does Jørgen Hansen Biler A/S have an API?
No public API is recorded for Jørgen Hansen Biler A/S.
What industry is Jørgen Hansen Biler A/S in?
Jørgen Hansen Biler A/S's product category is Automotive Retail and Services. Its primary akta.pro industry code is FSAJABAF, Garage Liability & Dealers (Auto Dealers, Repair Shops), with a secondary code of TLABANAI, Accident Management Services (Incident Response, Towing, Repair Coordination). Its NAICS code is 44122 and its SIC code is 5500.