Jonathan

What Jonathan does

Jonathan is an Israeli online perfume retailer operating since 2010 as a luxury fragrance concierge service, headquartered in Qiryat Ono. The company sells premium and niche perfumes from international brands including Le Labo, Tom Ford, Roja Dove, Parfums de Marly, Xerjoff, Clive Christian, KAYALI, SOSPIRO, Fendi, and Ramon Monegal, through its e-commerce website jonathan.co.il. The core product offering spans women's, men's, unisex, summer-seasonal, and sample categories, with prices ranging from approximately 390 ILS to 1,490 ILS and above depending on brand and size. Customer support is delivered through WhatsApp consultation, email, and a content blog with fragrance guidance, and each order ships with a free sample; free shipping applies on orders over 500 ILS, with installment payments of up to three interest-free installments available.

The underlying technology is a standard e-commerce storefront developed in partnership with Web3D, with no proprietary AI, mobile app, or public API disclosed. The business model is direct-to-consumer, one-time transactional sales with no subscription, marketplace, or wholesale layer visible. Customers are individual Israeli consumers seeking luxury and niche fragrances, supported by a horizontal segmentation approach (women, men, unisex). The company is privately held with no disclosed institutional investors, no funding history, no M&A, and no leadership changes recorded in the source material; a single business registration entity (ג'ונתן / Jonathan, ע.מ. 303083190) operates under Israeli jurisdiction. Geographic reach is limited to Israel, with anecdotal evidence of international customers ordering when visiting Israel but no formal cross-border shipping program announced.

Name

Jonathan

Legal name

ג'ונתן (Jonathan)

Website

https://jonathan.co.il

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Jonathan is an Israeli online luxury perfume retailer (founded 2010, Qiryat Ono) operating as a DTC concierge service, selling premium and niche fragrances from brands like Le Labo, Tom Ford, and Parfums de Marly to individual Israeli consumers via jonathan.co.il with WhatsApp consultation.

Ownership category

akta.pro rank

Product category

Luxury Perfume Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Luxury perfume retail
• Niche fragrance ecommerce
• Perfume concierge service
• Israeli online fragrance
• Premium beauty retail

Headquarters

HQ city

Qiryat Ono

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct perfume sales: The company generates revenue through direct online sales of luxury perfumes and fragrance products to consumers in Israel. Products are sold at various price points (ranging from approximately 390₪ to 1,490₪+) with free shipping on orders over 500₪. The store offers installment payment options (up to 3 payments without interest) to facilitate purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Jonathan is an Israeli online perfume concierge retailer that sells luxury and niche fragrances from international brands such as Le Labo, Tom Ford, Roja Dove, Xerjoff, Parfums de Marly, KAYALI, Clive Christian, Initio, BDK, Matiere Premiere, Celine, Jo Malone, SOSPIRO, Fendi, and Ramon Monegal. Products span women's, men's, unisex, summer, and sample categories, priced between approximately 390₪ and 1,490₪+. The company differentiates through personalized WhatsApp/email/phone consultation, guaranteed authentic products, free samples, free returns within 10 days, free shipping over 500₪, and installment payment options.

Product overview

Jonathan is an online perfume concierge (קונסיירז' בשמים) operating as an e-commerce platform for luxury and niche fragrances. The offering includes women's, men's, and unisex perfumes across multiple premium brands including Le Labo, Tom Ford, Roja Dove, Kayali, Xerjoff, Clive Christian, and others. The business model centers on personalized customer service with a concierge approach, offering fragrance samples for trial, free shipping and returns, and installment payment options. The platform also features editorial content including fragrance guidance articles.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Fragrances Curated online selection of perfumes designed for women, featuring luxury and niche fragrance brands such as Le Labo, Tom Ford, Roja Dove, Parfums de Marly, and others. Sold directly to individual consumers in Israel through jonathan.co.il.
• Men's Fragrances Curated online selection of perfumes designed for men, featuring luxury and niche fragrance brands. Sold directly to individual consumers in Israel through jonathan.co.il.
• Unisex Fragrances Gender-neutral perfume collection suitable for all wearers, drawn from luxury and niche fragrance brands, sold to individual consumers in Israel through jonathan.co.il.
• Fragrance Samples Trial-sized fragrance samples allowing customers to experience scents before purchasing full bottles, supporting risk-free discovery of luxury and niche perfumes for individual consumers in Israel.
• Summer Fragrances Seasonal collection of light, fresh perfumes suitable for warm weather, curated from luxury and niche brands for individual consumers in Israel.
• Perfume Concierge Service Personalized perfume consultation service providing expert guidance on fragrance selection, delivered one-on-one to consumers in Israel via WhatsApp (+972548213888), email ([email protected]), and phone.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major, minor and support.

• Le LabomajorChannel Partner/ Reseller/ DistributorPremium perfume brand whose products are sold through Jonathan's online store. Le Labo is known for handcrafted fragrances made to order.
• Roja DovemajorChannel Partner/ Reseller/ DistributorLuxury British fragrance house with high-end perfumes sold through Jonathan's platform.
• Tom FordmajorChannel Partner/ Reseller/ DistributorPrestigious fashion and beauty brand whose luxury fragrances are distributed through Jonathan.
• KAYALImajorChannel Partner/ Reseller/ DistributorMiddle Eastern luxury perfume brand with extensive product line available on Jonathan's website.
• Clive ChristianmajorChannel Partner/ Reseller/ DistributorBritish luxury perfume house known for high-end fragrances, sold through Jonathan's platform.
• XerjoffmajorChannel Partner/ Reseller/ DistributorItalian luxury perfume brand with 54+ products available through Jonathan's store.
• SOSPIROminorChannel Partner/ Reseller/ DistributorLuxury perfume brand featured in Jonathan's product catalog.
• FendiminorChannel Partner/ Reseller/ DistributorItalian luxury fashion brand whose fragrances are distributed through Jonathan.
• Ramon MonegalminorChannel Partner/ Reseller/ DistributorSpanish fragrance house featured in Jonathan's perfume catalog.
• Parfums de MarlymajorChannel Partner/ Reseller/ DistributorFrench luxury perfume brand known for rich, powerful fragrances, sold through Jonathan.
• Web3DsupportTechnology or IntegrationWebsite development partner credited for building Jonathan's e-commerce platform (jonathan.co.il).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• ScentSplit: US-based online fragrance decanting and sample service — comparable as an emerging digital-native player using samples/concierge mechanics to drive niche fragrance discovery.
• Roullier White: UK-based specialist online retailer of niche and luxury fragrances; comparable as a smaller, curated e-commerce specialist competing in the same niche/luxury fragrance category.

Broad incumbents

• Net-a-Porter: Global luxury online retailer carrying premium fragrances alongside fashion; competes for the same affluent Israeli consumer shopping online for luxury beauty products.
• Selfridges: Global luxury department store with a flagship beauty/fragrance category online and offline; competes for the same Israeli luxury fragrance consumer purchasing internationally.
• Sephora: Global multi-brand beauty retailer with a strong fragrance assortment including Tom Ford, KAYALI, and others; dominant scale competitor with both online and physical retail presence.
• Liberty London: Iconic UK luxury department store with a strong fragrance hall and online store stocking Le Labo, Tom Ford, Clive Christian, etc.; comparable assortment but at much greater scale and as part of a broader luxury portfolio.

Direct peers

• Twisted Lily: Independent Brooklyn-based niche fragrance boutique with strong e-commerce and editorial content; closely comparable as a small, curator-led online + offline perfume retailer targeting enthusiasts.
• Indigo Perfumery: Canadian independent niche perfume retailer carrying Roja Dove, Parfums de Marly and similar luxury houses with a personalized consultation model — directly comparable as a small specialty fragrance e-tailer.
• Jovoy Paris: Parisian niche and luxury fragrance house with its own boutiques and online store offering high-end brands like Roja Dove and Xerjoff — directly comparable curated luxury fragrance retailer with an in-person + digital model.
• LuckyScent: US-based online niche perfume retailer offering a curated catalog of luxury and artisan fragrances with detailed editorial descriptions — directly comparable as a small, content-driven e-commerce specialist serving fragrance enthusiasts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jonathan.nose.your.scent
• LinkedInlinkedin.com/company/jonathan-nose

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jonathan