Encore
Encore Power Equipment is a Beatrice, Nebraska-based manufacturer (division of Worldlawn) of commercial and residential walk-behind, riding, stand-on mowers and attachments, sold exclusively through a multi-distributor dealer network across the United States and Canada.
- Company typePrivate
- Founded1988
- HeadquartersBeatrice, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Encore does
Encore Power Equipment, also operating as Encore Manufacturing, is a U.S.-based manufacturer of commercial and residential outdoor power equipment headquartered in Beatrice, Nebraska. The company has operated since 1988 and is structured as a division of Worldlawn, a privately held strategic parent. Encore's product portfolio covers four equipment categories: Walk-Behind mowers (Premier Compact Belt, Premier Belt, and Premier Hydro series in 28–48 inch decks), Riding mowers (Arrow, Fuzion, Prowler, Edge, Edge Pro, Caliber, and Dart in 34–72 inch decks), Stand-On mowers (Rage, 32–60 inch decks), and Attachments (Tracer tow-behind finishing mowers and Power Thatch). The equipment is built around third-party commercial-grade components, including Kawasaki, Briggs & Stratton, and Yamaha engines; Hydro-Gear hydrostatic transmissions (EZT, ZT-2800, ZT-3200, ZT-3400, ZT-5400); and Parker HTE/HTJ transaxles, mounted on 7–10 gauge reinforced steel decks.
Encore operates an exclusively indirect go-to-market model. The company sells solely through an authorized dealer network supplied by a layer of regional distributors, including Boettcher Supply, Dorian Drake International, Hayward Distribution, Smith South Central Sales, WCS, Oscar Wilson, Tait Distributors in the United States, and Ontario Canada East Direct in Canada. Customer acquisition is supported by a website dealer locator, YouTube product demonstration videos, and a Facebook page for promotions and new model announcements, with customer financing facilitated through a Sheffield Financial partnership offering 60-month terms. The company does not publish retail pricing; transactions occur at the dealer level.
The end-customer base spans four identified segments: Commercial Landscapers (primary), Homeowners, Municipalities, and Farm/Ranch operators. Revenue is generated predominantly through one-time equipment sales, with an aftermarket stream of replacement parts, accessories, and maintenance supplies flowing through the same dealer/distributor channel. No revenue figures, headcount trends, or financial performance data are publicly disclosed in the source material, and the company maintains no AI, software, connected-fleet, or telemetry layer in its product stack. Encore positions on commercial-grade durability—emphasizing heavy-duty drivetrains, reinforced decks, and zero-turn maneuverability—delivered at value-conscious price points relative to premium commercial turf equipment brands.
Encore firmographics
Firmographics- Name
- Encore
- Legal name
- Encore Power Equipment
- Website
- https://encoreequipment.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Encore Power Equipment is a Beatrice, Nebraska-based manufacturer (division of Worldlawn) of commercial and residential walk-behind, riding, stand-on mowers and attachments, sold exclusively through a multi-distributor dealer network across the United States and Canada.
- Ownership category
- akta.pro rank
Encore industry classification
Industry- Product category
- Outdoor Power Equipment
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
- akta.pro secondary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIADAH)
Keywords
Where Encore is headquartered
LocationHeadquarters
- HQ city
- Beatrice
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Encore business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Equipment Sales: Sale of commercial and residential walk-behind mowers, riding mowers, stand-on mowers, and attachments through dealer network
- Parts and Accessories: Replacement parts, accessories, and maintenance supplies for Encore equipment sold through same dealer/distributor network
- Financing Services: 60-month financing through Sheffield Financial partnership - the company facilitates customer financing which may include referral or partnership fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | 60 Month Financing Available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Encore product offering
Product offeringCore offering
Encore Power Equipment manufactures and sells commercial and residential lawn mowers and outdoor power equipment, including zero-turn, stand-on, and walk-behind mowers. The company is a division of Worldlawn and distributes its equipment through a national dealer network supported by regional distributors, targeting professional landscapers, municipalities, farms/ranches, and homeowners.
Product overview
Encore Power Equipment is a manufacturer of outdoor power equipment specializing in commercial and residential lawn mowers. The product portfolio comprises three main mower categories: Walk-Behinds (Premier Compact Belt, Premier Belt, and Premier Hydro series in 28-48 inch decks), Riders (Arrow, Fuzion, Prowler, Edge, Edge Pro, Caliber, and Dart models ranging from 34-72 inch decks), and Stand-On mowers (Rage series with 32-60 inch floating decks). Additionally, the company offers Attachments including Tracer tow-behind mowers and Power Thatch lawn renovation equipment. The products are powered primarily by Kawasaki and Briggs & Stratton engines, with Hydro-Gear and Parker transmission systems. Encore operates as a division of Worldlawn and is headquartered in Beatrice, Nebraska.
Differentiator
Problem solved
Functional benefit
Products and services
- Prowler Mid-Cut Mower
- Prowler Extreme Mower
- Razor Mower
- Residential Mowers
- Parts and Accessories
Companies that use Encore
Customer profileSegments4 records
Ideal customer profiles4 records
Encore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Encore partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered regional, core and supporting.
- Boettcher SupplyregionalRegional distributor serving dealer network
- Dorian Drake InternationalregionalRegional distributor serving dealer network
- Hayward DistributionregionalRegional distributor serving dealer network
- Smith South Central SalesregionalRegional distributor serving dealer network
- WCSregionalRegional distributor serving dealer network
- Oscar WilsonregionalRegional distributor serving dealer network
- Tait DistributorsregionalRegional distributor serving dealer network
- Ontario Canada East DirectregionalCanadian regional distributor serving dealer network
- Kawasaki MotorscoreEngine supplier for commercial mowers. Models include FS481V, FS600V, FX730V, FX801V, FH770D, FR600V, FR651V, FR691V engines across product lines.
- Briggs & StrattoncoreEngine supplier for commercial turf engines. Powers Tracer attachments and compact walk-behind mowers with CT656 and CT724 engines, 750 Series on Power Thatch.
- Hydro-GearcoreTransmission supplier. Provides EZT Transaxle, ZT-2800, ZT-3200, ZT-3400, ZT-5400 transmissions across Fuzion, Edge, Caliber, and Prowler models.
- Parker HannifincoreProvides HTE transaxles for 32" and 36" Rage models, and HTJ transaxles for 48", 52", and 60" Rage models. Also supplies Parker Torqmotors for Prowler models.
- Loncin MotorssupportingChinese engine manufacturer providing LC2P77F and LC2P82F engines for Edge models as alternative powerplant option.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Encore competitors and assessment
Company assessmentDirect peers
- Scag Power Equipment: Scag manufactures commercial zero-turn riders, stand-on mowers, and walk-behinds distributed through independent dealers. Closely overlaps Encore's product portfolio in commercial turf equipment, including the stand-on segment where Encore competes with Rage.
- Walker Mowers: Walker manufactures commercial zero-turn and outfront mowers popular among professional landscapers and municipalities. Comparable dealer-channel commercial turf equipment focus, particularly in the stand-on/outfront category.
- Exmark: Exmark (owned by The Toro Company) is a leading manufacturer of commercial-grade zero-turn and walk-behind mowers sold through a dealer network. Directly comparable to Encore's commercial rider and walk-behind product lines targeting professional landscapers.
- Bad Boy Mowers: Bad Boy Mowers produces commercial zero-turn and stand-on mowers at value-oriented price points distributed through dealers. Closely mirrors Encore's value-priced commercial positioning and target customer (small-to-mid commercial landscapers).
- Gravely (Ariens Company): Gravely, owned by Ariens Company, manufactures commercial zero-turn mowers and walk-behinds for professional landscapers. Directly comparable product portfolio and dealer-channel go-to-market.
- Hustler Turf Equipment: Hustler manufactures commercial and residential zero-turn mowers sold through a dealer network. Directly competes with Encore across rider categories including commercial-grade zero-turn models.
Broad incumbents
- Husqvarna (Husqvarna Forest & Garden): Husqvarna manufactures commercial and residential outdoor power equipment including zero-turn mowers distributed globally. A broad incumbent competitor with extensive dealer network and growing commercial turf offerings.
- Worldlawn: Worldlawn is the parent company of Encore and manufactures its own brand of commercial and residential outdoor power equipment. Directly comparable product portfolio with broader international distribution and a wider engine lineup.
- The Toro Company: Toro is a broad incumbent in turf maintenance with commercial and residential mowers (including the Exmark brand), irrigation, and snow equipment. Competes with Encore in commercial mower categories and dominates dealer shelf space.
- John Deere (Commercial Mowing):
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Encore social profiles
Digital presenceEncore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Encore leadership team
Management profileNumber of profiles
Encore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Encore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Encore
What does Encore do?
Encore Power Equipment manufactures and sells commercial and residential lawn mowers and outdoor power equipment, including zero-turn, stand-on, and walk-behind mowers. The company is a division of Worldlawn and distributes its equipment through a national dealer network supported by regional distributors, targeting professional landscapers, municipalities, farms/ranches, and homeowners.
Is Encore a public or private company?
Encore is a private company. It is classified as corporate owned and is currently operating.
When was Encore founded?
Encore was founded in 1988. It employs 11 to 50 people.
Where is Encore based?
Encore is headquartered in Beatrice, United States, in the North America region.
How does Encore make money?
Three revenue lines are on record. New Equipment Sales are the primary driver. The others are parts and Accessories and financing Services.
Who are Encore's main competitors?
Direct peers on record are Scag Power Equipment, Walker Mowers, Exmark, Bad Boy Mowers, Gravely (Ariens Company) and Hustler Turf Equipment. Broad incumbents are Husqvarna (Husqvarna Forest & Garden), Worldlawn, The Toro Company and John Deere (Commercial Mowing).
Does Encore have an API?
No public API is recorded for Encore.
What industry is Encore in?
Encore's product category is Outdoor Power Equipment. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers), with a secondary code of CRAIADAH, Outdoor Power Equipment Parts & Service Retail. Its NAICS code is 333112 and its SIC code is 3524.