North Georgia Flooring Distributors

What North Georgia Flooring Distributors does

North Georgia Flooring Distributors (NGF Distributors) is a wholesale 'to-the-trade' flooring distributor serving the Southeastern United States since 1988. The company distributes hardwood flooring (unfinished, prefinished, and engineered), hard surface products including luxury vinyl tile, laminate, sheet vinyl, and rigid core waterproof flooring, plus a full spectrum of stains, finishes, surface preparation products, sundries, and installation tools and equipment sourced from manufacturer brands such as Heritage Oak, Mullican, Sheoga, Hallmark, Bona, DuraSeal, Pallmann, American Sanders, Lagler, Norton, Bostitch, and Fortifiber. NGF operates two Georgia-based branches (Marietta as headquarters and Alpharetta with a full-service ProShop equipment repair facility) and distributes to hardwood flooring contractors, flooring retailers, and commercial specification buyers across Georgia, Alabama, Tennessee, South Carolina, and North Carolina.

The business model is a wholesale-only distributor model, selling exclusively to trade professionals who open accounts, and not directly to homeowners or home builders. NGF generates revenue through transactional sales of flooring materials, finishing products, and installation supplies, supplemented by value-added services including equipment repair (ProShop at Alpharetta, with stapler/nailer repair at Marietta), accredited continuing education for architects and designers (Commercial Services), and industry training (NWFA University sponsorship and hosting Bona's Atlanta sanding/finishing school at the Marietta branch). A 24/7 online ordering portal, inherited via the Flooring Distribution Group, supports account-based self-service ordering, real-time inventory visibility, and invoice management.

Since 2017, NGF has operated as part of the Flooring Distribution Group (FDG), a consortium that includes Cascade Pacific Flooring Distributors, Denver Hardwood, Lockwood Flooring, and Rio Grande Distributors, providing coast-to-coast distribution infrastructure and inventory management synergies. The company employs 51-100 people and maintains no public financials, no disclosed institutional ownership, and no disclosed revenue figures.

Name

North Georgia Flooring Distributors

Legal name

North Georgia Flooring Distributors

Website

https://ngfdist.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

North Georgia Flooring Distributors is a wholesale 'to-the-trade' flooring distributor serving hardwood flooring contractors, retailers, and commercial buyers across the Southeastern US since 1988, with branches in Marietta and Alpharetta, Georgia, and membership in the Flooring Distribution Group.

Ownership category

akta.pro rank

Product category

Flooring Distribution

NAICS

Floor Covering Retailers (449121), Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industry

Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

Keywords

• Wholesale flooring distribution
• Hardwood flooring supply
• Hard surface flooring
• Flooring installation products
• Trade flooring services

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Flooring Distribution: Revenue generated through wholesale distribution of hardwood flooring, hard surface flooring, and installation products to trade professionals (hardwood flooring contractors and retailers). The company operates on a 'to the trade' only model, not selling directly to home builders or homeowners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

North Georgia Flooring Distributors is a wholesale "to-the-trade" only distributor of hardwood flooring (unfinished, prefinished, engineered, rigid core waterproof), hard surface flooring (luxury vinyl tile, laminate, sheet vinyl), stains and finishes, tools and equipment, and surface preparation and installation products. Distribution and ancillary services are sold exclusively to hardwood flooring contractors and retailers across the Southeast US.

Product overview

North Georgia Flooring Distributors is a wholesale 'to-the-trade' flooring distributor serving the Southeast since 1988. The company operates as a single unified distribution platform offering four core product categories: Flooring Options (unfinished hardwood, prefinished hardwood, engineered flooring, rigid core waterproof flooring, LVT, laminate, and sheet vinyl), Stains & Finishes (stains, waterbase finishes, polyurethane finishes, conversion varnishes, and maintenance products), Tools & Equipment (sanding supplies, installation equipment, and fasteners), and Surface Preparation & Installation Products (primers, adhesives, and underlayment). Supporting services include Commercial Services (continuing education and technical support for architects and designers), ProShop (equipment repair), Online Ordering (real-time inventory and order management), and Training Seminars (industry certification and skill development). The company distributes products from multiple manufacturer brands including Heritage Oak, Smith Flooring, Howell Hardwood, Mullican Flooring, Sheoga, Hallmark Flooring, DuraSeal, Bona, Pallmann, American Sanders, Norton Abrasives, Bostitch, FEIN, Lagler, Sampson Coatings, and Fortifiber.

Differentiator

Problem solved

Functional benefit

Products and services

• Flooring Options Hardwood and hard surface flooring product line distributed to trade professionals, including unfinished hardwood, prefinished hardwood, engineered flooring, rigid core waterproof flooring, luxury vinyl tile, laminate flooring, and sheet vinyl. Offers species such as Oak, Maple, Cherry, Walnut, Hickory, Brazilian Cherry, Cumaru, and Santos Mahogany from brands including Heritage Oak, Smith Flooring, Howell Hardwood, Oak Crest Lumber, Mullican Flooring, Sheoga, Cumberland, Middle Tennessee Lumber, Kährs, Woodhouse, and Hallmark Flooring.
• Stains & Finishes Hardwood floor stains, finishes, and maintenance products distributed to trade professionals. Stains from the DuraSeal brand. Finishes include waterbase finishes, polyurethane oil finishes, and conversion varnishes from Sampson Coatings. Maintenance products from Bona, Pallmann, and DuraSeal.
• Tools & Equipment Sanding and finishing supplies, installation equipment, and flooring fasteners distributed to trade professionals. Includes sanding belts, edger discs, and wood fillers from American Sanders, Norton Abrasives, FEIN, Bostitch, and 3M. Installation tools from Bostitch, Crain, and Gundlach. Flooring equipment and fasteners from Lagler, Pallmann, and Flooring Pro Staples.
• Surface Preparation & Installation Products Primers, adhesives, and underlayment for floor preparation and installation distributed to trade professionals. Primers and adhesives from Pallmann and Bona; adhesives also from Lockwood and Taylor. Underlayment from Fortifiber.
• Commercial Services Commercial flooring support offering for architects, designers, and commercial flooring professionals, including accredited continuing education, access to manufacturer representatives, and up-to-date technical information covering substrate to finish products and sundries (adhesives, underlayment, sound barriers, finishes, maintenance products).
• ProShop Equipment Repair Service Equipment repair and service center for flooring installation and sanding equipment, servicing brands including American Sanders, Bostitch, Bona, Pallmann, PowerNail, and Primatech. The Alpharetta branch operates a full-service repair shop; the Marietta branch has an on-site stapler/nail gun repair technician. Open to walk-in customers regardless of NGF account status.
• Online Ordering Program Self-service online ordering platform powered by Denver Hardwood that allows trade account holders to check real-time inventory and prices, place orders, and manage invoices 24/7 from any device.
• Training Seminars and Continuing Education Annual training seminars and NWFA-accredited continuing education programs for hardwood flooring contractors and retailers, including Bona's Atlanta sanding and finishing school co-located at the Marietta branch serving as the primary training facility for the Southeast.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Flooring Distribution Group (FDG)coreStrategic or Co-development PartnerFDG is one of the nation's largest wholesale flooring distributors with distribution locations from coast to coast. NGF operates as part of this distribution group which enables unique synergy and inventory management not typical with other distributors. The group has partnered with recognized names in hardwood flooring, equipment, and finishing supplies.
• Cascade Pacific Flooring DistributorscoreChannel Partner/ Reseller/ DistributorPart of the Flooring Distribution Group (FDG) network of coast-to-coast distribution partners.
• Denver HardwoodcoreChannel Partner/ Reseller/ DistributorPart of the Flooring Distribution Group (FDG) network of coast-to-coast distribution partners. Provides online ordering platform infrastructure.
• Lockwood FlooringcoreChannel Partner/ Reseller/ DistributorPart of the Flooring Distribution Group (FDG) network of coast-to-coast distribution partners.
• Rio Grande DistributorscoreChannel Partner/ Reseller/ DistributorPart of the Flooring Distribution Group (FDG) network of coast-to-coast distribution partners.
• NWFA (National Wood Flooring Association)minorOthersIndustry association membership displayed on company website as part of professional affiliations and industry commitment.
• NAFCD (National Association of Flooring Distributors & Contractors)minorOthersIndustry association membership displayed on company website as part of professional affiliations and industry commitment.
• BonacoreTechnology or IntegrationBona's Atlanta training facility is located at NGF's Marietta location serving as the primary sanding and finishing school for the Southeast. NGF hosts Bona training and provides facilities for professional certification programs.
• NWFA UniversityminorOthersNGF is a proud sponsor of NWFA University, offering training classes to trade customers through the industry education program.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Floor & Decor Holdings: Public specialty retailer of hard surface flooring with pro-focused programs. Operates large-format retail showrooms rather than a true wholesale trade model, but its pro/contractor services compete with NGF for trade wallet share across NGF's Southeast footprint.
• Mannington Mills: Privately held flooring manufacturer across residential and commercial segments. Sells partly through wholesale distribution channels comparable to NGF's specialty trade model, though at significantly larger scale and breadth.
• Shaw Floors: Major U.S. flooring manufacturer (Berkshire Hathaway subsidiary) with extensive distribution reach. Comparable to NGF in serving the trade channel but at vastly greater scale and with a direct-from-manufacturer commercial model that competes with distributor value-adds.
• Mohawk Industries: One of the world's largest flooring manufacturers with vertically integrated distribution. Represents both a key supplier and a potential channel-disintermediation threat, given Mohawk's direct sales programs that bypass traditional wholesale distributors like NGF.

Direct peers

• Herregan Distributors: Independent wholesale flooring distributor serving the Midwest trade market with hardwood, vinyl, and sundries. Comparable in business model and product breadth to NGF's specialty distribution focus, though geographically distinct.
• Lockwood Flooring: FDG network member and wholesale flooring distributor serving trade customers. Closely comparable to NGF in business model, customer mix, and product breadth (hardwood, hard surface, sundries).
• Denver Hardwood: FDG sister distributor serving the Mountain West region. Operates the online ordering platform that NGF's trade customers access, making Denver Hardwood both a direct competitor within FDG and a key infrastructure partner. Highly comparable in trade-only specialty flooring distribution.
• Cascade Pacific Flooring Distributors: Sister distributor within the Flooring Distribution Group (FDG) network. Operates as a wholesale flooring distributor to trade customers on the West Coast, sharing FDG's group-level purchasing, inventory synergies, and online ordering infrastructure with NGF.
• Rio Grande Distributors: FDG network member providing wholesale flooring distribution across the Southwest. Operates with the same trade-focused specialty distribution model as NGF.

Others

• NAFCD (National Association of Flooring Distributors & Contractors): Industry association of flooring distributors and contractors of which NGF is a member. Not a competitor; included as a peer-type entity that signals NGF's positioning within the wholesale flooring distribution community and provides peer benchmarking context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ngfmarietta
• LinkedInlinkedin.com/company/north-georgia-flooring-distributors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Georgia Flooring Distributors