What ASN Events does

ASN Events is a privately held professional conference organiser (PCO) headquartered in Melbourne, Australia, founded in 1990 by Mike Pickford originally as Australian Scientific Networks. The firm delivers end-to-end conference and event management services for associations, societies and government organisations across scientific, biomedical, public health, engineering, environmental and agricultural verticals, and now also operates internationally with event deliveries in Canada, the United States and New Zealand.

Its service offering spans strategic planning, conference and logistics management, sponsorship and exhibition sales, delegate registration, risk management, accounting, revenue optimisation, accommodation coordination, and ongoing association administration. Operationally, the company reports annual throughput of more than 25,000 delegates processed, over $22 million of client funds managed, more than $7 million in sponsorship funds raised, and over 20,000 hotel room nights booked, accumulated across 1,800+ conferences since inception. It does not operate a proprietary technology platform; delivery is human-led and team-based, with a named bench of 30+ project managers, sponsorship managers, association managers and finance staff.

Commercially, ASN Events earns revenue through professional-services fees tied to event contracts rather than SaaS or product licensing, with no publicly disclosed pricing or revenue figures. Its go-to-market is enterprise field sales targeting association boards and conference committees, supplemented by referral flow through strategic partnerships with Business Events Sydney, Melbourne Convention Bureau, state tourism bodies, Tourism Australia, major hotel chains and convention venues. The business is family-led, with Mike Pickford as Executive Chairman, Tim Hancock as Managing Director and Hannah Pickford as Executive Director, operating through two Victorian-registered entities (ASN Events Pty Ltd and ASN Conferences Pty Ltd) with no external institutional investors disclosed.

Name

ASN Events

Legal name

ASN Events Pty Ltd and ASN Conferences Pty Ltd

Website

https://asn.events

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

ASN Events is a Melbourne-based professional conference organiser that delivers end-to-end event management for associations, societies and government bodies across scientific, healthcare, environmental and professional verticals in Australia, North America and New Zealand.

Ownership category

akta.pro rank

Product category

Professional Conference and Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Professional conference management
• Event management services
• Association management services
• Sponsorship and exhibition management
• Delegate registration services

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Conference and Event Management Services: ASN Events earns revenue by managing conferences and events on behalf of associations, societies, and organisations. This includes end-to-end event delivery covering planning, logistics, sponsorship, risk management, accounting, and revenue optimisation. They process delegate registrations, manage sponsorship funds, and coordinate accommodation bookings.
2. Sponsorship and Exhibition Management: ASN Events raises sponsorship funds on behalf of clients, with over $7 million in sponsorship funds managed annually.
3. Delegate Services and Registration: The company processes delegate registrations and manages attendee services, handling over 25,000 delegates annually.
4. Accommodation Booking Services: ASN Events coordinates hotel bookings for conference delegates, arranging over 20,000 hotel room nights annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ASN Events provides end-to-end professional conference and event management services for associations, societies, and government organisations. Their offering covers conference planning and logistics, sponsorship and exhibition management, delegate registration, accommodation booking, association management support, risk management, accounting, and revenue optimisation. The company specialises in scientific, medical, biomedical, public health, engineering, environmental, and agricultural conferences across Australia and international markets.

Product overview

ASN Events is a professional conference and event management company offering end-to-end strategic conference organization services. The company provides a unified suite of event management services including conference planning and logistics, sponsorship and exhibition management, delegate services, venue coordination, association management support, membership administration, strategic planning guidance, risk management, accounting, and revenue optimization. The company specializes in scientific, medical, bio-medical, public and mental health, engineering, environmental, and agricultural conferences. ASN Events operates primarily in Australia with international reach, managing both domestic and international events for associations and societies.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference and Event Management Services
• Sponsorship and Exhibition Management

Quantifiable outcome

• Process over 25,000 delegates annually
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Business Events SydneycoreStrategic or Co-development PartnerASN Events is a proud Conference Organising Partner of Business Events Sydney. This partnership enables collaboration on business events in Sydney and positions ASN Events for government-supported conference opportunities.
• Melbourne Convention BureaucoreStrategic or Co-development PartnerASN Events is a proud partner of Melbourne Convention Bureau as a Conference Organising Partner. This strategic partnership supports conference delivery in Melbourne and Victoria.
• Professional Conference Organisers Association of Australia (PCOA)coreStrategic or Co-development PartnerASN Events is a Certified Event Manager (CEM) company with PCOA. Director Mike Pickford serves as a Councillor of PCOA. This membership provides industry recognition and access to professional development and standards.
• Business Events Council of Australia (BECA)coreStrategic or Co-development PartnerASN Events Director Mike Pickford serves as a Councillor on BECA, representing the event management industry. This provides industry influence and visibility.
• Accor HotelsminorOthersPreferred accommodation partner providing hotel services for conference delegates.
• Hyatt HotelsminorOthersPreferred accommodation partner providing hotel services for conference delegates.
• IHG Hotels and ResortsminorOthersPreferred accommodation partner providing hotel services for conference delegates.
• Marriott HotelsminorOthersPreferred accommodation partner providing hotel services for conference delegates.
• Radisson HotelsminorOthersPreferred accommodation partner providing hotel services for conference delegates.
• Melbourne Convention and Exhibition CentreminorOthersMajor convention venue partner for events in Melbourne.
• International Convention Centre SydneyminorOthersMajor convention venue partner for events in Sydney.
• Tourism AustraliaminorOthersNational tourism body partner supporting international conference promotion.
• Tourism Events QueenslandminorOthersState tourism body partner supporting events in Queensland.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• MCI Group: Global association management, PCO and events group operating in 30+ countries. Comparable in serving international associations and producing large-scale conferences, but with materially larger scale, broader service portfolio (including association management software), and global footprint.
• BCD Meetings & Events: Global corporate meetings and events agency with deep association and incentive programs. Comparable in events delivery and sponsorship/exhibition support but skews to corporate clients rather than ASN's pure association/society focus.

Direct peers

• Conference Associates (ICMS Australasia): Australia-based PCO delivering conferences for scientific, medical, and professional associations. Directly comparable target market, customer segment and service scope, often competing head-to-head on association conference bids in Australia.
• All Occasions Group: Adelaide-headquartered PCO and event management firm serving associations, government, and corporate clients across Australia. Directly comparable in business model, customer type (associations and government), and Australian-based conference delivery.
• ICMS Pty Ltd (International Conference and Meeting Specialists): Australia-based PCO specialising in association conferences and events. Directly comparable in target customer (professional and scientific associations), service offering, and geographic focus (Australia + APAC).
• Arinex Pty Ltd: Australian-headquartered Professional Conference Organiser delivering end-to-end association conferences domestically and internationally. Directly comparable in target customer (associations), service offering (PCO + association management), and geography (Australia + APAC).

Regional players

• Capital Events (NZ): Wellington-based event management and PCO serving associations in New Zealand and the Pacific. Comparable service offering (association conference management) but focused on a smaller geographic market than ASN's Australia-anchored base.
• The Conference Company (New Zealand): New Zealand-based PCO delivering conferences, exhibitions, and association management services. Comparable service mix and association focus, operating in a neighbouring trans-Tasman market with similar regulatory and tourism dynamics.

Others

• Professional Conference Organisers Association of Australia (PCOA): Australian industry body for PCOs of which ASN is a member and through which ASN holds CEM certification. Not a competitor but directly comparable ecosystem anchor, providing industry standards and peer benchmarking context.
• European Society of Association Executives (ESAE): European association management industry body representing PCOs and association professionals. Comparable industry context (PCO profession, association events) but an industry body rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asnevents
• Facebookfacebook.com/ASNEvents
• LinkedInlinkedin.com/company/asn-events

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASN Events