Maan Group
Maan Group is a Dutch family-owned holding company operating Maan Engineering (hotmelt coating equipment for labels and construction), Maan Biobased Products (Growcoon biodegradable plugs and Nygaia substrate for horticulture, distributed globally via Klasmann-Deilmann), and Maan Horti Automation (deployment automation lines for biobased products).
- Company typePrivate
- Founded1996
- HeadquartersRaalte, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Maan Group does
Maan Group is a privately held Dutch family-owned holding company headquartered in Raalte, Netherlands, founded in 1996 by André and Mariet Jansen. It operates as a strategic parent to industrial-technology divisions that share core expertise in coating, adhesion, and polymer processing — translating that platform into adjacent industrial applications including biodegradable horticulture substrates and circular label solutions.
The group historically ran three core operating companies: Maan Engineering (hotmelt coating equipment for the label industry and building & construction), Maan Biobased Products (Growcoon biodegradable cultivation plugs and the Nygaia biobased substrate, distributed in partnership with Klasmann-Deilmann), and Maan Special Products (precision coating including ultra-thin films for high-tech customers such as ASML). In January 2025 Maan established Maan Horti Automation to commercialize Growcoon Dispensers and Nygaia PlugLine equipment, and in 2025 Maan Special Products separated as an independent company under Bart Oude Wesselink. The patent-protected DieRect Roller Coating Nozzle, biodegradable polymer-web Growcoon technology, and Linear Atmospheric Plasma System for flexible solar cells/OLED pretreatment are the company's primary technical differentiators.
Maan Group makes money through B2B hardware sales of customized equipment, consumables (biodegradable Growcoon plugs, Nygaia substrate) and increasingly automation lines. Go-to-market is hybrid: direct enterprise field sales for equipment customers (Maan Engineering, Maan Horti Automation) plus a strategic global channel partnership with Klasmann-Deilmann for horticulture products. Pricing is quote-based given custom configurations and undisclosed publicly. Customers span labelled building/construction manufacturers, label printers, horticulture growers, semiconductor-equipment OEMs, retailers (Albert Heijn for sustainable labels), and recyclers. The company has won the Koning Willem I Prijs (2022) and multiple Dutch circular-innovation awards, signals that strengthen credibility with European industrial buyers.
Maan Group firmographics
Firmographics- Name
- Maan Group
- Legal name
- Maan Group
- Website
- https://maan-group.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maan Group is a Dutch family-owned holding company operating Maan Engineering (hotmelt coating equipment for labels and construction), Maan Biobased Products (Growcoon biodegradable plugs and Nygaia substrate for horticulture, distributed globally via Klasmann-Deilmann), and Maan Horti Automation (deployment automation lines for biobased products).
- Ownership category
- akta.pro rank
Maan Group industry classification
Industry- Product category
- Industrial Coating Equipment and Biodegradable Horticulture Products
- NAICS
- Paint and Coating Manufacturing (325510), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (32613)
- SIC
- Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820), Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Thermoformed Agricultural Products (Trays, Pots, Grow Systems) (IMANAHAH)
- akta.pro secondary industries
- Custom Thermoforming & Contract Manufacturing (IMANAHAI), Industrial & Protective Thermoformed Packaging (Dunnage, Trays, Clamshells) (IMANAHAC), Horticulture, Nursery & Greenhouse Operations (EDAOAOAB)
Keywords
Where Maan Group is headquartered
LocationHeadquarters
- HQ city
- Raalte
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Maan Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Coating Equipment Sales: Maan Engineering develops, produces, and sells coating equipment including Hotmelt Flat Lamination systems (PUR Hotmelt, Drum Melter, Roller Coater, Rotary Laminating Press) and Label Coating equipment (Roll-to-Roll systems). Equipment can be sold as complete lines or stand-alone modules with customer-specific configurations.
- Biodegradable Horticulture Products: Maan Biobased Products generates revenue from Growcoon biodegradable plugs and Nygaia substrate products sold to horticulture growers. Products are sold globally through sales partner Klasmann-Deilmann.
- Precision Coating Products: Maan Special Products provides precision coating products including ultra-thin films and foils to high-tech companies like ASML. Clean room production capabilities for specialized applications.
- Horticulture Automation Equipment: Maan Horti Automation develops and sells automation solutions including Growcoon Dispensers and Nygaia PlugLine equipment to support large-scale deployment of biodegradable horticulture products.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Maan Group product offering
Product offeringCore offering
Maan Group designs, develops, produces, and sells industrial coating equipment (hotmelt flat lamination systems, roller coaters, drum melters, rotary laminating presses, and label coating lines) through Maan Engineering, biodegradable horticulture products (Growcoon cultivation plugs and Nygaia substrates) through Maan Biobased Products, and horticulture automation equipment (Growcoon Dispensers and the Nygaia PlugLine) through Maan Horti Automation. The group's offerings are built on proprietary coating, biopolymer, and plasma pretreatment technologies developed in-house.
Product overview
Maan Group is a Dutch industrial technology company operating through three divisions: Maan Engineering (coating equipment for labels and construction), Maan Biobased Products (biodegradable horticulture products), and Maan Horti Automation (automation for horticulture). The company's portfolio includes hotmelt coating equipment, biodegradable cultivation plugs (Growcoon), substrate solutions (Nygaia), and specialized technologies like the Linear Atmospheric Plasma System and Pattern Coater. The divisions operate in synergy—Maan Engineering develops the coating and automation technology that enables Maan Biobased Products' biodegradable offerings, with Maan Horti Automation focusing on scaling these products through automation solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Growcoon: Biodegradable plug for agricultural industry that enables plant growers to automate their process efficiently without affecting the plant's habitat
- Nygaia
Products and services
- Growcoon
- Nygaia
- Growcoon Dispenser
Quantifiable outcome
- 40x reduction in transport movements for Nygaia compared to traditional substrates
- +3 more outcomes
Companies that use Maan Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Maan Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Maan Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Hogeschool WindesheimcoreHogeschool Windesheim's Industrial Automation & Robotics program supports the Nygaia PlugLine development. The research group in Zwolle works on process control, central control systems, and quality control for the automated production line. Partners receive joint EFRO subsidy of over €1.5 million.
- Maan Glueing TechnologiescorePart of the Maan Group ecosystem, Maan Glueing Technologies is a partner in the Nygaia project consortium alongside Maan Biobased Products, Klasmann-Deilmann, and Hogeschool Windesheim. Receives joint EFRO subsidy.
- Klasmann-DeilmanncoreKlasmann-Deilmann serves as the global sales partner for Maan Biobased Products' Growcoon and Nygaia horticulture innovations. The partnership combines Klasmann-Deilmann's expertise in growing media and cultivation (teelt) knowledge with Maan's biodegradable product technology. Together they launched Nygaia in 2023. Ted Vollebregt is Managing Director of Klasmann-Deilmann Benelux.
- Albert HeijnminorAlbert Heijn participated in the Maan Coating Seminar presenting their sustainable labelling ambitions. As a leading retail company in Netherlands and Belgium, they seek sustainable packaging solutions with labels meeting circular process requirements.
- artimelt AGminorPresented at Maan Coating Seminar as pioneer in linerless solutions with in-depth know-how in various applications. Develops hotmelt adhesives for specific applications including FDA/EU food contact compliant products.
- Henkel AG & Co. KGaAminorPresented washable UV Hot Melt adhesive at Maan Coating Seminar, addressing recycling process pillars (collect, sort, wash & recycle). Part of industry ecosystem for sustainable label solutions.
- Phoenix Release BVminorInnovative company specializing in UV curable release coatings for PSA labels, linerless labels, hygiene, specialty tapes, electronics, and roofing. Developing silicone-free release coatings.
- AWA Alexander Watson AssociationminorPresented market monitor and industry overview at Maan Coating Seminar, providing market intelligence for label industry.
Scale indicators5 records
Recent moves12 records
Expansion highlights6 records
Maan Group competitors and assessment
Company assessmentBroad incumbents
- BASF: Global chemical incumbent with a significant bioplastics and specialty coatings portfolio (Ecovio, acResin). Competes indirectly through raw-material supply economics and direct biobased-substrate adjacencies.
- Illinois Tool Works (ITW): US-listed diversified industrial manufacturer with coating, laminating, and surface-treatment equipment businesses. A broad incumbent that competes with Maan Engineering across multiple end-markets including labels and construction.
- Nordson Corporation: US-listed global leader in precision dispensing and coating equipment for packaging, labels, and industrial applications. Overlaps directly with Maan Engineering's hotmelt coating and roller/pattern coating equipment lines.
Direct peers
- Pelemix: Israeli-Spanish producer of coco-peat substrates and grow bags for horticulture. Comparable to Nygaia in offering peat-free substrate alternatives to commercial growers, particularly in CEA and hydroponic applications.
- Klasmann-Deilmann: Global leader in growing media and substrates for horticulture. Direct peer because Klasmann-Deilmann serves overlapping horticulture customers and increasingly competes in the biobased substrate space while simultaneously being Maan's exclusive distribution partner — making it both collaborator and potential substitute.
- Jiffy Group: Norwegian/Dutch producer of growing media, propagation plugs (Jiffy-7), and substrate systems for horticulture. Closest direct comparable to Growcoon on the propagation-plug side and to Nygaia on the substrate side, serving identical customers.
- Tresu Group: Danish manufacturer of coating, inking, and laminating equipment for the label and packaging printing industry. Direct comparable to Maan Engineering in serving label converters with specialized coating and laminating machinery.
- BST eltromat: German manufacturer of web-guidance, inspection, and coating/laminating systems for the label, packaging, and film-converting industries. Direct peer to Maan Engineering in roll-to-roll coating and laminating equipment for label production.
Emerging players
- Novamont: Italian bioplastics specialist (Mater-Bi) focused on biodegradable and compostable polymers. Comparable on the biobased polymer-processing expertise underlying Growcoon and Nygaia, though Novamont operates at materially larger scale.
Regional players
- Pöppelmann: German family-owned plastics manufacturer producing thermoformed and injection-molded products including horticultural pots and growing systems. Regional comparable to Maan's thermoformed/biodegradable product portfolio, serving DACH horticulture markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maan Group social profiles
Digital presenceMaan Group compliance and trust
Trust signalCompliance3 records
Maan Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maan Group leadership team
Management profileNumber of profiles
Profiles5 records
Maan Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Maan Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maan Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maan Group
What does Maan Group do?
Maan Group designs, develops, produces, and sells industrial coating equipment (hotmelt flat lamination systems, roller coaters, drum melters, rotary laminating presses, and label coating lines) through Maan Engineering, biodegradable horticulture products (Growcoon cultivation plugs and Nygaia substrates) through Maan Biobased Products, and horticulture automation equipment (Growcoon Dispensers and the Nygaia PlugLine) through Maan Horti Automation. The group's offerings are built on proprietary coating, biopolymer, and plasma pretreatment technologies developed in-house.
Is Maan Group a public or private company?
Maan Group is a private company. It is classified as family owned and is currently operating.
When was Maan Group founded?
Maan Group was founded in 1996. It employs 51 to 100 people.
Where is Maan Group based?
Maan Group is headquartered in Raalte, Netherlands, in the Europe region.
How does Maan Group make money?
Four revenue lines are on record. Coating Equipment Sales are the primary driver. The others are biodegradable Horticulture Products, precision Coating Products and horticulture Automation Equipment.
Who are Maan Group's main competitors?
Broad incumbents on record are BASF, Illinois Tool Works (ITW) and Nordson Corporation. Direct peers are Pelemix, Klasmann-Deilmann, Jiffy Group, Tresu Group and BST eltromat. Novamont is listed as an emerging player. Pöppelmann is listed as a regional player.
Does Maan Group have an API?
No public API is recorded for Maan Group.
What industry is Maan Group in?
Maan Group's product category is Industrial Coating Equipment and Biodegradable Horticulture Products. Its primary akta.pro industry code is IMANAHAH, Thermoformed Agricultural Products (Trays, Pots, Grow Systems), with a secondary code of IMANAHAI, Custom Thermoforming & Contract Manufacturing. Its NAICS code is 325510 and its SIC code is 2820.