Panocolor

What Panocolor does

Panocolor is a French manufacturer of outdoor urban furniture and advertising display systems, founded in 1992 and operating as a subsidiary of Groupe ADC. The company designs and produces bus shelters (Abri Voyageurs), 2m² display panels known as planimeters or MUPIs, free and administrative display cases, outdoor showcases, bus stop poles, and bicycle parking shelters under its Abricyclette sub-brand. Its core manufacturing capabilities are anchored in aluminium thermolaquage (powder coating at 200°C), hot-dip galvanisation in a 450°C zinc bath yielding 70-80 micron coatings with 25-30 year longevity, tempered glass processing, and the integration of LED and photovoltaic lighting systems (notably the PANOSUN autonomous solar kit). Proprietary technology centres on a patent covering its F5 modular display frame system, and production is split between workshops in Saint-Barthélemy d'Anjou (metal transformation and fabrication) and Chevreuse (sheet metal and woodworking), with ISO 14001 certification in place since 2006 and PEFC certification for wood sourcing.

Panocolor offers a turnkey service from in-house bureau d'études design through fabrication to installation, supported by an external installation partner network (e.g., GSP57) alongside internal commercial and installation teams. Customers are predominantly French municipalities (collectivités) and public transport operators, served through a sales-led go-to-market that combines direct commercial relationships, public procurement tenders (appels d'offres), and active participation in trade events including the Salon des Maires et des Collectivités Locales, RNTP, and Journées AGIR. Notable contract wins include lot 2 of the Auvergne Rhône-Alpes regional bus shelter tender (240-315 units installed through 2022), approximately 1,000 schedule frames supplied to Clear Channel for La Rochelle, 200 bus stop poles plus 30 shelters delivered to SMTUT in Thiers, and luminous diffusing frames manufactured for Médiatransports at Lille Metro stations.

Revenue is generated through project-based, one-time sales of capital equipment to the public sector, complemented by custom on-demand fabrication, installation, and maintenance services offered through Groupe ADC. Pricing is quote-based and not publicly disclosed; catalogs and tariffs are available via download. Cumulative production exceeds 100,000 display panels for press houses across French overseas territories (DOM TOM) and French-speaking countries, and recent product line extensions include LCD screen integration for digital advertising and photovoltaic lighting, signalling incremental movement toward DOOH-compatible and energy-autonomous infrastructure.

Name

Panocolor

Legal name

Panocolor

Website

https://panocolor.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Panocolor is a French manufacturer, founded in 1992 and part of Groupe ADC, that designs and produces outdoor urban furniture — bus shelters, 2m² advertising display panels, administrative display cases, bus stop poles, and bicycle shelters under the Abricyclette sub-brand — selling primarily to French municipalities and public transport operators through public tenders.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-barthélemy

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Urban Display Furniture Sales: Primary revenue stream from manufacturing and selling outdoor display furniture including planimeters (MUPI/sucettes), bus shelters, display cases, and poster frames. Products are sold directly to municipalities and transport operators through tenders and direct sales. Revenue is project-based with significant contract wins from public procurement.
2. Custom/On-Demand Fabrication: Bespoke manufacturing services for custom or exclusive urban furniture designs based on specific client requirements. Bureau d'études (design office) creates custom solutions for specific markets or personalised product ranges.
3. Installation and Maintenance Services: Turnkey installation services using internal teams or external installation companies, plus maintenance services offered through Groupe ADC to extend product lifespan.
4. Bike Shelter Products (Abricyclette): Sales of bicycle parking shelters and equipment under the Abricyclette brand, targeting cycling infrastructure for municipalities and enterprises.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Panocolor is a French manufacturer of urban display furniture and outdoor advertising infrastructure. The company designs, fabricates, and installs bus shelters (Abri Voyageurs), 2m² display panels/planimeters, free and administrative display panels, outdoor showcases, bus stop poles, and bicycle shelters under the Abricyclette brand. All products are produced in-house at workshops in Anjou using metal transformation techniques including aluminium thermolaquage and hot-dip galvanisation.

Product overview

Panocolor is a French manufacturer of urban furniture and outdoor advertising displays, founded in 1992 and operating as part of Groupe ADC. Its product portfolio is organized around three main categories: (1) Abri Voyageurs (bus shelters) — including five named models: INTEMPOREL, LUX, LYTHE, REFLET, and NATURA, each available in multiple variants and widths, with accessories such as cadre horaires/vitrine infos, benches, buteaux, trash bins, and PANOSUN photovoltaic lighting; (2) Planimètres (2m² display panels/MUPIs) — including MOBILIA D, LYTHE, LUX, REFLET, GAMME R, DRAPO-BOIS, CLASSIC TOP, and GAMME CONNECT, offered in multiple configurations (Totem, Centro, Arche/Sucette) with optional LED lighting and rolling displays; (3) Affichage libre et administratif (free and administrative display) — including AFFI-LIBRE 5H, AFFI-LIBRE 2V/2H, MOBI-LIBRE 2H, vitrines administratives (LYTHE-ADMIN, MOBI-ADMIN 2H, DUO Admin-Libre), and CDG models; and (4) Vitrines d'affichage extérieur (outdoor display showcases) — wall-mounted and freestanding showcases from A4 to 2m². The company also offers Abris vélos under the Abricyclette sub-brand, as well as installation and maintenance services. A custom/sur-mesure manufacturing service enables bespoke designs, and optional inflation stations can be integrated into planimeters.

Differentiator

Problem solved

Functional benefit

Brands

• Abricyclette: Brand dedicated to bicycle shelters and parking solutions, created to address environmental challenges and cycling infrastructure growth.

Products and services

• Abri Voyageurs INTEMPOREL Bus shelter available in three versions (canopy, two glazed sides, double) and three widths (2.65m, 3m, 3.86m), with optional photovoltaic LED lighting, integrated information caisson, and seating. Designed for French municipalities and transport operators.
• Abri Voyageurs LUX Bus shelter with one glazed side and one information caisson, available in two widths (3000mm and 3860mm), with LED lighting, integrated seating, and standard or custom RAL colour finishes.
• Abri Voyageurs LYTHE Bus shelter with two glazed sides or one information caisson, or canopy version, available in two widths (3000mm and 3500mm), with LED or fluorescent lighting options.
• Abri Voyageurs REFLET Design-oriented bus shelter available in multiple variants including canopy and double configurations.
• Abri Voyageurs NATURA Bus shelter with wood and metal hybrid structure, available in 2-glazed-sides or 1-glazed-side-plus-information-caisson configurations, measuring 2650 x 1500mm.
• Planimètre LYTHE 2m² 2m² display panel (planimeter/MUPI) measuring 1840 x 1290mm, available in Arche, Totem, Centro, and Sucette variants, with LED lighting and galvanized steel or aluminium structure.
• Planimètre REFLET 2m² 2m² display panel with double-face LED lighting, measuring 1305mm wide, available in Arche, Totem, and Centro configurations.
• MOBILIA D Totem Double-face 2m² planimeter with optional LED lighting, measuring 1892 x 1292mm, featuring galvanised steel construction and aluminium-profiled frames.
• AFFI-LIBRE 5H (5m²) 5m² horizontal free-display panel (simple face), ground-mounted, measuring 2650 x 2802mm, made from aluminium and steel with 100% French assembly.
• Vitrine d'affichage extérieur Outdoor display showcases in wall-mounted and freestanding configurations, from A4 to 2m² formats, with optional LED lighting, aluminium frames in any RAL colour, and tempered glass or polycarbonate protection.
• Poteaux d'arrêt de bus Bus stop poles, including both permanent and temporary models, suitable for public transport networks and tourist operations.
• Abricyclette Bike Shelters and Equipment Sub-brand of Panocolor focused on bicycle parking solutions including enclosed and open shelters, bike racks, repair stations, and inflation stations, targeting municipalities and enterprises developing cycling infrastructure.
• Custom / Bespoke Manufacturing Service Custom and bespoke manufacturing service for exclusive urban furniture designs, including planimeters, bus shelters, and other products tailored to specific client requirements, delivered via the in-house design bureau (bureau d'études).
• Installation and Maintenance Services Turnkey installation services using internal teams or external installation companies, plus maintenance services offered through Groupe ADC to extend product lifespan.

Quantifiable outcome

• Over 100,000 display panels manufactured for press houses across DOM TOM and French-speaking countries
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Only OOHcoreGTM or Marketing PartnerIndustry association of outdoor advertising suppliers. Panocolor is a member. Only OOH organises the Trophées de l'Affichage awards and Rencontres de l'Affichage events. The association promotes outdoor advertising and creates connections between industry stakeholders.
• MédiatransportsminorStrategic or Co-development PartnerMedia transport advertising company for which Panocolor manufactured luminous diffusing frames for Lille Metro stations.
• GSP57minorImplementation/ SI/ Consulting PartnerInstallation company that installed the Panocolor Intemporel bus shelter (awning version) for the city of Hayange in Lorraine.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Outfront Media: Major US-based outdoor advertising company with growing European footprint. Adjacent competitor in the OOH value chain, though primarily an advertising sales operator rather than a street furniture manufacturer like Panocolor.
• JCDecaux: World's largest street furniture and outdoor advertising company, dominant in bus shelters and urban display panels across France and globally. Panocolor competes at the local/regional tier against JCDecaux, which frequently wins the largest national tenders.
• Clear Channel Outdoor: Global outdoor advertising operator that both competes with and procures from Panocolor (Clear Channel is a documented customer for ~1,000 schedule frames in La Rochelle). Overlap in planimeters/MUPIs and bus shelter infrastructure.

Direct peers

• Procity: French manufacturer of urban furniture including street signage, display panels, and public infrastructure. Closest direct competitor in size, geography, and product portfolio to Panocolor's planimeters and bus shelters.
• Lacroix Group (Lacroix City): French diversified industrial group whose Lacroix City division manufactures street and urban furniture (benches, shelters, signage, displays). Direct competitor for French municipal and transport tenders, with similar product breadth and customer base.
• Metalco: Italian designer and manufacturer of outdoor urban furniture and street furniture systems. Comparable in custom fabrication capabilities, materials (steel, aluminium, glass), and focus on public spaces and transit infrastructure.
• Hess Group: Swiss/German manufacturer of outdoor furniture, lighting columns, and display systems for public spaces. Comparable in product categories (display panels, passenger shelters) and B2B/ public-sector GTM, though operating across broader European markets.

Regional players

• Santa & Cole: Spanish urban furniture manufacturer with a design-led catalogue of street furniture, lighting, and outdoor display elements. Comparable in custom public-space furniture, primarily competing in Iberia and Latin America rather than France.
• mmcité: Czech designer and manufacturer of street furniture including benches, litter bins, bicycle racks, and display elements. Comparable product range in public-space furniture, with European rather than French-centric distribution.
• Burri: Swiss street furniture and outdoor advertising display manufacturer with strong presence in Switzerland and selected European markets. Comparable in display furniture and bus shelter products, but does not primarily compete in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPeRlWdnQT0SRBO09q1FEEA
• LinkedInlinkedin.com/company/panocolor-adc
• Pinterestpinterest.fr/panocolor49

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panocolor