Outdoor Revolution
Outdoor Revolution is a UK-based manufacturer of premium caravan awnings, driveaway awnings, motorhome awnings, family tents, and camping accessories, serving end consumers and a dealer network across the UK and continental Europe through proprietary Oxygen Air Frame technology and a multi-country localized distribution footprint.
- Company typePrivate
- Founded2000
- HeadquartersDewsbury, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Outdoor Revolution does
Outdoor Revolution, trading as Blue Diamond Products Ltd (Registered in England No. 04090477), is a UK-based manufacturer of premium outdoor recreation equipment headquartered in Dewsbury, West Yorkshire. The company designs and produces caravan awnings, driveaway awnings, motorhome and campervan awnings, inflatable and poled family tents, and a broad line of camping accessories (pumps, lighting, sleeping solutions, chairs, windbreaks, shelters, toilets). Its product portfolio is anchored by the proprietary Oxygen Air Frame System, which combines high-pressure welded air tubes with the patented Dynamic Speed Valve for rapid single-point inflation and the Intelligent Frame Relief Valve for over-inflation protection above 6PSI; products incorporating these features since 2015 carry a Lifetime Guarantee. Additional proprietary components include Phoenix Mesh self-repairing flyscreens, Pro Climate Fabric, and Double Ripstop Polyester, alongside a portfolio of registered industrial designs.
The company serves end consumers (camping and touring families, couples, groups, campervan/motorhome owners) and a network of authorized retailers and dealers across the UK and continental Europe, supported by localized websites in 11+ markets. Revenue is generated primarily through wholesale to dealers, with supplementary direct-to-consumer sales via outdoor-revolution-store.co.uk, eBay marketplace presence, and an aftermarket spares operation. Distribution relies on an exclusive dealer channel supplemented by dedicated dealer portal tools, marketing support, and a competitive margin structure, while consumer-facing marketing spans the multilingual website, email newsletter, brochures, trade exhibitions (e.g., Caravan, Camping & Motorhome Show), and competitions. Operational scale is modest (11-50 employees), the entity is privately held with no disclosed external funding, and product cadence is maintained through annual brochure refreshes.
Outdoor Revolution firmographics
Firmographics- Name
- Outdoor Revolution
- Legal name
- Blue Diamond Products Ltd
- Website
- https://outdoor-revolution.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outdoor Revolution is a UK-based manufacturer of premium caravan awnings, driveaway awnings, motorhome awnings, family tents, and camping accessories, serving end consumers and a dealer network across the UK and continental Europe through proprietary Oxygen Air Frame technology and a multi-country localized distribution footprint.
- Ownership category
- akta.pro rank
Outdoor Revolution industry classification
Industry- akta.pro primary industry
- Tents, Shelters & Sleep Systems Retail (CRAMAMAH)
- akta.pro secondary industries
- Camping & Overlanding Equipment Retail (CRAMAAAC), Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB), Camping Furniture & Camp Kitchen Retail (CRAMAMAC)
Keywords
Where Outdoor Revolution is headquartered
LocationHeadquarters
- HQ city
- Dewsbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Outdoor Revolution business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale to Retailers: Products are sold wholesale to a network of authorized stockists and dealers across the UK and Europe who then sell to end consumers. Retailers purchase through dealer accounts and receive wholesale pricing with marketing support.
- Direct E-commerce Sales: The company operates its own online store (outdoor-revolution-store.co.uk) selling a selection of premium products directly to consumers, generating direct revenue from end customers.
- Aftermarket Parts and Accessories: Replacement tubes, poles, and spare parts are available for purchase through the spares request process, including chargeable delivery for replacement Oxygen Air Frame tubes and pole frames.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard product line pricing varies by product category and specifications |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Outdoor Revolution product offering
Product offeringCore offering
Outdoor Revolution designs and manufactures premium caravan awnings, driveaway awnings, campervan and motorhome awnings, family tents, and a wide range of camping accessories including furniture, sleeping products, pumps, lights, and windbreaks. Its products are built around the proprietary Oxygen Air Frame inflatable system and a range of high-performance technical fabrics, and are sold primarily through authorized UK and European dealers with a direct-to-consumer online store for selected items. The company also distributes GCI Outdoor branded furniture as a sub-brand.
Product overview
Outdoor Revolution is a UK-based manufacturer of premium caravan awnings, driveaway awnings, motorhome awnings, campervan awnings, family tents, and camping accessories. The product portfolio centers on six core categories: Family Tents (featuring the Airedale, Atom, and Bell Star series with inflatable air frame technology), Caravan/Campervan/Motorhome Awnings (including Movelite, Cayman, Eclipse Pro, Sport Lite, and Porch Lite series in both Air and Poled configurations), and a comprehensive range of Camping Equipment and Accessories. The company also distributes GCI Outdoor branded furniture. Products are sold exclusively through authorized stockists across the UK and Europe, with a separate direct-to-consumer online store for selected items. Key proprietary technologies include the Oxygen Air Frame inflation system, Dynamic Speed Valve, Intelligent Frame Relief Valve, Phoenix Mesh self-repairing material, Pro Climate Fabric, and Double Ripstop Polyester. The company offers a 12-month standard warranty with Lifetime Guarantee on products featuring the Intelligent Frame System.
Differentiator
Problem solved
Functional benefit
Brands
- GCI Outdoor: A sub-brand under Outdoor Revolution offering outdoor furniture including rocker chairs and cook stations.
Quantifiable outcome
- Lifetime Guarantee on Oxygen Air Frame tubes for products with Dynamic Speed Valve and Intelligent Frame Relief Valve since 2015
- +2 more outcomes
Companies that use Outdoor Revolution
Customer profileSegments4 records
Outdoor Revolution technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Outdoor Revolution partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Outdoor Revolution competitors and assessment
Company assessmentDirect peers
- Robens: European outdoor brand (part of the Regatta group) producing tents, awnings, and camping equipment. Comparable to Outdoor Revolution in family tents and touring products sold through outdoor retailers across the UK and Europe.
- Outwell: Danish/European outdoor brand specializing in family tents, awnings, and camping equipment. Competes directly with Outdoor Revolution across UK and continental European dealer channels, particularly in inflatable tent technology.
- Vango: UK-based manufacturer of family tents, caravan awnings, and camping equipment. Closest direct competitor to Outdoor Revolution in the UK/European caravan and tent market, with overlapping product categories (air tents, driveaway awnings) and similar dealer-led distribution.
- Kampa: UK manufacturer of caravan awnings, motorhome awnings, driveaway awnings, and camping accessories. Head-to-head competitor to Outdoor Revolution in the inflatable awning space with a comparable product range and dealer network.
Broad incumbents
- Regatta: UK outdoor brand group producing tents, awnings, and outdoor clothing/equipment. Parent of Robens and adjacent brands; competes with Outdoor Revolution across UK outdoor retail channels with broader category coverage.
- Quechua (Decathlon): Decathlon's flagship outdoor brand producing family tents and camping equipment at value price points. Competes with Outdoor Revolution at the entry-level family tent and accessory end of the European market.
- Dometic: Global manufacturer of RV and outdoor products including awnings, tents, and camping accessories for caravan and motorhome owners. Comparable to Outdoor Revolution in motorhome/caravan awning products but with a much broader portfolio and global reach.
- Coleman: Large global outdoor recreation brand offering tents, awnings, and camping gear across mass-market channels. Overlaps with Outdoor Revolution in family tents and camping accessories but operates at far greater scale and broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outdoor Revolution social profiles
Digital presenceOutdoor Revolution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outdoor Revolution leadership team
Management profileNumber of profiles
Outdoor Revolution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outdoor Revolution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outdoor Revolution
What does Outdoor Revolution do?
Outdoor Revolution designs and manufactures premium caravan awnings, driveaway awnings, campervan and motorhome awnings, family tents, and a wide range of camping accessories including furniture, sleeping products, pumps, lights, and windbreaks. Its products are built around the proprietary Oxygen Air Frame inflatable system and a range of high-performance technical fabrics, and are sold primarily through authorized UK and European dealers with a direct-to-consumer online store for selected items. The company also distributes GCI Outdoor branded furniture as a sub-brand.
Is Outdoor Revolution a public or private company?
Outdoor Revolution is a private company. It is currently operating.
When was Outdoor Revolution founded?
Outdoor Revolution was founded in 2000. It employs 11 to 50 people.
Where is Outdoor Revolution based?
Outdoor Revolution is headquartered in Dewsbury, United Kingdom, in the Europe region.
How does Outdoor Revolution make money?
Three revenue lines are on record. Wholesale to Retailers are the primary driver. The others are direct E-commerce Sales and aftermarket Parts and Accessories.
Who are Outdoor Revolution's main competitors?
Direct peers on record are Robens, Outwell, Vango and Kampa. Broad incumbents are Regatta, Quechua (Decathlon), Dometic and Coleman.
Does Outdoor Revolution have an API?
No public API is recorded for Outdoor Revolution.
What industry is Outdoor Revolution in?
Its primary akta.pro industry code is CRAMAMAH, Tents, Shelters & Sleep Systems Retail, with a secondary code of CRAMAAAC, Camping & Overlanding Equipment Retail.