What BilBasen does

BilBasen is Denmark's largest online automotive marketplace, operated by Vend Marketplaces ApS (CVR-nr. 20618175, headquartered at Wildersgade 8, København K). The platform connects private sellers and commercial dealers with car buyers, currently hosting 49,398+ active listings across multiple vehicle categories — passenger cars (personbil), vans (varebil), motorhomes (autocamper), buses, and trucks — and reaching approximately 700,000 weekly potential buyers. Buyers can search inventory by make, model, year, mileage, and fuel type, with both outright purchase (Køb) and leasing options (private and business) supported. Coverage spans all Danish regions including København, Fyn, Sydjylland, Nordjylland, Østjylland, Vestjylland, and Nordsjælland.

The core product is the bilbasen.dk marketplace itself, supplemented by an adjacent ecosystem of services: the Sælg din bil seller onboarding flow, Bilvurdering (vehicle valuation tool), Bilfinansiering (financing referral), Nummerpladetjek (license plate / vehicle history check), the Bilbasen Forum community, and the Bilbasen Blog. A 'garantisalg' (guaranteed sale) option is offered via partnership with Solgt.com. The platform is built on a standard online classifieds architecture — listing, search, and transaction facilitation — with no disclosed AI/ML capabilities, API, or SDK layer, and uses Vend's centralized authentication (login.vend.dk) for user identity.

BilBasen makes money primarily through marketplace listing fees and premium advertising products — 'Eksklusiv' for commercial dealers and 'Premium' for private sellers — that boost listing visibility in search results. Prices are quoted in Danish Kroner (DKK) including VAT. The business is privately held under the Vend holding company, with no disclosed funding history, public listing, or financial reporting; specific pricing for listing and advertising tiers is not publicly disclosed.

Name

BilBasen

Legal name

Vend Marketplaces ApS

Website

https://bilbasen.dk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

BilBasen is Denmark's largest online automotive marketplace, operated by Vend Marketplaces ApS. It connects private sellers and commercial dealers with car buyers across passenger cars, vans, motorhomes, buses, and trucks, monetizing through listing fees and premium advertising products.

Ownership category

akta.pro rank

Product category

Online Automotive Marketplace

NAICS

Motor Vehicle and Parts Dealers (441)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Online car marketplace
• Used car listings
• Automotive classifieds
• Vehicle marketplace platform
• Car sales platform

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Listing Fees and Advertising Products: Charges sellers for listing vehicles on the marketplace. Offers paid advertising products including 'Eksklusiv' for dealers and 'Premium' for private sellers that boost visibility in search results. Payment required for certain services with prices displayed including VAT.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BilBasen operates Denmark's largest online automotive marketplace, connecting private sellers and commercial dealers with car buyers. The platform hosts 49,398+ active vehicle listings including cars, vans, motorhomes, buses, and trucks, with search and filter capabilities by make, model, year, mileage, and fuel type. The marketplace facilitates both outright purchase and leasing transactions, charging sellers for listings and offering premium advertising products such as 'Eksklusiv' (for dealers) and 'Premium' (for private sellers) to boost listing visibility.

Product overview

BilBasen operates as Denmark's largest online car marketplace platform, offering a unified digital marketplace where buyers can search over 60,000 new and used vehicles across multiple categories (cars, vans, motorhomes, buses, trucks) with both purchase and leasing options. The platform's core offering consists of the BilBasen marketplace for listings, supplemented by seller services (Sælg din bil, Garantisalg via Solgt.com, Bilvurdering), buyer support tools (Bilfinansiering, Nummerpladetjek), and community features (Forum, Blog). The ecosystem integrates car sales with related services including financing guidance, valuation tools, and educational resources. BilBasen is operated by Vend Marketplaces ApS and functions as a mediation platform connecting private sellers, dealers, and buyers without being party to transactions between them.

Differentiator

Problem solved

Functional benefit

Products and services

• BilBasen Car Marketplace Denmark's largest online marketplace for new and used cars, motorhomes, vans, buses, and trucks. The platform connects private sellers and dealers with potential buyers, offering over 60,000 vehicle listings searchable by make, model, year, mileage, and fuel type. Covers all Danish regions and includes both purchase (Køb) and leasing search options.
• Sælg din bil (Sell Your Car) Standalone listing service that allows private individuals and dealers to advertise their vehicles for sale on BilBasen and reach over 700,000 potential weekly buyers. Supports paid visibility upgrades including 'Premium' for private sellers and 'Eksklusiv' for dealers.
• Bilvurdering (Car Valuation) Vehicle valuation tool that enables users to assess the market value of their car before listing it for sale on BilBasen. Provides a price reference for private sellers and dealers preparing to advertise.
• Bilfinansiering (Car Financing) Financing guidance and referral service that helps car buyers secure car loans through partner financial institutions. Supports both private and business vehicle financing needs identified through the marketplace.
• Nummerpladetjek (License Plate Check) Vehicle history check service that allows users to enter a license plate number and retrieve verified information about the vehicle's records, supporting due diligence before purchase.
• Garantisalg via Solgt.com Guaranteed sale service offered through a partnership with Solgt.com, allowing sellers to obtain a guaranteed purchase of their vehicle rather than waiting for an individual buyer. Sold as a distinct offering linked from the BilBasen marketplace.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Vend (Parent Company)coreOthersBilbasen is operated by Vend Marketplaces ApS (CVR-nr. 20618175). Vend is the parent company responsible for Bilbasen's data and operations. The platform uses Vend's authentication system (login.vend.dk) for user accounts.
• Solgt.comminorStrategic or Co-development PartnerReferenced for 'garantisalg' (guaranteed sale) service option on BilBasen. Allows sellers to offer guaranteed sale through Solgt.com integration.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Autohero: European online used-car retailer that complements marketplace listings with direct purchase and resale. Comparable ecosystem participant in the Danish/European used-car funnel; represents a potential supply-side alternative to BilBasen's mediation model.
• Autovit: OLX-hosted automotive marketplace active in several European markets. Comparable classifieds/marketplace model for vehicles; useful peer for benchmarking cross-border monetization approaches but doesn't directly compete in Denmark.

Direct peers

• Mobile.de: Germany's leading online vehicle marketplace with listings of new and used cars, dealer advertising, and financing integrations. Highly comparable to BilBasen in business model (listing fees + premium dealer ads) and target user (private buyers + commercial dealers).
• AutoScout24: Europe's largest online automotive marketplace operating across multiple countries. Directly comparable to BilBasen as a C2C/B2C car marketplace with listing fees, dealer advertising, and valuation tools — BilBasen is essentially AutoScout24's Danish counterpart at the national level.
• Bilinfo.dk: Danish automotive listing platform operated by the Danish auto dealers' association (FDM-adjacent ecosystem). Direct competitor to BilBasen in Denmark, focused on car listings and dealer-sourced inventory in the same domestic market.

Broad incumbents

• CarGurus: Global automotive marketplace with listings, dealer ratings, and price transparency tools. Comparable in marketplace mechanics and dealer monetization; serves as a benchmark for how data-driven tools can expand monetization beyond basic listings.
• eBay Motors: Global online vehicle marketplace with listings and dealer advertising at scale. Comparable in marketplace mechanics and reach, though operates in a different (global) footprint and competes less directly in Denmark specifically.
• DBA.dk: Denmark's leading general horizontal classifieds marketplace (owned by Schibsted), which includes a significant automotive vertical. Comparable to BilBasen as a Danish online classifieds destination that competes for the same private sellers and car buyers in the same geography.
• AutoTrader UK: UK's leading automotive marketplace with listing fees, dealer advertising, and valuation tools. Comparable business model and revenue streams to BilBasen, though at much larger scale and in a different geographic market.

Regional players

• Finn.no: Norway's dominant online classifieds marketplace with a substantial automotive vertical. Comparable business model (listing fees + premium ads) and serves as a useful benchmark for Nordic marketplace economics; not a direct competitor due to geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BilBasen
• Facebookfacebook.com/bilbasen.dk
• LinkedInlinkedin.com/company/bilbasen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BilBasen