What GG Group Media does

GG Group Media (legal entity UAB GG Group Media) is a private, founder-led digital marketing agency headquartered in Vilnius, Lithuania, that exclusively serves iGaming, online casino, sports betting, and cryptocurrency-gaming brands. Founded in 2020, the company operates from two offices and claims a team of 50+ professionals serving 150+ global partners across more than 20 markets. Its offering is structured as eight integrated service lines — SEO, Affiliate Marketing, Community Building, Content & PR, Email Marketing, Marketing Strategy, Paid Media, and Social Media Marketing — that can be deployed individually or bundled into full-funnel campaigns.

The agency's core technology stack combines standard martech tools (Cloudflare, Google Analytics, Hotjar, Crazy Egg, Facebook Pixel) with what it describes as a proprietary cold-warm-hot funnel framework tailored to the iGaming player journey. Differentiated components include an Affiliate Tracking & Reporting Dashboard for real-time conversion monitoring, Smart Email Segmentation with behavioral triggers based on deposit frequency and player value, and the proprietary funnel methodology itself. Performance is the central value proposition: documented case studies report tripled first-time deposits (+220% revenue) for Royal Partners and doubled organic traffic with +350% revenue for SmartBettingGuide.com.

The revenue model is a hybrid of performance-based affiliate commissions (CPA, CPL, FTD structures) and professional-services fees for digital marketing engagements, with quote-based pricing and bespoke contracts. The go-to-market is sales-led B2B targeting mid-market and enterprise iGaming operators, augmented by an affiliate partner network of 16+ named programs. GG Group Media remains privately held and bootstrapped, with no disclosed external investors or funding rounds; ownership is anchored by CEO Zigmas Pekarskas and Co-founder Jovita Valužytė, alongside a full executive bench including CTO, CCO, CMO, Head of On-Page SEO & Content, and a Data Team Lead. Industry recognition includes the 2022 AffPapa "Best Sports Betting Affiliate" award and a 2023 AffPapa "Best SEO Affiliate" nomination.

Name

GG Group Media

Legal name

UAB GG Group Media

Website

https://gggroup.media

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

iGaming Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Gaming Community, Chat & LFG Platforms (BPAMAKAK)

Keywords

• IGaming marketing agency
• Affiliate marketing services
• Casino SEO services
• Sports betting marketing
• Performance marketing agency

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing Services: Performance-based affiliate marketing services where GG Group Media helps iGaming brands build and manage affiliate programs. Revenue is generated through commissions on verified results (leads, signups, first-time deposits) with payment rates and commission schedules detailed in separate contracts.
2. Digital Marketing Services: Comprehensive digital marketing services including SEO, content strategy, PPC, email marketing, social media marketing, and PR for iGaming, crypto, and sports betting brands. Services are priced according to scope and contract terms.
3. Marketing Strategy Consulting: Strategic marketing planning, market analysis, competitor analysis, brand positioning, and campaign planning services with data-driven roadmaps for iGaming and crypto brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

GG Group Media is a full-service digital marketing agency that helps casinos, betting sites, and crypto brands grow through data-driven marketing. It delivers eight interconnected service lines — SEO, affiliate marketing, community building, content & PR, email marketing, marketing strategy, paid media, and social media marketing — used standalone or combined into integrated campaigns for iGaming and crypto clients.

Product overview

GG Group Media is a full-service iGaming marketing agency that provides a portfolio of eight interconnected digital marketing services: SEO, Affiliate Marketing, Community Building, Content & PR, Email Marketing, Marketing Strategy, Paid Media, and Social Media Marketing. The agency specializes in helping iGaming, casino, crypto, and sports betting brands grow through innovative, data-driven marketing strategies. These services are offered as standalone offerings and can be combined into integrated campaigns, as demonstrated in case studies where multiple services (e.g., SEO + Affiliate + Email + Paid Media) are deployed together to achieve specific client outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimisation (SEO) Expert SEO solutions that help iGaming brands climb search rankings and grow organically through keyword strategy, technical optimization, on-page SEO, off-page link building, technical audits, and site architecture restructuring.
• Affiliate Marketing Performance-driven affiliate program services that bring in reliable partners and consistent growth through program setup, partner recruitment, tracking systems, reporting dashboards, campaign management, and fraud prevention.
• Community Building Builds and manages authentic player communities on Discord, Telegram, and Reddit that strengthen trust, engagement, and lasting connections through platform setup, moderation, competitions, AMAs, and community analytics.
• Content & PR Strategic content and PR efforts that boost brand credibility and visibility in the iGaming industry through SEO articles, press releases, media relations, and influencer amplification.
• Email Marketing Personalized email strategies with smart segmentation and automated workflows that nurture player loyalty and drive consistent engagement through welcome series, VIP campaigns, and re-engagement campaigns.
• Marketing Strategy Data-led marketing plans and targeted campaigns that turn clicks into loyal customers through market analysis, competitor analysis, brand positioning, and campaign planning.
• Paid Media

Quantifiable outcome

• Tripled FTDs from 1,725 to 5,000+ per campaign cycle with 220% revenue growth for Royal Partners
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Néstor VázquezminorOthersIndependent iGaming SEO expert who consults with GG Group Media, providing expertise and support to the team's SEO initiatives. Offers industry perspective and quality assurance for campaigns.
• SmartBettingGuide.comcoreGTM or Marketing PartnerCase study client and marketing partner. GG Group Media provided SEO and affiliate marketing services that tripled conversions and generated 350% higher revenue.
• Royal PartnerscoreGTM or Marketing PartnerCase study client and marketing partner. GG Group Media implemented cold-warm-hot funnel strategy that tripled FTDs and delivered 220% revenue growth.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gambling.com Group: Publicly-listed performance marketing company for online sports betting and casino. Directly comparable as an SEO-led iGaming affiliate operating in the same regulated verticals as GG Group Media, with similar affiliate-portfolio and content-led acquisition approach.
• Raketech: Listed Nordic affiliate marketing operator focused on iGaming, casino, and sports betting. Competes head-to-head with GG Group Media for affiliate-network and SEO-driven player acquisition budgets from European casino brands.
• Catena Media: Publicly-listed global leader in iGaming affiliate and lead generation. Comparable to GG Group Media because both operate performance-based marketing businesses generating FTDs for online casinos and sportsbooks, though Catena operates at materially larger scale with proprietary content and SEO assets.
• Croud: Global digital marketing agency with iGaming as a key regulated vertical. Comparable to GG Group Media's full-service digital marketing offering (SEO, paid media, content, affiliate) to gambling and betting clients, but operating across multiple verticals and geographies at much larger scale.
• Better Collective: Stockholm-listed iGaming affiliate and marketing group with deep sports betting and casino SEO/content assets. Competes with GG Group Media for the same iGaming brand budgets, particularly on SEO-led player acquisition strategies.
• XLMedia (now XL Fluid): Performance marketing company with iGaming as a major vertical. Comparable to GG Group Media for delivering performance-based, multi-channel (SEO, paid media, content) acquisition services to gambling and betting operators across multiple regulated markets.

Direct peers

• Game Lounge: iGaming affiliate and marketing agency operating across multiple regulated markets, focused on SEO and content-led acquisition for casino and sports betting brands. Direct comparability with GG Group Media in vertical, services, and customer segment.
• KAX Media: Specialized iGaming digital marketing agency offering SEO, PPC, affiliate, and content services to casino and sportsbook operators. Closest direct peer to GG Group Media in terms of vertical specialization, service mix, and target mid-market iGaming clients.

Others

• Affilka by SOFTSWISS: iGaming affiliate management platform and ecosystem player providing affiliate program infrastructure used by iGaming operators. Adjacent to GG Group Media's affiliate program setup and management services, though operates as platform/SaaS rather than agency.
• ReferOn: Affiliate tracking and program management technology provider in iGaming. Comparable to GG Group Media's proprietary affiliate tracking dashboard offering - both serve iGaming affiliate operators needing real-time FTD/conversion measurement tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GGGroupMedia
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/53525361
• Instagraminstagram.com/gggroupmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GG Group Media