What Onsite Installer does

Onsite Installer is a B2B trade media property serving the U.S. decentralized wastewater and septic industry, operated by COLE Publishing, Inc., a privately held Wisconsin company headquartered in Eagle River. The publication delivers news, technical expertise, equipment insights, regulatory updates, and business guidance to professional installers, designers, regulators, and equipment manufacturers across the onsite wastewater value chain. Its editorial scope spans twelve trade categories including Systems/ATUs, Pumps, Drainfield Media, Septic Tanks, Alarms/Controls, Distribution, Repair, Excavating, Trucks, Education/Training, Safety, and Business.

The company's core product surface is a multi-format media platform anchored by a monthly print and digital magazine (most recently the June 2026 issue), a weekly E-zine newsletter, the Pumper Pro Installer Podcast (distributed on Spotify, Apple Music, and other podcast platforms), a video library and webinar series, whitepapers and case studies, a classifieds marketplace, and a buyers guide with manufacturer storefronts. Distribution is multi-channel across the company website, email, and owned social profiles on Facebook, X, Instagram, LinkedIn, TikTok, and YouTube, supplemented by event coverage of the WWETT Show. Underlying technology is a standard digital publishing stack — website CMS, podcast distribution feeds, and email newsletter delivery — with no proprietary technical infrastructure disclosed.

The business model combines recurring subscription revenue (print and digital magazine, premium newsletter access) with digital advertising and sponsored content from featured manufacturers. Sponsorship partners include Orenco Systems, Premier Tech, Infiltrator Water Technologies, Gainey's Concrete, Franklin Electric, and SJE. Onsite Installer sits within COLE Publishing's broader portfolio of related trade titles serving water, wastewater, and plumbing verticals. The company is privately held, was founded in 2008, and operates with 11–50 employees; no external institutional investment, acquisitions, or public-market activity are disclosed.

Name

Onsite Installer

Legal name

COLE Publishing, Inc.

Website

https://onsiteinstaller.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Onsite Installer is a B2B trade media property serving U.S. decentralized wastewater and septic industry professionals with a magazine, newsletter, podcast, video, and buyers guide, operated by COLE Publishing, Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Eagle River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions providing industry news, technical expertise, and equipment insights for professionals in the decentralized wastewater and septic industry.
2. Digital Advertising: Sponsored content, advertising placements, and featured listings on the website and in publications.
3. Newsletter Subscriptions: Free e-newsletter delivering industry updates, with premium subscription options for full access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Onsite Installer is a B2B trade media brand for the decentralized wastewater and septic industry, publishing a monthly print and digital magazine, a weekly e-zine newsletter, a podcast, videos, webinars, whitepapers, and an online buyers guide and classifieds marketplace. It delivers industry news, technical expertise, product information, and business guidance to installers, designers, manufacturers, regulators, and dealers across the onsite wastewater value chain.

Product overview

Onsite Installer is a media publication company serving the onsite wastewater and septic industry, operating as a platform offering multiple content products: a print and digital magazine (June 2026 issue), an E-zine weekly newsletter, the Pumper Pro Installer Podcast (available on Spotify and Apple Music), video content and webinars, whitepapers/case studies, classifieds marketplace, and a buyers guide with manufacturer/storefront directories. These content products are delivered through the colepublishing.com platform and are organized by trade categories including Systems/ATUs, Pumps, Drainfield Media, Septic Tanks, Alarms/Controls, Distribution, Repair, Excavating, Trucks, Education/Training, Safety, and Business.

Differentiator

Problem solved

Functional benefit

Products and services

• Onsite Installer Magazine Monthly print and digital trade magazine delivering news, technical expertise, and equipment insights for professionals in the decentralized wastewater and septic industry.
• E-zine Newsletter Digital newsletter delivering weekly curated industry news, featured articles, and product updates to subscribers of the onsite wastewater trade publication.
• Pumper Pro Installer Podcast Audio podcast covering onsite wastewater and septic industry topics, including interviews and discussions, distributed on Spotify and Apple Podcasts.
• Whitepapers and Case Studies Technical research documents and real-world implementation case studies for the onsite wastewater industry, available via the publication's research section.
• Classifieds Online marketplace for buying and selling equipment including trucks, trailers, CCTV inspection units, and septic-related machinery, targeted at onsite wastewater professionals.
• Buyers Guide and Directories Research tool containing manufacturer listings, storefronts, and equipment directories for the onsite wastewater industry.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Orenco Systems, Inc.coreStrategic or Co-development Partner · 1 June 2026Featured manufacturer sponsor on the Systems/ATUs section, with regular product spotlights, video content, and storefront presence. Orenco is a leading manufacturer of advanced treatment systems including AdvanTex textile treatment systems.
• Premier TechcoreStrategic or Co-development PartnerFeatured manufacturer celebrating 30 years of Ecoflo biofilter innovation. Premier Tech Water and Environment has approximately 1,500 team members worldwide with North American operations.
• Gainey's ConcreteminorStrategic or Co-development PartnerSponsored content featuring packaged extended-aeration wastewater treatment plants. Gainey's manufactures wastewater treatment plants in Louisiana serving the southeastern U.S.
• Franklin ElectricminorStrategic or Co-development PartnerFeatured manufacturer of pumps and wastewater equipment with product news coverage and industry news mentions.
• SJEminorStrategic or Co-development PartnerControl and level sensing technology manufacturer featured in industry news for executive appointments and product coverage.
• Infiltrator Water TechnologiescoreStrategic or Co-development PartnerFeatured manufacturer acquiring Orenco Systems and rebranding Delta Treatment Systems and Presby Environmental products.
• COLE PublishingcoreOthersOnsite Installer is operated by COLE Publishing, Inc., a Wisconsin company that publishes multiple trade publications serving the water, wastewater, and plumbing industries including Cleaner, Sewer & Drain Cleaning, Dig Different, Municipal Sewer & Water, Plumber, Portable Restroom Operator, Pumper, and Treatment Plant Operator.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Pumper Magazine: Sister COLE Publishing title serving the septic pumping and portable sanitation industry. Same publisher, same revenue model, and an audience that overlaps substantially with Onsite Installer's installer base.
• Treatment Plant Operator (TPO): Sister publication within the COLE Publishing portfolio covering municipal wastewater treatment plant operators. Same parent company, same editorial/ad-sales model, and a closely related audience — explicitly part of the same publishing enterprise rather than an external competitor.
• Municipal Sewer & Water: Another COLE Publishing sister title focused on municipal sewer and water infrastructure. Part of the same publishing family that produces Onsite Installer, sharing advertisers and editorial resources.
• Cleaner Magazine: Sister COLE Publishing title serving the sewer and drain cleaning industry. Same parent and editorial platform as Onsite Installer, with audiences that frequently intersect (drainfield, septic cleaning services).

Emerging players

• Stormwater Magazine: Trade publication covering stormwater management and erosion control. Adjacent to Onsite Installer's wastewater/septic remit, with partial audience overlap among site contractors and regulators.

Broad incumbents

• Endeavor Business Media: Large B2B media group operating numerous trade publications including WaterWorld. Significantly broader incumbent than Onsite Installer, with portfolio scale advantages in ad sales and event production across water and adjacent infrastructure verticals.
• Scranton Gillette Communications: Established B2B media company that publishes several water/wastewater trade titles including Water & Wastes Digest. Larger and broader incumbent in the same trade-media space as Onsite Installer, with diversified titles across infrastructure markets.

Direct peers

• WaterWorld: Trade media outlet serving municipal and industrial water/wastewater professionals with news, product coverage, and multimedia content. Comparable business model (magazine + digital + newsletter + events) targeting an adjacent — but partially overlapping — wastewater audience.
• Water & Wastes Digest (WWD): Long-running B2B trade publication covering the municipal water and wastewater market. Directly comparable to Onsite Installer as a print-and-digital magazine serving water/wastewater professionals, with overlapping advertiser base across pump and treatment equipment manufacturers.
• Water Online: Digital-first B2B media site for the water and wastewater treatment industry. Directly comparable as a media platform reaching the same treatment-technology audience as Onsite Installer, with a heavier digital focus and overlapping manufacturer sponsors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/OnsiteInstaller
• YouTubeyoutube.com/user/OnsiteInstaller
• Facebookfacebook.com/OnsiteInstaller
• LinkedInlinkedin.com/company/onsite-installer-magazine
• Instagraminstagram.com/onsiteinstaller
• TikToktiktok.com/@onsiteinstaller

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onsite Installer