Lifeline Tasmania

What Lifeline Tasmania does

Lifeline Tasmania is a registered not-for-profit charity incorporated in Tasmania, Australia (ABN 63 961 004 547), founded in 1973 and headquartered in Bellerive/Hobart. The organization delivers crisis support, suicide prevention, and community mental health services across Tasmania through a portfolio of sub-brands: the national 13 11 14 crisis line (with text and chat channels), StandBy post-vention support, Chats social connection program, Aged Care Volunteer Visitors Scheme (ACVVS), Trade Talk construction-industry support, and OzHelp workplace wellness. It also runs a catalog of accredited training programs, including ASIST, Mental Health First Aid, DV-alert, Accidental Counsellor, Crisis Communication Skills, and Trauma Informed Practice, with Crisis Supporter Workplace Training leading to the nationally recognized CHCSS00113 qualification delivered under Lifeline Australia RTO 88036.

The revenue model blends donations and bequests, retail sales from 10 op shops across Hobart, Kingston Beach, Shearwater, Devonport, Latrobe, and Wynyard, fee-based training, and government grants from seven named federal and Tasmanian departments. The go-to-market motion is community-led, leveraging volunteers, corporate partnerships (e.g., Master Builders Association Tasmania, Hospitality Tasmania), event-based awareness, and a social media presence (Facebook, LinkedIn, Instagram). Operations are governed by a Board of Directors under a 2023-2026 Strategic Plan. The organization employs 51-100 staff and does not operate a proprietary technology stack; service delivery is built on the Lifeline Australia national crisis line infrastructure supplemented by community-based program delivery.

Name

Lifeline Tasmania

Legal name

Lifeline Tasmania Inc.

Website

https://lifelinetasmania.org.au

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Lifeline Tasmania is a Hobart-based not-for-profit delivering 24/7 crisis support (13 11 14), suicide prevention, post-vention, social connection, aged care visiting, workplace wellness, and accredited mental health training to Tasmanian communities, funded by donations, government grants, and 10 op shops.

Ownership category

akta.pro rank

Product category

Crisis Support and Suicide Prevention Services

NAICS

Individual and Family Services (6241), Emergency and Other Relief Services (62423), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industry

Crisis Intervention & Emergency Planning/Response Coordination (HSABAIAN)

Keywords

• Crisis support services
• Suicide prevention training
• Mental health first aid
• Community support programs
• Charity retail

Headquarters

HQ city

Bellerive

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others, Supply Chain

Revenue model

1. Donations and Fundraising: Lifeline Tasmania relies on community donations, fundraising events, and bequests to fund suicide prevention and crisis support services.
2. Op Shop Retail Sales: Lifeline Tasmania operates 10 op shops across Tasmania selling donated goods, with all profits going toward suicide prevention and mental health programs.
3. Training Programs: Training programs including Accidental Counsellor, ASIST, Mental Health First Aid, DV-alert, Crisis Communication Skills, Managing Challenging Interactions, Trauma Informed Practice, and OzHelp workplace training. Crisis Supporter Workplace Training has a fee and leads to nationally recognized qualification CHCSS00113 Crisis Support Skill Set.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lifeline Tasmania delivers 24/7 confidential crisis support via the national 13 11 14 telephone line (with text and online chat), and runs community programs including StandBy post-vention support, the Chats social connection program, and the Aged Care Volunteer Visitors Scheme. It also delivers an accredited training portfolio covering suicide intervention (ASIST), Mental Health First Aid, DV-alert, Accidental Counsellor, Crisis Communication Skills, Managing Challenging Interactions, Trauma Informed Practice, and the OzHelp workplace wellbeing program, while operating 10 charity op shops across Tasmania whose proceeds fund its services.

Product overview

Lifeline Tasmania is a not-for-profit charity offering a portfolio of crisis support, suicide prevention, and mental health services across Tasmania. The core services include the 13 11 14 national crisis line (delivered 24/7), the StandBy post-vention program, the Chats social support program, and the Aged Care Volunteer Visitors Scheme. These are complemented by a comprehensive training division offering programs including ASIST, Mental Health First Aid, DV-alert, Accidental Counsellor, Crisis Communication Skills, and Trauma Informed Practice, as well as OzHelp workplace wellness services. The organization also operates Op Shops across Tasmania to raise funds for its programs.

Differentiator

Problem solved

Functional benefit

Brands

• 13 11 14 Crisis Support: Lifeline's national 24/7 crisis telephone support line providing confidential crisis support to Australians in need.
• Chats
• StandBy
• Aged Care Volunteer Visitors Scheme (ACVVS)
• Trade Talk
• OzHelp

Products and services

• 13 11 14 Crisis Support 24/7 confidential telephone crisis support service for Australians in distress, with text (0477 13 11 14) and online chat options; nationally receives over 3,000 calls per day.
• StandBy - Support After Suicide Post-vention program providing support to individuals and communities after a suicide, delivered in partnership with Youturn Limited. Supported 548 individuals in 2025.
• Chats - Social Support Program Social support program offering group activities, transport and community connection for isolated Tasmanians; delivered 538 group outings supporting 233 clients in 2025.
• Aged Care Volunteer Visitors Scheme (ACVVS) Program matching carefully selected volunteers with older Tasmanians at risk of isolation for regular visits; 2,259 visits to 106 older Tasmanians in 2025.
• ASIST - Applied Suicide Intervention Skills Training Two-day workshop training participants to become suicide first-aid helpers, delivered on behalf of Lifeline Australia RTO 88036.
• Mental Health First Aid Training program teaching participants how to assist someone experiencing a mental health problem or crisis.
• DV-alert Training to help recognise and respond to domestic violence situations, funded through the Australian Government Department of Social Services.
• Accidental Counsellor Workshop training staff to handle crisis situations effectively.
• Crisis Communication Skills Training focused on communicating effectively during crisis situations.
• Trauma Informed Practice Training on understanding and responding to trauma in service delivery.
• Crisis Supporter Workplace Training Fee-based workplace training program leading to the nationally recognised CHCSS00113 Crisis Support Skill Set qualification.
• OzHelp Mental health and wellbeing support services for workplace environments, particularly in high-risk industries, funded by Primary Health Tasmania.
• Trade Talk Free counselling service for people working in the construction and allied trades industry, an industry with elevated suicide risk.
• Op Shops 10 charity retail shops across Tasmania (Hobart, Kingston Beach, Shearwater, Devonport, Latrobe, Wynyard) selling donated goods, with all profits funding suicide prevention and mental health programs.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Lifeline AustraliacoreStrategic or Co-development PartnerLifeline Tasmania delivers crisis support through Lifeline's national 13 11 14 crisis line. Training delivered on behalf of Lifeline Australia RTO 88036
• Hospitality TasmaniaminorGTM or Marketing PartnerPartnership for Talks on Tap events - community conversations about mental health topics
• Master Builders Association TasmaniaminorGTM or Marketing PartnerHost venue for Building Strong Foundations suicide prevention events for construction industry

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beyond Blue: Beyond Blue is a leading Australian mental health nonprofit providing 24/7 phone, chat, and online support for anxiety, depression, and suicide prevention. It competes head-to-head for crisis-line and community mental health funding and donor mind-share, with similar training and workplace programs.
• Lifeline Australia: Lifeline Australia is the national parent network that delivers the 13 11 14 crisis line and licenses Lifeline Tasmania's training operations (RTO 88036). It is directly comparable as the umbrella for the same crisis, postvention, and training services, operating at national rather than state level.
• headspace: headspace is the Australian government's flagship youth mental health foundation, delivering counselling, suicide prevention, and community programs nationally with regional centres. It is comparable as a federally funded, multi-state mental health nonprofit with both service delivery and training offerings.
• Mind Australia: Mind Australia is a large Australian community-managed mental health services provider delivering psychosocial support, suicide prevention, and aged-care mental health programs. It overlaps closely with Lifeline Tasmania's aged-care visiting and community support functions.
• SANE Australia: SANE Australia is a national mental health nonprofit providing stigma reduction, peer support, and information services. It overlaps with Lifeline Tasmania's mission in mental health support and awareness, with a comparable donation-funded operating model.
• Suicide Prevention Australia: Suicide Prevention Australia is the national peak body for suicide prevention, working alongside Lifeline, Beyond Blue, and others. It is a direct peer in policy advocacy, postvention support, and national suicide-prevention program design.
• OzHelp Foundation: OzHelp Foundation is a workplace mental health nonprofit specializing in high-risk industries such as construction, transport, and resources. It is a direct peer for Lifeline Tasmania's OzHelp workplace program and Trade Talk construction-industry service.

Emerging players

• Kids Helpline: Kids Helpline is a 24/7 free phone and online counselling service for young people aged 5-25, operated by yourtown. It is comparable as a crisis-line and chat-based mental health service, but specifically focused on youth rather than the whole-population scope of Lifeline.
• Black Dog Institute: Black Dog Institute is an Australian medical research institute focused on mental health, suicide prevention, and workplace mental health. It overlaps with Lifeline Tasmania on workplace training (OzHelp, Mental Health First Aid) and suicide prevention research, but is research-led rather than service-led.

Regional players

• Salvation Army Tasmania: Salvation Army Tasmania is the regional arm of a major charity with crisis support, community programs, aged care, and retail (Salvos Stores) in Tasmania. It is comparable in operating model: state-level nonprofit combining crisis support, aged-care visiting, and second-hand retail across Tasmania.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lifelinetasmania
• LinkedInlinkedin.com/company/lifeline-tasmania
• Instagraminstagram.com/lifelinetasmania

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeline Tasmania