What dreiform does

dreiform GmbH is a Hürth/Cologne-based creative agency and self-described "Think & Do Tank," founded in 2001 by designer Ralf Nähring and architect Clemens von Gizycki. The firm develops "phygital" experience solutions that combine physical space design (exhibitions, brand worlds, workplaces, customer service centers) with digital technologies including augmented reality, virtual reality, digital twins, and interactive installations. It serves predominantly large enterprise and corporate clients — among them Siemens Healthineers, STIHL, Deutsche Telekom, 3M, DAK-Gesundheit, Remondis, Covestro, tonies, Postbank, TEVA, SLV, and RheinEnergie — as well as selected public-sector engagements such as the Landeshauptstadt Stuttgart neighborhood programming study. The agency's own Office 4.0 in a former foundry hall functions as a living reference project for its new-work and workplace design practice.

The service portfolio is organized into four core lines: Strategy (change communication, ideation, consulting), Visual (3D visualization, graphic design, animation), Digital (AR/VR applications, virtual exhibitions, digital installations, digital twins), and Space (exhibition design, working environments, interior design, customer service center design). Notable technical outputs include the Remondis AR-App with 60+ 3D objects and 15+ micro-animations explaining phosphorus recycling, the 1,600 m² STIHL Brand World with 275+ exhibits, VR stations, and four digital twins, and global workplace guidelines for Siemens Healthineers covering 65,000+ employees. An internal D.LAB technology workshop is used to scout and prototype emerging tools, and Salon D operates as a recurring thought-leadership event platform on innovation and new work. The company maintains a partnership with ASTOC Architects for urban development work and collaborates with a broader ecosystem of specialists (storyboarders, coders, inventors, project managers) drawn from its 11–50 person multidisciplinary team.

The business model is project-based professional services with custom quotations, Euro-denominated billing, and multi-year contract cadences. dreiform is entirely founder-owned and bootstrapped, with no external funding rounds, no M&A activity, and no public listing. Go-to-market is direct enterprise engagement, supplemented by content marketing (website, blog, Vimeo, Instagram, LinkedIn), the Salon D event series, and a customer newsletter. The agency has a small sub-brand structure: D.LAB (technology R&D) and Salon D (knowledge platform), while all client-facing delivery is consolidated under the dreiform brand.

Name

dreiform

Legal name

dreiform GmbH

Website

https://dreiform.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

dreiform is a Hürth/Cologne-based creative agency and Think & Do Tank, founded in 2001, that designs phygital experience solutions combining exhibitions, workplaces, AR/VR applications, and digital twins for large enterprise clients such as Siemens Healthineers, STIHL, and Deutsche Telekom.

Ownership category

akta.pro rank

Headquarters

HQ city

Hürth

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Creative Services: Full-service creative agency model delivering customized projects from concept through implementation. Services span strategy, visual design, digital experiences, and physical space design. Pricing based on project scope, typically custom quotations for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

dreiform is a creative agency and "Think & Do Tank" that develops holistic phygital experience concepts for large enterprises, combining strategy, visual design, digital applications (AR/VR, digital twins, interactive installations), and physical space design (exhibitions, brand worlds, workplaces). The firm delivers end-to-end project work from concept through implementation, plus thought-leadership events (Salon D) and an internal technology prototyping workshop (D.LAB).

Product overview

dreiform is a Think & Do Tank offering an integrated portfolio of four core service lines: Strategy (change communication, ideation, consulting), Visual (3D visualization, graphic design, animation), Digital (AR/VR development, virtual exhibitions, digital installations), and Space (exhibition design, working environments, interior design). They also operate Salon D as a knowledge platform for discussions on innovation and future topics. Their digital offerings include custom AR application development (used for recycling, logistics, and brand experiences), virtual exhibition and showroom solutions (360-degree interactive experiences), and digital twin/VR planning tools for design validation. Their physical space services span exhibition design, workplace environment design, interior architecture, and customer service center concepts. Notable projects include the Remondis AR-App for phosphorus recycling, the STIHL Brand World exhibition, Siemens Healthineers workplace guidelines, and the DAK-Gesundheit modular service center concept.

Differentiator

Problem solved

Functional benefit

Brands

• Salon D: Event series and platform for exchange on topics of innovation, new work, and future trends.
• D.LAB

Products and services

• Strategy Services
• Visual Services
• Digital Services
• Space Services
• AR Application Development
• Virtual Exhibition and Experiences
• Digital Twins and VR Planning
• Exhibition Design
• Working Environments
• Salon D

Quantifiable outcome

• Over 60 3D objects and 15+ micro-animations in single AR application (Remondis)
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ASTOC Architects and PlannersminorStrategic or Co-development PartnerCollaboration on Quartiersprogrammierung (neighborhood programming) project for Landeshauptstadt Stuttgart. dreiform worked with ASTOC to develop a modular toolkit for strategic development of inner-city mixed-use areas as a practical tool for urban transformation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Gensler: Global design and architecture firm with significant experience design and workplace strategy practices. Comparable on workplace design and brand-experience work but at vastly larger scale.
• IDEO: Global design and innovation consultancy known for human-centered design and cross-disciplinary teams. Comparable in 'Think & Do Tank' positioning and innovation-strategy work, but at much larger scale and broader geographic reach.
• frog (now part of Capgemini): Global design and innovation firm with a heritage in industrial design and digital transformation. Overlaps with dreiform on experience strategy and design execution, with deeper enterprise resources under Capgemini.

Direct peers

• MetaDesign: German-founded brand and design consultancy with deep enterprise experience (Audi, Volkswagen, etc.). Comparable in offering mix of strategy, visual, and digital services for corporates.
• MUTABOR: Hamburg-based brand experience agency combining strategy, space, and digital storytelling for enterprise clients. Highly comparable to dreiform's phygital, multidisciplinary model and German mid-market positioning.
• KMS Team: German brand and corporate-design consultancy with strong enterprise footprint (BMW, Mercedes, etc.). Comparable on the strategy and visual side, though larger scale and more brand-identity focused than dreiform.
• jangled nerves: Stuttgart-based experience design studio creating exhibitions, brand worlds, and interactive installations. Direct peer given shared focus on physical exhibition design, AR/VR, and digital storytelling for enterprise clients.
• Atelier Damböck: German exhibition and experience design firm delivering trade-fair stands, brand worlds, and museum projects. Direct overlap on physical space design and enterprise exhibition work.
• Liganova: Stuttgart-headquartered brand experience company specializing in retail, exhibition, and event design for premium brands. Comparable in offering (strategy + space + digital) and enterprise client mix.

Emerging players

• Smart Design: Multidisciplinary design consultancy blending product, brand, and experience design. Comparable multidisciplinary team model, though smaller and more product-design-focused than dreiform's space-and-exhibition emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dreiform-gmbh/?viewAsMember=true
• Instagraminstagram.com/dreiform
• Xx.com/_dreiform

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dreiform