Overcome Wellness & Recovery, LLC

What Overcome Wellness & Recovery, LLC does

Overcome Wellness & Recovery, LLC is a privately held outpatient addiction treatment center headquartered at 101 Prospect Street, Suite 210 in Lakewood, New Jersey, serving adults with substance use disorders across Ocean and Monmouth counties. Founded in 2023 as an LLC under New Jersey jurisdiction, the company operates exclusively as an outpatient provider — it does not offer residential, inpatient, or medical detox services — and delivers care through a stepped model comprising Partial Hospitalization (PHP), Intensive Outpatient (IOP), general outpatient services, and a six-week Office Based Addiction Treatment (OBAT) medication program, with select services available via telehealth.

The clinical platform is built around evidence-based modalities including Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Eye Movement Desensitization and Reprocessing (EMDR), medication-assisted treatment (MAT) using buprenorphine, naltrexone, Vivitrol, and bupropion, and dual-diagnosis protocols for co-occurring mental health conditions. The product surface spans substance-specific treatment tracks for alcohol, opioids, fentanyl, heroin, meth, cocaine, ketamine, marijuana, and prescription drugs, supplemented by specialized programs for the Orthodox Jewish community (kosher meals, Glabb Kosher kitchen, Shabbos observance, rabbinical support), veterans (trauma-informed care, PTSD therapy), and a B2B Employee Assistance Program channel. The organization holds Joint Commission Behavioral Health Certification across its service lines (effective May 12, 2023) and achieved in-network status with major commercial insurance payers effective November 24, 2025.

The revenue model combines insurance reimbursement (most commercial plans plus full Medicaid coverage for OBAT), self-pay options for uninsured patients, and emerging EAP contracts with local employers. GTM is sales-led and inbound-driven: prospective patients are acquired through SEO-optimized website content, geo-targeted service-area pages across 13 municipalities, and a call-based intake funnel handled by admissions specialists at (732) 505-7261. Referral pathways span self, provider, family, employer, and agency channels. Leadership consists of CEO Shlomo Greenzweig, CFO Alex Kushnir, HR Director Laurel Vnucak, Clinical Director Ashley Ryan, and Director of Business Development Michael DiMarco. No external venture capital, private equity, or parent company ownership is disclosed.

Name

Overcome Wellness & Recovery, LLC

Legal name

Overcome Wellness & Recovery, LLC

Website

https://overcomenj.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Overcome Wellness & Recovery is a privately held outpatient addiction treatment center in Lakewood, New Jersey, serving adults with substance use and co-occurring mental health disorders in Ocean and Monmouth counties through IOP, PHP, OBAT, and culturally tailored programs.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Outpatient substance abuse
• Mental health treatment
• Behavioral health services
• Recovery programs

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Insurance Reimbursement: Revenue generated through insurance claims with most commercial insurance plans and public payers accepted. Treatment services billed through insurance coverage including inpatient program coverage where applicable.
2. Self-Pay / Out-of-Pocket: Self-pay options available for patients without insurance coverage. Rates and payment plans discussed on individual basis.
3. Medicaid Coverage (OBAT Program): Office Based Addiction Treatment program fully covered by Medicaid for eligible patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Overcome Wellness & Recovery, LLC is an addiction treatment center located in Lakewood, NJ that provides outpatient substance abuse and mental health treatment services. The center serves individuals seeking recovery from addiction and co-occurring mental health conditions through outpatient programming.

Product overview

Overcome Wellness & Recovery offers a comprehensive outpatient addiction treatment platform providing individualized care for substance use disorders. The core offerings include Alcoholism Treatment and Drug Rehab programs, which serve as the primary entry points for clients. These are complemented by specialized substance-specific treatment modules for marijuana, opioids, ketamine, meth, fentanyl, prescription drugs, cocaine, and heroin addiction. The treatment approach incorporates evidence-based behavioral therapies (CBT and DBT), dual diagnosis treatment for co-occurring mental health disorders, and trauma counseling including EMDR. Treatment is delivered through multiple service levels: Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), and general outpatient services. Specialized programs address specific populations including veterans, employees through an EAP program, and the Jewish community through a dedicated kosher treatment track. The company also offers Office Based Addiction Treatment (OBAT) for medication-assisted treatment and DUI treatment services.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Substance Abuse Treatment
• Outpatient Mental Health Treatment

Quantifiable outcome

• Treatment program duration up to 90 days with ongoing aftercare support
• +1 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Behavioral Crossroads: Related New Jersey entity referenced in Overcome's OBAT contact information and Joint Commission certification lineage; offers overlapping outpatient addiction treatment and behavioral health services in the same regional market.
• Harmony Bay Wellness: New Jersey-based outpatient mental health and substance use treatment provider offering IOP, PHP, and evidence-based therapies to a similar regional patient population with comparable payer mix.
• Summit Behavioral Health: Outpatient addiction treatment provider with New Jersey locations offering comparable IOP, PHP, MAT, and dual diagnosis services for the same substance use disorder patient profile.
• Positive Recovery Centers: Outpatient addiction treatment provider offering evidence-based therapy, MAT, and dual diagnosis treatment in regional markets — directly comparable service model and patient focus.

Regional players

• Princeton House Behavioral Health: Central New Jersey behavioral health provider (part of Penn Medicine Princeton Health) offering outpatient substance use and mental health services; serves overlapping New Jersey counties with a similar outpatient model.
• Mountainside Treatment Center: Connecticut-based addiction treatment provider offering residential, outpatient, and MAT services with similar evidence-based approach; serves the broader Northeast regional market with comparable specialty offerings.
• Seabrook House: New Jersey-based addiction treatment provider offering residential detoxification, inpatient rehab, and outpatient services — operates in the same regional market with significantly broader service capabilities.

Broad incumbents

• Caron Treatment Centers: Pennsylvania-based nonprofit addiction treatment organization with national reach, offering residential and outpatient programs including specialized faith-based tracks — a well-established incumbent competing for similar patients.
• Hazelden Betty Ford Foundation: Largest nonprofit addiction treatment organization in the U.S., operating residential and outpatient programs nationwide including specialty tracks; competes for patients seeking comprehensive substance use disorder treatment.
• Recovery Centers of America: Large multi-state addiction treatment chain with New Jersey locations offering full continuum of care including residential, detox, and outpatient — a much larger, better-capitalized competitor with broader service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OvercomeWell
• LinkedInlinkedin.com/company/overcome-nj

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overcome Wellness & Recovery, LLC