Lily's TV Items
- Company typePrivate
- Founded1975
- HeadquartersPigeon Forge, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Lily's TV Items firmographics
Firmographics- Name
- Lily's TV Items
- Legal name
- Lily's TV Items
- Website
- https://lilystvitems.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lily's TV Items industry classification
Industry- Product category
- Online Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (45912), Jewelry, Luggage, and Leather Goods Retailers (4583), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Hobby, Toy & Game Shops (5945), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
- akta.pro secondary industries
- Off-Price Seasonal, Holiday & Party Goods Retail (CRAEACAF), Party Games, Novelty & Impulse Toy Distribution (CRAOAMAI)
Keywords
Where Lily's TV Items is headquartered
LocationHeadquarters
- HQ city
- Pigeon Forge
- HQ country
- United States
- HQ region
- North America
Markets served
Lily's TV Items business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Retail e-commerce revenue from direct product sales to consumers. One-time purchase model for physical goods across multiple product categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Lily's TV Items product offering
Product offeringCore offering
Lily's TV Items is a direct-to-consumer e-commerce retailer that sells a broad assortment of consumer merchandise through its own Lightspeed-powered online storefront at lilystvitems.com. The catalog spans As Seen On TV items, household essentials, bedding and bath, health and wellness products, fashion jewelry (including proprietary sub-brands Russian Lab Diamonds, Rings of the Stars, and Lily Ana), home decor, accessories, tools and security, outdoor goods, scooters, and clothing. Orders are paid via PayPal, PayPal Pay Later, or credit card, and products ship directly to U.S. consumers.
Product overview
Lily's TV Items is a veteran-owned e-commerce retail platform established in 1975, operating on the Lightspeed e-commerce platform. The business offers a diverse portfolio of consumer products across multiple categories, with its primary focus on As-Seen-On-TV items and novelty goods. The product lineup includes Household Essentials (cleaning, laundry, pest control, organization), TV Items (kitchen utensils, drinkware, cookware, gadgets, small appliances), Bed & Bath (quilts, blankets, bedding), Health & Wellness (vibration machines, massagers, pain relief, beauty products), Jewelry (featuring proprietary brands like Russian Lab Diamonds, Rings of the Stars, and Lily Ana), Home Decor, Accessories, Tools & Security, Outdoor products, Scooters, and Clothing. The company also offers specialized lab-grown diamond jewelry under its Russian Lab Diamonds brand and celebrity-inspired rings under Rings of the Stars. Payment options include PayPal, PayPal Pay Later, and Credit Cards.
Differentiator
Problem solved
Functional benefit
Brands
- Russian Lab Diamonds (TM): Lab-created diamond jewelry collection including rings, earrings, pendants, and bracelets.
- Rings of the Stars
- Whole Body Vibration
Products and services
- TV Items (As Seen On TV)
Companies that use Lily's TV Items
Customer profileSegments1 record
Ideal customer profiles1 record
Lily's TV Items technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lily's TV Items partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Lily's TV Items competitors and assessment
Company assessmentBroad incumbents
- Boscov's: Multi-category department store selling jewelry, home goods, beauty and apparel — comparable to Lily's as a small-footprint multi-category general-merchandise retailer.
- Wayfair: Mass-market online retailer of home goods, decor, and small appliances; comparable to Lily's in home, furniture and small-appliance categories.
- Five Below: Discount variety retailer selling novelty, household, beauty and accessory items at low price points; overlaps with Lily's in budget novelty and impulse-buy merchandise.
- Overstock (now Beyond Inc.): Online discount retailer selling furniture, home decor, jewelry and lifestyle goods; competes with Lily's across home, decor and jewelry categories in a D2C e-commerce format.
- Dollar Tree: Large-format variety discount retailer spanning household, beauty, party and seasonal goods — directly comparable to Lily's assortment breadth and price band on general merchandise.
Regional players
- Etsy: Online marketplace for jewelry, gifts, and novelty items; overlaps with Lily's Rings of the Stars and Lily Ana fashion jewelry lines as an alternative channel for similar consumers.
Direct peers
- QVC Group: Iconic As-Seen-On-TV and lifestyle shopping retailer offering jewelry, home goods, beauty and wellness — competes head-to-head with Lily's in the same D2C multi-category, women-skewing shopper demographic.
- HSN (Home Shopping Network): Direct-to-consumer retailer historically anchored on As-Seen-On-TV and lifestyle products; sells jewelry, home, beauty and wellness to U.S. consumers via TV and digital channels, overlapping directly with Lily's category mix and model.
Emerging players
- Brilliant Earth: Online retailer specializing in ethically sourced and lab-grown diamond jewelry; directly comparable to Lily's Russian Lab Diamonds sub-brand in fine-jewelry D2C.
- Wish: Discount e-commerce marketplace for low-cost variety goods, gadgets, accessories and home items — direct comparable to Lily's low-AOV novelties and household assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lily's TV Items social profiles
Digital presenceLily's TV Items financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lily's TV Items leadership team
Management profileNumber of profiles
Lily's TV Items funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lily's TV Items M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lily's TV Items
What does Lily's TV Items do?
Lily's TV Items is a direct-to-consumer e-commerce retailer that sells a broad assortment of consumer merchandise through its own Lightspeed-powered online storefront at lilystvitems.com. The catalog spans As Seen On TV items, household essentials, bedding and bath, health and wellness products, fashion jewelry (including proprietary sub-brands Russian Lab Diamonds, Rings of the Stars, and Lily Ana), home decor, accessories, tools and security, outdoor goods, scooters, and clothing. Orders are paid via PayPal, PayPal Pay Later, or credit card, and products ship directly to U.S. consumers.
Is Lily's TV Items a public or private company?
Lily's TV Items is a private company. It is classified as family owned and is currently operating.
When was Lily's TV Items founded?
Lily's TV Items was founded in 1975. It employs 11 to 50 people.
Where is Lily's TV Items based?
Lily's TV Items is headquartered in Pigeon Forge, United States, in the North America region.
How does Lily's TV Items make money?
One revenue line is on record: product Sales.
Who are Lily's TV Items's main competitors?
Broad incumbents on record are Boscov's, Wayfair, Five Below, Overstock (now Beyond Inc.) and Dollar Tree. Etsy is listed as a regional player. Direct peers are QVC Group and HSN (Home Shopping Network). Emerging players are Brilliant Earth and Wish.
Does Lily's TV Items have an API?
No public API is recorded for Lily's TV Items.
What industry is Lily's TV Items in?
Lily's TV Items's product category is Online Retail. Its primary akta.pro industry code is CRAGAJAG, Gift, Novelty & Souvenir Variety Stores, with a secondary code of CRAEACAF, Off-Price Seasonal, Holiday & Party Goods Retail. Its NAICS code is 45942 and its SIC code is 5731.