MITA

Name

MITA

Legal name

National Electrical Manufacturers Association

Website

https://medicalimaging.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: NEMA generates revenue through membership fees from electrical manufacturing companies. Membership provides access to standards, advocacy services, market intelligence, workforce development programs, and the NEMA Premium and NEMA Academy programs.
2. Standards Store Sales: Revenue from selling NEMA standards and technical documents through the makeitelectric.store platform. The catalog contains over 800 standards and technical documents available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MITA/NEMA is the U.S. trade association for the electroindustry, developing and publishing more than 800 technical standards and related documents covering electrical safety, sustainability, and performance. It sells these standards through an online Standards Store, offers membership-based programs (NEMA Premium®, NEMA Academy®, Make It American®), and delivers policy advocacy, market intelligence, and workforce development for member electrical manufacturers.

Product overview

NEMA (National Electrical Manufacturers Association) is a trade association for the electroindustry, not a product company. It offers a portfolio of standards, programs, and intelligence services: NEMA Standards (800+ technical standards and documents), the Make It American® Program (BABA compliance assistance), NEMA Academy® (workforce development), NEMA Premium® (premium membership), and NEMA Business Intelligence (market intelligence and the Electroindustry Business Confidence Index). These programs work together to advance electrical technology standards, promote domestic manufacturing, and deliver market intelligence to member companies.

Differentiator

Problem solved

Functional benefit

Brands

• Make It American®: NEMA's comprehensive initiative designed to help member companies successfully navigate the challenges of the Build America, Buy America Act and bring BABA-compliant products to market.
• NEMA Academy®
• NEMA Premium®
• NEMA Business Intelligence
• Electroindustry Business Confidence Index

Products and services

• NEMA Standards
• Make It American® Program
• NEMA Academy®
• NEMA Premium®
• NEMA Business Intelligence
• NEMA Standards Store
• 2025 Guide to the Electroindustry

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Direct peers

• National Fire Protection Association (NFPA): NFPA develops widely adopted fire and electrical safety codes and standards (e.g., NFPA 70/NEC). Its code-development model, standards-store revenue, and regulatory influence directly overlap with NEMA's electrical-standards business.
• Air-Conditioning, Heating, and Refrigeration Institute (AHRI): AHRI is a U.S. trade association representing HVAC/R manufacturers, operating on the same membership-based model as NEMA with standards development, advocacy, and market intelligence. It is the closest structural analog for an electrical-manufacturer trade body.
• American National Standards Institute (ANSI): ANSI coordinates and accredits U.S. standards development. NEMA is itself ANSI-accredited, making ANSI a counterpart in the standards ecosystem with overlapping influence and member overlap across the manufacturing and technology sectors.
• Consumer Technology Association (CTA): CTA is a trade association representing consumer technology manufacturers, running the CES show and developing industry standards. It mirrors NEMA's combination of standards development, advocacy, and large member events serving a manufacturing constituency.
• UL Standards & Engagement (ULSE): ULSE develops safety standards for electrical and other products and operates as a standards body with deep overlap to NEMA's switchgear, transformer, and electrical-equipment coverage. Both monetize standards and influence U.S. electrical safety codes.

Emerging players

• ASTM International: ASTM is a broad-based standards development organization covering materials, products, and testing methods. Its consensus-based, member-funded standards model is structurally similar to NEMA's and intersects in electrical product testing and certification.
• ASHRAE: ASHRAE develops standards for HVAC and building systems, intersecting NEMA's coverage of building electrification. As buildings electrify, ASHRAE and NEMA collaborate and compete on building-related electrical standards.

Broad incumbents

• International Electrotechnical Commission (IEC): IEC is the leading international standards body for electrical and electronic technologies. As U.S. manufacturers increasingly harmonize to IEC standards, IEC represents both a collaboration partner and competitive pressure on NEMA's domestic standards library.
• IEEE: IEEE is a global professional association that develops widely adopted standards across electrical, electronic, and computing technologies. It competes with NEMA in setting technical standards for the same broad electrical manufacturing ecosystem.
• SAE International: SAE develops mobility and transportation-industry standards. With NEMA increasingly active in EV charging and transportation electrification, SAE is a relevant adjacent standards peer whose organizational model and revenue approach closely mirror NEMA's.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mitatoday
• YouTubeyoutube.com/NEMAVue
• LinkedInlinkedin.com/company/medical-imaging-technology-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MITA