Royal Partners
Royal Partners is a private iGaming affiliate-marketing network operating 20 in-house Curaçao-licensed casino brands, connecting 500+ webmasters and streamers with these brands via RevShare, CPA, and Hybrid commission models across EU, LATAM, CIS, India, and Japan.
- Company typePrivate
- Founded2019
- HeadquartersAmsterdam, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Royal Partners does
Royal Partners is a private iGaming affiliate-marketing program headquartered in Amsterdam, Netherlands, operating through Curaçao-licensed entities Galaktika N.V. and Carrer N.V. Founded in March 2019, the company functions as a direct advertiser running a portfolio of 20 in-house online casino brands (including FRESH, SOL, JET, STARDA, LEX, GIZBO, MARTIN, IRIS, and others), each offering approximately 5,000 games from 65+ licensed developers under distinct brand identities tailored to specific player segments and geographies.
The platform connects traffic sources — webmasters, streamers, and affiliate networks — with these in-house brands via three commission models: RevShare (fixed 35% default, dynamic tiers up to 50-60% with no negative carryover), CPA (up to $100 per qualified player with a 7-day hold), and Hybrid (individual terms combining both). Royal Partners supports affiliates with a multi-level retention system featuring personalized email marketing, geo-adapted promotional materials, real-time campaign statistics, and assigned personal managers. The Starda brand incorporates AI-driven email newsletters as a retention layer.
As of 2024, the affiliate program counted over 500 webmasters generating 1,000+ leads daily, alongside 500+ streamers producing 4,000+ live streams annually. The streamer network reports an average $150,000 annual RevShare income per active streamer. Geographic coverage spans the EU, LATAM (Brazil, Chile, Peru, Mexico), CIS, India, Japan, Canada, and Australia, with Curaçao regulatory licensing and documented GDPR compliance. The business has won multiple industry awards including SiGMA Americas Affiliate Program of the Year (2023) and iGaming Awards (2022), and operates as a privately held company with no disclosed institutional ownership or funding.
Royal Partners firmographics
Firmographics- Name
- Royal Partners
- Legal name
- Royal Partners Affiliate Program
- Website
- https://royal.partners
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Royal Partners is a private iGaming affiliate-marketing network operating 20 in-house Curaçao-licensed casino brands, connecting 500+ webmasters and streamers with these brands via RevShare, CPA, and Hybrid commission models across EU, LATAM, CIS, India, and Japan.
- Ownership category
- akta.pro rank
Royal Partners industry classification
Industry- Product category
- iGaming Affiliate Marketing
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
- akta.pro secondary industries
- Mobile/App Install & CPA Networks for Betting (MPAEAMAJ), iCasino Player Support & Operations Outsourcing (CX, VIP, Retention) (MPAEABAO)
Keywords
Where Royal Partners is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Royal Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- RevShare (Revenue Share): Partners earn a percentage of the net gaming revenue generated from their referred players. Royal Partners offers both fixed rates (35% default) and dynamic tiered rates based on first deposit volume. Dynamic tiers range from 20% (0-5 FD) to 50% (201+ FD per month). RevShare payments are made on the 5th of each month.
- CPA (Cost Per Action): Partners receive a fixed amount for each qualified player attracted. Rates depend on GEOs, traffic sources, and previous performance. Partners can earn up to $100 per qualified lead. CPA payments are made weekly with a 7-day hold period for traffic assessment.
- Hybrid Model: Combines CPA and RevShare models. Partners receive daily fixed CPA payments for each player who deposits, plus monthly revenue share from casino profits. Individual cooperation terms are negotiated for Hybrid partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | RevShare Fixed Rate |
| Transaction based/ take rate | Monthly | RevShare Dynamic Tiers |
| Transaction based/ take rate | Pay-as-you-go | CPA Rates |
| Hybrid | Monthly | Hybrid Model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Royal Partners product offering
Product offeringCore offering
Royal Partners operates a direct-affiliate iGaming program that connects webmasters, streamers, and affiliate networks with 20 in-house Curaçao-licensed online casino and sports betting brands. Partners monetize the traffic they refer through CPA (up to $100 per qualified player), RevShare (up to 50–60% of net gaming revenue), or Hybrid commission models, supported by personal account managers, geo-adapted promotional materials, and a multi-level retention system with AI-driven email newsletters.
Product overview
Royal Partners is a direct advertiser and affiliate program for the iGaming industry, operating a portfolio of 20+ in-house casino and sports betting brands (IRIS, FUGU, PATANG, BEEF, MARTIN, FLAGMAN, IRWIN, GIZBO, LEX, 1GO, MONRO, DRIP, STARDA, FRESH, JET, SOL, IZZI, LEGZO, ROX, VOLNA) all licensed under Curaçao. The platform offers three commission models (CPA, RevShare up to 60%, and Hybrid) for affiliate partners and webmasters. Each brand offers approximately 5,000 games from 65 licensed developers with varying themes (candy-themed, underwater, cyberpunk, VIP-focused) targeting different GEOs (EU, CA, LATAM, CIS, India, Japan). Royal Partners also operates a dedicated streamers program with 500+ streamers earning through the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Iris: Candy-themed iGaming platform with Sport, Slots, and Live categories; three welcome packages tailored to audience interests. Maximizes C2D conversion.
- Fugu
- Patang
- Beef
- Martin
- Flagman
- Irwin
- Gizbo
- Lex
- 1GO
- Monro
- Drip
- Starda
- Fresh
- Jet
- Sol
- Izzi
- Legzo
- Rox
- Volna
Products and services
- FRESH Casino Curaçao-licensed online casino and sports betting brand with simplified usability, theme personalization options, large bonus incentives, and access to over 40 sports disciplines. Available to affiliate-referred players across multiple GEOs.
- SOL Casino Multi-language online casino and sports betting brand supporting ten languages, with a regularly updated games catalogue and live sports event broadcasts. Curaçao-licensed and operated by Galaktika N.V.
- JET Casino Online casino brand with a futuristic interface, multiple game categories, current promos, built-in sports betting platform, and 24-hour support. Operated under Curaçao license.
- IZZI Casino Curaçao-licensed online casino operated by Carrer N.V., offering diverse entertainment from well-known providers, a VIP club for active players, and sports betting opportunities.
- LEGZO Casino High-tech gaming meta-universe offering live chat, in-profile currency change, slots, table games, live games, and a comprehensive betting platform with multiple eSports disciplines.
- STARDA Casino Next-generation online casino combining ease and innovation with AI-driven email newsletters, a wide range of bonuses, and a VIP club for active users.
- DRIP Casino Mobile-optimized online casino with the simplest and most convenient interface, a built-in highlights section with vibrant stream captures, and integrated bottom-sheet mechanics. Accepts traffic from Europe, Canada, and LATAM.
- LEX Casino VIP and high-roller online casino tailored from feedback of high-stakes players, designed for big bets and substantial winnings with elevated player retention and engagement.
- GIZBO Casino Premier iGaming platform featuring high stakes and high RTP with a neon-lit cyberpunk interface, intuitive design, and a wide range of payment methods including Skrill, Rapid, and crypto.
- IRWIN Casino Online casino with thoughtful features, high retention rates, and a fresh userbase.
- FLAGMAN Casino Online casino brand designed for top-tier traffic with a slick design, personalized features, and a high RTP that players favor.
- MARTIN Casino High-performing online casino project with top conversion and long-term player retention capabilities.
- BEEF Casino Online casino brand offering rakeback on every eligible bet and weekly Prize Drops with zero wagering requirements.
- PATANG Casino Online casino brand built specifically for the Indian market, featuring a powerful bonus system and ultra-fast page load time.
- FUGU Casino Online casino brand featuring an immersive underwater theme, an interactive mascot, and innovative engagement mechanics; expanded to Canada with localized interface and key payment methods in 2025.
- IRIS Casino Candy-themed iGaming project with three welcome packages tailored to Sport, Slots, or Live audiences, designed to maximize click-to-deposit (C2D) conversion rates.
- 1GO Casino Online casino and betting platform offering classic slots, innovative betting sections, and vibrant tournaments and lotteries.
- MONRO Casino Online casino platform featuring video previews of popular slots, specialized categories for high rollers, updated retention strategies, and new tags designed to maximize gaming sessions.
- ROX Casino Curaçao-licensed online casino brand under the Royal Partners portfolio, serving as a flagship product for the Eastern European market.
- VOLNA Casino Curaçao-licensed online casino brand with a VIP club and sports betting capabilities.
Quantifiable outcome
- Over 500 webmasters and 500+ streamers in network as of 2024
- +3 more outcomes
Companies that use Royal Partners
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Royal Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Royal Partners partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered growth and core.
- Japan (New GEO)growthRoyal Partners expanded into Japan as a new region, adding Japanese traffic acceptance for their products. This marked a significant expansion of their geographic reach.
- Ireland TrafficgrowthIrish traffic welcomed for STARDA, FRESH, LEGZO, IZZI, SOL, and JET brands, marking expansion into the European market.
- India and Brazil TrafficgrowthSOL, FRESH, and JET Casino began accepting traffic from India and Brazil, expanding Royal Partners' LATAM and Asian market presence.
- CPA BROcoreCPA BRO is an affiliate network that has partnered with Royal Partners as their first Eastern European advertiser. The collaboration is based on openness and mutual respect, with FRESH and SOL as flagship products in the Eastern European market. The partnership has resulted in stable and effective relationships for years.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Royal Partners competitors and assessment
Company assessmentDirect peers
- Better Collective: Publicly listed Danish iGaming affiliate and sports media company with operations across multiple GEOs. Direct competitor in the gambling affiliate vertical with comparable traffic-acquisition focus and global geographic footprint.
- Catena Media: Publicly listed Malta-based iGaming affiliate marketing company operating a network of sports betting and casino comparison/affiliate sites. Directly comparable business model (affiliate traffic aggregation into operator brands) and similar scale.
- Alfaleads: Named Royal Partners partner but operates a competing CPA/RevShare affiliate network aggregating traffic from webmasters across CIS and emerging markets. Direct competitor for affiliate traffic and a partner in adjacent networks.
- Leadbit: iGaming affiliate network (named Royal Partners partner) operating across multiple verticals. Direct competitor and partner in the same affiliate-aggregation business model targeting webmasters in emerging markets.
- Gambling.com Group: Publicly listed US-based gambling affiliate marketing company operating comparison and review sites across multiple regulated markets. Closely comparable affiliate-led business model serving online casino and sportsbook operators.
- Vantage Affiliates: iGaming affiliate network with multiple in-house casino and sportsbook brands. Direct competitor offering RevShare/CPA/Hybrid commission models and personalized affiliate management.
Emerging players
- Kaizen Gaming (Betano): Vertically integrated iGaming operator (Betano brand) with strong emerging-market presence in LATAM and Europe. Comparable in operating own-brand strategy and aggressive geographic expansion; differs in being operator-led rather than affiliate-led.
Broad incumbents
- 888 Holdings: Major publicly listed iGaming operator (888casino, 888sport) with established affiliate program. Comparable in vertical integration across operator and affiliate layers; differs in being primarily operator-led rather than affiliate-led.
- Betsson Group Affiliates: Established Stockholm-listed iGaming operator (Betsson, Betsafe, NordicBet brands) running its own affiliate program across EU and LATAM. Comparable in offering affiliates access to multiple in-house brands with competitive commission structures.
- Kindred Group (Unibet Affiliates): Large publicly listed European iGaming operator with the Unibet affiliate program. Comparable in operating multi-brand affiliate ecosystem, but with stronger Tier-1 EU regulatory standing (MGA, UKGC licenses).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Royal Partners social profiles
Digital presenceRoyal Partners compliance and trust
Trust signalCompliance2 records
Royal Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Partners leadership team
Management profileNumber of profiles
Royal Partners subsidiaries and ownership
Company hierarchySubsidiaries20 records
Royal Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Partners
What does Royal Partners do?
Royal Partners operates a direct-affiliate iGaming program that connects webmasters, streamers, and affiliate networks with 20 in-house Curaçao-licensed online casino and sports betting brands. Partners monetize the traffic they refer through CPA (up to $100 per qualified player), RevShare (up to 50–60% of net gaming revenue), or Hybrid commission models, supported by personal account managers, geo-adapted promotional materials, and a multi-level retention system with AI-driven email newsletters.
Is Royal Partners a public or private company?
Royal Partners is a private company. It is classified as unknown and is currently operating.
When was Royal Partners founded?
Royal Partners was founded in 2019. It employs 251 to 500 people.
Where is Royal Partners based?
Royal Partners is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Royal Partners make money?
Three revenue lines are on record. RevShare (Revenue Share) is the primary driver. The others are CPA (Cost Per Action) and hybrid Model.
Who are Royal Partners's main competitors?
Direct peers on record are Better Collective, Catena Media, Alfaleads, Leadbit, Gambling.com Group and Vantage Affiliates. Kaizen Gaming (Betano) is listed as an emerging player. Broad incumbents are 888 Holdings, Betsson Group Affiliates and Kindred Group (Unibet Affiliates).
Does Royal Partners have an API?
No public API is recorded for Royal Partners.
What industry is Royal Partners in?
Royal Partners's product category is iGaming Affiliate Marketing. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEAMAJ, Mobile/App Install & CPA Networks for Betting. Its NAICS code is 7132 and its SIC code is 7900.